How do ethical consumers utilize sharing economy platforms as part of their sustainable resale behavior? The role of consumers’ green consumption values

Purpose This study aims to investigate a sharing economy context, where vacation rental units that are owned and operated by individuals throughout the world are rented out through a common website: vrbo.com. It is posited that gross domestic product (GDP) per capita, a common indicator of the level of economic development of a nation, will impact the likelihood that prospective travelers will choose to book accommodations in the sharing economy channel (vs traditional hotels). The role of online customer reviews in this process is investigated as well, building upon a significant body of extant research which shows their level of customer decision influence. Design/methodology/approach An empirical analysis is conducted using data from the website Vacation Rentals By Owner on 1,940 rental listings across 97 countries. Findings GDP per capita serves as risk deterrent to prospective travelers, making the sharing economy an acceptable alternative to traditional hotels for the average traveler. It is also found that the total number of online customer reviews (OCR volume) is a signal of popularity to prospective travelers, while the average star rating of those online customer reviews (OCR valence) is instead a signal of accommodation quality. Originality/value This study adds to a growing agenda of research investigating the effect of online customer reviews on consumer decisions, with a particularly focus on the burgeoning sharing economy. The findings help to explain when the sharing economy may serve as a stronger disruptive threat to incumbent offerings. It also provides the following key insights for managers: sharing economy rental units in developed nations are more successful in driving booking activity, managers should look to promote volume of online customer reviews and positive online customer reviews are particularly influential for sharing economy rental booking rates in less developed nations.

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Linking consumers' anticipated guilt to green consumption intention: testing the role of perceived consumer effectiveness and green involvement

International Journal of Environment and Pollution ◽

10.1504/ijep.2020.120175 ◽

2020 ◽

Vol 68 (3/4) ◽

pp. 145

Author(s):

Yingying Li ◽

Dongmei Quan ◽

Hairu Zhang

Keyword(s):

Green Consumption ◽

Perceived Consumer Effectiveness

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Transportation pathways of pesticides in two major watersheds of Istanbul, Turkey

Water Science & Technology ◽

10.2166/wst.2004.0187 ◽

2004 ◽

Vol 49 (3) ◽

pp. 165-172 ◽

Cited By ~ 1

Author(s):

M. Yazgan ◽

A. Tanik

Keyword(s):

Chemical Properties ◽

Surface Flow ◽

Priority List ◽

Pesticide Pollution ◽

Consumption Values ◽

Annual Consumption ◽

Agricultural Areas ◽

Physical And Chemical ◽

And Chemical Properties

The study covers the investigation of pesticides in terms of consumption, toxicological classification and various intrinsic physical and chemical properties like DT50, KOC, GUS, solubility that describe the important mechanisms prevailing in soil, namely persistence and mobility. These mechanisms help to estimate the transportation pathways of pesticides on soil till they reach the receiving water after being applied on land. Classification is done in three groups, those likely to appear in surface flow, those that appear in groundwater and those that present transient conditions. Such an approach that also takes into account toxicological levels and annual consumption values of pesticides will act as a tool to prepare the priority list of pesticides that need special care during their transportation. The fate of pesticides is a difficult task to solve, however, such a methodology, puts forth a rough estimate on their behavior in spite of uncertainties in many of the parameters describing mechanisms like persistence and mobility. The agricultural areas of two watersheds of Istanbul are selected as target areas to describe the approach, which is also checked with another approach estimating pesticide pollution potential that considers various other properties of pesticides. Almost similar findings are depicted with 85% proximity. The methodology presented in the paper illustrates and emphasizes the significant role of pesticide properties in determining their fate in soil after being applied.

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The role of privacy concerns in the sharing economy

Information Communication & Society ◽

10.1080/1369118x.2017.1339726 ◽

2017 ◽

Vol 21 (10) ◽

pp. 1472-1492 ◽

Cited By ~ 34

Author(s):

Christoph Lutz ◽

Christian Pieter Hoffmann ◽

Eliane Bucher ◽

Christian Fieseler

Keyword(s):

Sharing Economy ◽

Privacy Concerns

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Firstborns buy better for the greater good: Birth order differences in green consumption values

Personality and Individual Differences ◽

10.1016/j.paid.2021.111353 ◽

2022 ◽

Vol 186 ◽

pp. 111353

Author(s):

Tobias Otterbring ◽

Michał Folwarczny

Keyword(s):

Birth Order ◽

Green Consumption ◽

Consumption Values ◽

Greater Good

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The role of intrinsic and extrinsic motivations in sharing economy post-adoption

Information Technology and People ◽

10.1108/itp-01-2020-0007 ◽

2021 ◽

Vol ahead-of-print (ahead-of-print) ◽

Author(s):

Tiago Oliveira ◽

Iolanda Barbeitos ◽

Antonela Calado

Keyword(s):

Extrinsic Motivation ◽

Private Property ◽

Sharing Economy ◽

Mediation Effect ◽

Continuance Intention ◽

Mediation Effects ◽

Content Type ◽

Digital Platforms ◽

Intrinsic And Extrinsic Motivations

PurposeThe purpose of this paper is to examine use and sharing economy (SE) continuance intention, and the mediation effects of use between individuals' motivations and SE continuance intention. A theoretical model is developed to explain use and SE continuance intention as intrinsic and extrinsic motivated behaviour, as proposed by self-determination theory. Factors are derived from SE context and supported by published research on SE.Design/methodology/approachThe partial least squares path modelling (PLS-PM) technique is used to test the model in a quantitative study involving 256 users of SE services.FindingsFindings suggest that use and SE continuance can be explained by concurrent intrinsic and extrinsic motivations. Moreover, high environmental concerns may restrain the use of SE services. Findings show that continuance intention is influenced by current use of SE services. Moreover, the study emphasizes the mediation effect of use between intrinsic and extrinsic motivation and SE continuance intention.Research limitations/implicationsThe analysis of use behaviour should be complemented with other measures of use and with data provided by qualitative methods of research. Further research should also consider the effect of different control variables and mediation effects.Practical implicationsBrand managers and companies providing services through digital platforms should address individuals' needs in order to stimulate voluntary engagement in persistent SE practices.Social implicationsThis study informs the consumer in general so that the SE can develop its potential alongside an economy based on the ownership of private property.Originality/valueThis study extends findings on continuance intention research by offering internal motivation factors as predictors of post-adoption behaviour and emphasizes the role of use on SE continuance intention.

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EXPRESS: How Does Global–Local Identity Affect Consumer Preference for Access-Based Consumption? Investigating the Mediating Role of Consumption Openness

Journal of Marketing Research ◽

10.1177/00222437211055130 ◽

2021 ◽

pp. 002224372110551

Author(s):

Xiaodong Nie ◽

Zhiyong Yang ◽

Yinlong Zhang ◽

Narayanan Janakiraman

Keyword(s):

Close Association ◽

Consumer Preference ◽

Sharing Economy ◽

Knowledge Gap ◽

Local Identity ◽

Global Identity ◽

Mediating Role ◽

Managerial Implications ◽

The Relationship

Given the increasing importance of the global sharing economy, consumers face the decision as to whether to choose an access-based option versus an owning option. However, our understanding of how consumers’ global–local identity may influence their preference for access-based consumption is rather limited. The authors fill this knowledge gap by proposing that consumers high in global identity (“globals”) have a greater preference for access-based consumption than those high in local identity (“locals”). Such effects are mediated by consumers’ consumption openness. Consistent with the “consumption openness” account, the authors find that when the desire for openness is enhanced by a contextual cue, locals’ preference for access-based consumption is elevated, whereas globals’ preference for access-based consumption is unaffected. However, when the desire for openness is suppressed by a contextual cue, globals’ preference for access-based consumption is reduced, whereas locals’ preference for access-based consumption is unaffected. Similarly, consumers’ traveler–settler orientation sets a boundary for the relationship between global–local identity and preference for access-based consumption, given its close association with consumption openness. Theoretical and managerial implications are discussed.

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A Study of the Role of Trust in Sharing Economy in the Tourism Industry

International Journal of Service Science Management Engineering and Technology ◽

10.4018/ijssmet.2021070102 ◽

2021 ◽

Vol 12 (4) ◽

pp. 26-38

Author(s):

Youngkeun Choi

Keyword(s):

Personal Information ◽

Sharing Economy ◽

Purchase Intentions ◽

Tourism Industry ◽

Intention To Purchase

The purpose of this study is to examine the antecedents of trust in sharing economy in the tourism industry which influences consumers' purchase intentions. By presenting the concept of consumers' trust in suppliers, the author develops a model that explores the effects that explain the consumers' trust in suppliers and their intention to purchase in sharing economy. For this, this study surveys 332 Korean consumers using Airbnb and analyzes the data using AMOS 24. In the results, first, consumers' perceive responsiveness of suppliers, the degree to which consumers confide the personal information of suppliers, and consumers' disposition to trust increase their trust in suppliers. Second, consumers' trust in suppliers increases their intention to purchase. Finally, consumers' perceive the responsiveness of suppliers and consumers' disposition to trust among the antecedents of consumer's trust in suppliers increase their intention to purchase through their trust in suppliers.

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