Research on the Influence of Interaction on Customers’ Behavioral Intention Under the Platform-Type B2C Mode

2017 ◽  
Vol 14 (1) ◽  
pp. 109-113
Author(s):  
Jing Liu
Keyword(s):  
Behavioral Intention ◽  
Online Shopping ◽  
Perceived Value ◽  
Past Research ◽  
Practical Situation ◽  
The Past ◽  
Customer Perceived Value ◽  
Shopping Experience ◽  
Questionnaire Method

In this research, the questionnaire method was mainly used. As for variable design, we firstly used the relatively mature scale in related documents for reference. Based on the past research achievements, we made proper modifications in combination with the practical situation of this research, and finally formed the measurement indexes of all variables in combination with the opinions and suggestions of the adviser and marketing researchers. The variables involved in this research include the interaction, customer perceived value, platform trust, online shopping experience and behavioral intention etc.

Exploring the Three- Path Mediation Model

2014 ◽  
Vol 5 (2) ◽  
pp. 1-20 ◽  
Author(s):  
Manish Kumar Yadav ◽  
Alok Kumar Rai ◽  
Medha Srivastava
Keyword(s):  
Customer Satisfaction ◽  
Service Quality ◽  
Behavioral Intention ◽  
Perceived Value ◽  
Mediation Model ◽  
Mediating Role ◽  
Customer Perceived Value ◽  
Comprehensive Survey ◽  
Indirect Relationship

The present study attempts to explore structure of relationships among service quality, customer perceived value, customer satisfaction and behavioral intentions through a comprehensive survey of extant literature. The study investigates the direct and indirect relationship between service quality and behavioral intention and probes into the mediating role of customers' perceived value and customers' satisfaction in the indirect relationship between service quality and behavioral intention. The findings suggest that service quality and behavioral intention relationship is mediated at multiple levels as their relationship passes through the junctions of customer perceived value and customer satisfaction.

Creating and retaining customers: perspective from Pakistani small and medium retail stores

2019 ◽  
Vol 47 (4) ◽  
pp. 350-367 ◽  
Author(s):  
Wardah Irfan ◽  
Danish Ahmed Siddiqui ◽  
Waqar Ahmed
Keyword(s):  
Structural Equation ◽  
Perceived Value ◽  
Past Research ◽  
Retail Store ◽  
Partial Least Square ◽  
Least Square ◽  
Store Image ◽  
Retail Stores ◽  
Content Type ◽  
Shopping Experience

PurposeNowadays customers want to enjoy their shopping experience with convenience and maximum value for their money. The purpose of this paper is to examine the role of in-store logistics in crafting store image and perceived value to customers, thus creating satisfied and loyal customers.Design/methodology/approachA research framework was developed based on the review of relevant past research in the area of retail store service quality, perceived value, store image, customer loyalty and satisfaction. Valid data were gathered through a survey from 200 respondents who have shopping experience of small- and medium-sized retail store. Data are analysed through partial least square structural equation modelling (PLSSEM) using Smart PLS 3.2.4.FindingsThe findings of this study suggest that in-store logistics play a major role in developing customers’ satisfaction followed by store image and perceived value. Further, satisfied customers are expected to return to the same retail store, thus showing loyalty.Practical implicationsThis research provides insight into retail decisions makers regarding the factors which enhance customer satisfaction and retention. This study also helps marketers and operations managers to develop strategies for retail stores based on the findings of this research.Originality/valueFrom a retailer’s perspective the paper explains the factors empirically that impact shoppers in the retail store environment.

Effect of Online Second-Hand Shopping Experience on Repurchase Intention

2018 ◽  
Vol 9 (4) ◽  
pp. 36-47
Author(s):  
Murali Swapana ◽  
Chandrasekaran Padmavathy
Keyword(s):  
Online Shopping ◽  
Positive Influence ◽  
Marketing Strategies ◽  
Repurchase Intention ◽  
The Past ◽  
Shopping Experience ◽  
Positive Effect

Research on online shopping experience has been studied intensively over the past years. However, there are only few studies related to online second-hand shopping experience. The present study aims to investigate the effect of online second-hand shopping experience on trust, attitude, and repurchase intention. The results indicate that online second-hand shopping experience has a significant and positive effect on attitude, trust, and repurchase intention. Attitude and trust also have a positive influence on repurchase intention. This study provides implications to second-hand e-retailers to develop marketing strategies to retain the existing customers.

Experiential festival attributes, perceived value, satisfaction, and behavioral intention for Korean festivalgoers

2017 ◽  
Vol 19 (2) ◽  
pp. 199-212 ◽  
Author(s):  
Hoon Lee ◽  
Heejeong Hwang ◽  
Changsup Shim
Keyword(s):  
Literature Review ◽  
Behavioral Intention ◽  
Behavioral Intentions ◽  
Perceived Value ◽  
Extensive Literature ◽  
The Past ◽  
Extensive Literature Review ◽  
The Impact ◽  
Practical Implications

Based on an extensive literature review of the festival experience, this study proposes that the experiences of festivalgoers can be classified into five main attributes, namely Escape, Playfulness, Togetherness, Sacredness, and Placeness. A survey of 450 South Koreans who had participated in some type of domestic festival in the past year statistically validated these attributes and explored the impact of each on the perceived value, satisfaction, and behavioral intentions of festivalgoers. The study shows that those Koreans who experienced Playfulness, Sacredness, and Placeness at a festival tended to perceive the festival as more valuable than those who experienced Escape and Togetherness, which were factors that did not significantly affect the perceived value of the festival. This study illuminates the nature of festival attributes and the particular characteristics most important to Korean festivalgoers, both of which provide theoretical and practical implications for tourism researchers and festival organizers.

Effect of Online Second-Hand Shopping Experience on Repurchase Intention

2021 ◽  
pp. 1598-1611
Author(s):  
Murali Swapana ◽  
Chandrasekaran Padmavathy
Keyword(s):  
Online Shopping ◽  
Positive Influence ◽  
Marketing Strategies ◽  
Repurchase Intention ◽  
The Past ◽  
Shopping Experience ◽  
Positive Effect

Research on online shopping experience has been studied intensively over the past years. However, there are only few studies related to online second-hand shopping experience. The present study aims to investigate the effect of online second-hand shopping experience on trust, attitude, and repurchase intention. The results indicate that online second-hand shopping experience has a significant and positive effect on attitude, trust, and repurchase intention. Attitude and trust also have a positive influence on repurchase intention. This study provides implications to second-hand e-retailers to develop marketing strategies to retain the existing customers.

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