To think or not to think: the moderating role of need for cognition in expectancy-consistent impression formation

2003 ◽  
Vol 35 (7) ◽  
pp. 1657-1667 ◽  
Author(s):  
Michael G. Dudley ◽  
Monica J. Harris
Keyword(s):  
Impression Formation ◽  
Need For Cognition ◽  
Moderating Role

Cognitive busyness and impression formation: The moderating role of ingroup identification

2004 ◽  
Author(s):  
Natalie Hall ◽  
Richard Crisp ◽  
Ifat Rauf ◽  
Terry Eskenazi-Behar ◽  
Russell Hutter ◽  
...  
Keyword(s):  
Impression Formation ◽  
Cognitive Busyness ◽  
Ingroup Identification ◽  
Moderating Role

MODERATING EFFECTS OF NEED FOR COGNITION ON ATTRACTIVENESS STEREOTYPING

2001 ◽  
Vol 29 (4) ◽  
pp. 313-321 ◽  
Author(s):  
Arthur H. Perlini ◽  
Samantha D. Hansen
Keyword(s):  
Personality Traits ◽  
Physical Attractiveness ◽  
Cognitive Activity ◽  
Need For Cognition ◽  
Moderating Effects ◽  
Peripheral Cues ◽  
Moderating Role

The present study investigated the moderating role of need for cognition (NFC), the tendency to engage in, and enjoy, effortful cognitive activity, on the attractiveness bias. Based on previous research suggesting that people low in NFC are more strongly influenced by peripheral cues of persuasion (including physical attractiveness), it was expected that such individuals, compared to those high in NFC, would exhibit a stronger tendency to attribute socially desirable traits to attractive persons. Participants high and low in NFC rated one of four photographs that varied in attractiveness and sex on 17 bipolar personality traits. While both high and low NFC participants rated the attractive target photographs as more socially desirable than the unattractive photographs, the magnitude of this effect was substantially larger for the low NFC participants. The findings suggest that NFC plays a moderating role in the attractiveness bias.

Same Service, Different Ad Claims: The Moderating Role of Need for Cognition

2014 ◽  
Vol 31 (12) ◽  
pp. 1064-1073 ◽  
Author(s):  
Lars Erling Olsen ◽  
Bendik Meling Samuelsen ◽  
Tarje Gaustad
Keyword(s):  
Need For Cognition ◽  
Moderating Role

The Moderating Role of Self-Presentation Tactics

2014 ◽  
Vol 73 (4) ◽  
pp. 235-242 ◽  
Author(s):  
Josip Burusic ◽  
Maja Ribar
Keyword(s):  
Personality Traits ◽  
Private Information ◽  
Impression Formation ◽  
Self Report ◽  
Self Presentation ◽  
Affective Traits ◽  
Natural Stream ◽  
Private Context ◽  
Moderating Role

The present study is concerned with impression formation in a context in which the information about others is limited and at the same time private by its very nature. We examined the accuracy of judges’ ratings of target individuals’ basic personality traits, affective traits, and assertive self-presentation tactics based on the natural stream of thought of the latter. Furthermore, we explored the moderating role of self-presentation in accurate evaluations of others. A group of 86 participants recorded their natural stream of thought, which then served as the basis for the judges’ ratings. The participants also completed self-report measures of basic personality traits, affective traits, and assertive self-presentation tactics. The results partially confirmed that it is possible for judges to form an accurate impression of target individuals’ personalities in a context in which the judges possess a small amount of relatively private information about the target individuals. It was even possible for the judges to detect the target individuals’ self-presentation tactics, particularly self-promotion. In addition, individuals who use self-promotion and exemplification in a private context are often viewed differently than those who do so less often.

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