They do pay! Event merchandise attributes that affect sales and profits at a folk festival

International Journal of Hospitality and Event Management ◽

10.1504/ijhem.2019.109936 ◽

2019 ◽

Vol 2 (2) ◽

pp. 95

Author(s):

Rachel Dodds ◽

Brittany Jenkins ◽

Wayne W. Smith ◽

Robert E. Pitts

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