scholarly journals Audiovisual Communication and Subtitling from the Perspective of Semiotic Cohesion: A Case Study of “Garden of Eden”

2021 ◽  
Author(s):  
Loreta Ulvydienė Huber ◽  
Viktorija Lideikytė
Keyword(s):  
Spoken Language ◽  
Audiovisual Communication ◽  
Semiotic System ◽  
Garden Of Eden ◽  
Verbal Language ◽  
Multimodal Discourse ◽  
Audio Description ◽  
Entertainment Value ◽  
Practical Investigation

Films as multimodal products have an increasing entertainment value, so the need to transfer them to other cultures arises. Audiovisual translation (AVT) becomes the only practice to translate and adapt multimodal discourse to various audiences. Together with audio description, that translates the visual into spoken language completing in this way the sounds and dialogues of films, subtitling deals with the changes within the semiotic system. Since subtitles have to interact and work in synchrony with dialogue and image, a great variety of problems arises when this translation mode is employed because a lot of constraints that exist. However, semiotic cohesion between subtitles and other elements such as moving pictures, verbal and non-verbal language and camera editing should be retained. The aim of the paper is to analyse the cases of semiotic cohesion in the English subtitles of the Lithuanian film Garden of Eden (2015). The research is carried out within the framework of multimodal discourse analysis that permits the incorporation of all identifiable communicative modes. The course of practical investigation crystallises out into three underlying directions: assessment of semiotic cohesion, identification of particular form(s) of semiotic cohesion depending on its (dis)appearance on screen and the analysis of the selected instances.

Multimodal Discourse Analysis of Religious Tourism on Madura Island, Indonesia

2021 ◽  
Vol 7 (1) ◽  
pp. 64
Author(s):  
Rosyida Ekawati ◽  
Desi Puspitasari ◽  
Siti Hanifa
Keyword(s):  
Discourse Analysis ◽  
Semiotic System ◽  
Still Images ◽  
Tourist Attractions ◽  
Verbal Language ◽  
Multimodal Discourse Analysis ◽  
Multimodal Discourse ◽  
Moving Images ◽  
Tourism Promotion ◽  
Religious Tourism

The objective of study is to explore the relationship between visual and verbal elements within the frame of multimodal discourse analysis in Madura tourism promotion. Promotion in the form of moving images with verbal language makes it easier for readers and potential tourists to see tourist attractions more closely and realistically. This study is descriptive qualitative using 3 videos of Madura tourism promotion, in particular tourism promotions of Bangkalan, Pamekasan, and Sampang regencies on Madura Island, Indonesia. Only scene representing religious tourism as the data of this study in which there are 8 data of religious tourism images. There are two parts of data analysis: visual and verbal analyses.  Visual semiotic mode of scenes and images were analyzed using visual grammar by Kress and van Leeuwen (2006).  In addition, verbal data are all of utterances generated during the scenes and the still images were analyzed based on appraisal framework by Martin and White (2005) especially on the attitude system.  Results show that tourism promotional videos use more than one mode of communication or semiotic system elements to create meaning through representational and interactive structures, compositional meanings, and verbal language.  All of the compositions can come together to create messages to the public, in this case information about tourist attractions and their locations that represent the religiosity of Madura.

scholarly journals "The Semantics of Migration". Translation as Transduction: Remaking Meanings Across Modes

2016 ◽  
pp. 27 ◽  
Author(s):  
Maria Grazia Sindoni
Keyword(s):  
Critical Discourse Analysis ◽  
Digital Media ◽  
Asylum Seekers ◽  
Critical Discourse ◽  
Semiotic System ◽  
Multimodal Data ◽  
Verbal Language ◽  
Under Construction ◽  
The Guardian

This paper adopts a multimodal critical discourse analysis (MCDA) approach to analyse how meanings are produced and circulated in British major corporate digital media outlets via the multimodal notion of transduction (Kress 1997; Mavers 2011; Newfi eld 2014). Transduction is a form of translation from one semiotic system to another one, for example from verbal language to images and vice versa. However, transductions cannot be interpreted as mere transferrals from one resource to another one, and are here interpreted as multiplying meanings (Lemke 2002). As a case study, this paper will select some online columns from the Telegraph and the Guardian, drawing from a monitor corpus that is under construction to date and that includes multimodal data from the British digital press reporting on the “European migrant crisis” in 2015. The columns selected for this study deal with how people on the move are and/or should be labelled (e.g. Migrants? Refugees? Asylum seekers? Potential terrorists? See Gabrielatos, Baker 2008; Baker et al. 2008). The columns will be commented qualitatively from a multimodal critical discourse framework of analysis, with the goal of shedding light on how pictorial materials (e.g. pictures and diagrams) can amplify, reduce or even contradict what is argued in the verbal text. In the conclusive remarks, some refl ections will be presented with a view to possible future lines of research.

Construction of risk in road safety advertising: a multimodal analysis of Vietnamese child helmet awareness advertisements

2021 ◽  
Vol 0 (0) ◽  
Author(s):  
Hoang Van Nguyen
Keyword(s):  
Road Safety ◽  
Expert Knowledge ◽  
Multimodal Approach ◽  
Traditional Values ◽  
Multimodal Analysis ◽  
Multimodal Discourse Analysis ◽  
Multimodal Discourse ◽  
Comprehensive Picture ◽  
Media And Communication

AbstractThe discourses of risk serve to organise the ways in which we understand and respond to potential harms and threats, which have become a major concern in our daily life. However, the discourses of risk have not been extensively investigated using linguistic text-based methods on the multimodal level, nor deeply examined beyond Western contexts. Grounded in the literature of risk and multimodal discourse, the aim of the study is to demonstrate Multimodal Discourse Analysis from a Systemic Functional Linguistics perspective as a potential methodology to investigate how risk discourses are constructed in and through semiotic resources in a non-Western setting. Through a case study of child helmet awareness advertisements in Vietnam, the multimodal analysis reveals a comprehensive picture of risk discourses constructed across various semiotic modes. In this analysis, the discourses of risk are constructed through a negotiation of expert knowledge and traditional values to encourage the audience to take actions and provide helmets for their children. Findings of the study demonstrate the use of Systemic Functional multimodal approach to media and communication to provide evidence for risk discourses in the Vietnamese setting, which are at odds with the current literature and can potentially be extended to other contexts.

scholarly journals A chronotopic approach to identity performance in musical numbers: a choreo-musical case study of ‘Rewrite the Stars’ and ‘This Is Me’

2021 ◽  
pp. 147035722097406
Author(s):  
Nashwa Elyamany
Keyword(s):  
Film Music ◽  
Interdisciplinary Studies ◽  
Identity Performance ◽  
Music Culture ◽  
Popular Discourse ◽  
Multimodal Discourse ◽  
Eclectic Approach ◽  
The Social ◽  
Musical Discourse

Musical numbers, as viral modes of entertainment, influential forms of visual culture and catalysts of popular discourse are dense with multivariate aesthetic performers, and are interlaced to punctuate the melodramatic narrative texture in advancement of the plot and characterization in musical films. Performing identity through dancing bodies has been the subject of several film, music, culture, performance and communication research endeavours yet has rarely been explored from multimodal discourse analysis perspectives. To examine the ‘resilient identities’ underlying performances, the article adopts an eclectic approach informed by the Bakhtinian chronotope with regard to two numbers drawn from a recent American musical film in order to pinpoint: (a) the full repertoire of multimodal resources of narrative agency and identity performance; (b) the emotional experiences evoked by the musical numbers; and (c) the social practices that constitute, maintain and resist social realities and identities. The unconventional approach to the analysis of the musical numbers is what makes the current research project stand out among interdisciplinary studies of musical discourse.

THE CHINESE LANGUAGE IN THE SATURDAY REVIEW: A CASE STUDY IN SINOPHOBIA’S SCHOLARLY ROOTS

2015 ◽  
Vol 43 (2) ◽  
pp. 431-444
Author(s):  
Anna Peak
Keyword(s):  
Nineteenth Century ◽  
Chinese Language ◽  
Postcolonial Studies ◽  
Spoken Language ◽  
Systemic Resistance ◽  
Ivory Tower ◽  
Complex Thought ◽  
Saturday Review ◽  
Spoken Language Systems

A drastic shift in British perceptions of China took place between the beginning and end of the nineteenth century. Up through the first decades of the nineteenth century, China and its ideals as well as its art and aesthetic were widely admired. Yet by the end of the century, the discourse surrounding China had become very different: no longer were the Chinese admired for their art or their morals; instead, they were castigated as amoral, pitiless, inscrutable liars. Why and how this change took place has not yet been explored in part because scholars have tended to focus on either the beginning of the nineteenth century or the beginning of the twentieth, rather than on the years between these periods. Yet those years saw the rise of sinology, which became established as a field of scholarship in precisely the period (from roughly 1870 to 1901) that has so far been neglected. This scholarship, highly specialized though it might seem (and was), was not confined to the Ivory Tower; it made its way to the educated, upper-middle-class reading public through periodicals. If we look at what British periodicals were teaching their readers about China and the Chinese language during this gap period, we can see – perhaps surprisingly – a concerted and earnest effort being made to avoid assumptions that the Chinese need British help and to avoid pro-Christian judgments, in favor of an attempt to learn the workings of the Chinese language as the first step towards understanding the Chinese on their own terms. What scholars learn and what periodicals teach about the Chinese language, however, leads these very same would-be enlightened people, in the end, to see the Chinese as cunning children incapable of complex thought or basic feeling, and therefore incapable of progress or morality. In other words, the increasing British prejudice against the Chinese originated to an important degree in the work of the first scholars of sinology, rather than in the fears of the ignorant or the culturally-marginalized. Examining this process challenges a paradigm dominant in postcolonial studies, in which modern scholars decry the supremacy of Western systems while problematically replicating a narrative in which the concept of Western systemic supremacy is not challenged and the existence of non-Western systems is not acknowledged. In the case of China, the complexity of its written and spoken language systems helped frustrate Western efforts at colonization, and this systemic resistance to Western domination was constructed by Western scholars in such a way as to create and justify sinophobia.

scholarly journals TEACHERS’ VIEW OF LANGUAGE(S) IN (CLIL) SCIENCE EDUCATION: A CASE STUDY IN PORTUGAL

2019 ◽  
Vol 77 (5) ◽  
pp. 636-649
Author(s):  
Valentina Piacentini ◽  
Ana Raquel Simões ◽  
Rui Marques Vieira
Keyword(s):  
Science Education ◽  
Foreign Language ◽  
Science Teachers ◽  
Science Studies ◽  
Mother Tongue ◽  
Integrated Learning ◽  
Teacher Interviews ◽  
Verbal Language

The development of meaningful environments at school for the learning of Science as well as of foreign languages is an educational concern. CLIL (Content and Language Integrated Learning), aimed at the students’ acquisition of both the foreign Language and specific subject Content, is an approach that may promote the learning of English in use during subject classes and could result in the improvement of conditions and practices of Science education. Research, actually, reveals that teaching methodologies aware of language – such as CLIL – and other semiotic modes implied in Science are beneficial for the learning of Science. Studying a CLIL programme (“English Plus” project, EP), in which Science is taught/learnt with/in English, is thus relevant. A case study on the EP project and its participants (English and Science teachers, students involved in different school years) in one lower secondary state school in Portugal was carried out. In the present research, qualitative data collected through teacher interviews are presented and discussed, with the goal of understanding the role of Language(s) (verbal language in the mother tongue or English and other representation modalities) in the teaching of Science for EP teachers, both in conventional and project classes. A greater teacher awareness and use of Language(s), when an additional language (English, here) is also present for Science education, results from this work. This contributes to research on CLIL Science studies and teacher reflections on adopting a language-focused approach for Science education, also when the mother tongue is spoken. Keywords: CLIL (Content and Language Integrated Learning), EFL (English as a foreign language), language-focused science education, qualitative design, reflections on teaching.

Digital Child Pornography

2010 ◽  
pp. 1-19 ◽  
Author(s):  
Frank Y.W. Law ◽  
K.P. Chow ◽  
Pierre K.Y. Lai ◽  
Hayson K.S. Tse ◽  
Kenneth W.H. Tse
Keyword(s):  
Web Sites ◽  
Child Pornography ◽  
Burden Of Proof ◽  
Cyber Crime ◽  
Important Distinction ◽  
The Subject ◽  
User Knowledge ◽  
Child Porn ◽  
Practical Investigation

Child pornography has become a major cyber crime in recent years. One of the challenging problems in child pornography cases is to distinguish if the subject files were downloaded intentionally or by accident without the knowledge of the computer user. The suspect may admit that he is an erotomania, but argue that the child porn materials were downloaded accidentally while surfing the pornographic web sites. In many jurisdictions, possession of child pornography without user knowledge is not a crime, while the burden of proof is on the prosecution. It is therefore important to identify if the child pornography exists by accident or not. In this chapter, the authors first review the technologies which sustain the prevalence of online child pornography and the recent research on child pornography investigation. Then, the authors present a set of practical investigation techniques. Subsequently, they apply the techniques in a case study with an attempt to distinguish if a suspect is a child pornography offender or just a normal erotomania. This is an important distinction to be made, since a person guilty of child pornography offenses is likely to be punished more seriously under most legal jurisdictions.

scholarly journals Better Word Representation Vectors Using Syllabic Alphabet: A Case Study of Swahili

2019 ◽  
Vol 9 (18) ◽  
pp. 3648
Author(s):  
Casper S. Shikali ◽  
Zhou Sijie ◽  
Liu Qihe ◽  
Refuoe Mokhosi
Keyword(s):  
Language Processing ◽  
Critical Role ◽  
Language Model ◽  
Central Africa ◽  
Spoken Language ◽  
Language Models ◽  
Word Embeddings ◽  
Word Representation

Deep learning has extensively been used in natural language processing with sub-word representation vectors playing a critical role. However, this cannot be said of Swahili, which is a low resource and widely spoken language in East and Central Africa. This study proposed novel word embeddings from syllable embeddings (WEFSE) for Swahili to address the concern of word representation for agglutinative and syllabic-based languages. Inspired by the learning methodology of Swahili in beginner classes, we encoded respective syllables instead of characters, character n-grams or morphemes of words and generated quality word embeddings using a convolutional neural network. The quality of WEFSE was demonstrated by the state-of-art results in the syllable-aware language model on both the small dataset (31.229 perplexity value) and the medium dataset (45.859 perplexity value), outperforming character-aware language models. We further evaluated the word embeddings using word analogy task. To the best of our knowledge, syllabic alphabets have not been used to compose the word representation vectors. Therefore, the main contributions of the study are a syllabic alphabet, WEFSE, a syllabic-aware language model and a word analogy dataset for Swahili.

Exploiting a Large Spoken Corpus

1999 ◽  
Vol 4 (1) ◽  
pp. 29-52 ◽  
Author(s):  
Ylva Berglund
Keyword(s):  
Spoken Language ◽  
End User ◽  
British National Corpus ◽  
National Corpus

The British National Corpus (BNC) contains a spoken component of about 10 million words, consisting of spoken language of various kinds produced by different speakers in a variety of situations. Starting from an end-user s perspective, this paper surveys the potential of this resource and some possible problems one might encounter if not fully versed in the details of the compilation and coding plans. Among the issues touched upon are questions relating to the composition of the component, the transcription principles employed, and points relating to the nature and coverage of the mark-up. By way of illustration, examples are drawn from a case study of the variant forms gonna and going to.

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