A sound brand identity design: The interplay between sound symbolism and typography on brand attitude and memory

2022 ◽  
Vol 64 ◽  
pp. 102724
Author(s):  
Yesel Jun ◽  
Hyunju Lee
Keyword(s):  
Brand Attitude ◽  
Sound Symbolism ◽  
Brand Identity

scholarly journals ANALISIS PENGARUH CITRA MEREK TERHADAP KEPUTUSAN MENGINAP DI HOTEL X

2020 ◽  
Vol 6 (2) ◽  
Author(s):  
Hari Iskandar
Keyword(s):  
Brand Image ◽  
Brand Personality ◽  
Brand Attitude ◽  
Brand Identity ◽  
Purposive Sampling ◽  
Brand Association

<div class="WordSection1"><p>Hotel X memiliki citra merek yang baik dimana dengan meningkatnya tingkat hunian kamar yang baik disetiap periode. Peneliti melakukan penelitian ini dengan tujuan untuk mengetahui pengaruh dari indikator <em>brand image</em> Hotel X terhadap keputusan tamu untuk menginap.. Metode kuantitatif digunakan sebagai metode penelitian, dan analisis data yakni regresi linear sederhana. Dimana uji penelitian ini menggunakan SPSS. Sampel yang diambil sebanyak 135 responden menggunakan metode <em>non probabilty sampling</em>, dengan teknik <em>purposive sampling</em>.</p><p>Hasil penelitian berdasarkan uji t dari variabel <em>brand image</em> diantaranya dimensi <em>brand identity</em>, <em>brand association</em>, dan <em>brand benefit and competence</em> hipotesis diterima, yang berarti ketiga dimensi tersebut memilik pengaruh terhadap variabel Y, sedangkan kedua dimensi lainnya yaitu <em>brand personality</em> dan <em>brand attitude and behaviour</em> dimana hipotesis ditolak yang berarti tidak terdapat pengaruh terhadap variabel Y. Berdasarkan hasil uji F,  variabel X diuji secara simultan memiliki pengaruh yang signifikan terhadap variabel Y. Berdasarkan hasil uji R2, diperoleh nilai sebesar 64,6%, dimana sebesar 64,6% <em>brand image</em> berpengaruh terhadap keputusan menginap di Hotel Aston, dan sisanya yaitu 35,4% dipengaruhi oleh variabel lain diluar X.</p><p>Kesimpulan yang bisa didapatkan bahwa terdapat pengaruh positif dari <em>brand image</em> terhadap keputusan menginap sebesar 64,6% sedangkan 35,4% dipengaruhi oleh variabel lainnya. Saran yang bisa diberikan adalah meningkatkan karakteristik dari <em>service</em><em>-</em>nya, dan juga menjaga kamar agar sesuai dengan gambar yang ditampilkan, dari sisi <em>brand attitude and behaviour</em> dapat lebih memperhatikan fasilitas yang disediakan dalam kondisi normal, baik dalam bentuk makanan dan <em>service</em> diberikan secara profesional.<strong></strong></p><p><strong>Kata Kunci:</strong> Merk, Citra, Hotel, Keputusan Menginap.</p></div>

scholarly journals ANALISIS PENGARUH DIMENSI BRAND IMAGE TERHADAP BRAND IMAGE DAN PERSEPSI PENGGUNA KEMENKEU CORPU

1970 ◽  
Vol 12 (2) ◽  
pp. 59-73
Author(s):  
Jamila Lestyowati
Keyword(s):  
Brand Image ◽  
Brand Personality ◽  
Brand Attitude ◽  
Brand Identity ◽  
Brand Association ◽  
And Behavior

Kemenkeu Corpu adalah merek untuk strategi baru BPPK menciptakan pembelajaran yang applicative, relevant, accesible, and impactfull. Penelitian ini dimaksudkan untuk menguji pengaruh dimensi brand image yaitu brand identity, brand personality, brand association dan brand attitude and behavior terhadap brand image dan persepsi pengguna Kemenkeu Corpu. Metode penelitian yang digunakan adalah gabungan kuantitatif dan kualitatif. Metode kuantitatif menggunakan analisis regresi berganda untuk melihat pengaruh dimensi brand image terhadap brand image, sedangkan metode kualittatif untuk melihat pengaruh brand image terhadap persepsi pengguna Kemenkeu Corpu. Hasil pengujian menunjukkan secara keseluruhan terdapat pengaruh signifikan antara dimensi brand image dengan brand image. Secara individual brand attitude and behavior dan brand association berpengaruh signifikan terhadap brand image. Dimensi lainnya yaitu brand identity dan brand personality tidak berpengaruh signifikan terhadap brand image. Brand image sendiri berpengaruh positif terhadap persepsi konsumen yaitu saat pelatihan karena meningkatkan performa mereka di tempat kerja

Individual Differences in the Name Similarity Effect

2014 ◽  
Vol 35 (2) ◽  
pp. 111-118
Author(s):  
Daniel J. Howard ◽  
Roger A. Kerin
Keyword(s):  
Individual Differences ◽  
Impression Management ◽  
Interactive Effect ◽  
Purchase Intentions ◽  
Brand Attitude ◽  
Self Monitoring ◽  
Similarity Effect ◽  
And Behavior ◽  
Usage Context

The name similarity effect is the tendency to like people, places, and things with names similar to our own. Although many researchers have examined name similarity effects on preferences and behavior, no research to date has examined whether individual differences exist in susceptibility to those effects. This research reports the results of two experiments that examine the role of self-monitoring in moderating name similarity effects. In the first experiment, name similarity effects on brand attitude and purchase intentions were found to be stronger for respondents high, rather than low, in self-monitoring. In the second experiment, the interactive effect observed in the first study was found to be especially true in a public (vs. private) usage context. These findings are consistent with theoretical expectations of name similarity effects as an expression of egotism manifested in the image and impression management concerns of high self-monitors.

Linguistic Experience Alters the Processing of Sound Symbolism

2012 ◽  
Author(s):  
Michiko Asano ◽  
Keiichi Kitajo ◽  
Guillaume Thierry ◽  
Sotaro Kita ◽  
Hiroyuki Okada ◽  
...  
Keyword(s):  
Sound Symbolism ◽  
Linguistic Experience

Does the name say it all? Investigating phoneme-personality sound symbolism in first names.

2019 ◽  
Vol 148 (9) ◽  
pp. 1595-1614 ◽  
Author(s):  
David M. Sidhu ◽  
Kristen Deschamps ◽  
Joshua S. Bourdage ◽  
Penny M. Pexman
Keyword(s):  
Sound Symbolism

Phonetic iconicity in the evaluative morphology of a sample of Indo-European, Niger-Congo and Austronesian languages

2010 ◽  
Vol 3 (2) ◽  
pp. 156-180 ◽  
Author(s):  
Renáta Gregová ◽  
Lívia Körtvélyessy ◽  
Július Zimmermann
Keyword(s):  
Three Dimensional ◽  
Sound Symbolism ◽  
Three Dimensional Model ◽  
Austronesian Languages ◽  
Place Of Articulation ◽  
European Languages ◽  
Phonetic Symbolism ◽  
The Individual ◽  
Core Vocabulary

Universals Archive (Universal #1926) indicates a universal tendency for sound symbolism in reference to the expression of diminutives and augmentatives. The research ( Štekauer et al. 2009 ) carried out on European languages has not proved the tendency at all. Therefore, our research was extended to cover three language families – Indo-European, Niger-Congo and Austronesian. A three-step analysis examining different aspects of phonetic symbolism was carried out on a core vocabulary of 35 lexical items. A research sample was selected out of 60 languages. The evaluative markers were analyzed according to both phonetic classification of vowels and consonants and Ultan's and Niewenhuis' conclusions on the dominance of palatal and post-alveolar consonants in diminutive markers. Finally, the data obtained in our sample languages was evaluated by means of a three-dimensional model illustrating the place of articulation of the individual segments.

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