Rosarium – a text encoding project curating popular writing on roses online

2017 ◽  
Vol 34 (7) ◽  
pp. 24-28
Author(s):  
Julia Rachel Tryon
Keyword(s):  
Twentieth Century ◽  
Popular Culture ◽  
Design Methodology ◽  
Primary Sources ◽  
Text Encoding ◽  
Content Type ◽  
Garden History ◽  
The Subject ◽  
Popular Writing ◽  
Principal Researcher

Purpose The aim of this paper is to describe the Rosarium Project which is currently curating nonfiction materials about the genus Rosa written at the turn of the twentieth century and published in popular American periodicals. This is achieved by encoding the texts following the guidelines set forth by the Text Encoding Initiative Consortium (TEI). Design/methodology/approach This paper explains what text encoding is and why following the guidelines set forth by the TEI Consortium was the best choice for the Rosarium Project. It then goes on to outline the workflow and choices made by the principal researcher which are needed to move the project steadily forward. Findings The principal researcher on the Rosarium Project has found that encoding with the TEI was easy to learn and fun to do, as well as intellectually stimulating. Librarians should find text-encoding projects of their own specialist subjects equally doable. Originality/value The Rosarium Project is unique, in that it is curating early twentieth century articles on the subject of roses that appeared in popular magazines. These materials are hidden away in online repositories and libraries worldwide. This project is of value, in that it provides primary sources to researchers in areas of popular culture, horticulture and garden history and also acts as an example of what librarians can contribute to the Digital Humanities.

scholarly journals The origins of marketing practice in Britain: from the ancient to the early twentieth century

2017 ◽  
Vol 9 (4) ◽  
pp. 467-487 ◽  
Author(s):  
Richard A. Hawkins
Keyword(s):  
Twentieth Century ◽  
Historical Development ◽  
Design Methodology ◽  
The State ◽  
Marketing Practice ◽  
Content Type ◽  
Early Twentieth Century ◽  
History Of ◽  
The Subject

Purpose The purpose of this paper is to explore the development of marketing practice in Britain from the ancient to the early twentieth century. It builds upon the author’s chapter in the 2016 Routledge Companion to the History of Marketing. Design/methodology/approach This paper is based on a review of secondary history and archaeology literature supplemented by digitised historic newspaper and magazine advertising. The literature is frameworked using a modified version of Fullerton’s 1988 periodization which has been extended to include the medieval and Roman eras. Findings One of the significant findings of this paper is the key role the state has played in the development of marketing practice in Britain, the construction of pavements being a good example. Originality/value Apart from Nevett’s 1982 history of British advertising and the author’s Routledge Companion to the History of Marketing chapter, this is the first survey of the historical development of British marketing practice. It assembles and presents in a useful way important information. This paper will be of interest to marketing historians, especially students and researchers new to the subject.

Selling the concept of brands: the Swedish advertising industry and branding in the 1920s

2018 ◽  
Vol 10 (4) ◽  
pp. 494-512
Author(s):  
Elin Åström Rudberg
Keyword(s):  
Twentieth Century ◽  
Cultural Values ◽  
Historical Development ◽  
Design Methodology ◽  
Brand Personality ◽  
Primary Sources ◽  
Advertising Agencies ◽  
Content Type ◽  
Advertising Industry ◽  
Limited Size

Purpose The purpose of the paper is to examine how the cartelized Swedish advertising industry contributed to the development of brands in Sweden in the early twentieth century. Specifically, a nationwide campaign for branded goods in 1925 is studied. Design/methodology/approach The paper is based on a study of primary sources from the Swedish advertising agencies, manufacturers and retailers, which are analyzed using a hermeneutic method. Findings The paper shows that the unique organization of the main Swedish advertising agencies and the limited size of the market pushed the agencies into promoting and selling the idea of brands to consumers, retailers and manufacturers, which was done by exploiting established social sentiments in combination with American advertising techniques. It is also found that the Swedish advertising agencies described and conceptualized brands using widely known social ideals rather than the so-called brand personality aspect of branding. Research limitations/implications Although limited to the Swedish case, this paper suggests that research could benefit from taking different markets’ unique contexts into more consideration when studying the development of brands and advertising. In this paper, especially the organization and size of the advertising market together with the specific social and cultural values available to advertising professionals when creating brands, have been highlighted. Originality/value The paper emphasizes the size of the advertising market together with the organization of the advertising industry as important factors for the historical development of brands in Sweden. It also shows how brands were conceptualized using social ideals rather than the brand personality aspect of branding.

Autonomous vehicles: a review of the ethical, social and economic implications of the AI revolution

2020 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Shweta Banerjee
Keyword(s):  
Artificial Intelligence ◽  
Autonomous Vehicles ◽  
Design Methodology ◽  
Technological Advancement ◽  
Economic Implications ◽  
Content Type ◽  
The Public ◽  
Autonomous Cars ◽  
The Subject ◽  
Practical Implications

PurposeThere are ethical, legal, social and economic arguments surrounding the subject of autonomous vehicles. This paper aims to discuss some of the arguments to communicate one of the current issues in the rising field of artificial intelligence.Design/methodology/approachMaking use of widely available literature that the author has read and summarised showcasing her viewpoints, the author shows that technology is progressing every day. Artificial intelligence and machine learning are at the forefront of technological advancement today. The manufacture and innovation of new machines have revolutionised our lives and resulted in a world where we are becoming increasingly dependent on artificial intelligence.FindingsTechnology might appear to be getting out of hand, but it can be effectively used to transform lives and convenience.Research limitations/implicationsFrom robotics to autonomous vehicles, countless technologies have and will continue to make the lives of individuals much easier. But, with these advancements also comes something called “future shock”.Practical implicationsFuture shock is the state of being unable to keep up with rapid social or technological change. As a result, the topic of artificial intelligence, and thus autonomous cars, is highly debated.Social implicationsThe study will be of interest to researchers, academics and the public in general. It will encourage further thinking.Originality/valueThis is an original piece of writing informed by reading several current pieces. The study has not been submitted elsewhere.

Authenticity in educational leadership: history, ideal, reality

2014 ◽  
Vol 52 (2) ◽  
pp. 152-172 ◽  
Author(s):  
Patrick A. Duignan
Keyword(s):  
Twentieth Century ◽  
Educational Administration ◽  
Design Methodology ◽  
Authentic Leadership ◽  
Performance Outcomes ◽  
Modern World ◽  
Ethical Challenges ◽  
Content Type ◽  
Moral Force ◽  
Coherent Body

Purpose – The purpose of this paper is to undertake a personal, historical, analytical and interpretive investigation of the evolution of the concept of authentic leadership in educational administration/leadership over a number of decades. Design/methodology/approach – The paper includes the author's reflections on his own journey on the topic as well as an analysis of the contributions of great researchers, theorists and writers since early in the twentieth century but, especially, since the early 1960s. Findings – While there is no coherent body of literature on the development of the concept of authentic leadership, there is a general discernible trend starting with a focus on self (know thyself, to thine own self be true); to considering and defining self in relationships; to accepting that there is a moral force behind notions of self-fulfillment; to recognising that authentic leaders operate in a real post-modern (perhaps post-post modern) world of pressures, paradoxes and ethical challenges. This is often a world of standards, assessment and accountability for performance outcomes. Originality/value – The paper draws on the author's own research journey and legacy on the topic as well as the contributions of “giants in the field” who have continually pushed the envelope when exploring the topic and closely interrelated topics.

Exploring the boundaries of rhetoric

2014 ◽  
Vol 27 (5) ◽  
pp. 793-806 ◽  
Author(s):  
Eduard Bonet
Keyword(s):  
Social Sciences ◽  
Conceptual Framework ◽  
Design Methodology ◽  
The Self ◽  
History Of Rhetoric ◽  
Content Type ◽  
History Of ◽  
Practical Development ◽  
The Subject

Purpose – The purpose of this paper is to examine how the boundaries of rhetoric have excluded important theoretical and practical subjects and how these subjects are recuperated and extended since the twentieth century. Its purpose is to foster the awareness on emerging new trends of rhetoric. Design/methodology/approach – The methodology is based on an interpretation of the history of rhetoric and on the construction of a conceptual framework of the rhetoric of judgment, which is introduced in this paper. Findings – On the subject of the extension of rhetoric from public speeches to any kinds of persuasive situations, the paper emphasizes some stimulating relationships between the theory of communication and rhetoric. On the exclusion and recuperation of the subject of rhetorical arguments, it presents the changing relationships between rhetoric and dialectics and emphasizes the role of rhetoric in scientific research. On the introduction of rhetoric of judgment and meanings it creates a conceptual framework based on a re-examination of the concept of judgment and the phenomenological foundations of the interpretative methods of social sciences by Alfred Schutz, relating them to symbolic interactionism and theories of the self. Originality/value – The study on the changing boundaries of rhetoric and the introduction of the rhetoric of judgment offers a new view on the present theoretical and practical development of rhetoric, which opens new subjects of research and new fields of applications.

Service quality, loyalty, and co-creation behaviour: a customer perspective

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Rafael P. Albuquerque ◽  
João J. Ferreira
Keyword(s):  
Service Quality ◽  
Design Methodology ◽  
Positive Impact ◽  
Current Knowledge ◽  
Quantitative Methodology ◽  
Content Type ◽  
Customer Perspective ◽  
The Subject ◽  
Customers Perspective

Purpose This paper aims to verify co-creation behavior and understand a relationship between perception of service quality, loyalty and co-creation, from Starbucks customers' perspective. Design/methodology/approach A quantitative methodology was carried out, operationalized by applying a questionnaire to a sample of 385 respondents. Findings The results showed that service quality has a positive impact on loyalty and co-creation behavior in all its aspects; loyalty can be considered an important attribute in the intention of co-creation by customers. Originality/value This research extends the current knowledge on the subject and examines the associations between other attributes discussed. The implications of the study suggest strategic directions for using the clients' co-creation as a competitive alternative and generating value.

Sustaining corporate culture in a world of hybrid work

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Peter Buell Hirsch
Keyword(s):  
Corporate Culture ◽  
Current Literature ◽  
Design Methodology ◽  
White Collar ◽  
Subjective Assessment ◽  
Social Implications ◽  
Content Type ◽  
The Subject ◽  
The Impact ◽  
Practical Implications

Purpose This paper aims to examine the challenges to sustaining corporate culture in a world of hybrid working. Design/methodology/approach This paper is a review of current literature on the impact of remote and hybrid working on white-collar employees. Findings There is little consensus on whether remote/hybrid working will harm or strengthen corporate culture. Research limitations/implications The viewpoint is a subjective assessment of a limited number of articles on the subject Practical implications It is not entirely clear how those responsible for corporate culture can act on the findings. Social implications In a world in which corporations are experiencing a shortage of talent, how they handle corporate culture will be increasingly important. Originality/value While much has been written on the impact of remote working, this viewpoint takes the original view that strong corporate cultures rely more on the attitudes and actions of individual employees that company programs or initiatives.

Analysis of sustainability insertion in materials selection courses of engineering undergraduate programmes

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Jeniffer Fonseca Zanitt ◽  
Izabela Simon Rampasso ◽  
Osvaldo Luiz Gonçalves Quelhas ◽  
Milena Pavan Serafim ◽  
Walter Leal Filho ◽  
...  
Keyword(s):  
Higher Education ◽  
Sustainable Development ◽  
Content Analysis ◽  
Delphi Method ◽  
Design Methodology ◽  
Sustainable Development Goals ◽  
Materials Selection ◽  
Content Type ◽  
Development Goals ◽  
The Subject

Purpose This study aims to analyse how the materials selection courses of engineering undergraduate programmes can be better aligned with the United Nations Sustainable Development Goals (SDGs). Design/methodology/approach Initially, a content analysis was performed in 39 materials selection course descriptions from 40 engineering undergraduate programmes of Brazilian higher education institutions, and subsequently, Delphi method procedures were conducted with professors that teach or have taught the course and are knowledgeable in the subject of sustainability. Findings Considering the analysed course descriptions, it was shown that most of the materials selection courses do not consider or present little emphasis on sustainability aspects. Regarding the Delphi method, eight items were evidenced to consider sustainability aspects in the analysed courses. Originality/value This study contributes to the debates about sustainability insertion in engineering undergraduate programmes. More specifically, the findings presented consolidated information that professors and coordinators can use to align materials selection courses with the SDGs better.

scholarly journals Valarie Zeithaml: autobiographical reflections

2017 ◽  
Vol 9 (3) ◽  
pp. 264-276 ◽  
Author(s):  
Valarie A. Zeithaml
Keyword(s):  
Personal Development ◽  
Design Methodology ◽  
Chronological Order ◽  
Career Trajectory ◽  
Content Type ◽  
Look Back ◽  
The Subject ◽  
Research Philosophy ◽  
The Right ◽  
Practical Implications

Purpose By examining my personal development and career trajectory, I hope to share some insights into life as an academic. My particular path has contained, as most paths do, twists and turns. As I look back, they all seem somehow related to each other, but they were not all planned. Design/methodology/approach I will discuss my life and career in chronological order, then reflect on my career and research philosophy. I will also discuss several of my most cited articles and how they emerged. Findings I emphasize research that is both academically rigorous and relevant to business. I also show that passion for a subject, even one that is risky and not encouraged by others, has resulted in lifelong interest and inspiration for me. While not appropriate for all because of the risk, I found it worth taking a chance, largely because I was highly inspired by the subject. Practical implications Research that is programmatic has benefits because it allows a scholar to own an area. Also, working with the right co-author teams – sometimes ones where different talents are distributed across the team is effective. Originality/value The story and opinions are mine alone.

scholarly journals The pre-eminence of patient safety in health care governance

2017 ◽  
Vol 22 (1) ◽  
pp. 61-66
Author(s):  
Fiona MacVane Phipps
Keyword(s):  
Health Care ◽  
Patient Safety ◽  
Design Methodology ◽  
Current Issue ◽  
Common Theme ◽  
Review Section ◽  
Content Type ◽  
Review Editor ◽  
The Subject ◽  
Health Care Governance

Purpose The purpose of this paper is to identify a common theme linking the articles in this issue of IJHG. The review editor elucidates on this topic while presenting key findings from the articles which comprise the current issue. Design/methodology/approach The design is a general review describing the articles under review while expanding on the subject matter through reference to other authors. Social implications The Review provides readers with a brief overview of the current articles enabling them to select the ones which reflect their needs or interests. Originality/value IJHG is the only Emerald journal providing a Review section of this type.

Sign in / Sign up

Export Citation Format

Share Document