Franchise Risk Ecology: A Risk Ecology for Analyzing, Mitigating, and Pricing Franchisee-contracted Risks

Entrepreneurial Opportunities ◽

10.1108/978-1-83909-285-520201009 ◽

2020 ◽

pp. 117-131

Author(s):

Maurice Roussety ◽

Lorelle Frazer ◽

Scott Weaven ◽

Park Thaichon

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