Ethnography in Organization Research
Classic organizational theory was built on ethnographic studies. These studies, which rely on immersion in everyday organizational life, adopting the native’s perspective, and an openness to emergent phenomena, have helped illuminate the complexities and nuances of organizations that were otherwise invisible to outsiders. Today, organizational scholarship boasts of drawing on a wide range of theoretical traditions and diverse methodologies, particularly in quantitative methods that lend generalizability and scientific precision to organizational theory. As such, the role of ethnography has also evolved over the years; its validity has been criticized and defended, its ontological and epistemological foundations reflected on, and its place among other traditions clarified. Besides its critical role in establishing organizational study as a discipline in its own right, ethnographic work is now generally recognized and appreciated in the scholarly community, in what has been termed its Golden Age, for its contributions to new intellectual territories across multiple subfields of organizational theory.