Kiro

2022 ◽  
Vol 6 (GROUP) ◽  
pp. 1-21
Author(s):  
Ronda Ringfort-Felner ◽  
Matthias Laschke ◽  
Shadan Sadeghian ◽  
Marc Hassenzahl

Soon, voice assistants might be able to engage in fully-fledged social conversations with people, rather than merely providing a voice-operated interface to functionality and data. So far, not much is known about designing such "social" voice assistants and the potential social experiences, which could and should emerge in everyday situations. In the present paper, we created a design fiction to explore a sophisticated social voice assistant in the context of the car. Based on models from psychology and psychotherapy, we designed the fictional "virtual passenger" Kiro. We created a website for Kiro (http://www.heykiro.com/), distributed it, and collected responses in various ways (e.g., comments). We further ran a market research-type focus group. In general, we found people to accept Kiro as a conversation partner but not as a replacement for human-human conversations. We suggest designing social voice assistants in a way to enable novel types of socially fulfilling, yet distinct human-machine conversations.

10.17158/186 ◽  
2011 ◽  
Vol 17 (2) ◽  
Author(s):  
Bienvinido E. Infante ◽  
Maribeth Q. Galindo ◽  
Mona L. Laya ◽  
Jason N. Marquez ◽  
Leah C. Apsay ◽  
...  

<p>This qualitative study aimed to present baseline information about the academic and social experiences of the foreign students at the University of the Immaculate Conception (UIC). The researchers conducted a focus group discussion involving 15 of them who are currently enrolled in various programs of the university. Through an in-depth interview, it was found that most of the foreign students have known UIC via a recommendation of a friend, or the internet. Findings revealed that the existence of the foreign students in UIC is characterized both by pleasant and unpleasant experiences. The positive feedback about the UIC educational system opens a possibility for more influx of foreign students while the unpleasant experiences pose dramatic amendments in established policies of the university.</p>


2021 ◽  
Author(s):  
Jenelle Sparado

The study investigated the consumer behaviors, shopping patterns, and consumer satisfaction of female baby boomers. With a specific focus on the Canadian retail market, the study first surveyed women born between the years of 1946 and 1964 to obtain market research and data that will further aid in a smaller focus group. As boomers enter into their fifties and sixties, there is a growing disconnect between what a boomer wants and what is available to them on the market. The study provides strategies for product sourcing by determine what fit, fabrics, and styles of clothing that boomer women want, and whether or not they are satisfied with what is available to them on the market. The results are beneficial to both consumer and retailer in understanding clothing preferences. Keywords: Baby boomer, clothing, buying behavior


1987 ◽  
Vol 9 (2) ◽  
pp. 30-33 ◽  
Author(s):  
Ce Ce Iandoli ◽  
Mary Cullinan

Involving marketing students in a focus group interview is an exciting way to introduce them to exploratory market research. In this article, the authors provide step-by-step procedures and a “script” that helps instructors organize the focus group and use it as a basis for short- and long-term projects.


2021 ◽  
Author(s):  
Jenelle Sparado

The study investigated the consumer behaviors, shopping patterns, and consumer satisfaction of female baby boomers. With a specific focus on the Canadian retail market, the study first surveyed women born between the years of 1946 and 1964 to obtain market research and data that will further aid in a smaller focus group. As boomers enter into their fifties and sixties, there is a growing disconnect between what a boomer wants and what is available to them on the market. The study provides strategies for product sourcing by determine what fit, fabrics, and styles of clothing that boomer women want, and whether or not they are satisfied with what is available to them on the market. The results are beneficial to both consumer and retailer in understanding clothing preferences. Keywords: Baby boomer, clothing, buying behavior


KWALON ◽  
2012 ◽  
Vol 17 (2) ◽  
Author(s):  
Marlies de Groot ◽  
Durk Bosma

Using online communities as a market research tool Using online communities as a market research tool This article describes the methodological advantages and disadvantages regarding the use of online communities as a market research tool.The advantages include the facilitation of an ethnographic approach due to the use of multiple research methods, the anonymity of a virtual environment, and the effect of unconscious thought processing. This allows for greater insights into the life worlds of consumers. Nonetheless, there are also disadvantages. The lack of body language makes the interpretation process more difficult. In addition, there is also loss of respondent interaction, especially in comparison to traditional focus group discussions.


Author(s):  
Elsa Rodríguez-Angulo ◽  
Laura Aguilar-Franco ◽  
Ricardo Ojeda-Rodríguez ◽  
Guadalupe Andueza-Pech

Community perceptions and practices towards the disease are mainly influenced by traditional medicine. The intercultural perspective in health allows building symmetrical relationships between medical and traditional knowledge. One of the most vulnerable group is under five years age. Exploring the perceptions and practices of mothers and caregivers on the disease and care of children can guide towards better health practices. Objective. Describe the perceptions and practices of mothers about the main health problems of their children during an emergency. Methodology. Quantitative-qualitative study, participatory action-research type with an intercultural perspective. Question guide was prepared for the exchange of knowledge with the focus group technique. Through inductive analysis of the transcripts, themes emerged. Results. Thirty-one mothers and caregivers attended the workshops. There were 48.6% emergencies due to diarrhea, fever and accidents. Home remedies, lack of hygiene in homes and lack of doctors on weekends were noted. Conclusions. Emergencies in children occured in almost half of the morbidity cases in the community studied. A new regionalization is necessary to reduce health gaps for children under five years of age.


PsycCRITIQUES ◽  
1994 ◽  
Vol 39 (9) ◽  
Author(s):  
No authorship indicated

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