scholarly journals The Significance of CSR During COVID-19 Pandemic in the Luxury Fashion Industry - A Front-Line Case Study

2021 ◽  
Vol 7 (1) ◽  
pp. 109-126
Author(s):  
Eva Daniela Cvik ◽  
Radka MacGregor Pelikánová
Keyword(s):  
Fashion Industry ◽  
Front Line

scholarly journals The CSR Perception of Front-line Employees of Luxury Fashion Businesses

Organizacija ◽  
2020 ◽  
Vol 53 (3) ◽  
pp. 198-211 ◽  
Author(s):  
Robert K. Macgregor ◽  
Włodzimierz Sroka ◽  
Radka Macgregor Pelikánová
Keyword(s):  
Corporate Social Responsibility ◽  
Czech Republic ◽  
Delphi Method ◽  
Design Methodology ◽  
Meta Analysis ◽  
Fashion Industry ◽  
Front Line ◽  
Mystery Shopping ◽  
Corporate Social

AbstractBackground and Purpose: The sustainability projected into Corporate Social Responsibility (CSR) is pivotal for luxury fashion businesses and they heavily refer to it. However, do their front-line employees follow this trend? To achieve an effective and efficient CSR, the front-line employees have to share the CSR perception advanced by their businesses. The main objective of the study is to discover, critically assess and compare the CSR perception of the front-line employees of the top luxury fashion industry businesses located in Prague, Czech Republic.Design/Methodology/Approach: An investigative case study of the CSR approach of such employees of all ten top luxury fashion businesses in Prague is performed while using a holistic Meta-Analysis, a manual Delphi method and three rounds of interviews, along with mystery shopping techniques.Results: The heterogenous conglomerate of data reveals: (i) problematic awareness of these employees, (ii) their ignorance of the legal setting, (iii) an imbalance and preferential focus, along with ignorance of certain CSR categories, (iv) direct and indirect contradictions and (v) a preoccupation with the fur issue.Conclusions: This alarming inconsistencies and ambiguity have strong implications for both science and practice, they call for more studies, a deeper understanding of causes and a prompt correction in order to make the CSR perception of these important inside stakeholders be in line with expectations.

Building a Personal Brand as a CEO: A Case Study of Vivy Yusof, the Cofounder of FashionValet and the dUCk Group

SAGE Open ◽  
2021 ◽  
Vol 11 (3) ◽  
pp. 215824402110302
Author(s):  
Nor Hasliza Md Saad ◽  
Zulnaidi Yaacob
Keyword(s):  
Social Media ◽  
Building Blocks ◽  
Media Content ◽  
Fashion Industry ◽  
Personal Brand ◽  
Branding Strategies ◽  
Social Media Presence ◽  
Personal Branding ◽  
The Masses

Social media is a new platform for CEOs to build their image and create a strong personal brand to represent themselves and their company. This research examines an outstanding Malaysian fashion icon and social media–savvy businesswoman with over a million followers on Instagram, Vivy Yusof, the youngest Malaysian e-commerce mogul and an example of a successful CEO who has used personal branding to build an empire in the fashion industry. The objectives of this research are to identify the type of messages Vivy Yusof communicates to her audience through her personal Instagram posts and to identify the ways Vivy Yusof’s audience engages with her posts on Instagram. Her Instagram post content is classified using the Honeycomb framework that comprises seven functional building blocks, namely, presence, relationships, reputation, groups, identity, conversations, and sharing. In this study, the content of Vivy Yusof’s Instagram posts is categorized by how she focuses on the various functional building blocks in her posts and the implications these blocks have on how her audience interacts with the posts. Her social media presence confirms the importance of CEO personal branding because of her role and influence on the masses evidenced by the willingness of her followers to interact (through likes and comments) and engage with her posts on any subject matter, relating either to her business or personal life. The study contributes to a growing body of literature on personal branding strategies by shedding light on the association between content strategies and engagement with social media content.

scholarly journals The mindmapping for marketing strategy: Case study of fashion industry

2021 ◽  
Vol 794 (1) ◽  
pp. 012082
Author(s):  
Chyntia Ika Ratnapuri ◽  
Selvi Aprilia ◽  
Dian Kurnia Ningrum ◽  
Ivan Diryana Sudirman ◽  
Doni Purnama Alamsyah
Keyword(s):  
Marketing Strategy ◽  
Fashion Industry

Becoming a personal style blogger: Changing configurations and spatialities of aesthetic labour in the fashion industry

2018 ◽  
Vol 22 (1) ◽  
pp. 119-139 ◽  
Author(s):  
Taylor Brydges ◽  
Jenny Sjöholm
Keyword(s):  
Social Media ◽  
Illustrative Case ◽  
Full Time ◽  
Fashion Industry ◽  
Personal Style ◽  
Personal Lives ◽  
Case Study Analysis ◽  
Illustrative Case Study ◽  
Full Time Employment

The increasing pervasiveness of social media and digital technology has had a particular impact on the geographies and nature of work in the fashion industry. A new segment of entrepreneurs – fashion bloggers – are utilizing these digital technologies, such as blogs and social media, to transform their personal lives and style into online businesses. This article draws on an in-depth case study analysis of an American personal style fashion blog; tracing its nine-year evolution from an ‘outfit-of-the-day’ personal style blog, to one that encompasses her entire personal life, including diets, fitness, home décor and pregnancy. By focusing on one blog, we provide an in-depth exploration from its roots as a hobby for personal expression to a means of full-time employment in the fashion industry. Through this examination, emphasis is given to the process of becoming a blogger and the intensification of the ways in which the self is presented and commodified over time. We argue that personal style fashion bloggers provide an illustrative case study, not only for expanding our understanding of aesthetic labour in the digital age, but also highlighting the spaces and temporalities of work that these new formations and engagements of work give rise to. These processes highlight the changing configurations and spatialities of aesthetic labour online.

A Case Study of Use-Centered Descriptions

2011 ◽  
pp. 67-86
Author(s):  
Richard Butterworth
Keyword(s):  
Social Role ◽  
Analytic Model ◽  
Front Line ◽  
Data Standards ◽  
Research Support ◽  
Library Resources ◽  
Research Questions ◽  
Library Staff ◽  
The University

This chapter argues the case that there is a mismatch between current meta-data standards for the description of archival holdings and what many users actually want to know about a collection. Standard archival descriptions objectively describe what is in a collection, whereas users wish to know what they can do with a collection. It is argued that matching users’ research questions to library resources that could help answer those questions is a crucial social role played by librarians, archivists and other front line staff. However placing descriptions of what is in a collection online for users to search directly risks disintermediating the users from library staff. ‘Use centred descriptions’ are proposed as a way of systematically describing what can be done with a collection, and are, in effect, an encoding of library staff’s knowledge about what can be done with a collection. Its is therefore argued that use centred descriptions repair some of dissintermediation gaps caused by putting collection descriptions online. A theoretical motivation for use centred descriptions is presented by showing how Heaney’s (1999) analytic model of collections, which underlies the Research Support Libraries Programme (RSLP) collection description standard, only addresses finding and identifying resources. We augment this model to address selecting resources from a range of possibilities and show how use centred descriptions stem from this augmentation. A case study is presented demonstrating the experience of developing a set of use centred descriptions for the University of London as part of a project to encourage wider access to their archival holdings. The project had necessarily limited aims, and therefore conclusions are drawn about the viability of use centred descriptions in wider domains.

The Future Is Circular: A Case Study on MUD Jeans

2020 ◽  
pp. 231971452095016
Author(s):  
Sowdamini Thatta ◽  
Aruna Polisetty
Keyword(s):  
Action Plan ◽  
Fashion Industry ◽  
Sustainable Business ◽  
Case Study Methodology ◽  
Business Interests ◽  
Circular Model ◽  
The Future ◽  
Development Goals ◽  
Management Students

This case discusses the sustainable business model adopted by the MUD Jeans Company in the context of the Circular Economy (CE). The clothing industry evolved from clothing to apparel and eventually to fashion. The clothing economy shifted from the traditional linear to a sustainable circular model. Established in 2012, MUD Jeans introduced an innovative concept called "Lease a Jeans," thereby attempting to save precious natural resource. The fashion industry is the second largest polluter. Keeping in mind the UN Sustainable Development Goals, the company embarked on a nine-step action plan called MUD Method - simple but essential recycling concept. Increased awareness and urgency to shift to sustainable practices will only make the future of jean manufacturing and fashion industry practices to be circular. However, the company has to face challenges – more so when following the sustainability approach. This case followed the qualitative research method and case study methodology. The case appraises management students on the concept of business interests and sustainability practices.

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