From servitization to digital servitization: How digitalization transforms companies' transition towards services

Industrial Marketing Management ◽

10.1016/j.indmarman.2022.01.003 ◽

2022 ◽

Vol 102 ◽

pp. 104-121

Author(s):

Camila Favoretto ◽

Glauco H.S. Mendes ◽

Maicon G. Oliveira ◽

Paulo A. Cauchick-Miguel ◽

Wim Coreynen

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