scholarly journals Virtual spill-over effects: What social media has to do with relational values and global environmental stewardship

2022 ◽  
Vol 53 ◽  
pp. 101400
Author(s):  
Johannes Langemeyer ◽  
Fulvia Calcagni
2019 ◽  
Vol 14 (5) ◽  
pp. 1309-1321 ◽  
Author(s):  
Fulvia Calcagni ◽  
Ana Terra Amorim Maia ◽  
James John Timothy Connolly ◽  
Johannes Langemeyer

Author(s):  
Peter Dauvergne

Despite the dangers and risks, as this chapter demonstrates some international NGOs are continuing to challenge oil, mining, and timber companies with confrontational, direct-action campaigns. Chapter 10 opens with the story of the Greenpeace campaign against oil drilling in the Arctic, once again demonstrating the courage and conviction of “eco-warriors,” to use the phrase of Greenpeace founder Bob Hunter. Yet, as this chapter also reveals, Greenpeace is increasingly turning to social media activism, employing humorous videos to call on consumers to boycott well-known brands, such as Kit Kat, Barbie, and Head & Shoulders. In response, some brand manufacturers and retailers, including Nestlé, Mattel, and Procter & Gamble, have discontinued contracts with a few suppliers (such as ones caught clearing tropical forests to produce cardboard or grow oil palm). What Greenpeace is telling consumers is a “victory,” however – such as getting Mattel to package Barbie in a different box – is revealing of how limited eco-consumerism is as a force of global environmental reform.


Author(s):  
Kiru Pillay ◽  
Manoj Maharaj

Online advocacy is big business. Online advocacy organisations need to structure themselves along business lines for fund raising, and to strategically utilise their online and traditional resources to achieve their goals. The growing influence of civil society organisations has been fuelled largely by an increase and ubiquity of emerging technologies. There is no evidence of a detailed analysis of social media led advocacy campaigns in the literature. The global environmental justice organisation, Greenpeace is used as a case study. The rise of online social media has provided the organisation with an alternative to traditional mass media. There have been some notable successes for Greenpeace. The most recent of which has been its efforts to halt the drilling for oil in the Arctic. Equally the Greenpeace campaigns have sometimes provoked the public ire, for example in their miscalculation of the fallout over their recent Nazca plains intrusion. It is clear that to attain any level of success the organisation needs to structure itself on sound business principles and strategies.


ASHA Leader ◽  
2015 ◽  
Vol 20 (7) ◽  
Author(s):  
Vicki Clarke
Keyword(s):  

ASHA Leader ◽  
2013 ◽  
Vol 18 (5) ◽  

As professionals who recognize and value the power and important of communications, audiologists and speech-language pathologists are perfectly positioned to leverage social media for public relations.


2013 ◽  
Vol 44 (1) ◽  
pp. 4
Author(s):  
Jane Anderson
Keyword(s):  

Sign in / Sign up

Export Citation Format

Share Document