scholarly journals The Drama of Metrics: Status, Spectacle, and Resistance Among YouTube Drama Creators

2021 ◽  
Vol 7 (1) ◽  
pp. 205630512199966
Author(s):  
Angèle Christin ◽  
Rebecca Lewis

How does it feel to have one’s online worth and status be based almost exclusively on metrics? We examine this question through a qualitative study of YouTube “drama” channels. Drama creators cover the conflicts and scandals taking place among top YouTube celebrities. As producers of meta-commentary, they often rely on metrics as indicators of influence and celebrity on YouTube, thus constituting a relevant site to examine the connection between social media metrics and status. Based on interviews with English-speaking drama creators, we report three main findings. First, creators have a double orientation toward YouTube, which they understand as a site of both economic opportunities and tight-knit relationships. Second, the meanings that creators attach to metrics—their own and the ones of top YouTubers—reflect this double orientation: for them, metrics correlate with economic revenue and social status. Due to this central and multifaceted role of metrics, we find that traffic numbers can turn into a spectacle of their own for drama creators. Third, even in a context in which metrics are central, we identify several distancing strategies on the part of creators. We conclude by discussing whether—and why—resistance to metrics can be found everywhere.

2016 ◽  
Vol 50 (5) ◽  
pp. 636-658 ◽  
Author(s):  
Rebecca J. Haines-Saah ◽  
Carla T. Hilario ◽  
Emily K. Jenkins ◽  
Cara K. Y. Ng ◽  
Joy L. Johnson

This article is based on findings from a qualitative study with 27 adolescents in northern British Columbia, Canada. Our aim was to explore youths’ perspectives on the sources of emotional distress in their lives and how these are connected to peer-based aggression and victimization within their community. Our analysis of narrative findings suggests that youths’ narratives about bullying reflect intersecting and socially embedded configurations of “race,” neocolonialism, and place. We argue that mainstream approaches to addressing bullying as a relationship-based problem must be re-oriented to account for the role of the social or structural contexts of youths’ lives. By applying an intersectional lens, we make the case for a widening of the focus of interventions away from individual victims and perpetrators, toward a contextual approach that addresses how adolescents experience bullying as a site of health and social inequities in their community.


2021 ◽  
Vol 11 (5) ◽  
pp. 1179-1197
Author(s):  
Afroditi Pina ◽  
Alisha Bell ◽  
Kimberley Griffin ◽  
Eduardo Vasquez

Image Based Sexual Abuse (IBSA) denotes the creation, distribution, and/or threat of distribution of intimate images of another person online without their consent. The present study aims to extend emerging research on perpetration of IBSA with the development and preliminary validation for the moral disengagement in IBSA scale, while also examining the role of the dark triad, sadism, and sexism in a person’s likelihood to perpetrate IBSA. One hundred and twenty English speaking participants (76 women, 44 men; mean age=33 years) were recruited via social media. Machiavellianism and psychopathy were found to predict IBSA proclivity, whilst rivalry narcissism predicted greater feelings of excitement and amusement towards IBSA. Moral disengagement predicted IBSA proclivity and blaming the victim. It was also positively related to greater feelings of amusement and excitement towards IBSA. This suggests a distinct personality profile of IBSA perpetrators, and that moral disengagement mechanisms play a role in facilitating and reinforcing this behaviour.


2021 ◽  
Vol 12 (2) ◽  
pp. 123-136
Author(s):  
Halimatusa'diah Halimatusa'diah

ABSTRACT The idea of a Flat Earth in Indonesia became popular along with the development of social media. As one of the most popular social media today, YouTube has the potential to expand the reach of this idea to influence public discourse and recruit followers. This qualitative study aims to analyze the role of YouTube in influencing individual beliefs to convert to being Flat Earthers. The study found that YouTube plays an important role in the process of converting individuals into Flat Earthers. In addition, this study also shows that the claims of religious arguments from this idea, have strengthened individuals to switch beliefs to become Flat Earthers. This religious argument, considered to be in harmony with their holy book. These findings suggest that the YouTube platform has the potential to be a powerful avenue for changing one's beliefs. Keywords: YouTube, Flat Earth, Conversion, Flat Earthers. 


2019 ◽  
Vol 172 (1) ◽  
pp. 74-88
Author(s):  
Jocelyn Ellen Nettlefold

This article examines the role of local radio in the contemporary media environment, specifically as a site for community engagement. Previous research finds journalistic organisations, at the local level, are critical to the functioning of society and more needs to be understood about their contemporary role amid destabilised and fragmented public discourse. In contrast to unrestrained and untrustworthy social media platforms, the mediation of local radio can assist in encouraging more inclusive, constructive, and respectful views from people from diverse sectors of society. Empirical research from a case study of a locally produced ABC Radio Community Conversation event exploring community tensions about built, heritage and environmental development in the Australian island state of Tasmania provides new insights into how the facilitation of local radio discussion can help build trust, public knowledge and enable greater participation. Listening and transparency from journalists about their practices is important, creating a space where people can connect in a civil and empathetic way not easily afforded by social media.


2021 ◽  
Vol VI (I) ◽  
pp. 264-273
Author(s):  
Muhammad Ahsan Bhatti ◽  
Chaudhary Husnain Yousaf ◽  
Aqsa Iram Shehzadi

This study measures the role of social media in promoting feministic consciousness among females of Multan. Feminism and the awareness for the rights of women in Pakistan have been shaping themselves for a long. The link between the campaigns of women and the state of Pakistan has undertaken many shifts from mutual accommodation and necessary philosophical arguments out openly and dispute, which is followed by contribution and co-optation. It is a quantitative study in which the researcher will utilize survey methodology in order to gather information from the participants regarding the role of social media in promoting feministic consciousness. The study comprises 300 female participants who were inquired about usage pattern and consumption of social media and awareness of feminism. SPSS software was used for the analysis. The result of this study shows that the feminist understanding has the least relationship with social media, and the females who are aware regarding feministic consciousness have better uplift in their social status.


Author(s):  
Dr. Mamoon Alaraj

This study aims to deeply explore the Saudi college students’ perspective about the role of audio and visual English media in developing their English-speaking proficiency. To arrive to the best results possible a survey was used as a data collection tool. A focus group of five college students who were interested in improving their English proficiency was formed. Following the brainstorming technique, they created a questionnaire of six multiple choice, checkbox, rating, and scale questions which was reviewed by three experts and then piloted on 30 students, improved accordingly, created by Google Forms, and finally distributed online via WhatsApp groups. College students who were interested in improving their English-speaking proficiency and used to listen to and/or watch English media were requested to respond to the questionnaire. A sample of 65 college students’ responses were received and the data was analyzed by Google Forms. The major results revealed that: -the immense majority of students believed the English media could affect their speaking proficiency, -YouTube, social media, songs, and movies were the most repetitively and continuously used by students. -YouTube and movies were the types of media that affected the speaking proficiency the most. -Pronunciation was the most affected area by the media. Related educational recommendations and deeper further studies were suggested.


2019 ◽  
Vol 41 (5) ◽  
pp. 681-701 ◽  
Author(s):  
Emma Bell ◽  
Sheena J. Vachhani

Practice-based studies of organization have drawn attention to the importance of the body as a site of knowledge and knowing. However, relational encounters between bodies and objects, and the affects they generate, are less well understood in organization studies. This article uses new materialist theory to explore the role of affect in embodied practices of craft making. It suggests that craft work relies on affective organizational relations and intensities that flow between bodies, objects and places of making. This perspective enables a more affective, materially inclusive understanding of organizational practice, as encounters between human and nonhuman entities and forces. We draw on empirical data from a qualitative study of four UK organizations that make bicycles, shoes and hand-decorated pottery. We track the embodied techniques that enable vital encounters with matter and the affective traces and spatial, aesthetic atmospheres that emerge from these encounters. We suggest that a concern with the vitality of objects is central to the meaning that is attributed to craft work practices and the ethical sensibilities that arise from these encounters. We conclude by proposing an affective ethics of mattering that constructs agency in ways that are not confined to humans and acknowledges the importance of orientations towards matter in generating possibilities for ethical generosity towards others.


Author(s):  
Eran Fisher

Abstract: The notion of audience labour has been an important contribution to Marxist political economy of the media. It revised the traditional political economy analysis, which focused on media ownership, by suggesting that media was also a site of production, constituting particular relations of production. Such analysis highlighted the active role of audience in the creation of media value as both commodities and workers, thus pointing to audience exploitation. Recently, in light of paradigmatic transformations in the media environment – particularly the emergence of Web 2.0 and social network sites – there has been a renewed interest in such analysis, and a reexamination of audience exploitation. Focusing on Facebook as a case-study, this article examines audience labour on social network sites along two Marxist themes – exploitation and alienation. It argues for a historical shift in the link between exploitation and alienation of audience labour, concurrent with the shift from mass media to social media. In the mass media, the capacity for exploitation of audience labour was quite limited while the alienation that such work created was high. In contrast, social media allows for the expansion and intensification of exploitation. Simultaneously, audience labour on social media – because it involves communication and sociability – also ameliorates alienation by allowing self-expression, authenticity, and relations with others. Moreover, the article argues that the political economy of social network sites is founded on a dialectical link between exploitation and alienation: in order to be de-alienated, Facebook users must communicate and socialize, thus exacerbating their exploitation. And vice-versa, in order for Facebook to exploit the work of its users, it must contribute to their de-alienation.


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