The Product Life Cycle: Analysis and Applications Issues
Keyword(s):
Each of the articles in this special section makes a distinctive contribution to the long-standing controversy over the managerial value of the product life cycle concept. This overview is designed to put these articles into a broader perspective by analyzing the major issues of identification, forecasting, and strategy formulation encountered in any meaningful application of the product life cycle.
2011 ◽
Vol 4
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pp. 471-480
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Keyword(s):
Keyword(s):
1997 ◽
Vol 25
(3)
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pp. 232-239
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Keyword(s):
2019 ◽
Vol 1157
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pp. 042013