Exploring the black box of competitive advantage – An integrated bibliometric and chronological literature review approach

2022 ◽  
Vol 139 ◽  
pp. 964-982
Author(s):  
Bishwajit Nayak ◽  
Som Sekhar Bhattacharyya ◽  
Bala Krishnamoorthy
2016 ◽  
Vol 4 (1) ◽  
pp. 1-6
Author(s):  
Emília Madudová ◽  

The paper examines the specific knowledge universities transfer to industry, reflecting to creative industry needs. As results shows, the most asked alumni competences should be tacit knowledge and divergent thinking. Divergent thinking influence the creativity. Creativity is often defined as the ability to develop new and useful ideas, but in deep literature review, we can see few irregularities and different definitions of creativity. The paper also evaluates the importance of creativity from business environment point of view and from the creative industry perspective and creative firm owners. As point of view. Another key finding is, that to educate creative people will be one of the key competitive advantage, because mainly the ability to create and disseminate knowledge is often at the heart of the organization's competitive advantage not only in creative industry, but in transport industry as well.


Author(s):  
Michael P. Leimbach

The importance of learning transfer in ensuring that learning contributes to an organization's competitive advantage has been undermined in organizational practice. There are two major reasons for this: 1) few studies directly explore the relationship between transfer and performance improvement, and 2) most existing transfer models are too complex for practitioners to implement. The purpose of this chapter is to explore the link between learning transfer activities and performance outcomes, and to create a framework for implementing an effective learning transfer solution. A targeted literature review meta-analysis was used to explore the performance impact of training vs. training plus transfer activities. The authors compute “difference scores” representing the percentage of improvement from the transfer activities over training alone. Activities are categorized into a framework of eleven critical learning transfer actions. They then implement the elements of the Learning Transfer Framework in three demonstration projects. By incorporating findings from the literature review, meta-analysis, and the demonstration projects, the authors propose a new transfer framework that is effective and easy to implement. Implications and directions for future researchers are advanced.


Author(s):  
Wafaa A. Al-Rabayah ◽  
Ahmad Al-Zyoud

Sentiment analysis is a process of determining the polarity (i.e. positive, negative or neutral) of a given text. The extremely increased amount of information available on the web, especially social media, create a challenge to be retrieved and analyzed on time, timely analyzed of unstructured data provide businesses a competitive advantage by better understanding their customers' needs and preferences. This literature review will cover a number of studies about sentiment analysis and finds the connection between sentiment analysis of social network content and customers retention; we will focus on sentiment analysis and discuss concepts related to this field, most important relevant studies and its results, its methods of applications, where it can be applied and its business applications, finally, we will discuss how can sentiment analysis improve the customer retention based on retrieved data.


Author(s):  
María Victoria Carrillo-Durán ◽  
Juan Luis Tato-Jiménez

This chapter aims to clarify the role of social networking sites (SNSs) such as Facebook, Twitter, and LinkedIn in building the reputation of enterprises. SNSs have a vast potential in the digital environment to build reputation and thus a long-term competitive advantage for companies. The chapter opts for a literature review with which to discuss the difficulties and possibilities companies have in building reputation through SNSs. The SNSs used in companies are marketing-centered. Engagement is promoted only with customers, and is short-term and centered on results instead of being long-term and centered on competitive advantage and promoting engagement with different stakeholders. This issue is not dependent on the size of the company. Instead, it is dependent on understanding the concept of reputation from a strategic point of view, with companies adapting their management to their own particularities and to the different possibilities offered by SNSs.


Author(s):  
Wafaa A. Al-Rabayah ◽  
Ahmad Al-Zyoud

Sentiment analysis is a process of determining the polarity (i.e. positive, negative or neutral) of a given text. The extremely increased amount of information available on the web, especially social media, create a challenge to be retrieved and analyzed on time, timely analyzed of unstructured data provide businesses a competitive advantage by better understanding their customers' needs and preferences. This literature review will cover a number of studies about sentiment analysis and finds the connection between sentiment analysis of social network content and customers retention; we will focus on sentiment analysis and discuss concepts related to this field, most important relevant studies and its results, its methods of applications, where it can be applied and its business applications, finally, we will discuss how can sentiment analysis improve the customer retention based on retrieved data.


Author(s):  
Güllü Gençer ◽  
Kansu Gençer

Empowerment is an approach that provides employees to participate in the management, control the processes, and decide about the problems by taking initiatives. Employee empowerment is important to develop service quality, respond faster to customer needs, ensure customer satisfaction and loyalty, and provide competitive advantage to the organization. In this context in the tourism sector where service presentation and consumption take place in a direct relationship with the customer, employees should be empowered. In this chapter, definition and importance of employee empowerment, employee empowerment approaches, concepts about the employee empowerment, employee empowerment elements, methods that enable employee empowerment, employee empowerment in tourism organizations, and the benefits of employee empowerment are explained by literature review.


Author(s):  
Leila Nemati-Anaraki

Knowledge sharing has become a strategic source of gaining and preserving competitive advantage and collaboration between different organizations. Therefore, providing platforms and infrastructure is essential in this process. The method of this chapter is mixed and applied research (first, the author uses literature review and Delphi method, and after that, she does a survey) that was conducted in 2013. The study population was the faculty members of medical universities and research centers in Iran. According to the statistical results, around 17 percent of professors considered the organizational structure as acceptable. There was also a sharing of knowledge and experience of faculties in the 4.82 percent somewhat faculty teaching and research within their organization more than other organizations. From the view of faculties, conferences and forums, with an average rank of 4.93, and personnel exchanges, with the average 4.24, are the most effective ways of sharing. The outcomes of the application will provide an empirical basis for planning and implementing knowledge sharing mechanisms.


2016 ◽  
pp. 375-394
Author(s):  
Leila Nemati-Anaraki

Knowledge sharing has become a strategic source of gaining and preserving competitive advantage and collaboration between different organizations. Therefore, providing platforms and infrastructure is essential in this process. The method of this chapter is mixed and applied research (first, the author uses literature review and Delphi method, and after that, she does a survey) that was conducted in 2013. The study population was the faculty members of medical universities and research centers in Iran. According to the statistical results, around 17 percent of professors considered the organizational structure as acceptable. There was also a sharing of knowledge and experience of faculties in the 4.82 percent somewhat faculty teaching and research within their organization more than other organizations. From the view of faculties, conferences and forums, with an average rank of 4.93, and personnel exchanges, with the average 4.24, are the most effective ways of sharing. The outcomes of the application will provide an empirical basis for planning and implementing knowledge sharing mechanisms.


Author(s):  
Arijit Bhattacharya

In today's dynamic marketing world, it is critical to understand the strategic importance of electronic word-of-mouth (eWOM). This chapter discusses the genesis of eWOM from word-of-mouth, difference between the two and what marketing literature says about eWOM's different aspects - both pros and cons. The chapter also tries to explain what motivates consumers to share their consumption experience through eWOM route with the help of literature review. The chapter also discusses present eWOM marketing techniques adopted and also the criticism of eWOM. Lastly, the author points out fields yet to be explored in eWOM research.


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