scholarly journals Evaluating the Efficacy of Vaccinating Pigs Against Gonadotropin Releasing Factor (Gnrf) with Regards to Asian Consumers' Attitudes

2018 ◽  
Vol 21 ◽  
pp. S101
Author(s):  
CK Mah ◽  
B Poulsen Nautrup ◽  
I Van Vlaenderen
Keyword(s):  
Gonadotropin Releasing Factor ◽  
Asian Consumers

Staying in the middle or avoiding extremes? A test of the effect of rating scale length in advertising research with Chinese consumers

2019 ◽  
Vol 62 (4) ◽  
pp. 418-431
Author(s):  
Cong Li ◽  
Gunwoo Yoon ◽  
John Petit
Keyword(s):  
Rating Scale ◽  
East Asian ◽  
Consumer Attitude ◽  
Advertising Research ◽  
Chinese Consumers ◽  
Cultural Impact ◽  
Advertising Context ◽  
Experimental Findings ◽  
Asian Consumers ◽  
Scale Length

Given the rapid growth of many Asian economies in recent years, Asian advertising research is attracting increasing attention. However, systematic examinations of how to move this body of research forward from both theoretical and methodological perspectives are lacking. This study discusses a method-related issue in Asian advertising research, specifically focusing on the rating scale length used in measuring consumer attitude and behavioral intention. The experiment examines whether using different rating scale lengths (i.e., 1–3, 1–5, 1–7, and 1–9) will produce inconsistent research results due to the influence of Confucianism on East Asian consumers’ response style. Based on the experimental findings, a theoretical discussion of how to consider the cultural impact on measurement in an East Asian advertising context is provided.

Product-Category Dynamics and Corporate Identity in Brand Extensions: A Comparison of Hong Kong and U.S. Consumers

1997 ◽  
Vol 5 (1) ◽  
pp. 77-92 ◽  
Author(s):  
Jin K. Han ◽  
Bernd H. Schmitt
Keyword(s):  
Hong Kong ◽  
East Asian ◽  
Product Category ◽  
The United States ◽  
Corporate Identity ◽  
Company Size ◽  
Perceived Fit ◽  
Related Factors ◽  
The Core ◽  
Asian Consumers

Should the focus of a brand-extension strategy be on product-category related factors (e.g., the fit between the extension and the core product) or should consumers’ attention be drawn to characteristics of the company providing the extension (e.g., company size)? Examining this issue experimentally in Hong Kong and in the United States with samples of students and working professionals, we find that for U.S. consumers, perceived fit is much more important than company size; for Hong Kong consumers, company size does not matter for high fit extensions, but does matter for low fit extensions. We suggest the value of collectivism may explain the relative higher importance of corporate identity for East Asian consumers. East Asian consumers rely on companies as interdependent, collective societal entities to reduce the risk of a low fit extension, whereas U.S. consumers— as individualists— place higher importance on their own judgment regarding the product fit rather than cues such as company size.

What drives consumer demand for rice fragrance? Evidence from South and Southeast Asia

2020 ◽  
Vol 122 (11) ◽  
pp. 3473-3498 ◽  
Author(s):  
Subir Bairagi ◽  
Matty Demont ◽  
Marie Claire Custodio ◽  
Jhoanne Ynion
Keyword(s):  
Southeast Asia ◽  
Gender Equity ◽  
Consumer Preferences ◽  
Stated Preference ◽  
The Philippines ◽  
Choice Data ◽  
Content Type ◽  
South And Southeast Asia ◽  
Asian Consumers

PurposeThe purpose of this paper is to analyze geographic heterogeneity of consumer preferences for intrinsic quality attributes of rice in South and Southeast Asia and the drivers of demand for these attributes, with a particular focus on rice fragrance and the role of gender.Design/methodology/approachStated-preference surveys were conducted with 4,231 urban and rural consumers in 37 cities across seven countries (Bangladesh, India, Cambodia, Indonesia, the Philippines, Thailand, and Vietnam) during 2013–2014 and analyzed through a rank-ordered logistic regression with incomplete ranking choice data.FindingsPreferences for rice attributes are found to be significantly heterogeneous among consumers in South and Southeast Asia. Urban Thai consumers tend to prioritize appearance and cooking characteristics over taste and nutritional benefits, relative to all other surveyed consumers. In contrast with South Asian consumers, Southeast Asian consumers have largely adopted Thai preferences for rice texture and fragrance, a trend that was earlier coined “Jasminization.” We find that demand for rice fragrance is mainly driven by women, educated consumers, large families, families spending a lower share of their food expenditures on rice, and consumers in Southeast Asia (particularly the Philippines and Cambodia).Originality/valueLittle is known about geographic heterogeneity, drivers, and the role of gender in demand for rice fragrance. This paper fills these knowledge gaps. Our findings suggest that the more women are empowered in grocery decision-making, the more demand for aromatic rice is expected to rise. These insights can assist market-driven and gender-responsive rice breeding programs in simultaneously enhancing rice farmers' livelihoods and gender equity.

Cometh self-image congruence: a cross-cultural study

2017 ◽  
Vol 29 (3) ◽  
pp. 538-552 ◽  
Author(s):  
Shih-Tung Shu ◽  
Stephen Strombeck
Keyword(s):  
South Korea ◽  
Brand Preference ◽  
Research Subjects ◽  
Content Type ◽  
Global Brands ◽  
Product Categories ◽  
Self Image ◽  
Image Congruence ◽  
Asian Consumers ◽  
Cultural Similarity

Purpose Prior research has clearly shown that ethnocentric consumers favor local brands. However, consumers also strongly favor local and global brands which reinforce their desired self-images. The purpose of this paper is to examine how self-image congruence (SIC) mediates the effect of consumer ethnocentrism (CE) on local brand preference (LBP). Design/methodology/approach This study empirically tested the proposed mediation model across three countries (Taiwan, South Korea and Japan) using ten brands from two very different product categories (beer and personal computers). Research subjects were randomly selected and placed into one of four groups for each of these countries. Subjects in these groups were asked to compare well-known domestic and global brands which were either culturally similar or culturally dissimilar. Findings CE significantly impacted LBP among Taiwan, South Korea and Japan college-aged consumers but this impact was limited. SIC, however, had a powerful influence on LBP for these consumers. The cultural similarity and relative necessity of brand choices had almost no effect on the results. Research limitations/implications Researchers and practitioners need to more fully understand the contingencies Asian consumers use in selecting local brands. Under some scenarios, CE may not be a reliable predictor of local brands preference. Originality/value This is one of the first studies to demonstrate the influential role of SIC among consumers from collectivistic cultures.

Transborder Television: The Response of Advertisers in Asia

1998 ◽  
Vol 86 (1) ◽  
pp. 38-53
Author(s):  
Amos Owen Thomas
Keyword(s):  
Hong Kong ◽  
Language Barriers ◽  
Early Years ◽  
Advertising Agencies ◽  
Satellite Television ◽  
Asian Consumers

With the advent of the transnational medium of satellite television in Asia, the long-debated issue of globalising advertising is being revisited in the region. The pioneer broadcaster StarTV sought to convince international marketers and their advertising agencies of its uniqueness as a Pan-Asian medium. However, in its early years, there was little response from either Asian consumers or advertisers. This paper explores the views of advertising agencies, domestic broadcasters, market researchers and media regulators about transnational satellite television in the two key markets of Indonesia and India, as well as Hong Kong, the regional hub for advertising and broadcasting. It finds that interest in regional advertising varied from country to country, depending on such factors as language barriers, alternative domestic media, non-standardisation of products and government restrictions.

scholarly journals Using the Theory of Planned Behavior to Understand Factors Influencing South Asian Consumers’ Intention to Seek Pharmacist-Provided Medication Therapy Management Services

Pharmacy ◽  
2019 ◽  
Vol 7 (3) ◽  
pp. 88
Author(s):  
Shaquib Al Hasan ◽  
Jagannath Mohan Muzumdar ◽  
Rajesh Nayak ◽  
Wenchen Kenneth Wu
Keyword(s):  
Theory Of Planned Behavior ◽  
Planned Behavior ◽  
South Asian ◽  
Medication Therapy Management ◽  
Study Objective ◽  
Therapy Management ◽  
Medication Therapy ◽  
Factors Influencing ◽  
Asian Consumers ◽  
Management Services

The study purpose was to use the theory of planned behavior to understand factors influencing South Asian consumers’ intention to seek pharmacist-provided medication therapy management services (MTMS). Specific objectives were to assess effects of attitude, subjective norm (SN), perceived behavioral control (PBC), and socio-demographics on South Asian consumers’ intention to seek MTMS. Participants who were ≥18 years of age, of South Asian origin, with a previous visit to a pharmacy in the US for a health-related reason, and with ability to read and comprehend English were recruited from independent pharmacies in New York City. Responses were obtained through a self-administered survey. Descriptive statistics were performed, and multiple linear regression analysis was conducted to assess the study objective. SPSS was used for data analyses. Out of 140 responses, 133 were usable. Mean scores (standard deviation) were 4.04 (0.97) for attitude, 3.77 (0.91) for SN, 3.75 (0.93) for PBC, and 3.96 (0.94) for intention. The model explains 80.8% of variance and is a significant predictor of intention, F (14,118) = 35.488, p < 0.05. While attitude (β = 0.723, p < 0.05) and PBC (β = 0.148, p < 0.05) were significant predictors of intention, SN (β = 0.064, p = 0.395) was not. None of the socio-demographics were significant predictors of intention. Strategies to make South Asians seek MTMS should focus on creating positive attitudes and removing barriers in seeking MTMS.

Deficiency of gonadotropin-releasing factor in a patient with hydrocephalus internus

1975 ◽  
Vol 43 (2) ◽  
pp. 239-243 ◽  
Author(s):  
Joseph M. Coenegracht ◽  
Jan P. A. M.de Bie ◽  
Louis N. M. Coene ◽  
George Padberg
Keyword(s):  
Luteinizing Hormone ◽  
Primary Amenorrhea ◽  
Cyclic Activity ◽  
Luteinizing Hormone Releasing Hormone ◽  
Content Type ◽  
Releasing Hormone ◽  
Therapeutic Trials ◽  
Gonadotropin Releasing Factor ◽  
Fine Print

✓ The authors present the case of a 21-year-old woman with primary amenorrhea and hydrocephalus internus, and suggest that the amenorrhea was probably caused by insufficient basal and cyclic activity of luteinizing hormone/releasing hormone-producing neurons in the hypothalamus. The amenorrhea persisted after ventriculocisternotomy; only after several therapeutic trials with estrogens and progesteron did spontaneous menstrual periods appear more than 5 years after operation.

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