A mixed-method approach to assess users' intention to use mobile health (mHealth) using PLS-SEM and fsQCA

2022 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Najmul Hasan ◽  
Yukun Bao
Keyword(s):  
Mobile Health ◽  
Mixed Method ◽  
Perceived Usefulness ◽  
Equation Modeling ◽  
Intention To Use ◽  
Content Type ◽  
Mixed Method Approach ◽  
Asymmetric Effects ◽  
Personal Awareness ◽  
Method Approach

PurposeDespite the enormous potential of mobile health (mHealth), identifying the asymmetric relationship among the predictors towards intention to use (ITU) of mHealth tends to remain unresolved. This study aims to investigate the predictors and their asymmetric effects on ITU of mHealth through patients and healthcare professionals.Design/methodology/approachAn integrated information systems (IS) model with four additional constructs has been developed to analyze symmetric and asymmetric effects on ITU of mHealth. An exploratory survey on 452 mHealth users with prior experience was conducted to evaluate the model using a mixed-method approach including partial least squares-based structural equation modeling (PLS-SEM) and fuzzy-set qualitative comparative analysis (fsQCA) technique.FindingsThe findings show that facilitating conditions, personal awareness building, perceived enjoyment, effort expectancy and perceived usefulness have predictive power for ITU of mHealth. In contrast, fsQCA reveals four more alternative solutions, including the main drivers explored by PLS-SEM. The results indicate that various conditions that were not crucial in PLS-SEM analysis are shown to be sufficient conditions in fsQCA.Research limitations/implicationsThis study contributes to theory by integrating self-actualization factors (i.e. personal awareness building, patients as decision support unit) into the IS model. And practically, this study makes an essential contribution to users' ITU of mHealth, enabling relevant stakeholders to build strategies to implement mHealth successfully.Originality/valueWhile mHealth has revolutionized healthcare and the prior literature only showed linear relationships, this empirical study revealed asymmetrical relationships among the determinants of ITU of mHealth. Thus, this study extends to the growing body of literature on the use of mHealth technology in the least developing nation.

Uncovering the determinants of pro-environmental consumption for green hotels and green restaurants

2019 ◽  
Vol 32 (4) ◽  
pp. 1581-1603
Author(s):  
Heesup Han ◽  
Hyoungeun Moon ◽  
Sunghyup Sean Hyun
Keyword(s):  
Mixed Method ◽  
Structural Equation ◽  
Environmental Behavior ◽  
Equation Modeling ◽  
Content Type ◽  
Mixed Method Approach ◽  
Textual Data ◽  
The Difference ◽  
Method Approach ◽  
Green Hotels

Purpose This paper aims to uncover the determining factors of customers’ pro-environmental intention for green hospitality products (green hotels and green restaurants) and explore the comparative importance among the factors. This study also investigated the difference in forming pro-environmental intention across the green hospitality product types. Design/methodology/approach A mixed-method approach was taken to achieve the research objectives. In a qualitative phase, the textual data collected via an open-ended question were analyzed using a unit of analysis and categorization method. In a quantitative phase, the psychometric measurement items were organized and validated through a series of tests. A structural equation modeling and structural invariance test were used to evaluate the hypothesized relationships and difference between green hotels and green restaurants. Findings The textual data yielded three additional factors underlying consumers’ pro-environmental consumption intention. Including five core variables derived from the extant theories in the pro-environmental behavior literature, eight variables were categorized into volitional, cognitive, emotional and moral dimensions. Among the dimensions, volitional and cognitive dimensions significantly contributed to consumer’ pro-environmental intention. The influence of pro-environmental attitude and perceived benefits on intention differed across green hotels and green restaurants. Originality/value This study uses a thorough mixed-method approach encompassing qualitative and quantitative processes and develops the psychometric items to explore the drivers of customers’ pro-environmental consumption intention for green hospitality products. This research is also one of the very few studies that verified the difference in customers’ pro-environmental behavior between green hotels and green restaurants.

Impact of job satisfaction and job stress on employees’ life in Mumbai’s hospitality sector

2019 ◽  
Vol 12 (3) ◽  
pp. 330-346
Author(s):  
Indrajit Goswami ◽  
Nigel Raylyn Dsilva
Keyword(s):  
Job Satisfaction ◽  
Causal Relationship ◽  
Job Stress ◽  
Mixed Method ◽  
Equation Modeling ◽  
Content Type ◽  
Mixed Method Approach ◽  
Employee Stress ◽  
Method Approach ◽  
Limited Service

Purpose Employee stress and job satisfaction are significant issues in the hospitality industry. Moreover, employee stress has cost implications on the stakeholders, i.e. employers and employees alike. There is inadequate empirical evidence that could shed light on job stress and burnout issues of hotel employees with reference to India. Also, the nature and level of hospitality employee stress is not fully understood. Thus, the purpose of this paper is to examine the impact of job satisfaction and job stress on the life of employees in the hospitality sector in Mumbai. Design/methodology/approach Data were collected from a total of 510 respondents (23 for inductive and 487 for the deductive study) from six five-star category hotels in Mumbai. It utilizes a sequential mixed-method approach to measures the study variables through phenomenography and then validates their causal relationship through partial least squares structural equation modeling using Smart PLS-SEM. Findings In the inductive analysis it was found that “work related” factors such as unsafe working conditions, work load, relationship on the job were the most prominent sources of stress for the respondents. In the deductive analysis the causal relationship between job satisfaction, job stress and stress impact verified through Smart PLS-SEM turned out to be significant. It could be inferred from the results that job satisfaction negatively influences job stress and job impact. Similarly, job stress positively influenced stress impact among the hotel employees. Research limitations/implications The results of the current study should be interpreted with caution. First, the current study only includes self-reporting stress levels. Direct observation was not feasible, since it is subjected to the researchers’ bias. The sample in this study did not include employees of limited-service hotels. As limited-service hotels may have different requirements, challenges and culture for employees than full-service or five stared hotels, thus the findings of the study may not be generalized to limited service hotels. Practical implications The study has dual implications. First, similar research interventions through the mixed-method approach must study the causal relationship between job satisfaction, job stress and stress impact by effectively exploring the participants “lived experience.” Second, employers must validate customer feedback to evaluate employee job performance. Originality/value This is the first study to explore interrelationships between the three important variables, namely, employees’ job satisfaction, job stress and its impact on the life of employees in the hospitality industry using the sequential mixed-method approach. The study findings open new avenues for future research using structural equation modeling, thus representing an important contribution of the present study.

Examining the intentions of a Ghanaian technical university students to use e-library

2020 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Eugene Okyere-Kwakye ◽  
Khalil Md Nor
Keyword(s):  
University Students ◽  
Structural Equation ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Equation Modeling ◽  
Intention To Use ◽  
Perceived Ease Of Use ◽  
Content Type ◽  
Library Resources ◽  
Technical University

Purpose Electronic library (E-library) is a form of computer mediated system that uses electronic media, such as Web/internet devices and distributes resources to improve on the quality of teaching and learning. Students’ use of e-library for learning is essential and as such the government has invested hugely into its subscription for several university libraries in Ghana. However, most university students feel reluctant to use the e-library resources for their studies. The purpose of this paper is therefore to examine the factors that influence students’ intention to use e-library resources for their studies. Design/methodology/approach Questionnaire was used to collect data from 200 students from one Technical University in Ghana. Structural equation modeling (SmartPLS) was used to analyze the data. Findings The study found that accessibility, attitude, perceived ease of use, perceived usefulness and relevance to studies have positive significant effect on students’ attitude to use e-library. In addition, self-efficacy, subjective norm and attitude have positive significant influence on students’ intention to use e-library. Research limitations/implications Although the sample frame used for this study may be unique, but the total amount of data collected was limited to providing the general representative of the Ghanaian students in one particular university. Other researchers may consider collecting data from other universities to extend the sample frame for a larger sample size of students. Practical implications Academic administrators need to organize training and workshops on how to use the e-library portal for their search and other didactic assignments. Most importantly, students should be given IT or internet tutorials as foundation for the use of the e-library portal. Social implications Universities have to provide internet access such as hotspot and network routers at the labs, classrooms and other vantage points. It is believed that with these in place, adequate access to the internet would promote students’ engagement on the e-library facility. Originality/value The study examines the factors that influence students’ intention to use e-library resources for their studies in Ghana.

Smart shopping: the adoption of grocery shopping apps

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Lee-Andra Bruwer ◽  
Nkosivile Welcome Madinga ◽  
Nqobile Bundwini
Keyword(s):  
Least Squares ◽  
Partial Least Squares ◽  
Latent Variables ◽  
Moderating Effect ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Equation Modeling ◽  
Grocery Shopping ◽  
Intention To Use ◽  
Content Type

PurposeThe purpose of this paper is to determine the key factors influencing the adoption of grocery shopping and to examine the moderating effect of education between antecedents of the adoption of grocery shopping apps and user attitude and intention to purchase.Design/methodology/approachThis study adopted partial least squares structural equation modeling (PLS-SEM) to evaluate the relationship between the latent variables: perceived usefulness, perceived ease of use, attitude and intention to use grocery shopping apps. Partial least squares multigroup analysis (PLS-MGA) was used to examine the moderating effect of education. A total of 305 grocery shopping apps users were surveyed using a structural questionnaire.FindingsThe results indicated that all the factors considered in the framework were significant in predicting the intention to use the grocery shopping apps. The findings show that education has no significant impact on any relationship.Practical implicationsA better understanding of the factors that affect the acceptance of mobile grocery shopping apps is important for developing better strategic management plans.Originality/valueThis is one of the first studies to research the adoption of grocery shopping apps in a developing country, as well as the first to focus on consumers in South Africa.

Determinants of continuance intention to use mobile self-scanning applications in retail

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Andreia Ferreira ◽  
Graça Miranda Silva ◽  
Álvaro Lopes Dias
Keyword(s):  
Technology Acceptance ◽  
Direct Effect ◽  
Emerging Market ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Equation Modeling ◽  
Intention To Use ◽  
Continuance Intention ◽  
Content Type ◽  
Positive Direct

PurposeRetailers are increasingly using self-service technologies to improve customer experience and reduce costs. The purpose of this study is to identify factors that could explain the level of continuance intention of mobile self-scanning applications in retail. Based on previous theoretical streams, the present study integrates technology readiness (TR) and service quality into the technology acceptance model.Design/methodology/approachUsing data collected through an online survey of 217 users of a mobile self-scanning application of a large supermarket chain operating in Portugal, the study uses partial least squares structural equation modeling to test the proposed hypotheses.FindingsThe results indicate that the continuance usage of the self-scanning apps is directly driven by users' satisfaction and perceived usefulness. Findings also show that TR has a positive and significant impact on ease of use and perceived usefulness. Ease of use has a positive impact on users' satisfaction and perceived usefulness but has no direct effect on the continuance intention to use the application. Perceived quality has a positive direct effect on satisfaction and a positive indirect effect on continuance intention. Finally, need for interaction has a negative effect on TR.Originality/valueThis work contributes to a better understanding of the emerging market for mobile self-scanning applications in retail applications, particularly relevant in a digital transition context.

Determinants of intention to use Islamic banking

2019 ◽  
Vol 13 (1) ◽  
pp. 147-163 ◽  
Author(s):  
Samia Ayyub ◽  
Wang Xuhui ◽  
Muhammad Asif ◽  
Rana Muhammad Ayyub
Keyword(s):  
Consumer Behavior ◽  
Technology Acceptance ◽  
Structural Equation ◽  
Perceived Usefulness ◽  
Practical Significance ◽  
Equation Modeling ◽  
Islamic Banking ◽  
Intention To Use ◽  
Content Type ◽  
Acceptance Model

Purpose This paper aims to explore the determinants of intention to use Islamic banking and compare the consumer behavior of users and non-users of Islamic banking. This study incorporates the theory of planned behavior in Islamic banking perspective with an additional construct from technology acceptance model. Design/methodology/approach The research is quantitative in nature, and survey questionnaire was used to get data from four cities of Pakistan. The study manages to get 300 questionnaires from which only 264 were usable for analysis. The structural equation modeling was used for testing the hypotheses. Findings The result shows that perceived behavior control and perceived usefulness are the most significant predictors of intention to use of Islamic banking among users and non-users. Attitude turns out to be a non-significant factor for non-users of Islamic banking. Subjective norm is also found to be non-significant with intention to use Islamic banking in both groups. Originality/value This study has theoretical as well as practical significance in the subject of consumer behavior in Islamic banking. Theoretically, it attempts to fill the gap caused by the scarcity of research in exploring the consumer behavior towards Islamic banking in Pakistan. This study provides insights into the consumer behavior of users and non-users of Islamic banking and thus presents a comparison. Practically, this study provides guidelines for Islamic banks in introduction, propagation and promotion of Islamic banking products and services to establish Islamic banking as a social norm.

Factors influencing hotel customers’ intention to use a fingerprint system

2014 ◽  
Vol 5 (2) ◽  
pp. 98-125 ◽  
Author(s):  
Jungsun (Sunny) Kim ◽  
Bo Bernhard
Keyword(s):  
Technology Acceptance ◽  
Data Security ◽  
New Technologies ◽  
Perceived Usefulness ◽  
Equation Modeling ◽  
Intention To Use ◽  
Content Type ◽  
Factors Influencing ◽  
Gender And Age ◽  
Hotel Customers

Purpose – This paper aims to extend the technology acceptance model (TAM) to explore the factors influencing a hotel customer’s intention to use a fingerprint system instead of a traditional keycard system and the moderating factors (i.e. gender and age) on the relationships between the proposed factors and the customer’s intention to use fingerprint technology. When hotels add new technologies, the potential vulnerability of their systems also increases. Underestimating such risks can possibly result in massive losses from identity theft and related fraud for hoteliers. Customers who are aware of these risks may become more open to innovative methods of identification or verification, such as biometrics. Design/methodology/approach – The online survey instrument was developed based on TAMs. The authors collected complete 526 responses from hotel customers and tested the hypotheses using structural equation modeling. Findings – This study found seven factors (i.e. perceived usefulness, perceived ease of use, subjective norm, perceived convenience, perceived data security, perceived property security and personal concerns) which significantly influence a hotel customer’s intention to use fingerprint technology. Gender and age played important moderating roles in the relationships between some of these factors and the intention to use. Practical implications – Recommendations are made as to how hotels can benefit from the implementation of biometrics, particularly fingerprint systems. For example, a hotel’s marketing campaign can be more effective by emphasizing the advantages of fingerprint technology related to “data security and convenience” for younger consumers (i.e. Gen X and Gen Y). Originality/value – Both educators and practitioners will benefit from the findings of this empirical study, as there are very few published studies on a customer’s fingerprint technology acceptance in the hotel context.

Consumer acceptance of smart speakers: a mixed methods approach

2018 ◽  
Vol 12 (4) ◽  
pp. 418-431 ◽  
Author(s):  
Pascal Kowalczuk
Keyword(s):  
Technology Acceptance ◽  
Structural Equation ◽  
Online Survey ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Equation Modeling ◽  
Smart Devices ◽  
Intention To Use ◽  
Content Type ◽  
Acceptance Model

PurposeVoice-activated smart speakers such as Amazon Echo and Google Home were recently developed and are gaining popularity. Understanding and theorizing the underlying mechanisms that encourage or impede consumers to use smart speakers is fundamental for enhancing acceptance and future development of these new devices. Therefore, building on technology acceptance research, this study aims to develop and test an acceptance model for investigating consumers’ intention to use smart speakers.Design/methodology/approachFirst, antecedents that may significantly affect the usage intention of smart speakers were identified through an explorative approach by a netnographic analysis of customer reviews (N= 2,186) and Twitter data (N= 899). Afterward, these results and contemporary literature were used to develop and validate an acceptance model for smart speakers. Structural equation modeling (SEM) was used to test the proposed hypotheses on data collected from 293 participants of an online survey.FindingsBesides perceived ease of use and perceived usefulness, the quality and diversity of a system, its enjoyment, consumer’s technology optimism and risk (surveillance anxiety and security/privacy risk) strongly affect the acceptance of smart speakers. Among these variables, enjoyment had the strongest effect on behavioral intention to use smart speakers.Originality/valueThis is the first study that incorporates netnography and SEM for investigating technology acceptance and applies it to the field of interactive smart devices.

Shared leadership and team creativity

2020 ◽  
Vol 49 (9) ◽  
pp. 1805-1822 ◽  
Author(s):  
Shiji Lyndon ◽  
Ashish Pandey ◽  
Ajinkya Navare
Keyword(s):  
Mixed Method ◽  
Shared Leadership ◽  
Team Learning ◽  
Mediating Effect ◽  
Cognitive Trust ◽  
Team Creativity ◽  
Content Type ◽  
Mixed Method Approach ◽  
The Impact ◽  
Method Approach

PurposeThe purpose of this paper is to extend the theoretical understanding and conceptualization of shared leadership by examining the impact of cognitive trust as an antecedent of shared leadership. Further, the study examines the mediating effect of team learning on relationship between shared leadership and team creativity.Design/methodology/approachThe study adopted a mixed method approach with sequential explanatory research strategy. Using a survey questionnaire, data from 44 teams were collected at two different time points. Semistructured interviews were carried out with 22 teams to explain the results that emerged from the quantitative study.FindingsThe study found that cognitive trust positively influences shared leadership. Further, team learning fully mediates the relationship between shared leadership and team creativity. The major themes that emerged from the qualitative study are participant's experiences of shared leadership in team, reasons to exert leadership, reasons to accept leadership and consequences of shared leadership.Practical implicationsOrganizations can enhance team creativity by promoting shared leadership in the organization.Originality/valueThis study examines the mediating process of team learning between shared leadership and team creativity. Mixed method approach adopted in the study explains the shared leadership process by building on both quantitative and qualitative research.

Knowledge-based marketing and competitive advantage: developing new scales using mixed method approach

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Majid Mohammad Shafiee
Keyword(s):  
Competitive Advantage ◽  
New Product Development ◽  
Mixed Method ◽  
Customer Relationship ◽  
Service Firms ◽  
Content Type ◽  
Mixed Method Approach ◽  
Business Context ◽  
Knowledge Based ◽  
Method Approach

Purpose One of the most challenging issues businesses face today is seeking ways toward gaining competitive advantage (CA). Although previous research considered several aspects in this regard, the literature has largely overlooked the process of gaining CA via knowledge-based marketing (KBM) capabilities. This paper aims to conceptualize KBM, to develop a new scale for KBM and to examine how to gain CA through KBM. Design/methodology/approach Drawing from the related literature and building on the concept of KBM, this paper conducted a mixed-method approach. After reaching a pool of items using qualitative methods, this paper developed new scales and validated them. This paper developed the model by highlighting the antecedent role of KBM toward CA. In the quantitative phase, using data collected from both public/private and manufacturing/service firms, this paper classified the extracted items into five critical factors. Moreover, the relationship between KBM and CA was tested. Findings The results indicate that KBM construct consists of five critical capabilities, including market research, competitive intelligence, supply chain management, customer relationship management and new product development. Moreover, there is a positive and significant relationship between KBM and CA. Originality/value The traditional ways to achieve CA no longer work. Instead, success in the existing business context necessitates firms to seek CA through their knowledge capabilities. Previous research did not fully address KBM antecedents toward CA in a comprehensive model. By developing a new scale for KBM, this paper tested its relationship with CA, which has hitherto received scant attention in the field of knowledge and competition.

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