scholarly journals The Secret to Finding a Match: A Field Experiment on Choice Capacity Design in an Online Dating Platform

Author(s):  
Jaehwuen Jung ◽  
Hyungsoo Lim ◽  
Dongwon Lee ◽  
Chul Kim

Online matching platforms require new approaches to market design because firms can now control many aspects of the search and interaction process through various IT-enabled features. Although choice capacity—the number of candidates a user can view and select—is a key design feature of online matching platforms, its effect on engagement and matching outcomes remains unclear. We examine the effect of different choice capacities on market performance by conducting a randomized field experiment in collaboration with an online dating platform. Specifically, we design four treatment groups with different choice capacities in which users can only interact with other users in the same group and randomly assign the users to the treatment groups. We find that providing more choice capacity to male and female users has different effects on choice behaviors and matching outcomes. Although increasing the choice capacity of male users yields the highest engagement, increasing the choice capacity of female users is the most effective method to increase matching outcomes. We empirically demonstrate four mechanisms underlying the effectiveness of different choice capacity designs and generalize our findings by discussing how choice capacity can be designed to increase engagement and matching outcomes.

2016 ◽  
Vol 62 (11) ◽  
pp. 3100-3122 ◽  
Author(s):  
Ravi Bapna ◽  
Jui Ramaprasad ◽  
Galit Shmueli ◽  
Akhmed Umyarov

Author(s):  
Sofia Bapna ◽  
Martin Ganco

Although prior research in traditional equity financing shows that male founders are preferred, emerging evidence in low-stakes crowdfunding (e.g., rewards-based crowdfunding) indicates that female entrepreneurs may have an advantage, particularly with female investors. We seek to examine whether investors in high-stakes equity crowdfunding, which includes elements from both traditional equity financing and low-stakes crowdfunding, respond differently to male and female founders. Specifically, we examine whether founder gender preferences, if they exist, vary based on the gender and the experience of the investor. Through a randomized field experiment, we find that inexperienced female investors are significantly more interested (138%) in ventures with female founders than those with male founders; however, we do not observe founder gender preferences among experienced female investors. For male investors, we do not observe differences in interest based on founder gender or investor experience. Thus, we confirm that the gender gaps observed in traditional equity financing are ameliorated in the equity crowdfunding context. Furthermore, we identify a boundary condition to the preference for female founders reported in earlier work involving low-stakes crowdfunding. In high-stakes crowdfunding, investor experience serves as a contingency that reduces female investors’ preference for female founders, potentially because of the weakening effects of activism homophily and the lower reliance on heuristics as investor experience increases. This paper was accepted by Sridhar Tayur, entrepreneurship and innovation.


2019 ◽  
Vol 26 (6) ◽  
pp. 1353-1382
Author(s):  
Per Engström ◽  
Eskil Forsell ◽  
Johannes Hagen ◽  
Arnaldur Stefánsson

AbstractUsing a randomized field experiment in the Swedish pension system, we investigate whether receiving an information letter affects the take-up rate of the housing allowance for pensioners. We also investigate whether the framing of the information letter affects take-up. The results show that simple information letters had a significant effect on the application rate and subsequent take-up rate: The baseline application rate in the targeted control population was only 1.4%, while the corresponding rates in the different treatment groups were between 9.9 and 12.1%. However, while the applications in the control group were accepted in almost 3 out of 4 cases, up to 50% of the applications in the treatment group were declined. The lower conditional acceptance rate in the treatment group seems to be largely driven by wealth, which the Pensions Agency cannot observe prior to submission. Information campaigns aimed at increasing benefit take-up therefore need careful design in situations with imperfect targeting.


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