Customer Acceptance of Use of Artificial Intelligence in Hospitality Services: An Indian Hospitality Sector Perspective

2020 ◽  
pp. 097215092093975
Author(s):  
Prithvi Roy ◽  
Badrinarayan Srirangam Ramaprasad ◽  
Manan Chakraborty ◽  
Nandan Prabhu ◽  
Shreelatha Rao

This research endeavour tested and validated the artificially intelligent device use acceptance (AIDUA) three-stage AI acceptance framework in the context of the Indian hospitality sector. For this purpose, data on the constructs that captured primary appraisal (i.e., social influence, hedonic motivation and anthropomorphism), secondary appraisal (i.e., performance and effort expectancy), emotion, willingness to use AI devices and objection to use AI devices were captured from 210 guests/customers from 14 luxury hotels spread across the union territory of New Delhi and the state of Chandigarh in India. Findings that emerge from this study validate the fact that customers do indeed go through three stages of decision-making process before they demonstrate their proclivity to use AI devices or exhibit objection to use AI devices. In particular, the study found that both performance and effort expectancy influenced customer emotion which, in its turn, exercised its effect on the construct of willingness to use AI devices and objection to use AI devices among hotel customers. Accordingly, drawing from the findings of this study, implications for practitioners, decision-makers, and academic researchers are discussed in the article.

1997 ◽  
Vol 171 (1) ◽  
pp. 26-30 ◽  
Author(s):  
Christine Barrowclough ◽  
Michael Parle

BackgroundIt is argued that coping theory may be useful in attempting to understand how relatives adapt to the demands of living with a schizophrenia sufferer.MethodIn a prospective study, univariate and multivariate relationships were explored between appraisal variables (appraisal of symptom threat (primary appraisal) and perceived symptom control (secondary appraisal)) and (a) expressed emotion, and (b) psychological distress in relatives of schizophrenic patients. The profile of relatives who showed sustained distress over time was also examined.ResultsThe appraisal variables were found to be related to both the concurrent distress (GHQ scores), EE ratings of relatives at the time of the patients relapse and hospitalisation, as well as the subsequent GHQ scores of relatives when the patient was discharged back home. Relatives who showed sustained distress were likely to show high EE and have a longer caring history.ConclusionsThe study gives some support to the theory that appraisal processes underlie how relatives react to having a family member with schizophrenia, and may have implications both for identifying those at risk of poor adaptation, and for understanding strategies that improve well-being.


2020 ◽  
Author(s):  
Huanlin Wang ◽  
LanYu Liang ◽  
ChunLin Du ◽  
YongKang Wu

BACKGROUND Online hospitals are part of an innovative model that allows China to explore telemedicine services based on national conditions with large populations, uneven distribution of medical resources, and lack of quality medical resources, especially among residents needing to be protected from COVID-19 infection. OBJECTIVE In this study, we built a hypothesis model based on the unified theory of acceptance and use of technology in order to analyze the factors that may influence patients’ willingness to use mobile medical services. This research was designed to assist in the development of mobile medical services. Residents who do not live in urban areas and cannot access medical assistance would greatly benefit from this research, as they could immediately go to the online hospital when needed. METHODS A cross-sectional study based at the West China Hospital, Sichuan University, was conducted in July 2020. A total of 407 respondents, 18 to 59 years old, in Western China were recruited by convenience sampling. We also conducted an empirical test for the hypothesis model and applied structural equation modeling to estimate the significance of path coefficients so that we could better understand the influencing factors. RESULTS Out of 407 respondents, 95 (23.3%) were aware of online hospitals, while 312 (76.7%) indicated that they have never heard of online hospitals before. Gender (<i>P</i>=.048) and education level (<i>P</i>=.04) affected people’s willingness to use online hospitals, and both of these factors promoted the use of online hospitals (odds ratio [OR] 2.844, 95% CI 1.010-8.003, and OR 2.187, 95% CI 1.031-4.636, respectively). According to structural equation modeling, the results of the path coefficient analysis indicated that performance expectancy, effort expectancy, and facilitating conditions have positive effects on patients’ willingness to use online hospitals. CONCLUSIONS The goal of our research was to determine the factors that influence patients’ awareness and willingness to use online hospitals. Currently, the public’s awareness and usage of online hospitals is low. In fact, effort expectancy was the most important factor that influenced the use of online hospitals; being female and having a high education also played positive roles toward the use of mobile medical services.


2015 ◽  
Vol 115 (2) ◽  
pp. 311-331 ◽  
Author(s):  
Aik-Chuan Teo ◽  
Garry Wei-Han Tan ◽  
Keng-Boon Ooi ◽  
Teck-Soon Hew ◽  
King-Tak Yew

Purpose – The purpose of this paper is to uncover the effects of perceived transaction convenience (PTC) and perceived transaction speed (PTS) on unified theory of acceptance and use of technology (UTAUT) in the context of m-payment. Design/methodology/approach – A predictive analysis approach was used to examine the PTC and PTS using a two-stage partial least square (PLS) and neural network (NN) analyses. Findings – The findings reveal that only effort expectancy (EE) and facilitating conditions (FC) were discovered to significantly influence BI. More importantly, PTC was found to have positive significant relationship with EE and performance expectancy (PE). Moreover, PTS also supported the positive relationship with BI and EE. Practical implications – The findings of the study provided further insights to mobile payment service providers, online banking industry players, and all decision makers and stakeholders involved. Originality/value – Despite of many attempts devoted to understand m-payment adoption, the effects of PTC and PTS on m-payment are not well understood.


2021 ◽  
pp. 1-42
Author(s):  
Yogesh Joshi

Abstract Much of the literature on India's nuclear programme assumes that China's nuclear capability drove New Delhi, the strategically weaker actor, to pursue a nuclear weapons capability. China's nuclear tests not only rendered New Delhi militarily insecure and dented its claim for the leadership of the Third World but they also polarized the domestic debate over the utility of the bomb. In the global scheme of nuclear proliferation, therefore, India was just another fallen nuclear domino. Marshalling recently declassified documents, this article revisits India's nuclear behaviour during the crucial decade between 1964 and 1974. By focusing on threat assessments made at the highest levels and internal deliberations of the Indian Government, this article shows how, contrary to the claims made in the literature, Indian decision-makers did not make much of the Chinese nuclear threat. This conviction emanated out of their distinct reading of the purpose of nuclear weapons in China's foreign and military policy; their perceptions of how India could achieve nuclear deterrence against China by using the bipolar international politics of the Cold War; and, finally, their understanding of the political costs of developing an indigenous nuclear response to China's nuclear threat. New Delhi's nuclear restraint resulted from its perceptions of Chinese nuclear intentions and its beliefs about the purpose of the bomb in Sino-Indian relations. India's perceptions of China as a nuclear adversary and its decision-makers’ views on the purpose of nuclear weapons in this rivalry were fundamentally different from the expectations set out by the domino theory of nuclear proliferation.


Author(s):  
Ibtihal Hassan Mussa ◽  
Nurhasmiza Abu Hasan Sazalli

The importance of mobile learning (M-learning) has increased during the outbreak of Coronavirus disease 2019 (COVID-19). Level of English foreign language (EFL) teachers to use the technology should be assessed to understand the perception and readiness of EFL teachers to use M-learning. Building on existing literature, this study proposed that performance expectancy, effort expectancy, social influence and facilitating condition will affect positively the readiness to use M-learning. The study also proposed attitude as a mediator and technology self-efficacy as a moderator. The data was collected from 163 EFL teachers in Iraq. The findings showed that facilitating condition, performance expectancy, effort expectancy, and social influence affected positively the readiness to use M-learning. Attitude fully mediated the effect of performance expectancy, effort expectancy, social influence on readiness to use M-learning. Technology self-efficacy did not moderate the effect of the variables but it has a significant direct effect on readiness to use M-learning. Decision makers are recommended to enhance the infrastructure and to initiate training courses to enhance the information technology knowledge of the EFL teachers.


2020 ◽  
Vol 34 (1) ◽  
pp. 38-52
Author(s):  
Kyungyeol (Anthony) Kim ◽  
Kevin K. Byon ◽  
Paul M. Pedersen

The stress and coping theory posits that in the face of negative consumption situations, individuals experience a sequential process: primary appraisal, secondary appraisal, and behavioral outcomes. Drawing on the theory, the purpose of the study is to test (a) the mediating effects of coping strategies (i.e., secondary appraisal) between the severity of spectator dysfunctional behavior (SDB; i.e., primary appraisal) and revisit intention and (b) the moderating effects of self-construal (i.e., interdependence vs. independence). Across two studies, using a survey experiment (Study 1) and a repeated-measures survey experiment (Study 2), the findings indicate that coping strategies (i.e., active, expressive, and denial coping) significantly and uniquely mediated the relationship between the severity of SDB (high vs. low) and revisit intention. Furthermore, in responding to highly severe SDB, spectators with interdependent self-construal engaged more in active and expressive coping, and less in denial coping and revisit intention than those with independent self-construal. Overall, the present study highlights (a) the importance of coping strategies for a clearer understanding of the SDB–revisit intention relationship and (b) a boundary condition of self-construal for the influences of SDB on coping strategies and revisit intention.


2019 ◽  
pp. 1-13
Author(s):  
David J. K. Hardecker

Abstract. What is the nature of feeling hurt? This question is answered by systematically reviewing and integrating theories and empirical findings on feeling hurt using Lazarus’ theory of emotion. Following this approach, feeling hurt is constituted by a primary appraisal of an illegitimate devaluation and by a secondary appraisal of low controllability. This appraisal pattern activates an action tendency to withdraw from an interaction. This theory leads to several hypotheses for the appraisal (e.g., that an increase in appraisals of controllability should turn hurt into anger) on facial, bodily, and behavioral expressions as well as on the communicative function of feeling hurt. Furthermore, important conceptual distinctions between a broad and a narrow concept of feeling hurt as well as between feeling hurt as an emotion and a long-term emotional episode of hurt are introduced. Finally, feeling hurt is compared with humiliation, shame, guilt, disappointment, sadness, and anger.


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