scholarly journals Building on a Long Needed Seminal Contribution

2022 ◽  
pp. 027614672110735
Author(s):  
Stanley J. Shapiro

Though flattered by the invitation to comment on Laczniak and Shultz's seminal piece, the author did not feel qualified to evaluate either the specifics of the arguments advanced or the conclusions reached. What they said was essentially accepted as a given though the case was made for an accompanying, more reader friendly version of their material. That being so, and after some minor editorial observations are made, much of the remainder of this Commentary focuses on two related issues that seemed especially relevant:(1) Socially Responsible Marketing's role, along with that of Socially Responsible Consumption and Socially Responsible Public policy, both in and of themselves and within a micromarketing Utopia and (2) the fact that after years of relative neglect the concept of macromarketing management seems finally on its way to being resurrected. Four examples of how the complexities of Socially Responsible Marketing could be highlighted using a controversies approach are then presented.

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Azamussan Syed ◽  
Munuswamy Shanmugam

Purpose The purpose of this study is to assess the effects of demographic groups (i.e. gender groups, marital status groups, age groups, income groups, experience groups, education groups and occupation groups) on socially responsible consumption (hereafter SRC) behaviour. Design/methodology/approach The study was carried out in Chennai city, the capital of Tamil Nadu state of India. A total of 214 responses were collected during the survey. The respondents were the university staff composed of lecturer/professor, lab instructor, admin staff and support staff. A socially responsible purchase and disposal scale has been used to measure SRC behaviour amongst consumers. The convenience sampling technique was used for data collection. Independent-samples t-test and one-way analysis of variance (ANOVA) techniques were used for hypotheses testing. Findings Factor analyses confirmed the multidimensional structure of the SRC construct with the following axes: firms’ internal corporate social responsibility (hereafter CSR) performance, firms’ external CSR performance, firms’ environmental CSR performance and consumers’ personal social responsibility. In addition, this study found that demographic groups have no effects on SRC behaviour. Research limitations/implications The current research will be a step forward to a richer and more inclusive understanding of the effects of demographic groups on SRC behaviour. Practical implications This study would help managers to understand consumer markets, formulate strategy and develop sustainable products. Originality/value This study is amongst the few attempted to examine the effects of demographic groups on SRC behaviour amongst consumers. This research endeavoured to validate the multidimensional nature of the SRC construct.


2016 ◽  
Author(s):  
Lida Esperanza Villa Castaño ◽  
Jesús Perdomo-Ortiz ◽  
Sebastián Dueñas Ocampo ◽  
William Fernando Durán León

2019 ◽  
Vol 47 (11) ◽  
pp. 1-15
Author(s):  
Hong Xu ◽  
Xixi You ◽  
Yuqing Liu

Tourism consumption has been steadily increasing in China, as has its impact on society, the economy, and the environment; thus, it is necessary to promote socially responsible consumption among tourists. Our primary objective was to develop a scale to measure tourists' socially responsible consumption intention in China. We identified 5 dimensions that we labeled as safeguarding rights and interests, moderating consumption, promotion of local residents' income, respecting local cultures, and conserving resources. Our scale has the same basic principles as more general socially responsible consumption: maximizing the positive impacts of tourism on the environment, economy, and society, and minimizing the negative impacts. The scale was designed mainly for use at the tourism destination, which is an unfamiliar environment for the tourist. Implications of the findings and suggestions for future research are discussed.


2009 ◽  
Vol 24 (3) ◽  
pp. 25-41 ◽  
Author(s):  
Christine Gonzalez ◽  
Michael Korchia ◽  
Laetitia Menuet ◽  
Caroline Urbain

Socially responsible consumption, that is the incorporation by individuals of social and environmental concerns in their consumption choices, is growing. Is this new tendency a consequence of a new way of considering consumption? The aim of this research is to verify the existence of different profiles of socially conscious consumers and to study their social representation of consumption. In order to meet these objectives, a study was conducted with 392 respondents. The free association technique was used to induce social representations while involvement in socially responsible consumption was measured with the François-Lecompte (2005) scale. Data analysis shows the existence of four groups of socially responsible consumers with different social representations of consumption.


2020 ◽  
Vol 12 (20) ◽  
pp. 8418 ◽  
Author(s):  
María Manuela Palacios-González ◽  
Antonio Chamorro-Mera

The fight against the environmental and social problems faced by humanity requires a change in the consumption system. A new consumer is required, who takes into consideration that their acts are part of the cause of these problems, but also part of the solution to them. In order to design effective campaigns to promote socially responsible consumption, it is valuable to understand the profile of consumers who are most likely to act in this way. The objective of this work is to identify and describe segments of consumers according to their degree and type of socially responsible behavior. To do this, a survey of 415 Spanish consumers was conducted, using a multidimensional scale to measure socially responsible consumption. Four segments were identified: highly responsible, sensitive to origin, moderately responsible, and indifferent. Moreover, the individuals from these segments do not differ from each other due to their sociodemographic characteristics, but rather due to their attitudes towards these problems. Emotional engagement and the perception of personal effectiveness are the variables that differentiate the individuals in each segment, whereas the perception of personal gain is insignificant.


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