THE ROLE OF GENDER ON ENTREPRENEURIAL INTENTION AMONG STUDENTS: AN EMPIRICAL TEST OF THE THEORY OF PLANNED BEHAVIOR IN A GREEK UNIVERSITY

2114 ◽  
Author(s):  
Alexandros Sahinidis ◽  
Apostolos Giovanis ◽  
Lampros Sdrolias
Keyword(s):  
Theory Of Planned Behavior ◽  
Planned Behavior ◽  
Empirical Test ◽  
Entrepreneurial Intention

scholarly journals Entrepreneurial Intention of Undergraduates in Nigeria: The Role of Subjective Norm

2019 ◽  
Vol 8 (2) ◽  
pp. 6220-6226
Keyword(s):  
Theory Of Planned Behavior ◽  
Planned Behavior ◽  
Behavioral Control ◽  
Sampling Technique ◽  
Entrepreneurial Intention ◽  
Subjective Norm ◽  
Perceived Behavioral Control ◽  
Predictive Capacity ◽  
Multi Stage

This study aims to measure the entrepreneurial intention of Nigerian undergraduates with interest in the predictive capacity of subjective norm. By using the theory of planned behavior, a self-developed questionnaire-based survey was employed. Three hundred and forty-two undergraduates participated in the study. They were selected from six universities across the three geo-political zones in the Northern part of Nigerian, using multi-stage stratified random sampling technique. Pearson Product-Moment Correlation along with Hierarchical Multiple Linear Regression have been used for data analysis purpose. The study finds that all the three antecedents of intention, as mentioned in the theory of planned behavior (attitude, subjective norm, and perceived behavioral control) are significant predictors of entrepreneurial intention. The important finding throws light that only about 20% of the variance could have been explained by the used model. Therefore, the study argues that other factors like entrepreneurship education, improved business scenario etc. may be the other possible factors of predicting the intention. Further, the results uniquely showed that subjective norm is the second most significant predictor in explaining the entrepreneurship intention of Nigerian undergraduate after entrepreneurial attitude. This may be attributed to the collectivist culture of Northern Nigeria from where the samples have been collected. Practical implications of the study have been discussed.

scholarly journals The moderating role of self-efficacy on the cognitive process of entrepreneurship: An empirical study in Vietnam

2021 ◽  
Vol 17 (1) ◽  
pp. 147-174
Author(s):  
Duong Cong Doanh ◽  
Keyword(s):  
Theory Of Planned Behavior ◽  
Planned Behavior ◽  
Self Efficacy ◽  
Cognitive Process ◽  
Behavioral Control ◽  
Entrepreneurial Intention ◽  
Subjective Norms ◽  
Perceived Behavioral Control ◽  
Moderating Role

Purpose: This study investigates the moderating role of self-efficacy on the cognitive process of entrepreneurship among Vietnamese students. Specifically, this study explores the moderating effects of entrepreneurial self-efficacy on the relationships between attitude towards entrepreneurship, subjective norms, perceived behavioral control, and intention to become entrepreneurs. Methodology: By adapting the theory of planned behavior and using data collected from 2218 students in Vietnam, the author utilizes a meta-analytic path analysis in order to show that entrepreneurial intention is strongly influenced by attitude towards entrepreneurship, followed by self-efficacy and perceived behavioral control. Particularly, structural equation modeling (SEM) was employed to test the model fit and hypothesis. Findings: The study indicates that subjective norms have both direct and indirect effects on entrepreneurship intention. Moreover, although the moderating impacts of self-efficacy on the relationships between subjective norms and perceived behavioral control is insignificant, the research study indicates that self-efficacy moderates the correlation between attitude towards entrepreneurship and start-up intention. Implications for theory and practice: Besides its contributions to entrepreneurship literature, this study also contributes to practices and implications at universities in Vietnam. Originality and value: These findings also illustrate that the theory of planned behavior can be appropriately implemented in the research context of emerging economies such as Vietnam. In addition, the study shows that the relationship between attitude towards entrepreneurship and entrepreneurial intention is moderated by entrepreneurial self-efficacy.

Role of personal values and personality traits on intention to recommend a destination

2020 ◽  
Author(s):  
Arnold Japutra ◽  
Sandra Maria Correia Loureiro ◽  
Shasha Wang
Keyword(s):  
Theory Of Planned Behavior ◽  
Personality Traits ◽  
Planned Behavior ◽  
Personal Values ◽  
Favorable Attitude ◽  
Extended Model ◽  
Extended Theory ◽  
Prosocial Values ◽  
Managerial Implications

In this study, the researchers explore the antecedents of tourists’ intention to recommend a destination using an extended Theory of Planned Behavior (TPB). Two personal values (i.e., prosocial and maturity) and two personality traits (i.e., extraversion and agreeableness), which are rarely studied but important elements for marketers to better understand the market (e.g., segment the market), are examined. To test the extended model of TPB, a survey (n=312) was conducted with tourists in Portugal. The researchers find support for the hypothesis that tourists with higher prosocial values, maturity values, and extraversion personality traits are more likely to have a favorable attitude toward a destination and a tendency to recommend the destination. Theoretical and managerial implications are discussed.

Sign in / Sign up

Export Citation Format

Share Document