scholarly journals Study on the marketing of rural tourism destination based on the internet perspective

2022 ◽  
Vol 355 ◽  
pp. 02066
Author(s):  
Congxi Cheng ◽  
Yangyang Zhang ◽  
Sha Luo ◽  
Wenjing Yang ◽  
Yulu Guo ◽  
...  

With the rapid development of the rural tourism in China, how to innovate and optimize the marketing mode and successfully achieve the marketing purpose is an urgent problem for the marketing of the rural tourism destination. The rapid development of Internet technology has provided new ideas for rural tourism destination marketing. Based on the analysis of the questionnaire results of rural tourists, this paper has proposed the optimization suggestions of rural tourism destination marketing from the Internet perspective. That is, building the information communication channel between rural tourism destinations and tourists based on the Internet, designing tourism products of the rural tourism destination on the basis of tourist characteristics of tourists and realizing the marketing optimization of rural tourism destinations with the help of Internet technology.

2020 ◽  
Vol 12 (17) ◽  
pp. 6787
Author(s):  
Chee Hua Chin ◽  
May Chiun Lo ◽  
Zaidi bin Razak ◽  
Pooria Pasbakhsh ◽  
Abang Azlan Mohamad

This study presents a framework to empirically validate the relationship between the tangible and intangible measures on tourism destination marketing efforts. Uniquely, a case study was developed involving two different nature of tourism destinations (semirural and rural) and is incorporated into the framework to assess its moderating effect on the relationships among the predictors and destination marketing efforts. Two hundred and ninety-three usable responses were collected using a questionnaire survey. Partial least squares structural equation modelling was utilized to perform latent variable and multi-group analyses (MGA). The findings revealed that destination appeal was found to be the biggest concern among tourists visiting semirural and rural tourism destinations in Sarawak. For intangible components, both service quality and destination image were found to be significantly related to destination marketing efforts at a semirural tourism destination. Interestingly, for MGA results, it was worthwhile to learn that the relationship between service quality and destination marketing efforts happened to have a stronger impact on semirural than rural tourism destination. Hence, the proposed framework and research findings from this case study have provided significant insights that help various tourism stakeholders to better strategize and position semirural and rural tourism, particularly in the scenario of Sarawak, Malaysia. Future studies can examine this framework and test at other tourism destinations in Malaysia or in some other countries.


2012 ◽  
Vol 45 (1) ◽  
pp. 27-39
Author(s):  
Vincentas Lamanauskas ◽  
Violeta Šlekienė ◽  
Loreta Ragulienė

Over the latter decade a rapid development of information communication technologies has been going on in various directions. Technological possibilities have increased very significantly (Lamanauskas, 2011). The development of internet and technologies related with it has been extremely fast. A lot of internet service providers have appeared in the market, their number still continues to grow. The internet connection methods are changing - from the ordinary usage of phone line modems (dial - up) to broadband internet technology (DSL) and cable TV internet nets. It can be asserted, that over the mentioned period Web 1.0 internet (static, used for getting information) has been changed to Web 2.0 internet (social). The internet diaries, social portals, technologies allowing live communication on the internet (Internet Relay Chat, IRC), talk programme Windows Live Messenger (MSN), ICQ forums and other have occurred and are spreading. With the appearance of “Skype”, the internet telephony has acquired a qualitatively new characteristic and practically has become a daily routine. Thus, today a consumer can create his profile on the internet, can make friends, communicate in the interest groups and so on. It can be stated, that every human being contributes in his own way to the internet and at the same time to ICT development, in general. It is obvious, that together with technological problems also arise social internet problems. Social networking websites are closely related with economical, psychological, educational, paleological and other aspects. There is a shortage of researches grounding socio-educational social network aspects. It is important to know not only how much time the consumers spend surfing the net, but how much of this time is allotted for communicating in social networking websites, which of them are the most popular and why, how the respondents evaluate social networking website functions, what in general they know about them, what advantages, disadvantages and threats they discern. Finally, it is important to find out whether the usage of social networking websites improves information – communication abilities in some way. Key words: social networking websites, survey, university students.


2020 ◽  
Author(s):  
Syufrijal .

This research aims to develop interactive PLC learning media based on virtual learning. The interactive PLC learning media uses a 3D simulator design to simulate the application of PLC in the industry, so it looks like real and makes students more interested in learning PLC This study uses experimental methods. The 3D simulation software is Factory I/O developed by Real Games. It enables us to build a conveyor virtual plant and to bring it into the classroom. The automatic controller used to control the virtual plant is the PLC Siemens S7-1200 with Tia Portal software. The PLC is connected to the computer server through an ethernet network via TCP/IP protocol. With the rapid development of current internet technology, PLC learning can be done in virtual learning. This PLC learning media can be run remotely through the internet with team viewer program so that PLC learning is not only done on campus but can be done anywhere. From the results of research that has been done, the user can create PLC programs remotely to control conveyor virtual plant on a computer server through an internet network without having to install the program on their computers. Keywords: PLC, interactive learning media, virtual learning, remote desktop


2021 ◽  
Vol 3 (2) ◽  
pp. 51-53
Author(s):  
Fei Xue

With the development of Internet technology, the digital economy, represented by 5G and artificial intelligence, is playing an increasingly important role. In this context, this paper analyzes the current situation of the development of rural tourism under the digital economy, and expounds the factors that affect the development of digital economy in rural tourism, and puts forward countermeasures, in order to facilitate the rapid development of rural tourism from the three perspectives of social development, government leading and residents.


2016 ◽  
Vol 9 (4) ◽  
pp. 179 ◽  
Author(s):  
Chee-Hua Chin ◽  
May-Chiun Lo ◽  
T. Ramayah

Rural tourism is seen as a potential sector in promoting country to the world and at the same time generates incomes to local communities. However, due to the lucrative economic benefits, tourism destination’s sustainability and quality of services is often being ignored. Thus, this study highlights the importance of sustainable management and destination marketing efforts in rural tourism destinations with identified significant contributively factors from local communities’ perspective. A total of 168 respondents comprising of local communities from <em>Kampung Telaga Air</em> and <em>Kampung Semadang</em>, Kuching, Sarawak took part voluntarily in this study. To assess the developed model, SmartPLS 2.0 (M3) is applied based on path modelling and bootstrapping. Interestingly, the findings revealed that local communities believed factors like climate change, carrying capacity of a destination, and environmental education are significantly affect both tourism destination sustainable management and destination marketing efforts. Furthermore, community support is also found to be important too for tourism destination marketing efforts. Surprisingly, community support was found no relations with destination sustainable management from local communities’ point of view. This study further discussed on the implications of the findings, limitations, and direction for future research.


2014 ◽  
Vol 635-637 ◽  
pp. 1628-1631
Author(s):  
Li Juan Zhuang

In the context of the rapid development of Internet technology, information security is particularly important, especially at present there is growing incidence of attack targeting at the host and a variety of attacking means, which does a lot of harm. To do preventive work well is to figure out what risks threatening the host and formulate timely and effective measures to protect the host.The first computer in the world came out in 1946 in the USA. With the birth of this computer, the computer technology of humankind has made spectacular development for more than the last half century and penetrated into all aspects of our lives till today. Compared with traditional means of communication, the Internet has greatly facilitated our lives, which led to the growing dependence on the Internet as well. While technology is a double-edged sword, the Internet information security is also very acute problem, which greatly troubles people’s work and life. As the most fundamental part of a computer system, the host security problem draws people’s attention in particular.


2017 ◽  
Vol 12 (1) ◽  
pp. 1
Author(s):  
Budiarjo Budiarjo

The discovery of Information Communication Technology (ICT) has changed the way of human’s life. Application of ICT in the field of tourism has brought a drastic change among tourism businesses, tourists, and government. In marketing the tourist attraction, the present government no longer needs to spend money in organizing exhibitions, but using the website that is much cheaper. Riau Islands Province is the third provincial tourism destination in Indonesia after Bali and Jakarta. This province is using a website entitled Wonderful Kepri, http://Kepri.travel/ as a means of information and marketing of tourism destinations in its region. The purpose of this study is to describe the extent to which an official website benefits to the customers. This study applies content analysis method either on text or images on the website. The result of this study shows the website provides various menus, interesting and informative for travelers or anyone interested to visit the Riau Islands.


2021 ◽  
Vol 007 (01) ◽  
pp. 20-29
Author(s):  
Matthoriq Matthoriq ◽  
Soesilo Zauhar ◽  
Romy Hermawan

The objective of this research is examines the role of collaborative governance in rural tourism development, especially in the tourist area of "Bumiaji Agrotourism" in Tourist City of Batu. The rapid development of tourism in Batu is still dominated by the artificial tourism destinations, often the highlight in relation to the equitable distribution of welfare and sustainability of tourist development. Until today, the efforts of local governments and communities by presenting a variety of new icon types of community-based tourism destinations in Batu City do not provide assurance that tourism will remain exsist and suistain due to resource limitations in each actor. In accordance with Good Tourism Governance (GTG), tourism management efforts can no longer be charged only to one of the actors. Collaborative governance approach can be used as an alternative solution, especially in rural tourism development in Tourist City of Batu to strengthen the character of tourist destinations as well as tourism network buildings.


2021 ◽  
Vol 37 (3) ◽  
pp. 800-806
Author(s):  
Setiawan PRIATMOKO ◽  
◽  
Lóránt Dénes DAVID ◽  

This research aims to examine the opportunities of Information Communication Technologies (ICT) and its use for the rural tourism businesses. The study used purposive random sampling of presence of tourist villages product in the Online Travel Agency (OTA) application in Indonesia. From the OTA, it can be seen the rural tourism destinations product related offerings suggestion. From the recommended destinations, assessment and comparison is made with the village’s official website and other online resources.Tourism villages and their market need to be met comprehensively understanding with OTA app developers to get better future business results.


2019 ◽  
Vol 5 (1) ◽  
pp. 63-81 ◽  
Author(s):  
Ria Nur Rizqiah ◽  
Ahmad Tarmizi Lubis

Along with the rapid development of internet technology today, the company's financial reporting activities can be done via the Internet in real time in an easy way and a wider scope. Internet-based financial reporting is commonly known as the Internet Financial Reporting (IFR). This research is a descriptive study that aims to determine the implementation of IFR on Islamic Banks in Indonesia. The variables in this study consisted of content, presentation and timeliness variable with a total of 112 items tested indicators. The results of this study indicate that the eleventh BUS sampled research has been able to apply IFR. IFR score obtained by each BUS has a nearly equal value ranging from 49% to 63% with the total maximum score of 100% and average score of 55%


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