Trailers as mediatized performances: Investigating the use of promotional videos among Italian contemporary theatre artists

2022 ◽  
Vol 10 (1) ◽  
pp. 77-95 ◽  
Author(s):  
Stefano Brilli ◽  
Laura Gemini

In the theatre sector, many companies, festivals and theatres have integrated promotional videos into their communication strategies. This recent development is undoubtedly due to the rise of social media and the increasing accessibility of video technologies, but also to the need for theatre companies to publicize their work in a media that combines creative autonomy with economic efficiency. Despite this widespread use, trailers in the performing arts have received little attention in academic literature. This article offers the first, exploratory study on the use of promotional videos in the field of contemporary theatre in Italy and on the connections between the current creation of digital promotional clips and the heritage of the Italian video-theatre. Through in-depth interviews with sixteen of the leading Italian companies, this research aims to bring out the role theatre trailers play for performance artists.

Author(s):  
Laura Gemini ◽  
Stefano Brilli

In the last decade, the use of social media in the theatre scene has fueled debates on the possibility to redefine the performer-audience relationship on a wide scale. Scarce attention, however, has been paid on empirically studying how performance artists balance their use of social media between the need to promote their work and the ambition to experiment creatively on the medium affordances. This paper explores the use of social media by Italian contemporary theatre artists and companies. The study aims to explore the relational labour (Baym 2018) of performance artists in tracing the boundaries between online/offline performativity and between personal self-narration and artistic promotion. Through a combination of profile analysis and in-depth interviews, we want to understand how this artistic scene - that always experimented on intermedial and participatory possibilities - is making sense of social media. Preliminary results show how social media interaction and content production is becoming an integrated part of companies working routines. Companies position their social media activity outside a purely promotional logic. This anti-promotional ethos translates to a lack of efficacy in terms of strategic communication. However, it also lays the basis for the use of social media to expand performative practices. Although the interviewed companies do not exclude such a possibility, they lament their current inability in making such an attempt. Lacking resources is the most quoted explanation of this failure, followed by the refusal to compromise with the constraints of online languages, and the distrust of social media to reach wider audiences.


Author(s):  
Christian Rudeloff ◽  
Stefanie Pakura ◽  
Fabian Eggers ◽  
Thomas Niemand

AbstractThis manuscript analyzes start-ups’ usage of different communication strategies (information, response, involvement), their underlying decision logics (effectuation, causation, strategy absence) and respective social media success. A multitude of studies have been published on the decision logics of entrepreneurs as well as on different communication strategies. Decision logics and according strategies and actions are closely connected. Still, research on the interplay between the two areas is largely missing. This applies in particular to the effect of different decision logics and communication models on social media success. Through a combination of case studies with fuzzy-set Qualitative Comparative Analysis this exploratory study demonstrates that different combinations of causal and absence of strategy decision logics can be equally successful when it comes to social media engagement, whereas effectuation is detrimental for success. Furthermore, we find that two-way-communication is essential to create engagement, while information strategy alone cannot lead to social media success. This study provides new insights into the role of decision logics and connects effectuation theory with the communication literature, a field that has been dominated by causal approaches.


Journalism ◽  
2019 ◽  
Vol 21 (3) ◽  
pp. 381-398 ◽  
Author(s):  
Edson C Tandoc ◽  
Darren Lim ◽  
Rich Ling

This exploratory study seeks to understand the diffusion of disinformation by examining how social media users respond to fake news and why. Using a mixed-methods approach in an explanatory-sequential design, this study combines results from a national survey involving 2501 respondents with a series of in-depth interviews with 20 participants from the small but economically and technologically advanced nation of Singapore. This study finds that most social media users in Singapore just ignore the fake news posts they come across on social media. They would only offer corrections when the issue is strongly relevant to them and to people with whom they share a strong and close interpersonal relationship.


2021 ◽  
Vol 58 (1) ◽  
pp. 722-734
Author(s):  
Anindya Larasati, Achmad Jamil, Rizki Briandana

Objective: To analyze the communication strategy of the parliament of the Republic of Indonesia in providing good government education through social media.Methods: Case studies are used as a method in this research, and data collection techniques using in-depth interviews. The basis for selecting informants used a purposive technique by looking at the criteria for informants.Results:The results showed that the communication strategy implemented by the DPR-RI has shown success in educating the public regarding good govenment. The strategy of the parliament's news bureau to absorb the information needed by the public regarding the performance of the parliament is an important key to success.Conclusion: The good governance through Instagram social media was very effective in publishing the performance of leaders and members of the parliament.


REPRESENTAMEN ◽  
2018 ◽  
Vol 3 (02) ◽  
Author(s):  
Nikon Andalas Putra Nuryadin ◽  
Sri Andayani ◽  
Ute Chairus Nasution

This research is of interest the authors of the independent small business world, which aims tofind marketing communications strategy Freshoes done in improving the consumer. The author usesdescriptive qualitative research that describes the marketing communications strategy do freshoes.The data collected to determine the marketing communication strategy using in-depth interviews andobservations of the owner Freshoes, employees as key informants and consumers as well as to test theinformant keabsahaan data. Results of the study also proves that the marketing communicationsstrategy to increase the number of consumers who do freshoes there are two things: first, the theory ofmarketing communication explains that marketers inform you as clearly as he explained the productsthat will be on offer to the target is the customer, the marketing mix (Place, Price, Place, promotion)of these four factors of marketing communication strategies to improve consumers is a factor ofPersonal Selling and promotion (promotion). Researchers recommend that marketing should bepropagated through other media such as social media Facebook and so forth and create your ownwebsite in order to facilitate the wider community.Keywords: Marketing Communications Strategy, Strategy in increasing customer


2019 ◽  
Vol 2019 ◽  
Author(s):  
Yonaira M Rivera ◽  
Katherine C Smith ◽  
Meghan B Moran

As misinformation on social media continues to proliferate, scholars are increasingly calling for explorations of the negative ramifications of health-related misinformation on health outcomes. In 2018, 96% of the top 100 shared health articles were shared on Facebook; 51% of these had neutral to poor credibility. This exploratory study seeks to understand how U.S. Latinos assess the credibility of the cancer screening and prevention information (CPSI) they engage with on Facebook. Through semi-structured in-depth interviews, participants (n=20) accessed their Facebook account alongside the researcher, typed “cancer” in the search bar, and discussed cancer-related posts they engaged with during the past 6-12 months. If a participant engaged with CPSI, the researcher asked questions regarding if and how participants assessed the credibility of the information. Computer screen and audio were recorded for analysis. Interviews are being analyzed thematically, and CPSI via content analysis. Preliminary findings suggest most CPSI engagement comes from Facebook Friends and Groups that at times share unreliable information (e.g. foods claiming cancer prevention/curative properties). Participants with higher education levels were more likely to verify information via outside sources, while others looked for cues within the post to assess credibility (i.e. being shared by a reputable news agency). However, most individuals rely on heuristics (post virality, cultural associations, testimonies) to assess information credibility, rather than a verification process. These findings can assist in developing social media campaigns to counteract health misinformation. Findings also raise broader questions regarding Facebook’s role/responsibility in regulating and monitoring its platform’s health misinformation.


Author(s):  
Fernanda Martins Romano ◽  
Paula Chimenti ◽  
Marco Aurelio De Souza Rodrigues ◽  
Luiz Felipe Hupsel Vaz ◽  
Roberto Nogueira

This study investigates the impacts caused by the adoption of the so-called digital social media on strategy and on organizational communication processes of Brazilian companies. To this exploratory study´s effect, key organizational communication executives of varied sectors, large-sized companies were interviewed. The 11 in-depth interviews were based on a semi-structured script and processed applying NVivo software. Results revealed the yet incipient adoption of digital social media in organizational communication strategy shaped in the form of a process undergoing evolution thus posing a corporate challenge. The absence of knowledge concerning platform dynamics, of benchmarks and of specialized professionals were mentioned by interviewees as factors that inhibit said adoption. Despite declaring that digital social media is an irreversible phenomenon, executives fear the potential amplification of communication crises, when sprung from web-based blunders. 


2020 ◽  
Vol 3 (2) ◽  
pp. 148-156
Author(s):  
Gina - Sundari ◽  
Veny Purba

Podcasts are now developing and much averred by millennials. The ease in producing podcasts makes people participate in making podcasts, so anyone can become a podcaster. The most widely used digital platform to listen to podcasts today is the Spotify platform. The purpose of this research is to find out how the communication strategy used by podcaster’s in creating podcast content on the Spotify digital platform. This research uses a qualitative approach with a case study method, and data collected from in-depth interviews and observations. The case study was conducted on the Podcast Awal Minggu. The analytical theory used in this study of Harold D. Laswell's communication theory and new media's theory. The results of this study are communication strategies used by the podcaster’s Awal Minggu : (1) consistent (2) conducting promotions using social media assets that are owned by the right hat and topic or can be called social climbing (3) collaboration is also carried out so that get followers. Collaboration is an important element for stealing followers.


2019 ◽  
Vol 2 (2) ◽  
pp. 177-187
Author(s):  
Venessa Agusta Gogali ◽  
Fajar Muharam ◽  
Syarif Fitri

Crowdfunding is a new method in fundraising activities based online. Moreover, the level of penetration of social media to the community is increasingly high. This makes social activists and academics realize that it is important to study social media communication strategies in crowdfunding activities. There is encouragement to provide an overview of crowdfunding activities. So the author conducted a research on "Crowdfunding Communication Strategy Through Kolase.com Through Case Study on the #BikinNyata Program Through the Kolase.com Website that successfully achieved the target. Keywords: Strategic of Communication, Crowdfunding, Social Media.


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