scholarly journals Using a social media based intervention to enhance eye health awareness of members of a deprived community in India

2021 ◽  
pp. 026666692110134
Author(s):  
Chandrani Maitra ◽  
Jennifer Rowley
Keyword(s):  
Social Media ◽  
Information Technologies ◽  
West Bengal ◽  
Eye Health ◽  
Eye Problems ◽  
The Social ◽  
Media Platform ◽  
Low Levels ◽  
The Village

Deprived communities in India experience a range of health challenges as the result of a mixture of lack of access to information technologies, and difficulties in accessing health information and provision. This article reports on an intervention centred on the use of the social media platform, WhatsApp, in order to promote eye health communication. The case study based research was conducted in the village of Chowbaga, close to Kolkata, in West Bengal, with women participants who had low levels of education and high levels of unemployment. The women were invited to participate in a WhatsApp intervention that comprised five educational sessions. Participants were recruited through the local school that their children attended. Shortly after the conclusion of the intervention, focus groups were conducted with the participants in order to develop an understanding of participants views of the beneficial characteristics of such a social media based intervention, and, more specifically, the benefits of WhatsApp in increasing awareness of eye problems within their community. This research demonstrates and summarises the benefits of WhatsApp as a communications medium for deprived communities, as well as its potential for increasing awareness of eye problems. In particular, participants were of the view that future access to WhatsApp and other mobile-based platforms empowered them to take better care of their own and their family’s health.

Mediatization of conflict in the social media era: A case study of Sino-Indian border crisis in 2017

Journalism ◽  
2019 ◽  
pp. 146488491987032 ◽  
Author(s):  
Shixin Ivy Zhang
Keyword(s):  
Social Media ◽  
Actor Network Theory ◽  
Social Media Platform ◽  
The Public ◽  
The Social ◽  
Social Media Platforms ◽  
Media Platform ◽  
Central Argument ◽  
Actor Networks

Inspired by the concepts of Arrested War and actor–network theory, this study has traced and analyzed four main actors in the wars and conflicts in the social media age: social media platform, the mainstream news organizations, online users, and social media content. These four human and nonhuman actors associate, interact, and negotiate with each other in the social media network surrounding specific issues. Based on the case study of Sino-Indian border crisis in 2017, the central argument is that social media is playing an enabling role in contemporary wars and conflicts. Both professional media outlets and web users employ the functionalities of social media platforms to set, counter-set, or expand the public agenda. Social media platform embodies a web of technological and human complexities with different actors, factors, interests, and relations. These actor-networks and the macro social-political context are influential in the mediatization of conflict in the social media era.

Discourse over a contested technology on Twitter: A case study of hydraulic fracturing

2016 ◽  
Vol 26 (1) ◽  
pp. 105-120 ◽  
Author(s):  
Jill E. Hopke ◽  
Molly Simis
Keyword(s):  
Social Media ◽  
Hydraulic Fracturing ◽  
High Volume ◽  
Simulation Technique ◽  
Social Media Platform ◽  
The Social ◽  
Media Platform ◽  
Drilling Simulation ◽  
Activist Organizations

High-volume hydraulic fracturing, a drilling simulation technique commonly referred to as “fracking,” is a contested technology. In this article, we explore discourse over hydraulic fracturing and the shale industry on the social media platform Twitter during a period of heightened public contention regarding the application of the technology. We study the relative prominence of negative messaging about shale development in relation to pro-shale messaging on Twitter across five hashtags (#fracking, #globalfrackdown, #natgas, #shale, and #shalegas). We analyze the top actors tweeting using the #fracking hashtag and receiving @mentions with the hashtag. Results show statistically significant differences in the sentiment about hydraulic fracturing and shale development across the five hashtags. In addition, results show that the discourse on the main contested hashtag #fracking is dominated by activists, both individual activists and organizations. The highest proportion of tweeters, those posting messages using the hashtag #fracking, were individual activists, while the highest proportion of @mention references went to activist organizations.

Mediated Public Diplomacy Redefined: Foreign Stakeholder Engagement via Paid, Earned, Shared, and Owned Media

2019 ◽  
Vol 63 (12) ◽  
pp. 1665-1683 ◽  
Author(s):  
Guy J. Golan ◽  
Ilan Manor ◽  
Phillip Arceneaux
Keyword(s):  
Social Media ◽  
News Media ◽  
Stakeholder Engagement ◽  
Media Coverage ◽  
Public Diplomacy ◽  
The Social ◽  
Social Media Platforms ◽  
Media Platform ◽  
Definition Of

Mediated public diplomacy literature examines the engagement of foreign audiences by governments via mediated channels. To date, scholars have examined the competitive contest between global rivals in promoting and contesting one another’s frames as reflected in global news media coverage. Recognizing the meaningful impact of social media platforms, along with the global rise of government-sponsored media organizations, the current study builds on previous mediated public diplomacy scholarship by expanding the scope of the literature beyond the earned media perspective to also include paid, shared, and owned media. The article presents a revised definition of the term mediated public diplomacy along with a case study of government to foreign stakeholder engagement via the social media platform, Twitter.

Two-Way Interaction Feature of Social Media Tools

2021 ◽  
pp. 258-273
Author(s):  
Ilgar Seyidov
Keyword(s):  
Social Media ◽  
Public Relations ◽  
Political Communication ◽  
Information Technologies ◽  
Communication Tools ◽  
The Social ◽  
Multiple Case ◽  
Social Media Tools ◽  
Main Components

The internet and development of information technologies brought about the emergence of digital communication tools. In this vein, social media have become a phenomenon in terms of creating informative, interactive, and participatory platforms for the individuals. The social media tools have become prominent not only for public relations or communications experts, but also for politicians, scholars, groups, brands, organizations, etc. One of the effective social media tools is Twitter, which has been focus of political communication research due to its tendency of creating discussion platform that allows the users to involve in and interact with each other. This study focused on how Twitter creates the two-way interaction for the users and what the main components of this interaction are. In addition, the contribution of Twitter to organizational promotion was also another concern of the study. In this context, the research focuses on both inter-organizational and individual levels. Multiple case study technique was used as research technique. Five different cases were analyzed.

The Social Networks of Cyberbullying on Twitter

2019 ◽  
pp. 905-922
Author(s):  
Glenn Sterner ◽  
Diane Felmlee
Keyword(s):  
Social Networks ◽  
Social Media ◽  
Comparative Case Study ◽  
Case Study Methodology ◽  
Social Media Platform ◽  
Cyber Aggression ◽  
The Social ◽  
Media Platform ◽  
Study Methodology

This research applies a social network perspective to the issue of cyber aggression, or cyberbullying, on the social media platform Twitter. Cyber aggression is particularly problematic because of its potential for anonymity, and the ease with which so many others can join the harassment of victims. Utilizing a comparative case study methodology, the authors examined thousands of Tweets to explore the use of denigrating slurs and insults contained in public tweets that target an individual's gender, race, or sexual orientation. Findings indicate cyber aggression on Twitter to be extensive and often extremely offensive, with the potential for serious, deleterious consequences for its victims. The study examined a sample of 84 aggressive networks on Twitter and visualize several social networks of communication patterns that emanate from an initial, aggressive tweet. The authors identify six social roles that users can assume in the network, noting differences in these roles by demographic category. Serious ethical concerns pertain to this technological, social problem.

scholarly journals Polish Nationwide Catholic Opinion-Forming Weeklies on Facebook—A Marketing Perspective

Religions ◽  
2020 ◽  
Vol 11 (5) ◽  
pp. 246
Author(s):  
Anna Jupowicz-Ginalska ◽  
Iwona Leonowicz-Bukała ◽  
Andrzej Adamski
Keyword(s):  
Social Media ◽  
Communication Channel ◽  
Traditional Media ◽  
Social Media Platform ◽  
The Social ◽  
Media Platform ◽  
Functional Features ◽  
Marketing Tool ◽  
Marketing Approach

The main focus of this paper is on the marketing approach of the use of Facebook by the Polish nationwide Catholic opinion-forming weeklies. The aim of the research is to analyse how the selected media use Facebook (FB) to create a media product, distribute, price and communicate its content (including self-promotional activities). The Facebook profiles of five weeklies were analysed: Gość Niedzielny, Niedziela, Przewodnik Katolicki, Idziemy and Tygodnik Rodzin Katolickich Źródło. Three research methods were chosen: literature review on marketing use of Facebook by traditional media, the case study and the content analysis (quantitative, qualitative and comparative). The most important results show that the use of the social media platform Facebook by the Catholic weeklies in Poland is limited to supplementing the main communication channel, which is the printed weekly and its website. The studied media treat Facebook as a marketing tool, favouring this function over the potential apologetic or evangelising ones, but at the same time none of the magazines fully exploit Facebook’s potential offered by its systemic and functional features.

scholarly journals Exploration Of Contemporary Poetry In The Digital Age Using Rupi Kaur As a Case Study

2021 ◽  
Author(s):  
Lysle Hood
Keyword(s):  
Social Media ◽  
Digital Media ◽  
Digital Age ◽  
Contemporary Poetry ◽  
Future Research ◽  
The Social ◽  
History Of ◽  
Media Platform ◽  
Use Of Social Media

In the digital age, technology and digital media shapes virtually every aspect of our lives. Poetry, which has seen a surprising revival in recent years, is no exception. One of the most popular contemporary poets today is Rupi Kaur, made famous for her verse posted on the social media platform Instagram. This MRP seeks to answer the following research questions: 1) In what ways has the digital age effected contemporary poetry? 2) What role has digital media played in shaping the success and formal elements of Rupi Kaur’s body of work? This MRP begins by offering a brief history of poetry’s relationship with media and an account of how poetry is produced and consumed in the digital age. The core of the MRP is a case study of contemporary Insta-poet Rupi Kaur. Through qualitative visual and textual analysis, the case study considers: 1) Kaur’s poetry, 2) her Instagram content, 3) her readership, and 4) the criticisms of her work. As to the discussion, the analysis of the four categories reveals that Kaur’s rise to Instagram fame is due to three factors: 1) Kaur’s use of social media, 2) her readership’s values, and 3) the publisher’s motives. To conclude, this MRP offers some suggestions for future research, including identifying poets suitable for additional case studies.

scholarly journals Exploration Of Contemporary Poetry In The Digital Age Using Rupi Kaur As a Case Study

2021 ◽  
Author(s):  
Lysle Hood
Keyword(s):  
Social Media ◽  
Digital Media ◽  
Digital Age ◽  
Contemporary Poetry ◽  
Future Research ◽  
The Social ◽  
History Of ◽  
Media Platform ◽  
Use Of Social Media

In the digital age, technology and digital media shapes virtually every aspect of our lives. Poetry, which has seen a surprising revival in recent years, is no exception. One of the most popular contemporary poets today is Rupi Kaur, made famous for her verse posted on the social media platform Instagram. This MRP seeks to answer the following research questions: 1) In what ways has the digital age effected contemporary poetry? 2) What role has digital media played in shaping the success and formal elements of Rupi Kaur’s body of work? This MRP begins by offering a brief history of poetry’s relationship with media and an account of how poetry is produced and consumed in the digital age. The core of the MRP is a case study of contemporary Insta-poet Rupi Kaur. Through qualitative visual and textual analysis, the case study considers: 1) Kaur’s poetry, 2) her Instagram content, 3) her readership, and 4) the criticisms of her work. As to the discussion, the analysis of the four categories reveals that Kaur’s rise to Instagram fame is due to three factors: 1) Kaur’s use of social media, 2) her readership’s values, and 3) the publisher’s motives. To conclude, this MRP offers some suggestions for future research, including identifying poets suitable for additional case studies.

scholarly journals The Effect of Social Media on the Spelling Ability of Students: A Case Study of Federal College of Education (FCE) Yola

2018 ◽  
pp. 262-274
Author(s):  
Fredrick Wilson
Keyword(s):  
Social Media ◽  
College Of Education ◽  
Media Effect ◽  
Negative Effects ◽  
Media Usage ◽  
Spelling Ability ◽  
The Social ◽  
Negative Effect ◽  
Media Platform

This research investigates social media effect on the spelling abilities of students of Federal College of Education Yola. The study is significant because it helped in unveiling the negative effect of social media on students spelling abilities. The intents of the study are to examine the effect of social media on the student’s spelling ability, to find out the nature of effect social media have on students spelling ability, to determine the number of hours spent by students on social networking activities every day and to determine how social media usage has affected students spelling ability. The social learning theory was adopted as the theoretical framework. Survey was the research method used, using questionnaire as the instrument which was conveniently and accidentally distributed among respondents in the levels. The study established that virtual platforms (social media) have negative effects on the spelling ability of students. Students expend excessive period on social media events than their academics especially the effect on the spelling ability of students during examination, when writing letters and using social media platform such as Whatsapp, Twitter and Facebook. The research generalized that the usage of social media by students affects their spelling ability negatively more especially when writing examination and letters, which in turn affects conventional way of writing. The study however recommends that more time should be channeled and spent on productive academic engagement and institutions should come up with ways of harnessing such virtual platforms academically in order to enhance students spelling ability since they are so addicted to social media.

scholarly journals What Drives Continuance Intention towards Social Media? Social Influence and Identity Perspectives

2020 ◽  
Vol 12 (17) ◽  
pp. 7081 ◽  
Author(s):  
Athapol Ruangkanjanases ◽  
Shu-Ling Hsu ◽  
Yenchun Jim Wu ◽  
Shih-Chih Chen ◽  
Jo-Yu Chang
Keyword(s):  
Social Media ◽  
Social Identity ◽  
New Media ◽  
Social Influence ◽  
Perceived Usefulness ◽  
Continuance Intention ◽  
Positive Effects ◽  
The Social ◽  
Media Platform ◽  
Continuous Usage Intention

With the growth of social media communities, people now use this new media to engage in many interrelated activities. As a result, social media communities have grown into popular and interactive platforms among users, consumers and enterprises. In the social media era of high competition, increasing continuance intention towards a specific social media platform could transfer extra benefits to such virtual groups. Based on the expectation-confirmation model (ECM), this research proposed a conceptual framework incorporating social influence and social identity as key determinants of social media continuous usage intention. The research findings of this study highlight that: (1) the social influence view of the group norms and image significantly affects social identity; (2) social identity significantly affects perceived usefulness and confirmation; (3) confirmation has a significant impact on perceived usefulness and satisfaction; (4) perceived usefulness and satisfaction have positive effects on usage continuance intention. The results of this study can serve as a guide to better understand the reasons for and implications of social media usage and adoption.

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