Evaluation of tree-based ensemble algorithms for predicting the big five personality traits based on social media photos: Evidence from an Iranian sample
PurposeThe main objective is to investigate the effects of antecedents of word-of-mouth (WOM) towards sustainable fashion, using the Personality Traits theory. More specifically, this study wants to examine the impact of the Big Five personality traits on social media activities, which could affect eco-friendly behaviour and environmental concerns for fashion production. This impact is influenced by the use of WOM on sustainability in the fashion industry.Design/methodology/approachThe partial least squares structural equation modelling (PLS SEM) technique is used to evaluate the internal and external measurement model with a sample size of 272.FindingsThe three most active personality traits on social media are extraversion, openness to experience and agreeableness. Additionally, the active use of social media has a positive impact on the optimisation of users' eco-friendly behaviour and an increase in users' concerns for fashion production. Eco-friendly behaviour and environmental concerns for fashion production are important factors that lead to the spread of WOM.Originality/valueThis study contributes to the existing literature by evaluating the effects of the Big Five personality traits on using social networking and how will this improve the creation of WOM towards sustainability. This study is among the several scientific studies which combine the theory of Big Five personality traits with social networking, green behaviour and the WOM in a sustainability context.
This article reports a meta-analysis of the relationships between socialnetwork site use and the Big Five personality traits (openness,conscientiousness, extraversion, agreeableness, and neuroticism) as well asthe Big Two metatraits (plasticity and stability). A random effectmeta-analysis model was used to calculate the meta-results of Big Five.Extraversion and openness were the strongest predictors of SNS activities,while conscientiousness, neuroticism, and agreeableness only correlatedwith a few of the SNS activities. A meta-analytical structural equationmodel (SEM) further demonstrated that plasticity was positively correlatedwith SNS activities, whereas stability was a negative predictor. Practicalimplications for social media industry and users are discussed.
The internet users, especially social media users are increasing in the last decade. This intensive using of social media induces behavioral changes of its users. One of the phenomena emerging is the fear of missing out. Personality has different effect on the rising fear. This research is aimed to recognize the relation between personality traits on fear of missing out on students. This study involved 643 students. The research data were collected by Big Five Inventory scale. The fear of missing out scale is modified from the previous research (Hato, 2013 and Przybylski, 2013). The data were analyzed by multiple regression using statistic software. The analysis resulted in r= 0,248 with significance or p= 0,000, therefore hypothesis stating that there is a relation between the big five personality traits and fear of missing out about social media is accepted. The research results show that extraversion and agreeableness have positive correlation to fear of missing out. While neuroticism has negative correlation and conscientiousness doesn’t correlate to fear of missing out.
One Social Media Company to Rule Them All: Associations Between Use of Facebook-Owned Social Media Platforms, Sociodemographic Characteristics, and the Big Five Personality Traits