Determinants of university reputation: conceptual model and empirical investigation in an emerging higher education market

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Vikrant Kaushal ◽  
Deepak Jaiswal ◽  
Rishi Kant ◽  
Nurmahmud Ali
Keyword(s):  
Higher Education ◽  
Structural Equation ◽  
Private University ◽  
Content Type ◽  
Northern India ◽  
University Reputation ◽  
Education Market ◽  
Subsequent Effect ◽  
Essential Contribution ◽  
The Impact

PurposeThe study aims to explore and test the integrated relationships between university reputation and its key antecedents. In doing so, theoretically derived antecedents of university reputation were examined. The study reports the complex interplay among image, quality, value, satisfaction and attachment and their subsequent effect on reputation.Design/methodology/approachA quantitative method was used to achieve research objectives. Data collected from students enrolled in major private university in Northern India were analysed to test the proposed model directly and indirectly using structural equation modelling (SEM).FindingsThe findings confirmed most of the hypothesised relationships. Prominently, image construct was found to be significantly affecting students' quality perceptions along with satisfaction, attachment, value and importantly reputation. The study found evidence for the impact of students' attachment on university reputation. Findings also indicated the presence of several indirect relationships among the considered dimensions.Research limitations/implicationsCurrent research offers implications for universities that are met with the perpetual challenge of survival in the competitive higher education (HE) marketplace. Findings from the study not only help build theory on university reputation but make essential contribution towards guiding managers in developing effective strategies by building reputation via concentrating on the most crucial determinants.Originality/valueAlthough research in HE marketing is growing, effects of student attachment towards building reputation has not garnered attention, which is theoretically a vital construct. The paper presents new framework to realise university reputation with the help of integrated relationships among select dimensions in the setting of an emerging HE market.

Testing the effects of job satisfaction on organizational commitment

2019 ◽  
Vol 39 (4) ◽  
pp. 525-542
Author(s):  
Barooj Bashir ◽  
Abdul Gani
Keyword(s):  
Higher Education ◽  
Job Satisfaction ◽  
Organizational Commitment ◽  
Organizational Support ◽  
Structural Equation ◽  
Equation Modeling ◽  
Percentage Increase ◽  
Content Type ◽  
University Teachers ◽  
The Impact

Purpose As universities are human capital intensive organizations, practices followed by a university for enhancing the satisfaction of its teachers can be of great help in attracting, retaining and managing highly qualified and competent teachers. The purpose of this paper is to empirically examine the impact of job satisfaction (JS) on organizational commitment (OC) of university teachers in India. Design/methodology/approach A total of 396 academicians are surveyed to assess the subjects’ responses to JS and commitment questionnaire. Structural equation modeling (SEM) was used in the process of statistical analysis. Findings The results confirmed a significant impact of JS on OC of university teachers in India. With 1 percent increase in estimates of pay and job security (PJS), organizational support (OS) and job challenge (JC), there would be 21, 36 and 49 percentage increase, respectively, in OC of university teachers. Of all the factors of JS, JC is the most significant contributing factor, followed by OC and PJS that help in motivating and retaining the teachers in higher education institutions in India. Research limitations/implications The sample of the study has been chosen from the higher education sector in Northern India, and so it still needs to be explored whether the findings of this study can be replicated in different geographical areas and organizational settings for further verification and generalization. Practical implications Encouraging greater satisfaction among the faculty members may positively influence work-related behaviors, especially commitment among the teachers. The paper may benefit the decision makers in universities to follow the proactive practices to improve the satisfaction and commitment of teachers as educational performance is of priority on the national agenda. Originality/value The study provides useful insights about a JS-OC relationship model and informs the stakeholders on how to create an enabling environment at the policy and practice level that would help in attracting and retaining teachers in universities in India. It contributes to enriching the JS and OC literature in a sector and a country poorly addressed so far in research.

Impact of service quality on satisfaction and loyalty at manufacturer-distributor dyad

2019 ◽  
Vol 16 (1) ◽  
pp. 91-122 ◽  
Author(s):  
Surjit Kumar Gandhi ◽  
Anish Sachdeva ◽  
Ajay Gupta
Keyword(s):  
Service Quality ◽  
Structural Equation ◽  
Small And Medium Enterprises ◽  
Empirical Studies ◽  
Equation Modeling ◽  
Content Type ◽  
Northern India ◽  
Indian Setting ◽  
Medium Enterprises ◽  
The Impact

PurposeThe purpose of this paper is to investigate the role played by service quality (SQ) in manufacturer–distributor working partnerships in the context of Indian small and medium enterprises (SMEs), and present two models which propose and validate that contributions toward SQ, made by both the manufacturing unit and distribution firm lead to satisfaction which consequently results in business-to-business (B2B) loyalty.Design/methodology/approachThe research design for this study includes a combination of literature review, exploratory interviews with a focus group and a questionnaire survey conducted through interview schedule from 101 information rich and willing respondents working in SMEs of northern India.FindingsThe paper brings out scales foe measuring organizational (internal) and distributor (external) SQ. Further, two models using structural equation modeling are developed. Model-I examines the effect of organizational SQ on distributor SQ. Model-II examines the impact of distributor SQ on satisfaction and loyalty and also tests a set of four propositions related to their working relationship. The models are empirically tested and are found to be fit.Research limitations/implicationsFuture researchers may validate these scales, and empirically test the proposed models in alternate settings. Insights derived from this study may be transferred to other partnerships, which may exist in a manufacturing supply chain including suppliers, employees, retailers and end consumers.Practical implicationsThis study would be of interest to SME practitioners interested in improving SQ with their distributors. The study also finds support for strengthening collaborative relationships with B2B partners to achieve a win-win situation.Originality/valueThere are very few empirical studies that measure SQ w.r.t. distribution function in SMEs and the concept is in nascent stage, especially in Indian setting.

scholarly journals The impact of higher education on entrepreneurial intention and human capital

2018 ◽  
Vol 19 (1) ◽  
pp. 135-156 ◽  
Author(s):  
Renato Passaro ◽  
Ivana Quinto ◽  
Antonio Thomas
Keyword(s):  
Higher Education ◽  
Human Capital ◽  
Structural Equation ◽  
Entrepreneurial Intention ◽  
Entrepreneurial Process ◽  
Policy Makers ◽  
Content Type ◽  
Two Samples ◽  
Impact Of Higher Education ◽  
The Impact

Purpose The purpose of this paper is to investigate the impact of higher education on the emergence of entrepreneurial intention (EI) and human capital (HC) as a component of intellectual capital (IC) that strongly influences the entrepreneurial process. Design/methodology/approach On the basis of a literature review, a theoretical model that is focused on the theory of planned behaviour was defined to verify the impact of higher education on the development of EI and HC. To this end, the structural equation modelling methodology was applied to two samples of students and academics, which differ each other in terms of both education level and specific characteristics of entrepreneurship education activities. Findings The main results show that there are significant differences between the two considered samples. In particular, the level and specific characteristics of entrepreneurial education are the key factors for the development of EI and HC. Practical implications The research may be of relevance for universities and policy makers. Universities must devote more attention to training and practice-oriented entrepreneurial courses and collateral activities (projects, initiatives, actions), both for students (first mission) and academic aspiring entrepreneurs (third mission) to encourage the emergence of EI and HC formation. For policy makers, this study suggests the need to define policy guidelines and frameworks to support universities’ educational programmes and activities to strengthen the entrepreneurial process, so that they can be consistent with the EU and national entrepreneurship policies. Originality/value This explorative research intends to contribute to the scientific debate by filling the knowledge gap that is due to the very limited number of studies that analyse whether and how EI can mediate the relationship between higher education and HC as an IC component.

Understanding mobile learning adoption in higher education

2017 ◽  
Vol 35 (5) ◽  
pp. 846-860 ◽  
Author(s):  
Chunmei Gan ◽  
Hongxiu Li ◽  
Yong Liu
Keyword(s):  
Higher Education ◽  
Mobile Learning ◽  
Structural Equation ◽  
Strong Support ◽  
Behavioural Intention ◽  
Content Type ◽  
User Perceptions ◽  
Intention To Adopt ◽  
User Adoption ◽  
The Impact

Purpose This study aims to examine the factors driving an individual’s behavioural intention to adopt mobile learning in higher education. Design/methodology/approach Data were collected from university students in China via a survey. A total of 192 valid responses were collected. Structural equation modelling was used to assess the research model. Findings The results show that both task and technology characteristics have significant impacts on task-technology fit (TTF), which in turn influences attitude. And attitude significantly affects behavioural intention. Regarding the factors, attitude was found to be the most influential predictor of mobile library adoption intention. In addition, the results provide strong support for the moderating effects of gender and experience on the relationship between TTF and behavioural intention. Originality/value Extant research on mobile learning has mainly focused on investigating how user perceptions of mobile technology affect user adoption but has rarely considered the impact of TTF. This study attempts to fill this gap.

Transnational higher education

2018 ◽  
Vol 32 (2) ◽  
pp. 227-240 ◽  
Author(s):  
Troy Heffernan ◽  
Stephen Wilkins ◽  
Muhammad Mohsin Butt
Keyword(s):  
Higher Education ◽  
International Education ◽  
Student Satisfaction ◽  
Structural Equation ◽  
Management Strategies ◽  
Transnational Education ◽  
Content Type ◽  
University Reputation ◽  
Student Trust ◽  
Student Relationship

Purpose The purpose of this paper is to assess the extent to which the critical relational variables of university reputation, student trust and student-university identification influence student behaviour towards transnational education partnerships. Design/methodology/approach Students undertaking British degrees at two transnational partnership locations (Hong Kong, n=203 and Sri Lanka, n=325) completed a quantitative survey questionnaire. A conceptual model was developed and tested using structural equation modelling. Findings University reputation and student trust were found to be significant predictors of student identification with each partner institution, and student-university identification was a significant predictor of student satisfaction, loyalty and extra-role behaviours towards both the local and foreign educational organisations. Practical implications The findings suggest that student relationship management strategies should focus on strengthening the higher education institution’s reputation, and increasing the students’ trust and identification with the institution. Moreover, universities should also assess potential partners for these qualities when entering into transnational education partnerships. Originality/value Drawing on theories of social and organisational identification, this is the first study to consider student-university identification as the linchpin between the exogenous constructs of reputation and trust, and the endogenous constructs of student satisfaction, loyalty and extra-role behaviours in both the international education and international business literatures.

Psychological distress among students of higher education due to e-learning crackup: moderating role of university support

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Zubaida Qazi ◽  
Wasim Qazi ◽  
Syed Ali Raza ◽  
Komal Akram Khan
Keyword(s):  
Higher Education ◽  
Psychological Distress ◽  
Structural Equation ◽  
Equation Modeling ◽  
Content Type ◽  
University Support ◽  
E Learning ◽  
The Impact ◽  
Academic Year ◽  
Moderating Role

PurposeThe emergence of electronic learning during the COVID-19 outbreak has been the way by which higher education has attempted to save the situation. However, e-learning still causes psychological distress because of its crackups and fear. Hence, the authors aim to study the impact of e-learning crackup on fear of academic year loss and psychological distress by incorporating university support as a moderator.Design/methodology/approachPartial least squares structural equation modeling (PLS-SEM) has been used to analyze data.FindingsThe results depict that e-learning crackup fosters students' fear of academic year loss, but e-learning crackup has an insignificant impact on psychological distress. However, psychological distress is driven by fear of an academic year loss. Lastly, university support moderates the relationship between e-learning crackup and psychological distress, but no moderating role exists between fear of academic year loss and psychological distress.Originality/valueThe recent pandemic has severely affected the mental health of students. Therefore, it is crucial to study the reasons that foster distress among them. But, unfortunately, there is a prominent absence of research for inspecting students' psychological distress because of the e-learning crisis, especially in the wake of COVID-19.

Impact of higher education imparted by Indian universities on the pro-sustainability orientation of students

2020 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Hirak Dasgupta ◽  
Sanjay Krishnapratap Pawar
Keyword(s):  
Higher Education ◽  
Structural Equation ◽  
Higher Education Institutions ◽  
Positive Influence ◽  
Content Type ◽  
Mba Students ◽  
Significant Difference ◽  
Indian Higher Education ◽  
Second Year ◽  
The Impact

PurposeThe purpose of this study is to test a model on pro-sustainability orientation (PSO) among the students and comparison of the levels of PSO among the first-year and the second-year MBA/PGDM students studying in Indian higher education institutions.Design/methodology/approachThe study comprised of quantitative analysis of PSO through a questionnaire that was distributed among MBA/PGDM students of four prominent higher education institutions in the state of Maharashtra. A total of 425 students responded to the survey. The items of this instrument included actions such as reuse, recycling, energy, conservation and so on. Likert scale was used to measure the dimensions and structural equation modelling was applied to test the PSO model.FindingsThe study revealed significant difference in the PSO among male and female students with respect to equity dimension and significant differences among the first- and second-year MBA students with respect to pro-environmental deliberations. A significant difference was found among the four institutions with respect to the pro-environmental deliberations, altruistic behaviour and affinity towards diversity. The study showed positive influence of PSO over SB. The study revealed that the students enrolled in MBA/PGDM showed positive attitude towards SD and the environment.Practical implicationsThere has been a dearth of studies conducted on PSO of students enrolled in Indian higher education. This study is an attempt to show the impact of the Indian higher education on the pro-sustainable lifestyles among the students of MBA/PGDM that can provide valuable insights for the millennials of the emerging economies.Originality/valueThis study is an attempt to depict the role played by the Indian higher education institutions in the development of PSO among the students of MBA/PGDM. In order to promote sustainable development within one’s society, one needs to educate future leaders about the importance of sustainability.

Internal marketing strategies in United Arab Emirates higher education

2020 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Dilnaz Muneeb ◽  
Shehnaz Tehseen ◽  
Muslim Amin ◽  
Fatima Kader ◽  
Khawaja Fawad Latif
Keyword(s):  
Higher Education ◽  
United Arab Emirates ◽  
Structural Equation ◽  
Online Survey ◽  
Information Dissemination ◽  
Internal Marketing ◽  
Equation Modeling ◽  
Online Data ◽  
Content Type ◽  
The Impact

PurposeThis paper seeks to analyze the impact of internal marketing orientations (IMOs) on the competitiveness of higher education institutions (HEIs) in the United Arab Emirates (UAE).Design/methodology/approachA stratified random sampling was employed to collect data from a pool of 5,968 faculty members in 102 HIEs in the UAE. An online survey questionnaire was placed on Qualtrics online data collection platform and sent to selected participants. Out of a total of 638 surveys send through email, 349 surveys were returned, duly filled. The model was tested using SmartPLS structural equation modeling (PLS-SEM).FindingsIMO dimensions of information generation (IG), information dissemination (ID) and information responsiveness (IR) are inexplicably linked to HEI's competitiveness and faculty performance. IR proved to be a more significant predictor of HEI's competitiveness compared to IG and ID.Practical implicationsThe study proposes that HEI policymakers encourage the exchange of value among the internal stakeholders and formulate employee-focused policies as part of their corporate objectives. The findings also advocate in improving working conditions and enhancing work–life balance to strengthen the institutions' competitive position within the industry.Originality/valueThis study is the first to explore the interrelationship among the IMO dimensions of IG, ID and IR and their impact on HEI competitiveness, particularly in the UAE.

The role of instructor experiential values in shaping students’ course experiences, attitudes and behavioral intentions

2020 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Abhishek Mishra ◽  
Shweta Jha ◽  
Rajendra Nargundkar
Keyword(s):  
Higher Education ◽  
Behavioral Intentions ◽  
Structural Equation ◽  
Equation Modeling ◽  
Content Type ◽  
Service Excellence ◽  
Course Experiences ◽  
Students Attitudes ◽  
Two Stages ◽  
The Impact

Purpose Students’ experiences with instructors and courses determine an institute’s identity. With the instructor analogous to a brand spokesperson and the course to a brand, this study aims to examine the impact of the instructor experiential values on the student’s course experiences, as well as their attitudes and behavioral intentions towards the instructor. Design/methodology/approach This study uses a mixed-method approach that combines literature review and qualitative research, with two stages of empirical validation using structural equation modeling. Findings The instructor experiential values comprise appearance, entertainment, escapism, intrinsic enjoyment, efficiency and service excellence. The course experiences are composed of sensory, sentimental, behavioral and intellectual experiences. Strong effects of the instructor experiential values on the course experiences and, in turn, on the students’ attitudes and behavioral intentions are found. Research limitations/implications This study contributes to higher education literature by leveraging the theories of meanings transfer, experiential value and brand experience for a unique perspective to the students’ interactions with higher education institute instructors and courses. Originality/value The paper’s analogy of an instructor as a brand spokesperson endorsing the course brand is an original contribution to this domain.

Impact of psychological factors, university environment and sustainable behaviour on teachers' intention to incorporate inclusive education in higher education

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Rahul Bodhi ◽  
Tripti Singh ◽  
Yatish Joshi ◽  
Deepak Sangroya
Keyword(s):  
Higher Education ◽  
Inclusive Education ◽  
Psychological Factors ◽  
Structural Equation ◽  
Cross Sectional Survey ◽  
Cross Sectional ◽  
Content Type ◽  
University Environment ◽  
Intention To Adopt ◽  
The Impact

PurposeThe current study examines the impact of various psychological factors, university environment and sustainable behaviour on teachers' intention to incorporate inclusive education in higher education.Design/methodology/approachA cross-sectional survey was conducted to collect data from 204 academicians and scholars from India. Structural equation modelling (SEM) was employed to examine data.FindingsResults revealed that teachers' attitudes, university environment and spirituality had a positive and significant association with intention to incorporate inclusive education. Path analysis showed that teachers' attitude was the most prominent predictor of intention to incorporate inclusive education, followed by spirituality and university environment.Practical implicationsThe study determines the key predictors of teachers' intention to incorporate inclusive education. The identified factors can help the government and public policymakers foster inclusive education. The study determines that teachers have the capability to drive inclusive education through intrinsic spiritual views and feelings of satisfaction and happiness. Marketers must capitalize on the spiritual aspect of individuals and accordingly develop long-term inclusive strategies.Originality/valueThe current study addresses prevailing gaps in existing literature on teachers' attitude and intention to adopt inclusive education. The study examines the impact of key predictors of teachers' intention to adopt inclusive education and focuses on emerging factors such as university environment, spirituality, teachers' self-efficacy, concern and sustainable behaviour.

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