Buyers’ Subjective Perceptions of Price
1973 ◽
Vol 10
(1)
◽
pp. 70-80
◽
Keyword(s):
Marketing researchers recently have expended considerable effort to investigate how price influences buyers’ decisions yielding a variety of results, some not entirely explainable. This article reviews the relevant research literature, organizes the results, and suggests new research directions.
2016 ◽
Vol 18
(2)
◽
pp. 83
◽
2018 ◽
Vol 13
(Number 2)
◽
pp. 1-11
2019 ◽
Vol 12
(1)
◽
pp. 7-20
Keyword(s):
2020 ◽
Vol 21
(17)
◽
pp. 6382
◽