Organisational agility, environmental knowledge and green product success

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Jose Rabal-Conesa ◽  
Daniel Jiménez-Jiménez ◽  
Micaela Martínez-Costa
Keyword(s):  
Capabilities Approach ◽  
Structural Equations ◽  
Environmental Knowledge ◽  
Effective Capacity ◽  
Green Products ◽  
Successful Development ◽  
Content Type ◽  
External Knowledge ◽  
Organisational Agility ◽  
Internal Knowledge

Purpose The purpose of this study is to analyse the effect of organisational agility on environmental knowledge as an instrument for the successful development of eco-innovation in products. Design/methodology/approach This study used a cross-sectional design to collect data on the study variables from a sample of 184 Spanish manufacturing organisations. Structural equations with partial least squares were used to test the hypotheses. Findings Organisational agility is significantly linked to internal and external environmental knowledge. The results of this study highlight the effect of external knowledge on the success of eco-innovation. Internal environmental knowledge positively moderates the effect of external knowledge on the success of green products. Research limitations/implications Based on the dynamic capabilities approach, a theoretical model has been proposed in which organisational agility is configured as an effective capacity for the development of environmental knowledge. The results confirm this relationship and indicate that, although internal environmental knowledge is not decisive in developing new green products, it does enhance the effect of external knowledge on the success of eco-innovation. Practical implications Innovative companies must implement organisational agility practices that promote environmental knowledge for the success of new green products. They should also promote both external and internal knowledge. Originality/value This study addresses the little explored area of the relationship between organisational agility and the successful development of new green products. The inherent particularities of eco-innovation prompt the need for further studies on the creation of specific knowledge for its promotion. This study concludes that adopting agile practices enables key environmental knowledge for this type of innovation to be created. Additionally, it explores the tensions arising from the dichotomy between internal and external knowledge, with scarce resources allocated to the most effective source. Although both types of knowledge seem to be equally relevant, external knowledge plays a more significant role in the case of eco-innovation. A final contribution of this study is the finding that internal knowledge can further enhance the effect of external knowledge on the development of successful green products.

Towards green product consumption: effect of green marketing stimuli and perceived environmental knowledge in Indian consumer market

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Deepak Jaiswal ◽  
Bhagwan Singh ◽  
Rishi Kant ◽  
Abhijeet Biswas
Keyword(s):  
Environmental Sustainability ◽  
Emerging Market ◽  
Green Marketing ◽  
Policy Implications ◽  
Environmental Knowledge ◽  
Green Products ◽  
Cognitive Approach ◽  
Content Type ◽  
Purchasing Behaviour ◽  
Green Purchasing

Purpose Consumers are becoming increasingly concerned about ecological degradation and are getting conscious of the potential advantages that environmental sustainability can offer, which is also driving them towards the consumption of green products. In view of this, the purpose of this study is to operationalize and test the conceptual model of green purchasing behaviour by incorporating consumers’ perception towards green marketing stimuli including eco-label, eco-brand and environmental advertisements with perceived environmental knowledge in an emerging sustainable market. Design/methodology/approach The proposed model is based on an integrative and cognitive approach to consumers’ environmental beliefs-behaviour relationship. The 549 valid responses were received from selected metropolitan regions of India and analysed by direct path coefficients along with a bootstrapping method for testing indirect effects. Findings The results revealed that perception of eco-label and environmental advertisements had a positive influence on green purchasing behaviour, however, the direct relationships of eco-brand and environmental knowledge were not supported in the model. While environmental advertisements and environmental knowledge posed an indirect influence on green purchasing to some extent. Research limitations/implications The generalizability of the findings needs to augment an extensive approach of a cross-sectional survey. Theoretical, managerial and policy implications were recommended to promote green products towards sustainable consumption. Originality/value The operationalization of green purchasing behaviour using marketing stimuli has remained scant in the Indian setting. The insights gained from this study contributes to the knowledge domain of green consumer psychology in the backdrop of an emerging market.

scholarly journals Supply chain flexibility in dynamic environments

2018 ◽  
Vol 38 (3) ◽  
pp. 636-666 ◽  
Author(s):  
Araceli Rojo ◽  
Mark Stevenson ◽  
Francisco Javier Lloréns Montes ◽  
Maria Nieves Perez-Arostegui
Keyword(s):  
Supply Chain ◽  
Dynamic Capabilities ◽  
Dynamic Environments ◽  
Capabilities Approach ◽  
Structural Equations ◽  
Environmental Dynamism ◽  
Chain Flexibility ◽  
Content Type ◽  
Supply Chain Flexibility ◽  
The Relationship

Purpose The purpose of this paper is to analyse the relationship between environmental dynamism and supply chain flexibility (SCF) and to evaluate if two dynamic capabilities, i.e. operational absorptive capacity (OAC) and organisational learning (OL), are necessary competences for firms to develop such a responsive supply chain strategy as flexibility. Design/methodology/approach Hypothesised relationships are tested with survey data from 302 Spanish manufacturing firms using structural equations modelling. Findings Environmental dynamism is positively associated with both OAC and OL, and both dynamic capabilities enable SCF. The authors also find that the relationship between environmental dynamism and SCF is partially mediated by both dynamic capabilities. Research limitations/implications The study contributes to the literature, for example, by determining when it is advantageous to develop SCF, by specifying what capabilities a firm needs to develop to align SCF with the environment, and by opening the black box that is the relationship between the environment and SCF. Practical implications Managers should develop SCF via OAC and OL when they detect a high degree of environmental dynamism. Knowing when this is necessary relies on a good understanding of the environment. OAC is found to be a stronger enabler of SCF than OL. The findings provide managers with an insight into why some firms are able to develop more effective responses to dynamic environments than others. Originality/value This study is one of only a limited number of studies that adopt a dynamic capabilities approach to supply chain management. Prior literature has shown that dynamic capabilities can aid in developing strategic, structural, and operational flexibility. The authors extend this literature by showing that OAC and OL have an effect on SCF.

scholarly journals Relationships between structural social capital, knowledge identification capability and external knowledge acquisition

2017 ◽  
Vol 26 (1) ◽  
pp. 48-66 ◽  
Author(s):  
Beatriz Ortiz ◽  
Mario J. Donate ◽  
Fátima Guadamillas
Keyword(s):  
Social Capital ◽  
Knowledge Acquisition ◽  
Knowledge Bases ◽  
Structural Equations ◽  
Mediating Effect ◽  
Content Type ◽  
External Knowledge ◽  
Study Results ◽  
Knowledge Identification ◽  
Structural Social Capital

Purpose The purpose of this paper is to analyze the mediating effect of the identification of valuable external knowledge on the relationship between the development of inter-organizational ties (structural social capital) and the acquisition of external knowledge. Design/methodology/approach Using a sample of 87 firms from Spanish biotechnology and pharmaceutics industries, the authors have tested the proposed mediation hypothesis by applying the partial least squares technique to a structural equations model. Findings The study results show that those firms with stronger, more frequent and closer inter-relationships are able to increase the amount of intentionally acquired knowledge, partly due to the greater level of development of their knowledge identification capability. Thus, firms with a higher capability to recognize the value of the knowledge embedded in their inter-organizational networks will be more likely to design better strategies to acquire and integrate such knowledge into their current knowledge bases for either present or future use. Originality/value This research contributes to knowledge management and social capital literature by means of the study of two key determinants of knowledge acquisition – structural social capital and knowledge identification capability – and the explanation of their relationships of mutual influence. The paper thus tries to fill this literature gap and connects the relational perspective of social capital with the knowledge-based view from a strategic point of view.

How green are you, really? Consumers’ skepticism toward brands with green claims

2016 ◽  
Vol 7 (1) ◽  
pp. 72-83 ◽  
Author(s):  
Emre Ulusoy ◽  
Paul G. Barretta
Keyword(s):  
Environmental Sustainability ◽  
Purchase Intention ◽  
Environmental Concern ◽  
Structural Equations ◽  
Alternative Methods ◽  
Brand Trust ◽  
Green Products ◽  
Structural Equations Modeling ◽  
Content Type ◽  
Intention To Purchase

Purpose The purpose of this paper is to examine the relationship between perceptions of brands advertising claims of environmental sustainability, intention to purchase such brands and the role of trust. Design/methodology/approach Adapted scales were used to measure perceptions of price–value perception, environmental concern, brand trust and purchase intention. Relationships were tested using simple regression and structural equations modeling. Findings The results suggest that consumers who did not report high environmental concern had high brand trust but no significant purchase intention; consumers who reported high environmental concern had significant intention to purchase green products, but negative trust in brands which were advertised with a claim to be green. Research limitations/implications Efforts to advertise green claims may only be effective for consumers without an intention to purchase green products, and may alienate consumers who are interested in purchasing such products. Structural equations modeling was tested on a post hoc basis with a sample size that did not warrant very good fit ratios. Originality/value The present study indicates that green claims may be misguided, and that products that have genuine green benefits may need to find alternative methods of communicating those benefits to consumers who intend to engage in sustainable consumption behavior.

Innovation performance of Italian manufacturing firms

2017 ◽  
Vol 20 (3) ◽  
pp. 428-445 ◽  
Author(s):  
Fabio de Oliveira Paula ◽  
Jorge Ferreira da Silva
Keyword(s):  
Structural Equation ◽  
Manufacturing Industry ◽  
Manufacturing Firms ◽  
Innovation Performance ◽  
Equation Modeling ◽  
High Tech ◽  
Content Type ◽  
External Knowledge ◽  
Italian Manufacturing Firms ◽  
Internal Knowledge

Purpose The purpose of this paper is to explain how internal and external sources of knowledge influence the innovation performance (IP) in Italian manufacturing firms and how different these relationships are for low-technology (LT) and high-technology (HT) firms. Design/methodology/approach The study proposed a model relating external knowledge, internal knowledge and IP that was tested using Bayesian structural equation modeling with a sample of Italian manufacturing firms of Community Innovation Survey 2010. It was run separately for high-tech firms (including HT and medium-HT aggregations of manufacturing industries of NACE Rev. 2) and low-tech firms (including LT and medium-LT aggregations). Findings The results showed a difference between high-tech and low-tech manufacturing firms in Italy. The investments to leverage internal knowledge sources are important for high-techs and not significant for low-techs. On the other hand, the level of external KS improves significantly the IP of low-techs and has a negative effect for high-techs. The level of absorptive capacity is central to improve the positive effect of the external knowledge on the IP for all firms, but it is still underdeveloped. Originality/value The effects of 2008 economic crisis hit the Italian manufacturing industry specifically hard and are still felt. Innovation is a solution for firms’ growth and Italy is considered a below-average innovator country in Europe. The study could identify important gaps in Italian manufacturing firms that hinder their innovative performance improvement.

Open and closed knowledge sourcing

2017 ◽  
Vol 117 (6) ◽  
pp. 1166-1184 ◽  
Author(s):  
Juyeon Ham ◽  
Byounggu Choi ◽  
Jae-Nam Lee
Keyword(s):  
Open Innovation ◽  
Small And Medium Enterprises ◽  
Innovation Performance ◽  
Knowledge Sourcing ◽  
Content Type ◽  
External Knowledge ◽  
Negative Effect ◽  
Medium Enterprises ◽  
The Relationship ◽  
Internal Knowledge

Purpose Many studies have investigated the relationship between the adoption of open innovation and performance in large firms. However, limited research is available with regard to the use of open innovation in small and medium enterprises (SMEs). SMEs are important because of their contribution to innovation in almost all economies. The purpose of this paper is to extend the current literature by focusing on SMEs. Using complementarity and knowledge-based theories, this study develops three hypotheses to identify the effect of knowledge sourcing approaches for innovation on SMEs’ innovation performance. Design/methodology/approach Surveys collected from 196 SMEs in Korea were analyzed using the supermodularity function to test the hypotheses. Findings Results indicate that an external knowledge-oriented approach has no significant effect, whereas an internal knowledge-oriented (i.e. closed) approach has a positive effect on innovation performance. Interestingly, this study found that open innovation has a negative effect on SMEs’ innovation performance (i.e. both internal knowledge-oriented and external knowledge-oriented approaches have a substitutive relationship). Originality/value This study sheds new light on open innovation and knowledge management research by identifying the relationship between knowledge sourcing approaches for innovation, and innovation performance in SMEs. Practical implications highlight that open innovation could impede SMEs’ innovation performance.

Knowledge cannibalism in the European ICT sector

2020 ◽  
Vol 27 (4) ◽  
pp. 305-319 ◽  
Author(s):  
Valeria Kiisk ◽  
Mait Rungi
Keyword(s):  
Organizational Performance ◽  
Large Scale ◽  
Negative Impact ◽  
Information And Communications Technology ◽  
Knowledge Generation ◽  
Content Type ◽  
External Knowledge ◽  
External Learning ◽  
Ict Companies ◽  
Internal Knowledge

Purpose Based on the sample of the European information and communications technology (ICT) companies, this paper aims to identify which strategy of knowledge generation is most beneficial for companies: internal knowledge development or absorption of knowledge external to the company through corporate acquisition or merger. Design/methodology/approach In this study, a longitudinal analysis of European ICT companies was conducted, contrasting internal knowledge creation, in the form of patent accumulation and research and development (R&D) efforts, with external learning through merger-and-acquisition (M&A) activities to uncover the best strategies for performance maximization. Findings Results suggest that the two knowledge generation strategies are not complementary and demonstrate only marginal impact on organizational performance. However, intriguing patterns in combining the two became apparent. It was found that patent accumulation improves learning achieved through M&A activities, while also acting as a protection against corporate takeover. At the same time, the internal knowledge generation strategy was found to have a negative impact on financial performance, with external knowledge generation demonstrating somewhat mixed results. Practical implications This paper provides practical insights into the patterns of internal and external knowledge generation activities. The two strategies were found not to be complementary, implying that companies must carefully choose their preferences. Originality/value This large-scale study tackles the interplay between internal and external knowledge generation strategies, which are mostly studied separately. It reveals new patterns in corporate acquisition and divestment strategies as sources of new knowledge. It also ties the knowledge paradigm to organizational performance.

The interaction between external and internal knowledge sources: an open innovation view

2014 ◽  
Vol 18 (2) ◽  
pp. 430-446 ◽  
Author(s):  
Nieves L. Díaz-Díaz ◽  
Petra de Saá Pérez
Keyword(s):  
Absorptive Capacity ◽  
Business Strategies ◽  
Knowledge Sources ◽  
Content Type ◽  
External Knowledge ◽  
Sources Of Knowledge ◽  
External Sources ◽  
Internal Sources ◽  
External Sources Of Knowledge ◽  
Internal Knowledge

Purpose – The purpose of this paper is to study the external sources of knowledge that better exploit internal knowledge in order to innovate. Design/methodology/approach – A balanced panel of 1,266 firms that respond to the Survey of Business Strategies for a five-year period was used, which represents a total of 6,330 observations. Findings – The influence of the absorptive capacity on new products is significant, with an inverted U-shaped relationship. The interaction between external sources of knowledge and firm ' s absorptive capacity has a negative effect on innovation up to a certain level (substitution effect), after which that interaction improves the innovation of firms, displaying a complementary effect. Practical implications – Firms with excess of internal sources of knowledge do not obtain better innovative results because overtime firms tend to inertia and need external sources of knowledge to obtain new knowledge. Firms must be conscious that the effect on innovation of using a strategy of external knowledge acquisition could be different depending on their internal knowledge base level. Thus, those firms that select their strategies to combine knowledge appropriately will have better results. Originality/value – This paper reveals that the positive effect of internal sources of knowledge on innovation decline after it reaches a high level because those firms with strong absorptive capacity may enter a state of organizational inertia that reduces their innovation. This research enhances the importance of identifying each of the external knowledge sources likely to be used, since their influence on innovation differs depending on the level of internal knowledge. Finally, this study is based on panel data models, which allows us to control unobservable heterogeneity improving earlier studies that had to rely on cross-sectional data.

scholarly journals Linking knowledge corridors to customer value through knowledge processes

2014 ◽  
Vol 18 (2) ◽  
pp. 342-365 ◽  
Author(s):  
Silvia Martelo-Landroguez ◽  
Juan-Gabriel Cegarra-Navarro
Keyword(s):  
Absorptive Capacity ◽  
Customer Value ◽  
Structural Equation ◽  
Empirical Support ◽  
Organizational Capacity ◽  
Managerial Implication ◽  
Content Type ◽  
External Knowledge ◽  
Realized Absorptive Capacity ◽  
Internal Knowledge

Purpose – Spanish banks which took rescue packages are trying to find innovative ways to improve customer value. The main purpose of this paper is to investigate the extent to which banks combine external knowledge with internal knowledge to build customer value. Design/methodology/approach – A firm ' s knowledge corridor is an organizational capacity, referring to the ability to absorb external knowledge and utilize it in generating innovative outputs. This paper examines the relative importance and significance of knowledge transfer and knowledge storage/retrieval processes as bridges between “potential absorptive capacity” and “realized absorptive capacity” and its effects on the application of knowledge through an empirical investigation of 76 banks. Findings – The results are calculated using structural equation modelling. This leads to the main conclusion that a “realized absorptive capacity” is unlikely without being fostered by the transference and storage of new knowledge and it therefore requires empowerment by its facilitating factors. Practical implications – The key managerial implication of this paper is that the survival and success of banks requires that administrators and the organizations they manage meet the challenge of combining external knowledge with internal knowledge. Originality/value – This paper provides empirical support for the argument that the impacts of external knowledge move up from the individuals to groups and then the entire organization. This interaction represents a single-loop learning process.

Institutional context and hotel social responsibility

Kybernetes ◽  
2014 ◽  
Vol 43 (3/4) ◽  
pp. 413-426 ◽  
Author(s):  
María Dolores Sánchez-Fernández ◽  
Alfonso Vargas-Sánchez ◽  
Paula Remoaldo
Keyword(s):  
Social Responsibility ◽  
Institutional Theory ◽  
Geographical Area ◽  
Institutional Context ◽  
Theoretical Framework ◽  
Northern Region ◽  
Structural Equations ◽  
Partial Least Square ◽  
Least Square ◽  
Content Type

Purpose – The authors want to study the connection between institutional theory and corporate social responsibility (CSR) in the set of hotels with three, four and five star situated in Galicia (Spain) and in the Northern region of Portugal. The authors aim to see whether there is a contrast of isomorphic behaviour in the institutional context of both regions. Design/methodology/approach – A quantitative study in which the authors apply the partial least square (PLS) technique, a methodology based on structural equations models using the software Visual-PLS. The authors intend to study the relationships between the pressures of institutional context and CSR practices, together with the relationship between legitimacy and these practices. The focus of the proposed model is based on the system theory. Findings – The main findings of this research clearly show that hotels are incorporated into an institutional context marked by enforced and regulatory pressures. Research limitations/implications – The proposed research model can be replicated using other units of study, sectors, geographic areas, among others, due to the explanatory capacity of the theoretical framework used. Originality/value – The originality of this work derives from the main contributions based on the theoretical framework (institutional theory and CSR), the object of study and geographical area (three, four and five star hotels located in Galicia and in the North of Portugal), the context (economic crisis), the field of study (private sphere) and the type of organizations (profit making).

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