A conceptual framework of cool for social marketing

2016 ◽  
Vol 6 (2) ◽  
pp. 121-143 ◽  
Author(s):  
Khondker Galib B. Mohiuddin ◽  
Ross Gordon ◽  
Christopher Magee ◽  
Jeong Kyu Lee
Keyword(s):  
Social Sciences ◽  
Conceptual Framework ◽  
Social Marketing ◽  
Design Methodology ◽  
Content Type ◽  
Extant Literature ◽  
Social Sciences And Humanities ◽  
Comprehensive Literature Review ◽  
The Social ◽  
Comprehensive Search

Purpose The purpose of this paper is to present a conceptual framework of cool for social marketing through a comprehensive literature review and integrating extant literature on cool. Design/methodology/approach A comprehensive search and review of extant literature across social marketing, business disciplines, arts, psychology, social sciences and humanities was undertaken to develop an understanding of cool and its relevance to social marketing. The review permitted developing a comprehensive set of characteristics that are associated with cool. Findings A conceptual framework of cool organised according to the following dimensions is presented and discussed: deviating from norm, self-expressive, indicative of maturity, subversive, pro-social, evasive, and attractive. Originality/value This paper advances theoretical knowledge in the social marketing domain by offering a conceptual framework of cool, and by suggesting a set of guidelines to develop cool social marketing programs.

Exploring the boundaries of rhetoric

2014 ◽  
Vol 27 (5) ◽  
pp. 793-806 ◽  
Author(s):  
Eduard Bonet
Keyword(s):  
Social Sciences ◽  
Conceptual Framework ◽  
Design Methodology ◽  
The Self ◽  
History Of Rhetoric ◽  
Content Type ◽  
History Of ◽  
Practical Development ◽  
The Subject

Purpose – The purpose of this paper is to examine how the boundaries of rhetoric have excluded important theoretical and practical subjects and how these subjects are recuperated and extended since the twentieth century. Its purpose is to foster the awareness on emerging new trends of rhetoric. Design/methodology/approach – The methodology is based on an interpretation of the history of rhetoric and on the construction of a conceptual framework of the rhetoric of judgment, which is introduced in this paper. Findings – On the subject of the extension of rhetoric from public speeches to any kinds of persuasive situations, the paper emphasizes some stimulating relationships between the theory of communication and rhetoric. On the exclusion and recuperation of the subject of rhetorical arguments, it presents the changing relationships between rhetoric and dialectics and emphasizes the role of rhetoric in scientific research. On the introduction of rhetoric of judgment and meanings it creates a conceptual framework based on a re-examination of the concept of judgment and the phenomenological foundations of the interpretative methods of social sciences by Alfred Schutz, relating them to symbolic interactionism and theories of the self. Originality/value – The study on the changing boundaries of rhetoric and the introduction of the rhetoric of judgment offers a new view on the present theoretical and practical development of rhetoric, which opens new subjects of research and new fields of applications.

scholarly journals The social marketing theory-based (SMT) approach for designing interventions

2016 ◽  
Vol 6 (1) ◽  
pp. 18-40 ◽  
Author(s):  
Shamini Manikam ◽  
Rebekah Russell-Bennett
Keyword(s):  
Social Marketing ◽  
Design Methodology ◽  
Marketing Theory ◽  
Content Type ◽  
Step Process ◽  
The Social ◽  
Conceptual Paper ◽  
Marketing Intervention ◽  
Practical Implications ◽  
Social Marketing Theory

Purpose – Despite the importance of theory as a driving framework, many social marketers either fail to explicitly use theory as the basis of designing social marketing interventions or default to familiar theories which may not accurately reflect the nature of the behavioural issue. The purpose of this paper is therefore to propose and demonstrate the social marketing theory (SMT)-based approach for designing social marketing interventions, campaigns or tools. Design/methodology/approach – This conceptual paper proposes a four-step process and illustrates this process by applying the SMT-based approach to the digital component of a social marketing intervention for preventing domestic violence. Findings – For effective social marketing interventions, the underpinning theory must reflect consumer insights and key behavioural drivers and be used explicitly in the design process. Practical implications – Social marketing practitioners do not always understand how to use theory in the design of interventions, campaigns or tools, and scholars do not always understand how to translate theories into practice. This paper outlines a process and illustrates how theory can be selected and applied. Originality/value – This paper proposes a process for theory selection and use in a social marketing context.

A model bridging team brand experience and sponsorship brand experience

2017 ◽  
Vol 18 (4) ◽  
pp. 380-399 ◽  
Author(s):  
Rui Biscaia ◽  
Galen Trail ◽  
Stephen Ross ◽  
Masayuki Yoshida
Keyword(s):  
Conceptual Framework ◽  
Design Methodology ◽  
Reference Lists ◽  
Brand Experience ◽  
Content Type ◽  
Future Studies ◽  
Sponsorship Effectiveness ◽  
Comprehensive Search ◽  
Comprehensive Framework ◽  
Team Brand

Purpose Previous research has focused on the antecedents of fan loyalty or the link between fans and the team on sponsorship reactions, but no comprehensive framework has been developed to combine these perspectives. The purpose of this paper is to present an integrated framework of how team brand experience during the season impacts sponsorship brand experience. Design/methodology/approach To create the conceptual model, a comprehensive search of peer-reviewed articles was conducted in electronic databases and journal reference lists. The authors identified constructs from prior research aimed at understanding sponsorship effectiveness. These constructs not only included aspects of the sponsorship brand experience, but also aspects within the team brand experience that form the link between consumers’ responses derived from team-related stimuli and the responses evoked by sponsor-related stimuli. Findings This conceptual framework yields a set of 11 propositions regarding fans’ interactions with both team and sponsorship brands highlighting how to strengthen the bond between fans, teams, and sponsors. It provides a comprehensive understanding of this phenomenon and identifies opportunities to increase fan support and the appeal of professional teams to potential sponsors. Originality/value This study extends previous research by providing a unique conceptual framework that highlights the importance of understanding how fans view both the team brand and the sponsor brand. Several suggestions for future studies and strategies to increase the benefits for both teams and sponsors can be drawn from this framework.

Secondary analysis in the social sciences and its relation to futures studies

2015 ◽  
Vol 23 (2) ◽  
pp. 128-139 ◽  
Author(s):  
Cristiano Vezzoni
Keyword(s):  
Social Sciences ◽  
Design Methodology ◽  
Secondary Analysis ◽  
Sociology Of Religion ◽  
Future Scenarios ◽  
Futures Studies ◽  
Content Type ◽  
Research And Teaching ◽  
The Social ◽  
Definition Of

Purpose – The purpose of this paper is to show the importance of secondary analysis to social sciences and to futures studies, both for research and teaching purposes. Design/methodology/approach – An illustration of the main characteristics of secondary analysis, presenting it as a theory-driven activity where the definition of the research design plays a fundamental role. Findings – This paper extends the secondary analysis approach to the study of the future. The utility of secondary analysis for futures studies is illustrated by means of the presentation of two examples developed in the field of the sociology of religion. Originality/value – The results are useful for those who want to develop sound and robust approaches to the study of social change, taking into consideration the simulation of possible future scenarios.

scholarly journals Augmented intelligence technology. The ethical and practical problems of its implementation in libraries

2020 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Magdalena Wójcik
Keyword(s):  
Social Sciences ◽  
Information Science ◽  
New Technologies ◽  
Scientific Publications ◽  
Content Type ◽  
Scientific Databases ◽  
Social Sciences And Humanities ◽  
Starting Point ◽  
The Social ◽  
The Subject

PurposeThe subject of the article is the concept of augmented intelligence, which constitutes a further stage in the development of research on artificial intelligence. This is a new phenomenon that has rarely been considered in the subject literature so far, which may be interesting for the fields of social sciences and humanities. The aim is to describe the features of this technology and determine the practical and ethical problems associated with its implementation in libraries.Design/methodology/approachThe method of literature review was used. Systematic searches according to specific questions were carried out using the Scopus and Web of Science scientific databases, as well as Google Scholar and the LISTA abstract database.FindingsThe results established that the issue of augmented intelligence has barely been discussed in the field of librarianship. Although this technology may be interesting as a new area of librarian research and as a new framework for designing innovative services, deep ethical consideration is necessary before this technology is introduced in libraries.Research limitations/implicationsThe article deals with some of the newest technologies available, and this topic is generally very rarely discussed in scientific publications in either the social sciences or humanities. Therefore, due to the limited availability of materials, the findings presented in the article are primarily of a conceptual nature. The aim is to present this topic from the perspective of librarianship and to create a starting point for further discussion on the ethical aspects of introducing new technologies in libraries.Practical implicationsThe results can be widely used in practice as a framework for the implementation of augmented intelligence in libraries.Social implicationsThe article can help to facilitate the debate on the role of implementing new technologies in libraries.Originality/valueThe problem of augmented intelligence is very rarely addressed in the subject literature in the field of library and information science.

Cheating behaviour among accounting students: some Malaysian evidence

2016 ◽  
Vol 29 (1) ◽  
pp. 20-33 ◽  
Author(s):  
Suhaiza Ismail ◽  
Salwa Hana Yussof
Keyword(s):  
Social Sciences ◽  
Standard Deviation ◽  
Academic Dishonesty ◽  
Questionnaire Survey ◽  
Design Methodology ◽  
Accounting Students ◽  
Content Type ◽  
The Social ◽  
Males And Females

Purpose This study aims to examine the cheating behaviour among accounting students in terms of the extent of neutralization of cheating and the effectiveness of deterrents to cheating of cheaters and non-cheaters. It also aims to examine the differences in the cheating behaviour between males and females of cheaters and non-cheaters groups. Design/methodology/approach Using a questionnaire survey on academic dishonesty developed by Haines et al. (1986) which was administered to accounting students, 435 usable responses were obtained and analysed using Statistical Package for the Social Sciences. In achieving the objectives, mean score, standard deviation and independent sample t-tests were performed. Findings The results on the extent of cheating neutralization revealed that cheaters have significantly greater excuses to cheat than the non-cheaters. In addition, males have greater neutralization for cheating than females. In terms of the effectiveness of the deterrent to cheating measures, there were significant differences between cheaters and non-cheaters on the effectiveness of two deterrents to cheating measures. The comparison between males and females reveals significant differences between the two genders for cheating neutralization as well as the three cheating deterrents for both cheaters and non-cheaters groups. Originality/value The present study does not only investigate the differences in the cheating behaviour between cheaters and non-cheaters in terms of neutralization and deterrents to cheating but also provides evidence on the cheating attitude based on gender.

Influencing strategy lessons from the world of social marketing

2018 ◽  
Vol 34 (1) ◽  
pp. 8-9
Keyword(s):  
Public Health ◽  
Social Marketing ◽  
Health Problem ◽  
Design Methodology ◽  
Public Health Problem ◽  
Marketing Strategies ◽  
Strategy Development ◽  
Content Type ◽  
Marketing Effectiveness ◽  
The Social

Purpose This paper aims to present a theoretical model with a special emphasis on developing social marketing strategies and tactics that account for industry involvement. The overall goal is to enhance social marketing effectiveness. Design/methodology/approach A planning model is presented which helps the social marketer account for industry involvement in the social or public health problem. Findings The paper finds that conducting an analysis of the causal influences of the social or public health problem helps to inform strategy development. Originality/value The paper presents a planning mode that can be useful in identifying industry contributions to social problems and in anticipating industry opposition to social change. The model is particularly appropriate for developing social marketing programs in which industry involvement is present.

Developing substantive theories into formal theories via disruption

2019 ◽  
Vol 33 (5) ◽  
pp. 572-575 ◽  
Author(s):  
Mark Scott Rosenbaum ◽  
Rebekah Russell-Bennett
Keyword(s):  
Social Sciences ◽  
Design Methodology ◽  
Empirical Studies ◽  
Services Marketing ◽  
Conceptual Frameworks ◽  
Theoretical Frameworks ◽  
Content Type ◽  
The Social ◽  
Stage Process ◽  
Formal Theories

Purpose The purpose of this paper is to encourage service researchers to engage in “theoretical disruption” by purposefully adding variance to existing substantive theories, and conceptual frameworks, to construct formal theories of buyer–seller marketplace behaviors. The authors put forth an original four-stage process that illustrates the way substantive theories may be developed into formal theories. Design/methodology/approach The authors provide their opinions regarding theoretical creation and their interpretations of Grounded Theory methodological techniques that support the development of general theories within the social sciences. Findings In general, the services marketing discipline is based on a foundation of substantive theories, and proposed conceptual frameworks, which emerged from samples, contexts and conditions that ensue within industrialized, upper-income locales. Rather than seek to expand substantive theories by generating new categories and relationships between categories, most researchers limit their verification studies within the scope of original theoretical frameworks. Resultantly, the services marketing domain has not developed a set of formal theories. Research limitations/implications The editors encourage researchers to reconsider the discipline’s substantive theories and to transform them into formal theories. Substantive theories expand into formal theories when researchers question original theoretical frameworks and show situations in which they require modification. Theoretical verification does not transform substantive theories into formal theories; rather, the discovery of negative cases suggests the need for theoretical modification. Originality/value This work suggests that researchers may be over-emphasizing the generalizability of their proposed theories in papers because of a lack of sample variance in empirical studies.

Perceptions of blended destination image: the case of Rio de Janeiro and Brazil

2019 ◽  
Vol 3 (2) ◽  
pp. 75-93 ◽  
Author(s):  
Manoela Carrillo Valduga ◽  
Zélia Breda ◽  
Carlos Martins Costa
Keyword(s):  
Social Sciences ◽  
Statistical Analysis ◽  
Hypothesis Testing ◽  
Rio De Janeiro ◽  
Design Methodology ◽  
Destination Image ◽  
Content Type ◽  
The Social ◽  
Quantitative Results ◽  
The City

Purpose The purpose of this paper is to investigate the image of Brazil and Rio de Janeiro as a blended tourism destination (TD) image, by examining the categories of the image, and whether it is positive or negative and cognitive or affective. Design/methodology/approach A quantitative approach was employed to verify the relations between the image of Brazil and Rio de Janeiro by visit, location, categories and subcategories and dimensions. Data were collected online from a “snowball” sample and were analyzed applying non-parametric hypothesis testing. Statistical analysis was performed with Statistical Package for the Social Sciences software version 25.0 for Windows. Findings Results reveal that respondents share the same image of the city of Rio de Janeiro and Brazil, a conclusion that is partially confirmed by statistical findings. The quantitative results also showed that the image is positive and “natural attractions” and “unique city attractions” are, respectively, the most mentioned subcategory and category. Cognitive attributes of the image have been more mentioned than affective ones. Originality/value To the best of the authors’ knowledge, the image of Brazil and Rio de Janeiro as a blended TD image has never been explored before, however, it has been assumed as being the same.

scholarly journals Are book publications disappearing from scholarly communication in the social sciences and humanities?

2018 ◽  
Vol 70 (6) ◽  
pp. 592-607 ◽  
Author(s):  
Tim C.E. Engels ◽  
Andreja Istenič Starčič ◽  
Emanuel Kulczycki ◽  
Janne Pölönen ◽  
Gunnar Sivertsen
Keyword(s):  
Social Sciences ◽  
Evaluation System ◽  
Research Evaluation ◽  
Book Publishing ◽  
Scholarly Book ◽  
Content Type ◽  
Evaluation Systems ◽  
Social Sciences And Humanities ◽  
The Social ◽  
Comprehensive Coverage

Purpose The purpose of this paper is to analyze the evolution in terms of shares of scholarly book publications in the social sciences and humanities (SSH) in five European countries, i.e. Flanders (Belgium), Finland, Norway, Poland and Slovenia. In addition to aggregate results for the whole of the social sciences and the humanities, the authors focus on two well-established fields, namely, economics & business and history. Design/methodology/approach Comprehensive coverage databases of SSH scholarly output have been set up in Flanders (VABB-SHW), Finland (VIRTA), Norway (NSI), Poland (PBN) and Slovenia (COBISS). These systems allow to trace the shares of monographs and book chapters among the total volume of scholarly publications in each of these countries. Findings As expected, the shares of scholarly monographs and book chapters in the humanities and in the social sciences differ considerably between fields of science and between the five countries studied. In economics & business and in history, the results show similar field-based variations as well as country variations. Most year-to-year and overall variation is rather limited. The data presented illustrate that book publishing is not disappearing from an SSH. Research limitations/implications The results presented in this paper illustrate that the polish scholarly evaluation system has influenced scholarly publication patterns considerably, while in the other countries the variations are manifested only slightly. The authors conclude that generalizations like “performance-based research funding systems (PRFS) are bad for book publishing” are flawed. Research evaluation systems need to take book publishing fully into account because of the crucial epistemic and social roles it serves in an SSH. Originality/value The authors present data on monographs and book chapters from five comprehensive coverage databases in Europe and analyze the data in view of the debates regarding the perceived detrimental effects of research evaluation systems on scholarly book publishing. The authors show that there is little reason to suspect a dramatic decline of scholarly book publishing in an SSH.

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