scholarly journals Strategic Planning Customer Experience using Predictive Analysis Indihome PT Telkom

2022 ◽  
Vol 0 (1) ◽  
pp. 457
Author(s):  
Shandy Asri Achmad ◽  
Pratami Anggina ◽  
Priyantono Rudito
2018 ◽  
Vol 61 (1) ◽  
pp. 43-70 ◽  
Author(s):  
Euiyoung Kim ◽  
Sara L. Beckman ◽  
Alice Agogino

Technology is rapidly changing, and customers are seeking not just products and services but experiences. Traditional approaches to strategic planning using product and technology roadmaps are no longer sufficient. This article describes the emergence of what the authors call “design roadmapping” approaches that are grounded in the creation of customer experiences, and which drive the choices of features, functionality, and technology. Design roadmapping provides stability for the future, even as technologies are changing, and keeps organizations more focused on the customers they are serving.


2007 ◽  
Author(s):  
Sara J. Perry ◽  
Steven C. Currall ◽  
Karla K. Stuebing ◽  
Emily M. Hunter

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