Coping Mechanisms of Hospitality Industry Workers in a Tourism Destina-tion during the Covid-19 Pandemic

Author(s):  
Bezaleel Joy Murchante Danay ◽  
Zephaniah Dela Cruz Danay ◽  
Cherry Colesio Escarilla ◽  
Jimmy Bernabe Maming

The Covid-19 pandemic brought massive devastations to the different levels of society. The World Travel and Tourism Council had recently warned that Covid-19 pandemic could lead to a cut of 50 million jobs worldwide in the travel and tourism industry. A study conducted by Oxford reveals that Asia will be vilest to be affected by the pandemic and it would take time to recover its economy (Dogra, 2020). This means a wider and greater impacts to the different industries including the tourism sector. The study aims to explore the coping mechanisms of hospitality industry workers in Boracay Island during the Covid-19 pandemic particularly on their experiences during the Covid-19 pandemic and to determine the coping mechanisms of hospitality workers in Boracay Island being affected by the pandemic. The case study method through a qualitative analysis using Robert Yin's approach in the data analysis procedure to explore the data from the experiences of the key informants from the hospitality industry was used. Themes came out from the construct of the key informants like (1) hospitality industry workers experienced mental health, social, and economic issues, (2) The pandemic opens new opportunities and ways to cope with its effects. The output of this research is the proposed Danay, Danay, Escarilla, and Maming Model for Coping Mechanisms of Hospitality Industry workers during the Covid-19 Pandemic.

Author(s):  
Pongsak Hoontrakul ◽  
Sunil Sahadev

The case study showcases ‘morethailand.com’ an e-intermediary in the tourism industry. Based out of Thailand, the firm is in the process of finding a niche for itself through innovative online and offline marketing strategies with the constraint of limited resources. The case study attempts to focus on the e-business challenges in the travel and tourism sector especially in a developing country like Thailand. It specifically highlights the clash between the traditional and modern form of intermediaries in the travel and tourism sector and how it is bound to evolve in the future. A comparison between different approaches to search engine marketing offers an interesting perspective to the literature pertaining to on line e-commerce. An economic view on the case is also presented.


2010 ◽  
pp. 1133-1152
Author(s):  
Pongsak Hoontrakul ◽  
Sunil Sahadev

The case study showcases ‘morethailand.com’ an e-intermediary in the tourism industry. Based out of Thailand, the firm is in the process of finding a niche for itself through innovative online and offline marketing strategies with the constraint of limited resources. The case study attempts to focus on the e-business challenges in the travel and tourism sector especially in a developing country like Thailand. It specifically highlights the clash between the traditional and modern form of intermediaries in the travel and tourism sector and how it is bound to evolve in the future. A comparison between different approaches to search engine marketing offers an interesting perspective to the literature pertaining to on line e-commerce. An economic view on the case is also presented.


Author(s):  
Lesego S. Stone ◽  
Moren T. Stone ◽  
Goemeone E. J. Mogomotsi ◽  
Patricia K. Mogomotsi

COVID-19 has had significant impacts on industries and individuals globally. Due to restrictions put in place to reduce the spread of the disease, it has affected the travel and tourism industry. Using the concepts of ecotourism and sustainable tourism, a systematic qualitative document analysis of available literature was carried out to determine the impacts of the COVID-19 pandemic on nature-based tourism and its implications on community development, using Botswana as a case study. Results indicate that due to the unsustainable and predominant dependence on the international market, the tourism sector in Botswana has come to a standstill. Furthermore, the promotion of domestic tourism to nature-based attractions may lead to conservation issues. COVID-19 has also had an impact on community development through abrupt losses of employment and income. However, several positive environmental impacts have also been experienced. The paper calls for a transformation of the tourism sector to make it more resilient. As a response measure, it is necessary to assess whether there is a need to call for a change in policy from high-value low-volume to low-cost high-volume, which may have negative impacts on conservation. However, as an adaptive response, we assert the need to diversify tourism products to consider the needs of both domestic and regional markets so that the focus is not just on nature-based tourism and international clientele.


Author(s):  
Chitrranjan Singh

The COVID-19 pandemic is the world's most serious human calamity in 2020, and it has wreaked havoc on India's economy. The COVID-19 pandemic has wreaked havoc on India's economy in a variety of ways. The impact of COVID-19 on one of the most vital sectors, tourism, has been exceedingly distressing and has resulted in significant losses. As a developing economy, India was already in a precarious position before COVID-19. India's sudden nationwide lockdown was the world's largest. The four stages of continuous countrywide lockdown, which lasted more than two months, had a tremendous impact on India's tourism economy. The Indian travel and tourism sector contributed 6.8% of India's GDP in 2019 and generated 39,821 million jobs, or about 8.0 percent of total employment. The Indian tourism and hospitality industry is now forecasting a job loss of 38 million people. The Indian government has taken significant steps to resurrect the tourism industry. The Indian travel and tourist industry has begun to set general safety and hygienic standards for hosting and serving clients, as well as attempting to restore people's faith in travelling again following the corona outbreak.


2019 ◽  
Vol 16 (1) ◽  
pp. 123
Author(s):  
Nindi Aristi ◽  
Preciosa Alnashava Janitra

The implementation of One Village One Product (OVOP) program in Indonesia refersto the economic development of one village with one main product from the villagers’ creativity. Naga traditional village is one of traditional villages producing handicraft from natural resources. The use of ICT for promoting and marketing faces obstacles related to ICT adoption and digital readiness of the villagers. Case study method was deployed through in-depth interviews to five key informants. Based on the diffusion of innovation theory, the result shows the ICT adoption is in early majority level and their digital readiness is in the unprepared group


2021 ◽  
Author(s):  
Ali Hyasat

The purpose of the study was to identify and rank the most important skills expected by the hospitality and tourism employers from new graduates for working in the hospitality and tourism sector on giving direction to the improvement of hospitality and tourism higher education programs in Jordan.


2021 ◽  
Author(s):  
Ali Hyasat

The purpose of the study was to identify and rank the most important skills expected by the hospitality and tourism employers from new graduates for working in the hospitality and tourism sector on giving direction to the improvement of hospitality and tourism higher education programs in Jordan.


SAGE Open ◽  
2021 ◽  
Vol 11 (3) ◽  
pp. 215824402110408
Author(s):  
Li-Fan Wu ◽  
Jennet Achyldurdyyeva ◽  
Wei-Ping Jou ◽  
Wei-Ting Foung ◽  
Bih-Shiaw Jaw

The Covid-19 pandemic has severely disrupted lives and economies around the world. Every part of tourism and hospitality value chain has been affected by the unprecedented travel and mobility restrictions (border control, lockdowns, quarantines, curfews, social distancing) undertaken by governments to contain the spread of the virus. This case study is an in-depth investigation on the Taiwan’s government response to support tourism industry stakeholders during Covid-19 pandemic. Data are gathered from a variety of sources, including government policy, procedures, and interviews with business owners and observations of day-to-day business operations. This study presents novel effective government practices and cooperation with tourism and hospitality business during Covid-19 pandemic crisis.


2015 ◽  
Vol 5 (4) ◽  
pp. 1-19
Author(s):  
Yukti Sharma ◽  
Reshma Nasreen

Subject area Management Strategy. Study level/applicability Management Graduates and Post-Graduates. Case overview Today, tourism is one of the fastest growing industries throughout the world. The tourism industry plays a very crucial role in the country’s economy, as it not only contributes towards the national income but also brings beneficial spillover directly or indirectly on the other industries. Tourism is the most important source of income for many emerging countries. India, a newly emerging economy, also depends, to a great extent, on tourist income. However, this sector continues to not make optimal contribution in India. In today’s competitive arena, the state tourism corporations must use all possible means to maximise growth and profitability through pegging up the rate of tourist arrivals. There is a general agreement in the tourism industry at the theoretical level about the imperative of a public – private partnership (PPP) in serving this objective. PPP aims to synergise the efforts of the two components in the general development of society and increase in competitiveness. The public–private partnership in tourism industry is at an emerging stage and could be developed in various ways. This case study highlights the key learning from Delhi Tourism’s experience on how PPP can be implemented in the tourism sector. This case study discusses an opportunity for Delhi Tourism which can alter the landscape of the tourism industry of India and also the rejuvenation of Delhi Tourism, a public sector corporation, through PPP. Expected learning outcomes The case will give a clear understanding of the dynamics and environmental factors governing a mixed economy like India. The reasons for the PPP can be analysed through the case. Students can understand the strategic choice of taking a private partner by a public sector in a very dynamic industry, i.e. the tourism sector. Supplementary materials Teaching notes are available for educators only. Please contact your library to gain login details or email [email protected] to request teaching notes.


2016 ◽  
Vol 56 (8) ◽  
pp. 1049-1064 ◽  
Author(s):  
Abeer A. Mahrous ◽  
Salah S. Hassan

The travel and tourism industry is seeking to achieve consistently seamless experience for customers to stay connected with brands. This study offers an analysis of the interconnected customer experience journey based on an understanding of multichannel behavior. In particular, it identifies the psychographic and sociodemographic factors associated with three segments of multichannel consumers: multichannel shoppers, multichannel searchers, and store-prone shoppers of the travel and tourism industry. Data from a sample of 315 customers from the travel and tourism sector in Egypt were collected and analyzed using multinomial logistic regression. The findings indicate that psychographic variables (shopping enjoyment, convenience seeking, customer innovativeness, perceived risk, Internet experience, frequency of travel, and channel experience) and some demographic variables (i.e., age and income) distinguish among the categories of multichannel shoppers, multichannel searchers, and store-prone shoppers. The study concludes with useful insights into the potential for developing multichannel strategy to achieve superior customer experience.


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