A nation-wide survey of wood products retailers was conducted to examine their perceptions related to forest certification and its impacts in the market place. Four widely accepted forest certification standards were taken into account: International Organisation for Standardization (ISO) 14001, Forest Stewardship Council (FSC), Sustainable Forestry Initiative (SFI), and the Canadian Standards Association (CSA) Z809 Standard. The survey inquired about the economic impacts of forest certification, namely wood purchasing policies and the potential for price premiums on certified wood products. The responses indicated that most retailers had no particular purchasing policies for certified products. However, they reported up to a 20% price premium on certain certified products, although the number of consumers who request certified wood products was small (less than 10%). The retailers also indicated that the most important reasons for buying or selling certified forest products revolved around improved company image, being an environmental leader in the field, and maintaining or increasing market share. Finally, respondents felt that forest certification had minimal impacts on the social aspects of forest management, while the environmental and economic aspects of forest management were perceived to be subject to more marked changes.
Consumers' Willingness to Pay for Eco-Certified Wood Products
