The objective is to predict and analyze the behaviors of users in the social network platform by using the personality theory and computational technologies, thereby acquiring the personality characteristics of social network users more effectively. First, social network data are analyzed, which finds that the type of text data marks the majority. By using data mining technology, the raw data of numerous social network users can be obtained. Based on the random walk model, the data information of the text status of social network users is analyzed, and a user personality prediction method integrating multi-label learning is proposed. In addition, the online social network platform Weibo is taken as the research object. The blog information of Weibo users is obtained through crawler technology. Then, the users are labeled in accordance with personality characteristics. The Pearson correlation coefficient is used to evaluate the relation between the user personality characteristics and the user behavior characteristics of the Weibo users. The correlation between the network behaviors and personality characteristics of Weibo users is analyzed, and the scientificity of the prediction method is verified by the Big Five Model of Personality. By applying relevant technologies and algorithms of data mining and deep learning, the learning ability of neural networks on data characteristics can be improved. In terms of performance on analyzing text information of social network users, the user personality prediction method of integrated multi-label learning based on the random walk model has a large advantage. For the problem of personality prediction of social network users, through combining data mining technology and deep neural network technology in deep learning, the data processing results of social network user behaviors are more accurate.
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