The impact of the adoption of green marketing on corporate performance of non-profitable organizations: empirical study

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Hani Al-dmour ◽  
Haifa Hadad ◽  
Rand Al-dmour

Purpose This study aims to examine the impact of green marketing adoption on non-profitable organizations’ performance in Jordan. Design/methodology/approach A structured questionnaire was developed to collect the needed data and test the developed hypotheses to investigate the impact of green marketing adoption on non-profitable organizations’ performance. The data was collected using a self-administered questionnaire distributed to 183 respondents in non-profitable organizations operating in Jordan. Findings The findings indicate that the extent of green marketing adoption by profitable organizations in Jordan is relatively moderate. They also confirm that the corporate performance of non-profitable organizations is positively associated with the extent of adoption of green marketing dimensions, particularly environmental and social responsibility aspects. Originality/value Reviewing the existing literature revealed that similar studies had not previously been undertaken in Jordan as a developing country.

2016 ◽  
Vol 24 (2) ◽  
pp. 274-290 ◽  
Author(s):  
Farveh Farivar ◽  
Brenda Scott-Ladd

Purpose This purpose of this paper is to investigate Iranian manager’s perceptions towards the use of online social networking (OSN) for improving corporate social responsibility (CSR) communication. Design/methodology/approach The websites and Facebook pages of 23 companies that had won National Excellence Awards for CSR were reviewed in 2011, and 15 managers from across these participated in a survey, to assess the extent these companies used online facilities to develop CSR practices. These interviews raised awareness of the potential of OSN, so company websites and Facebook pages were reviewed again in 2013 to assess changes to CSR and OSN practices. Findings Despite recognition for their high level of awareness and implementation of CSR practices analysis of the initial surveys indicated that OSN uptake among the respondent companies was poor in 2011. Managers saw little value in using OSN to promote and engage with CSR; however, the level of engagement and uptake had substantially increased by 2013. Originality/value This study is one of the first to evaluate the use of OSN to improve CSR in a developing country. The study examines managers’ perceptions of the effect of OSN on CSR. Findings suggest that once management became aware of the value of social networking, they used it to engage with stakeholders from the marketplace, community and workplace to promote their business and for CSR-related issues. This rapid uptake demonstrates how quickly OSN technology can be implemented once its potential is identified.


Kybernetes ◽  
2014 ◽  
Vol 43 (3/4) ◽  
pp. 587-600 ◽  
Author(s):  
Mirjana Pejic Bach ◽  
Jovana Zoroja ◽  
Marjana Merkac-Skok

Purpose – Tourism has become one of the world's major industries measured in terms of turnover, the number of employees and foreign currency earnings, having at the same time a huge impact on the environment. However, the future development of tourism depends on today's decisions that often do not take into account the positive and the negative impact on the tourism destinations' environment with long-term consequences that are not easily undone. System archetypes are generic structures that are responsible for generic patterns of behavior over time, especially behavior that is counterintuitive. The article aims to explore the possible use of system archetypes in order to increase socially responsible (SR), i.e. systemic thinking and behavior of tourism business organizations, based on the requisite holism theory. Design/methodology/approach – The experimental design methodology has been used in order to test the assumption that individuals familiar with the system archetypes will be more likely to believe that tourism business organizations that operate in tourism destinations should be involved in attaining SR goals. Participants included managers, public authorities and community representatives and were divided into an experiment and a control group. The experiment group was exposed to a workshop on system archetypes, while the control group had no treatment. Structured quantitative interviews were used in order to test differences in attitudes and beliefs on SR of tourism business organizations among the experiment and the control group members. Findings – Natural environment of tourism destinations as tourism's essential resource is often destroyed due to the lack of SR. The research results indicate that the exposure of individuals to system archetypes increased the understanding of importance of SR behavior of tourism business organizations. System archetypes increased individuals' comprehension of the fact that the non-linear causal relationship, time delay and hidden structures of the systems generate complex behavior resulting in damage to the natural environment of tourism destinations. Research limitations/implications – The survey research on a restricted number of subjects was applied. In order to overcome limitations of such an approach, the rigor procedure for data collection and analysis was used. Practical implications – Managers of tourism business organizations could use system archetypes to analyse the impact of their activities on tourism destinations environment and thus improve the social responsibility of their decisions. The authors propose the formation of system archetypes and their applications repository in an organized environment to enhance understanding of SR behavior of tourism business organizations. Originality/value – The authors used experimental design in order to test whether exposure of stakeholders' to system archetypes changes their attitudes regarding SR, with the goal to increase the understanding of various conflicts that emerge from the fact that tourism depends on unspoiled environment and at the same time tourism is a potential polluter. Available literature offers no similar applications of the system archetype approach to systemic behavior via SR in tourism.


2021 ◽  
Vol 41 (13) ◽  
pp. 100-126
Author(s):  
Matteo Podrecca ◽  
Guido Orzes ◽  
Marco Sartor ◽  
Guido Nassimbeni

PurposeIn recent years, many companies have decided to decertify from their previously adopted corporate social responsibility (CSR) standards. The aim of this paper is to explore the phenomenon by focusing on the most important auditable CSR standard: Social Accountability 8000 (SA8000).Design/methodology/approachFirst, an event study is performed on a dataset composed of 136 SA8000 decertified public listed companies to analyse the possible relationship between certification, decertification and firms’ operating performance. Second, the authors shed light on the differences between 94 SA8000 (still) certified and the abovementioned 136 decertified firms. Finally, 10 interviews are conducted with decertified firms in the dataset to deepen the outcomes of the previous analyses.FindingsThe results show that, despite an initial positive effect in terms of sales and profitability, decertified companies experienced a reduction in productivity and profitability in the years following the certification, while positive outcomes emerged after the decertification. The study also highlights that certified and decertified firms differ in terms of home country, industry and labour intensity.Originality/valueThe paper contributes to the literature by opening the debate on an important but unexplored research area: the decertification from the most popular CSR standard, i.e. SA8000, and its relationship with firms' performance. In doing this, it also highlights the main differences between decertified and certified companies.


2020 ◽  
Vol 2 (3) ◽  
pp. 215-234
Author(s):  
Samia Adly Hanna El Sheikh

Purpose The purpose of this study is to investigate through an empirical research the factors that would attract visitors to heritage and cultural sites as museums applied on the Grand Egyptian Museum (GEM). The paper aims to study the impact of the proposed attraction features learning/knowledge, museum facilities, fun/entertainment and socializing and accessibility/location on pre-visit destination image. Design/methodology/approach The author started by a thorough literature review to arrive to the suggested conceptual model, which is tested by adopting a quantitative approach where data were collected using a self-administered questionnaire from a convenient sample of 300 respondents with 90% response rate and used partial least squares – structure equation modelling using Smart PLS v.3.2.8. Findings The results show that three of the tested factors were accepted and one was rejected. Practical implications Management of GEM, which will be one of the biggest museums world-wide, can make use of the empirical results of this research to enhance their understanding of the factors that impact pre-visit destination image, and thus, most attract visitors to justify the budget set in this huge project and achieve highest visitation and revenue Originality/value This research deals with a new museum that has not opened its doors yet and will start functioning in late 2020, and thus, the pre-visit image of the museum is not based on previous experience of visitors but rather on secondary sources as messages sent to visitors based on attraction features, while most previous studies dealt with post-visit image of museums


2015 ◽  
Vol 7 (3) ◽  
pp. 237-252 ◽  
Author(s):  
Arnold Japutra ◽  
Keni Keni ◽  
Bang Nguyen

Purpose – The purpose of this paper is to examine the relationships between brand logo identification and brand logo benefit on Indonesian consumers’ relationship quality. Design/methodology/approach – This study utilizes survey data in Indonesia and structural equation modeling. In total, 282 participants responded to the survey. Findings – Brand logo benefit predicts all three relationship quality constructs, whereas brand logo identification only predicts satisfaction and trust. Out of the two, brand logo benefit is a better predictor of satisfaction, trust, and commitment. Originality/value – This is a first empirical study to examine brand logo identification and brand logo benefit on Indonesian consumer’s relationship quality. In addition, this is the first study to investigate the link between brand logo benefit with satisfaction and trust.


2015 ◽  
Vol 10 (1) ◽  
pp. 118-130 ◽  
Author(s):  
Helena Desivilya ◽  
Sharon Teitler-Regev ◽  
Shosh Shahrabani

Purpose – The purpose of this paper is to compare the evaluations of various risks by young Israelis living in conflict area and their Polish counterparts, who do not live in conflict area and how these perceptions affect their traveling intentions to destinations with different types of risks – Egypt, Turkey, India and Japan. Design/methodology/approach – The research participants were 713 Israeli and Polish students who responded to a structured questionnaire. Findings – The findings validate the assumption that contextual distinctions shape differently factors affecting traveling risk estimation and the intention of young people to travel abroad. The results indicated that the priming effect is substantial, reflected in Israelis’ significantly higher assessments of risks concerning destinations with terror, health and natural disasters hazards in comparison to Poles’ evaluations. As predicted, Israeli students exhibit lesser intentions to travel to Turkey, Egypt and India than their Polish counterparts. The study also showed similarities between Israeli and Polish students. Young tourists’ with strong aversion to health hazards exhibit low intention to travel to India and those refraining from economic crisis are reluctant to travel to Egypt. The intention to travel to Japan and India decreased with high perception of destination risks. Originality/value – The current study constitutes a new departure in studying the contextual effects on travel-related decision making. It focusses on the impact of conflict ridden environment on intentions, attitudes and risks perception of young tourists with respect to traveling to risky destinations, previously hardly studied.


2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Naouel Ben Jemaa Cherif

PurposeThe purpose of this paper is to investigate the impact of training on labor productivity and wages in order to examine how the benefits from training are shared between employers and employees.Design/methodology/approachThis study analyzes an industry panel covering all sectors of the Tunisian economy for the period 2000–2014. The panel structure of the data allows controlling for the endogeneity of training by using different panel data techniques.FindingsResults show that both employers and workers benefit from training since it has a positive and significant effect on productivity and wages. However, the effect of training on productivity is substantially higher than on wages, suggesting that employers obtain the largest part of the returns to training. This result is consistent with theories that explain firm-sponsored training by a compressed wage structure in imperfect labor markets.Originality/valueThis study, particularly showcasing the labor market in Tunisia, is one of the first to provide estimates for a developing country to assess the effects of training for both employer and employee. It is also among the few empirical works that analyzed the impact of training on labor productivity and wages simultaneously.


2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  

Purpose The authors said their study was the first to consider the impact of organizational support on parents of children with SND in Singapore. Although there has been a lot of research on the effects of organizational support, it has not focused on this area. Design/methodology/approach The authors collected data from 224 employees who were parents of children with SND in Singapore. They used a self-administered questionnaire. Findings For high supervisor’s support levels, high disability severity was associated with increased work engagement levels, but for low supervisor’s support levels, high disability severity was associated with lower work engagement levels. Meanwhile, the patterns were reverse for co-workers. High coworkers’ support levels were associated with reduced engagement. At the same time, the results showed the impact of coworkers’ support on work engagement was especially beneficial for employees whose children faced less severe disabilities. Originality/value The authors argue that the results provided powerful evidence that HR practitioners should strive to create a family-friendly culture in a constructive and understanding way.


2020 ◽  
Vol 21 (3) ◽  
pp. 333-355 ◽  
Author(s):  
Muhammad Khalique ◽  
Khushbakht Hina ◽  
T. Ramayah ◽  
Jamal Abdul Nassir bin Shaari

PurposeThe main aim of this study was to examine the effect of the components of intellectual capital on the organizational performance of SMEs operating in tourism sector at Azad Jammu and Kashmir Pakistan.Design/methodology/approachIn this empirical study, survey approach was used and primary data were collected through structured questionnaire. A total of 300 structured questionnaire survey forms were distributed through purposive sampling technique. Two hundred and twenty usable questionnaire survey forms were returned. Six research hypotheses were constructed to achieve the objective of this study. Smart Partial Least Square (PLS) 3 was used to test the proposed research hypotheses.FindingsThe findings showed that two out of six hypotheses were supported. Precisely, customer capital has appeared as one of the most important components of intellectual capital in model. The results showed that the overall intellectual capital has effect on the organizational performance of SMEs. Results shed more light on the effects that the components of intellectual capital have on organizational performance of SMEs, particularly in the context of Pakistan.Research limitations/implicationsThis research is limited to SMEs in tourism sector in Pakistan and the data were gathered through questionnaire which used mostly subjective measures. Subsequently, findings may not be applicable to other industries. The research contributes to the development of intellectual capital literature focused on the organizational performance in the perspective of SMEs in emerging economies. Future research needs to reach beyond the boundaries and understand the effect of intellectual capital on the performance of organizations.Originality/valueThis study extended the knowledge about the prominence of intellectual capital and its effect on the organizational performance of SMEs. Moreover, this study identified the level of existence and measurement of the six components of intellectual capital in SMEs which enables practitioners to develop adequate strategies to better manage it. To author's best knowledge, this study can be the first empirical study which investigates the impact of intellectual capital on the organizational performance of SMEs operating in tourism sector in Pakistan.


2017 ◽  
Vol 119 (8) ◽  
pp. 1826-1838 ◽  
Author(s):  
Gennaro Civero ◽  
Vincenzo Rusciano ◽  
Debora Scarpato

Purpose The purpose of this paper is to ascertain the attitudes of people towards issues of food safety, food security and sustainability. For this, an empirical study was conducted on visitors to the event Milan Expo 2015. Particular attention was paid to any greater propensity to purchase products from socially responsible agri-food companies and whether the event might have contributed to enrich the baggage of their knowledge on the issues of sustainability and corporate social responsibility (CSR) and to influence future buying behaviour. Design/methodology/approach Different groups of visiting consumers were identified through cluster analysis in order to segment and divide visitors into groups based on their approach to food safety, food security and sustainability, their willingness to pay for products from companies practising CSR, and the impact of the event on their future buying behaviour. Findings The results showed a positive attitude of respondents towards issues of food safety, food security and sustainability in general and to the purchase of sustainable food products. However, due to shortcomings in the communication strategy used by companies attending the event, the sample of visitors did not enrich their knowledge on sustainability and CSR. The impact of Expo 2015 on future buying behaviour was far from impressive. Originality/value The findings are particularly useful for the future development of the reputation and profitability of food companies, for the enrichment of knowledge concerning CSR-oriented food companies and to increase the price of products from socially responsible agri-food companies.


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