scholarly journals Managing Private Labels Based on Psychographic Consumer Segments: Emerging European Market Perspective

2020 ◽  
Vol 11 (22) ◽  
pp. 466-461
Author(s):  
Sandra Horvat ◽  
Đurđana Ozretić Došen
Keyword(s):  
Product Life Cycle ◽  
Price Sensitivity ◽  
Store Loyalty ◽  
Private Labels ◽  
Consumer Innovativeness ◽  
Price Consciousness ◽  
Managerial Implications ◽  
Cluster 2 ◽  
Insight Into ◽  
Market Perspective

This paper explores private labels in the context of Croatia, as a representative of a CEE and EU member countries, where their importance is continuously growing. It aims to reveal whether consumers’ psychographic characteristics impact their attitudes towards private labels, which are in the growth stage of the product life cycle. Findings show that price consciousness, consumer innovativeness, and store loyalty have a positive and statistically significant impact on consumers’ attitudes towards private labels. These three psychographic characteristics allow clustering of consumers prone to private labels (by applying K-means analysis) into three different clusters. Consumers belonging to cluster 2 exhibit the highest levels of innovativeness and price sensitivity and might be considered pioneers in accepting private labels. The paper contributes to a more comprehensive insight into private labels marketing management and offers managerial implications for retailers.

scholarly journals Perception and attitude of Vietnamese shoppers towards private labels

2015 ◽  
Vol 18 (3) ◽  
pp. 93-104
Author(s):  
Trang Thi Mai Nguyen
Keyword(s):  
Ho Chi Minh City ◽  
Branding Strategy ◽  
Private Labels ◽  
Key Factors ◽  
Self Perception ◽  
Convenience Sample ◽  
Consumer Innovativeness ◽  
Price Consciousness ◽  
The Past ◽  
The World

Private labels have attracted practioners as well as academics around the world in the past several years. In Vietnam, supermarkets have considered private labels as a key branding strategy. However, they are still under-investigated in the market. For that reason, this study attempts to examine the influence of some key factors such as price consciousness, smart shopper self-perception, supermarket image, and consumer innovativeness on attitude towards private labels. A convenience sample of 196 interviewed shoppers in Ho Chi Minh City was used to test the model. The findings indicate that four hypotheses were supported, in which price consciousness has the strongest impact on attitude towards private labels whereas smart shopper self-perception has a least impact.

scholarly journals A Conceptual Framework and Propositions for the Acceptance of Mobile Services

2007 ◽  
Vol 2 (2) ◽  
pp. 61-73 ◽  
Author(s):  
Sally Rao ◽  
Indrit Troshani
Keyword(s):  
Mobile Services ◽  
User Acceptance ◽  
Future Research ◽  
Research Directions ◽  
Consumer Adoption ◽  
Business Opportunities ◽  
Managerial Implications ◽  
Lead Users ◽  
Future Research Directions ◽  
Insight Into

Mobile services are heralded to create a tremendous spectrum of business opportunities. User acceptance of these services is of paramount importance. Consequently, a deeper insight into theory-based research is required to better understand the underlying motivations that lead users to adopting mobile services. As mobile services bring additional functional dimensions, including hedonic and experiential aspects, using extant models for predicting mobile services acceptance by individuals may be inadequate. The aim of this paper is to explore, analyse and critically assess the use of existing acceptance theories in the light of the evolving and ubiquitous mobile services and their underlying technologies. Constructs affecting consumer adoption behaviour are discussed and relevant propositions are made. Managerial implications are explored and future research directions are also identified.

Fishing for whales: a segmentation model for social casinos

2018 ◽  
Vol 10 (4) ◽  
pp. 400-421 ◽  
Author(s):  
Jonathan Barsky
Keyword(s):  
Design Methodology ◽  
Social Dynamics ◽  
Customer Segmentation ◽  
Price Sensitivity ◽  
Content Type ◽  
Casino Industry ◽  
Social Casino Games ◽  
Spending Patterns ◽  
The Social ◽  
Insight Into

Purpose The purpose of this paper is to introduce a new customer segmentation model for the social casino industry. The key contribution of this model is the introduction of original psychographic/taste data, including a player emotions scale. Design/methodology/approach The data for this research are based on player feedback from 22 countries, with evaluations of the top 100 social casino titles (apps). The new segmentation model splits the industry into distinct customer groups based on spending patterns, behavioral dimensions and attitudinal dimensions. Findings The results provide insight into game mechanics, social dynamics, player emotions, spend, price sensitivity, loyalty and other elements that impact monetization. Critical behaviors and preferences of social casino players that will help companies better understand and connect with their target customers are described. Originality/value This is the first study to develop a rigorous segmentation model of social casino games based on behavioral and psychographic data.

Efforts to globalize a national food

2016 ◽  
Vol 28 (10) ◽  
pp. 2310-2330 ◽  
Author(s):  
Seongseop (Sam) Kim ◽  
Ja Young Choe ◽  
Aejoo Lee
Keyword(s):  
Success Factors ◽  
Food Services ◽  
Korean Culture ◽  
Content Type ◽  
Strategic Approach ◽  
The Usa ◽  
Korean Food ◽  
Cluster 2 ◽  
Practical Implications ◽  
Insight Into

Purpose This paper aims to gain insight into the preferences of US customers regarding Korean food, and to categorize these customers according to the reasons for their preferences. Design/methodology/approach The study was conducted with a sample of customers in Korean restaurants in the USA. Findings Cluster 1 was a group whose members were attracted to Korean culture; Cluster 2 was a group whose members were passionate about Korean food; Cluster 3 was a group seeking healthy and exotic food; and Cluster 4 was a low-interest group. Each cluster had a different socio-demographic profile, favored a different Korean menu, identified different success factors for Korean restaurants, described different expectations and experiences of Korean restaurants and had different preferences regarding Korean food services. Practical implications Active promotion of Korean food and Korean culture may be appropriate for Cluster 1, while developing a healthy and exotic menu may attract Cluster 3. Maintaining Cluster 2 is deemed important, while a strategic approach is necessary to appeal to Cluster 4. Originality/value This study will contribute theoretically and practically to understanding food globalization, ethnic restaurants and segmentation by preference reasons.

scholarly journals Analisis Anteseden Dari Sensitifitas Harga Produk Sepatu Di Jakarta

2010 ◽  
Vol 3 (1) ◽  
Author(s):  
Willy Arafah
Keyword(s):  
Brand Loyalty ◽  
Structural Equation ◽  
Sampling Method ◽  
Sem Analysis ◽  
Consumer Involvement ◽  
Price Sensitivity ◽  
Cross Sectional ◽  
Consumer Innovativeness ◽  
Equation Modelling ◽  
Analysis System

This research is consist of the concepts of how do the consumer involvement, consumer innovativeness, brand parity and brand loyalty could affecting the price sensitivity. Questionaires were used as the research instruments to the 150 of people who wearing shoes with brand “ABC” in Jakarta with using purposive sampling method and cross sectional data. Structural Equation Modelling (SEM) analysis system was applied with AMOS software to hypothesized the empirical data. The result shows that there is a significant effect of the consumer involvement to the consumer innovativeness positively that can affecting to the price sensitivity negatively. Brand parity hypothesized proven that it has affected price sensitivity positively and so brand loyalty affecting the price sensitivity negatively. For further research, it’s recommended to extend more objects of study than shoes and add more other variables which are not include in this research.

scholarly journals Consumer Needs for Hand-Touch Product Designs Based on the Experience Economy

2019 ◽  
Vol 11 (7) ◽  
pp. 2064 ◽  
Author(s):  
Jui-Che Tu ◽  
Cheng-Hsueh Yang
Keyword(s):  
Product Life Cycle ◽  
Economic Value ◽  
Sensory Stimulation ◽  
Purchase Decisions ◽  
Quality Factors ◽  
Experience Economy ◽  
The Sustainable Development ◽  
Study Results ◽  
Tactile Sensations ◽  
Insight Into

Hand-touch products are products that emphasize tactile sensations. These products can generate sensory stimulation and create memorable experiences for consumers, thereby driving purchase decisions. The economic value of hand-touch products is undoubtedly associated with the experience economy. Consumers generally focus on how much experience value is created by the hand-touch product itself. This study adopted the experience economy perspective to investigate the development of hand-touch products. To gain further insight into consumers’ product needs and place the focus of product development on the most important aspects, this study primarily adopted a questionnaire survey and Kano’s two-dimensional model to classify quality factors. In addition, the relative majority method was used to classify quality factors into five major categories: Attractive quality, One-dimensional quality, Must-be quality, Indifferent quality, Reverse quality. The study results showed that: (1) Consumers valued the sense marketing of hand-touch products. (2) Timely use of other marketing approaches enables a product to effectively meet customers’ needs. (3) Use of Cross Analysis to Identify Top-Priority Factors. This study’s findings on the true needs of consumers for hand-touch products can enhance and improve product life cycle, thereby achieving the sustainable development of products.

Tour guides’ perceptions of below-cost tours and managerial implications

2019 ◽  
Vol 26 (2) ◽  
pp. 182-194 ◽  
Author(s):  
Suosheng Wang
Keyword(s):  
Agency Theory ◽  
Structured Interviews ◽  
Tour Guide ◽  
Tour Guides ◽  
Structural Problems ◽  
Personal Perceptions ◽  
Managerial Implications ◽  
And Behaviors ◽  
Travel Industry ◽  
Insight Into

Below-cost tours (BCTs) have long been considered a serious issue in the travel industry, yet they have rarely been discussed from a tour guides’ perspective. Today’s tour guides are mostly freelancers, hired by tour operators to lead tour groups. While previous studies cover the management and behaviors of tour guides, there is little insight into personal perceptions of their work. To better understand BCTs, this study provides an intimate look at the phenomenon through the use of semi-structured interviews from tour guides and employment of nonparticipant observation on their experiences. The structural problems of the travel industry and impacts of BCTs on tour guide performance are explored and highlighted. Framed in the agency theory, the managerial implications and solutions to the BCT problems are discussed and recommended.

Internet and prevalence of relative thinking

2019 ◽  
Vol 36 (5) ◽  
pp. 600-609
Author(s):  
Sweta Chaturvedi Thota ◽  
Ritwik Kinra
Keyword(s):  
Design Methodology ◽  
Search Costs ◽  
Price Sensitivity ◽  
Future Research ◽  
The Internet ◽  
Content Type ◽  
Diagnostic Measures ◽  
Managerial Implications ◽  
Scenario Study ◽  
Central Claim

Purpose Research demonstrates that individuals display relative thinking – the tendency to consider relative savings rather than just absolute savings in their decisions to search for a deal or purchase an item. This paper aims to review empirical and analytical literature on relative thinking, perceived search costs and price savings to propose and test a conceptual model of relative thinking. Design/methodology/approach Through two studies, the paper tests whether individuals display relative thinking when shopping across stores vs online and how they perceive search and time spent in pursuing savings. Both studies are adaptations of the classic jacket-and-calculator scenario study (Tversky and Kahneman, 1981). Findings Results show attenuation of the robust relative thinking phenomenon over the internet compared to shopping across stores. Individuals exhibit increased price sensitivity for both low and high relative savings conditions on the internet but demonstrate price sensitivity only in the high relative savings condition in the store shopping contexts. Diagnostic measures pertaining to the attractiveness of savings and the perceptions of search costs corroborate the support for relative thinking across stores but not over the internet. Originality/value These results lend weight to the central claim in this paper that the internet marks a new boundary condition for the relative thinking phenomenon in marketing literature. Theoretical and managerial implications of the findings, the limitations of the studies and future research opportunities are discussed.

scholarly journals Examining the measurement and dimensionality of the construct of consumer awareness in a developing and transition economy

2015 ◽  
Vol 41 (1) ◽  
Author(s):  
Charles Makanyeza ◽  
Francois Du Toit
Keyword(s):  
Information Search ◽  
Structural Equation ◽  
Transition Economy ◽  
Product Knowledge ◽  
Consumer Knowledge ◽  
Consumer Awareness ◽  
Five Dimensions ◽  
Price Consciousness ◽  
Managerial Implications ◽  
Value Add

Orientation: Literature suggests that major political and socio-economic transformations may influence the measurement and dimensionality of consumer awareness. Research purpose: The study examined the measurement and dimensionality of the construct of consumer awareness after transformation in the political and socio-economic environments in Zimbabwe. Motivation for the study: There is a dearth of research to validate whether or not the measurement and dimensionality of the construct of consumer awareness changes as the environment changes. Research design, approach and method: Data were collected from a cross-section of 305 consumers using interviewer-administered questionnaires. Consumers were intercepted at shopping malls. Structural equation modelling was used to analyse data. Main findings: The study confirmed that consumer awareness comprises five dimensions, namely product knowledge, bargain hunting, general consumer knowledge, price consciousness and information search. However, the study found that only 16 items, instead of the proposed 25, were relevant in measuring consumer awareness. Product knowledge, bargain hunting and information search were each measured by four items, whilst general consumer knowledge and price consciousness were each measured by two items. The other nine items were shown to be of no value. Practical/managerial implications: The study recommends that marketers and policymakers in developing and transition economies, such as Zimbabwe, consider these five dimensions when conducting consumer awareness research or when planning consumer awareness programmes. Contribution/value-add: The study provided evidence that the dimensionality of the construct of consumer awareness does not change as the socio-economic and political environments change. However, items used to measure the dimensions need to be updated from time to time.

scholarly journals PRICE SENSITIVITY VERSUS PERCEIVED QUALITY: MODERATING EFFECTS OF RETAILER POSITIONING ON PRIVATE LABEL CONSUMPTION

2014 ◽  
Vol 15 (5) ◽  
pp. 935-950 ◽  
Author(s):  
Óscar González-Benito ◽  
Mercedes Martos-Partal
Keyword(s):  
Moderating Effect ◽  
Private Label ◽  
Price Sensitivity ◽  
Type Model ◽  
Moderating Effects ◽  
Private Labels ◽  
Quality Perceptions ◽  
Sequential Models ◽  
Household Panel Data

Private labels are growing fast in Europe and USA, especially in the context of nondurable consumer goods. Moreover, the traditional association of private labels solely with a price focus, to the detriment of quality, appears to be diminishing. This research aims to clarify the effect of price sensitivity toward and quality perceptions of private labels on private label consumption. It analyzes the role of a retailer's price positioning as a moderator of the importance of these effects as determinants of private label purchases. With household panel data and survey information, this study investigates private labels’ share of wallet as the dependent variable; thus the logit-type model is adapted to a resource allocation context. Five sequential models specify and test the four hypotheses. In support of the hypotheses, price sensitivity and quality perceptions relate positively to private label consumption. For the moderating effect of retailer's price positioning, a negative moderating effect arises for price sensitivity, whereas a positive moderating effect appears for quality perceptions of private labels. The findings indicate that retailers’ efforts to convert private labels into tools to support positioning strategies are effective.

Sign in / Sign up

Export Citation Format

Share Document