Impact of customer experience on attitude and repurchase intention in online grocery retailing: A moderation mechanism of value Co-creation

2022 ◽  
Vol 64 ◽  
pp. 102798
Author(s):  
Kumari Anshu ◽  
Loveleen Gaur ◽  
Gurmeet Singh
2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Mona Jami Pour ◽  
Khadije Rafiei ◽  
Monireh Khani ◽  
Atena Sabrirazm

Purpose In recent years, the concept of gamification is one of the fastest-growing trends in the field of marketing to persuade, motivate and manipulate customer behavior. The application of gamification has become a priority for marketers as a new way of exploiting customers. Despite the increasing use of gamification mechanisms in marketing activities, there remain limitations. Although there is extensive literature in the field of customer experience and gamification, few studies have empirically examined how gamification influences customer experience by considering the mediating role of brand engagement in the online retailing context. Design/methodology/approach To obtain this aim, a cross-sectional survey was used. The statistical population was customers of online grocery retailers. The convenience sampling technique was used as a sampling technique. Out of 402 received questionnaires, 384 were selected for analysis. Structural equation modeling approach was applied to test the research hypotheses using AMOS 24 and SPSS 22 software. Findings The results indicated that all research hypotheses were supported. Gamification has a significant and positive impact on customer experience, gamification has a positive and significant effect on user customer brand engagement and customer brand engagement has a positive and significant impact on customer experience. Also, it revealed that customer brand engagement mediates between gamification and customer experience. Originality/value A review of the digital marketing literature reveals that there are few empirical studies, which adequately examined significant effective factors of customer experience in online grocery retailing; despite, the majority of researchers consider customer experience as the most important concept in digital marketing. The main contribution of this study is to examine the role of gamification on customer experience through the mediating role of customer engagement in the online grocery context. It adds value to the digital marketing and online retailing literature by providing new insight about determinants of customer experience in online grocery.


2018 ◽  
Vol 7 (10) ◽  
pp. 5343
Author(s):  
Ni Luh Dian Yolandari ◽  
Ni Made Wulandari Kusumadewi

The purpose of this study to determine the effect of customer experience, trust, customer satisfaction and re-purchase intention at online shopping site Berrybenka.com. The study was conducted in Denpasar City, using sample size of 112 people. Data were obtained by distributing questionnaires measured by Likert Scale. Data analysis techniques used in the form of classical assumption test, path analysis and equipped with test sobel. The results of this study indicate that customer experience and trust have a positive and significant effect on customer satisfaction. Customer experience and trust have a positive and significant impact on repurchase intentions. Customer satisfaction is able to positively mediate and significantly impact the customer's experience on repurchase intentions. Customer satisfaction is able to positively and positively mediate the effect of trust on repurchase intentions. Berrybenka.com is expected to maintain and even increase customer satisfaction so that it will impact on the intention to buy back. With the intention of buy back can affect the quality of online shopping site Berrybenka.com. Keywords : customers experience, trust, customer satisfaction, and repurchase intention


2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Kara Xiaohui Ma ◽  
Damien William Mather ◽  
Dana L. Ott ◽  
Eddy Fang ◽  
Phil Bremer ◽  
...  

PurposeThe purpose of this study is to investigate consumers' post–purchase experience when buying fresh food online. It examines the key dimensions of post–purchase online customer experience (post–purchase OCE) that impact customer satisfaction and repurchase intention. It also explores the role of corporate image as a moderator.Design/methodology/approachAn online survey was conducted in China to capture participants' post–purchase OCE, satisfaction, repurchase intention and perceived corporate image. Partial least squares structural equation modelling (PLS-SEM) was utilized to analyse data collected from 317 Chinese fresh food online shoppers. Moderated mediation analysis was conducted to analyse the moderating effect of corporate image.FindingsFour post–purchase OCE dimensions “product-in-hand”, “customer support”, “benefits” and “packaging” significantly drive customers' repurchase intention by enhancing customer satisfaction. “Delivery” is not influential. Additionally, for firms with a good corporate image, customer repurchase intention is more easily affected by post–purchase OCE than firms with a lower level of corporate image.Practical implicationsThe findings inform fresh food e-commerce firms of the critical post–purchase OCE dimensions that mostly drive customer satisfaction and help retain customers. Furthermore, it implies that firms with a good corporate image must provide high-quality post–purchase OCE that matches the image because the consequences associated with a poor post–purchase OCE can be severe.Originality/valueThis research is among the first to investigate fresh food post–purchase OCE. It also introduces the previously underexplored moderating role of corporate image.


Author(s):  
NI KADEK AYU LILIS UPAYANI ◽  
KETUT BUDI SUSRUSA ◽  
I GUSTI AYU AGUNG LIES ANGGRENI

The Influence of Customer Experience on Customer Repurchase Intention (A Case Study on Anomali Coffee Ubud Customers) Coffee shop is one of the culinary business which is growing significantly enough. The Anomaly Coffee is a coffee shop which is located at Jalan Raya Ubud No. 88, Ubud, Bali it prepares different types of coffee and foods as the other coffee shops do. Anomali Coffee it also prepares several supporting facilities which can contribute to the customer experience.Its interior design is unique and provides free wifi. Apart from that, the consumers are provided with the opportunity to brew own coffee. This current study was intended to identify and analyze the influence of the elements of customer experience to repurchase intention.The samples in the current study were taken using the accidental sampling technique.The respondents totaled 60. The data were analyzed using the multiple linear regression method.From the result of the study, it could be concluded that the customer experience could be categorized as good. Based on the result of the partial test, the variables of sense and the relate variable have a significant influence on repurchase intention. Simultaneously, the elements of customer experience which consist of the sense, feel, think, act and relate have a significant influence on repurchase intention at Anomali Coffee customer. The R-square score obtained was 78.8%; the rest was obtained from the other factors which were not investigated in the current study.


2021 ◽  
Vol 2 (2) ◽  
pp. 143-149
Author(s):  
Nazlla Puteri Afifah ◽  
Youmil Abrian

  Penelitian ini bergantung pada masalah berhubungan dengan customer experience dan repurchase intention konsumen di V-Coffee Kota Padang, dimana masih terdapat review tentang keluhan konsumen yang disampaikan melalui website yang berhubungan dengan customer experience  dan repurchase intention di V-Coffee Kota Padang. Investigasi ini bermaksud untuk memutuskan dampak pengalaman konsumen pada tujuan pembelian kembali pembeli di V-Coffee Padang. Penelitian ini menggunakan hubungan sebab akibat untuk eksplorasi kuantitatif. Konsumen yang berkunjung di V-Coffee Kota Padang adalah sampel dari penelitian ini yang berjumlah 95 orang. Stratrgi pengumpulan informasi penelitian ini menggunakan angket atau kuesioner dengan menggunakan skala likert yang sudah di uji validitas, reabilitas, persyaratan analisis, analisis regresi linear sederhana dan koefiesien determinasi dengan menggunakan SPSS versi 20.00. hasil penelitian ini dapat dikatakan bahwa dengan memberikan 13 pernyataan kepada 95 konsumen variabel customer experience yang berkujung di V-Coffee Kota Padang berada pada kategori sangat baik 86%. Pada variabel repurchase intention konsumen  berda paa kategori sangat baik 92%, besar t hitung 7,817 taraf sig 0,00 < 0,05, R Square 0,397 artinya variabel customer experience intention mempengaruhi repurchase intention 39,7% dan  60,3% ditentukan oleh faktor lain.  


2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
George Kofi Amoako ◽  
Joshua Kofi Doe ◽  
Emmanuel Kotey Neequaye

PurposeThis study investigates how customer experience mediates the relationship between online innovation and repurchase intention in the hotel industry in Ghana.Design/methodology/approachData was collected from 167 clients from a two-star hotel in Accra, the capital city of Ghana. Structural equation modelling was used to analyse the relationship between the variables.FindingsResults from the analysis indicate that online innovation positively leads to higher repurchase intentions and better customer experience, affirming that customer experience leads to repurchase intentions. Thus, while online innovation leads to repurchase intentions, the strength of this repurchase intention depends on customer experience. Therefore, customer experience mediates the relationship between online innovation and repurchase intention in the hotel industry.Research limitations/implicationsThis study addressed only the customer's point of view; future studies could investigate the subject from the managers and other stakeholders' point of view to get a holistic view. Also, the sample size could be improved, and the study could be conducted in other African countries for comparison purposes.Practical implicationsThe study shows that online innovation does not automatically lead to increased positive repurchase intention. Hotel managers must, therefore, enforce good customer experience for better profitability.Originality/valueAs far as the researchers know, limited studies have been conducted into how customer experience mediates online innovation and repurchase intention in the hotel industry in Ghana using structural equation modelling. This makes this research unique in Ghana. This study makes an original contribution by measuring the real effect of innovation on repurchase intentions in the hotel industry in Ghana.


2021 ◽  
Vol 9 (1) ◽  
pp. 1-17
Author(s):  
Andrie Permadi ◽  
Sukardi Silalahi

This study aims to examine and discuss the influence of the quality of Customer Experience and Customer Engagement with the mediation of Customer Loyalty which is thought to affect repurchase intention or in other words the achievement of sales revenue as a company performance. The variables in this study were measured through the dimensions of accessibility, service competence, customer recognition, commitment, customer value, thrust, personalization, consistency, perceived quality and customer certainty to make repeat purchases. The number of respondents involved in this study were 200 respondents, all respondents were United Tractors consumers who had purchased products and services from PT United Tractors. This research is a quantitative approach that uses an instrument in the form of a questionnaire. Research data were analyzed using SEM (Structural Equation Modeling) analysis strategy with the help of SPSS and AMOS programs and the results of the analysis in this study also show that customer loyalty can mediate the effect of Customer Experience and Customer Engagement on Repurchase Intention


2019 ◽  
pp. 51-69
Author(s):  
Marco Ieva ◽  
Cristina Ziliani

Multiple studies have focused on Customer Experience and its relationship with Customer Loyalty. Despite such attention, two research gaps are still open with reference to the Experience-Loyalty link: the mediating role of Customer Satisfaction and the moderating role of consumer characteristics. This study employs a moderated mediation analysis of the relationship between Customer Experience and CustomerLoyalty by including Customer Satisfaction as a mediator and Shopping Enjoyment as a moderator. An online survey on almost three thousand consumers is run with reference to grocery retailing. Results show the role of Customer Satisfaction as a mediator. Shopping Enjoyment interacts with the Negative Affective Customer Experience dimension in its relationship with Customer Satisfaction.


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