Habit as a moderator of the association of utilitarian motivation and hedonic motivation with purchase intention: Implications for social networking websites

Abstract Objective: This study aimed to understand how social networking websites are used by adolescents and their importance during the hospitalization process. Method: A descriptive and qualitative study was supported by the virtual ethnographic method and resorted to the symbolic interactionism as theoretical framework. Eleven hospitalized adolescents were interviewed. Results: Three categories were identified based on the analysis of interviews and posts: Being able to use social networking websites during hospitalization; Using the Facebook® chat to keep connected to friends; Seeking support from friends through social networking websites. Final considerations: Facebook® was the social networking website that adolescents used the most, standing out as an important form of entertainment during hospitalization that facilitates communication and social support. Healthcare professionals should value the use of social networking websites by hospitalized adolescents and encourage access to these tools, providing hospital resources to expand and facilitate this access.

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Role of Social Networking Websites (SNS) in recruitment: A review analysis

Communication and Computing Systems ◽

10.1201/9780429444272-53 ◽

2019 ◽

pp. 325-330

Author(s):

Tanya Yadav ◽

Mahima Narula ◽

Azad Singh

Keyword(s):

Social Networking ◽

Social Networking Websites ◽

Review Analysis

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Quality Expectations of Social Networking Sites: A Comparative Study Between New Zealand and Vietnam

10.26686/wgtn.17003641 ◽

2021 ◽

Author(s):

◽

Anh Thu Le

Keyword(s):

New Zealand ◽

Social Networking ◽

Cultural Differences ◽

User Satisfaction ◽

Social Networking Sites ◽

Principal Component ◽

Cultural Dimensions ◽

Online Social Networking ◽

Social Networking Websites

<p>Online Social Networking (OSN) websites have been growing fast and their success is decided by customers’ satisfaction. User satisfaction can be measured using a number of popular frameworks such as SERVQUAL, SERVPERF, SiteQual, and WebQual. These frameworks are often used as guidelines when designing, implementing, and assessing quality of websites in general and can also be used to measure the quality of online social networking websites. Besides, there are additional factors that should be taken into consideration when assessing user satisfaction such as demographic differences and cultural differences. The present research project aims to investigate and test the linkage between culture and user satisfaction on the online social networking websites. This is achieved by conducting an analysis on the basis of a survey in two different countries – New Zealand and Vietnam. The research project’s principal component analysis follows Hofstede’s six cultural dimensions and the modified framework of assessing online social networking sites quality conducted by Rizavi, Ali, and Rizavi in 2011. The results suggest that users’ quality expectation of Social Networking Sites (SNS) in New Zealand and in Vietnam may be influenced by cultural differences.</p>

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MENGANALISIS EFEKTIVITAS EWOM PADA CUSTOMER PURCHASE INTENTION DENGAN MENGGUNAKAN SOCIAL NETWORKING OF SMARTPHONE IN BATAM

Jurnal Manajemen Universitas Bung Hatta ◽

10.37301/jmubh.v16i2.19025 ◽

2021 ◽

Vol 16 (2) ◽

pp. 87-95

Author(s):

Golan Hasan ◽

Dennis Lim

Keyword(s):

Social Networking ◽

Social Networking Sites ◽

Purchase Intention ◽

Word Of Mouth ◽

Product Information ◽

Customer Behavior ◽

Consumer Purchase Intention ◽

Business Purpose

Social Networking is used by a lot people in this world so they still can connected with their families, friend and customer. Some people used to tell their families or friend what’s their dailies do by putting a picture selfie. The most important part where there’s a people use Social Networking as business purpose like make adversiting for their business without use any capital.The purpose of the study was investigated how far the effect of electric Word Of Mouth (eWOM) inside social networking sites (facebook) on consumer purchase intention through mobile phone.This study produced existing literature of electric Word of Mouth, Value co-creation, and customer behavior in social networking sites and with our search will help marketers to develop a new ways to share their product information on networking sites.

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