Putting Communication and Soft Tools into Managerial Scoring Scope: Hurdles and Opportunities for Combining Communication and Managerial Insights (KPIs)

Advances in Public Relations and Communication Management - The Management Game of Communication ◽

10.1108/s2398-391420160000001009 ◽

2016 ◽

pp. 163-179

Author(s):

Ton Baetens ◽

Jan Maessen

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