Mobile communication and use behavior of the urban poor in a developing country: A field study in Malaysia

2022 ◽  
Vol 63 ◽  
pp. 102440
Author(s):  
Santha Vaithilingam ◽  
Mahendhiran Nair ◽  
Mary Macharia ◽  
Viswanath Venkatesh
Keyword(s):  
Field Study ◽  
Developing Country ◽  
Mobile Communication ◽  
Urban Poor ◽  
Use Behavior

scholarly journals Brand Loyalty In The Cosmetics Industry: A Field Study On Turkish Womens Brand Loyalty Among Cosmetics Products

2011 ◽  
Vol 3 (5) ◽  
Author(s):  
Elif Akagun Ergin ◽  
Handan Ozdemir ◽  
Nurettin Parilti
Keyword(s):  
Field Study ◽  
Developing Country ◽  
Brand Loyalty ◽  
Global Market ◽  
Marketing Strategies ◽  
Skin Care ◽  
Turkish Women ◽  
The World ◽  
Skin Care Products ◽  
A Share

Cosmetics industry has a share of 135 billion dollars in the global market. The biggest multinational cosmetics companies in the world such as Avon, Procter and Gamble, Estee Lauder, Nivea, L’oreal are very much interested in the Turkish market. Turkey is a developing country in terms of cosmetics consumption and has a great potential with a population of 70 million. This study aims to determine whether turkish women have brand loyalty among skin-care products in the cosmetics sector. It is our hope that the results of this study will help foreign and domestic cosmetics companies, already existing in or planning to enter the Turkish market, in shaping their marketing strategies.

Dealer Perceptions of Manufacturer Power and Influence Strategies in a Developing Country

1986 ◽  
Vol 23 (4) ◽  
pp. 387-393 ◽  
Author(s):  
Sudhir H. Kale
Keyword(s):  
High Pressure ◽  
Field Study ◽  
Developing Country ◽  
Influence Strategies ◽  
Channel Relationships ◽  
Frequency Of Use ◽  
Power And Influence ◽  
Perceived Power

The author reports a field study of dyadic channel relationships in India. Among the findings is that a manufacturer's perceived power is related positively to the frequency of use of relatively high pressure influence strategies by its field representatives. The need to conduct studies across several industries and countries is underscored by the study findings.

scholarly journals Always connected: a longitudinal field study of mobile communication

2005 ◽  
Vol 22 (3) ◽  
pp. 239-256 ◽  
Author(s):  
Oscar Peters ◽  
Somaya ben Allouch
Keyword(s):  
Field Study ◽  
Mobile Communication ◽  
Longitudinal Field

Insight Into Elder Abuse Among Urban Poor of Kuala Lumpur, Malaysia-A Middle-Income Developing Country

2015 ◽  
Vol 63 (1) ◽  
pp. 180-182 ◽  
Author(s):  
Rajini Sooryanarayana ◽  
Wan Yuen Choo ◽  
Noran N Hairi ◽  
Karuthan Chinna ◽  
Awang Bulgiba
Keyword(s):  
Developing Country ◽  
Urban Poor ◽  
Elder Abuse ◽  
Kuala Lumpur ◽  
Middle Income ◽  
Insight Into
Sign in / Sign up

Export Citation Format

Share Document