scholarly journals Media Relations Strategy in Promoting Destination of Kutang Beach of Lamongan District, Indonesia

2021 ◽  
Vol 3 (1) ◽  
pp. 296-307
Author(s):  
Afifatur Rohimah ◽  
Yunita Ardilla ◽  
Moh. Khoirul Anam
Keyword(s):  
Press Release ◽  
Media Relations ◽  
Tourist Destinations ◽  
Special Event ◽  
Special Events ◽  
The Media ◽  
Simple Activity ◽  
Main Components ◽  
Promotion Process ◽  
Tremendous Impact

Tourism becomes a wealth that will not run out otherwise tourism will continue to grow if the management is getting better. Media relations becomes one of the alternatives in helping the promotion process of a tourist destination. This study aims to analyze the media relations strategy in promoting tourist destinations that focus on the Kutang beach district Lamongan. This research applies a qualitative naturalistic method where there is no manipulation of an event (background) of research. The result of this research is the use of media relations to be one of the main components in improving the development of coastal tourism destinations. Use of media relations applied: 1) Press Release Activity, 2) Conference Press, 3) Event, 4) Press Message. Some of these activities carried out by involving the community, managers, government, and tourists, so that the implementation of media relations activities can be maximized. Some media relations activities that have been carried out are press release activities, press conferences, special events. One of which dominating is a special event because it is considered by the speaker as a simple activity that is able to have a tremendous impact, with the event, media partners from themselves will involve themselves in the event activities. Besides conducting media relations, it is also necessary to establish segmentation and clear segmenting. It is also necessary to do tourism differentiation to create sustainable tourism.

scholarly journals STRATEGI MEDIA RELATIONS PDAM KOTA SURAKARTA DALAM UPAYA MEMPERTAHANKAN CITRA PERUSAHAAN

2019 ◽  
Vol 3 (1) ◽  
Author(s):  
Rhesa Zuhriya Pratiwi
Keyword(s):  
Mass Media ◽  
Press Release ◽  
Media Relations ◽  
Good Image ◽  
External Relations ◽  
The Media ◽  
Qualitative Technique ◽  
A Company ◽  
Descriptive Qualitative

One of the functions of media relation for a company is to craft good image and reputation of the company in the public’s eye. Related to such function, the aim of this research is to explain the function of the media relation of the PDAM Surakarta to maintain the good image of the company. This research apllies descriptive-qualitative technique of analysis and collects data through observations, indepth interviews, and documentations. Findings of this research are: (1) PDAM Surakarta manages both internal and external relations by using media to provide informations about the company; (2) creating media relations through press release, media visits, and press tour, and (3) expanding its’ networks by cooperating with mass media such as Solopos, RRI, RIA RM, TA TV, and Metta FM.Keywords: Company image, media relations, PDAM Surakarta

Strategi Humas Partai Gerindra dalam Membangun Citra Partai pada Pemilu 2014

2017 ◽  
Vol 1 (1) ◽  
Author(s):  
Rialdo Rezeky ◽  
Muhammad Saefullah
Keyword(s):  
Data Collection ◽  
Public Relations ◽  
Media Relations ◽  
Executive Board ◽  
The Public ◽  
Community Or ◽  
The Subject ◽  
Main Components ◽  
The Right ◽  
Participatory Observation

The approach of this research is qualitative and descriptive. In this study those who become the subject of research is an informant (key figure). The subject of this study is divided into two main components, consisting of internal public and external public that is from the Board of the Central Executive Board of Gerindra Party, Party Cadres, Observers and Journalists. The object of this research is the behavior, activities and opinions of Gerindra Party Public Relation Team. In this study used data collection techniques with interviews, participatory observation, and triangulation of data. The results of this study indicate that the Public Relations Gerindra has implemented strategies through various public relations programs and establish good media relations with the reporters so that socialization goes well. So also with the evaluation that is done related to the strategy of the party. The success of Gerindra Party in maintaining the party’s image in Election 2014 as a result of the running of PR strategy and communication and sharing the right type of program according to the characteristics of the voting community or its constituents.Keywords: PR Strategy, Gerindra Party, Election 2014

Motivations of Federal Workers to Volunteer In Public Sector Special Events

2020 ◽  
Vol 24 (1) ◽  
pp. 33-46
Author(s):  
Keon Artis ◽  
Seung Hyun Lee
Keyword(s):  
Public Sector ◽  
Federal Government ◽  
Event Management ◽  
Theoretical Contribution ◽  
The Public ◽  
Factors Associated ◽  
Special Event ◽  
Special Events ◽  
Public Sector Employees ◽  
Government Workers

Volunteers are considered a core component of special events and they have proved to be an asset to the execution of special events. Although motivations of volunteers have received a great deal of attention from many organizations and individuals in the private sector, little research has been done on motivations of volunteers in the public sector, or within the federal government. Therefore, this article identified motivational factors that prompt federal government workers to volunteer at a government-related special event. A survey was used to gather data from a volunteer sample of 263 individuals who had volunteered for public sector special events in recent years. Exploratory factor analysis and t test were employed to establish motivations that stimulate public sector employees to volunteer for special events and further determine the differences in motivation between females and males. The results showed that government workers mostly volunteer for purposive motive and external motive. In addition, gender played significant roles on egotistic and purposive motives. Thus, this research provides a unique theoretical contribution to research in event management by advancing our understanding of the process by which factors associated with motivation can lead to federal government workers volunteering at a government-related special event; subsequently, impacting how event planners and organizers of public sector special events market to and recruit volunteers.

scholarly journals Prospection of Fungal Lignocellulolytic Enzymes Produced from Jatoba (Hymenaea courbaril) and Tamarind (Tamarindus indica) Seeds: Scaling for Bioreactor and Saccharification Profile of Sugarcane Bagasse

2021 ◽  
Vol 9 (3) ◽  
pp. 533
Author(s):  
Alex Graça Contato ◽  
Tássio Brito de Oliveira ◽  
Guilherme Mauro Aranha ◽  
Emanuelle Neiverth de Freitas ◽  
Ana Claudia Vici ◽  
...  
Keyword(s):  
Carbon Sources ◽  
Temporal Analysis ◽  
Industrial Applications ◽  
Lignocellulolytic Enzymes ◽  
Tamarindus Indica ◽  
Acetyl Xylan Esterase ◽  
Trametes Hirsuta ◽  
Hymenaea Courbaril ◽  
The Media ◽  
Main Components

The lignocellulosic biomass comprises three main components: cellulose, hemicellulose, and lignin. Degradation and conversion of these three components are attractive to biotechnology. This study aimed to prospect fungal lignocellulolytic enzymes with potential industrial applications, produced through a temporal analysis using Hymenaea courbaril and Tamarindus indica seeds as carbon sources. α-L-arabinofuranosidase, acetyl xylan esterase, endo-1,5-α-L-arabinanase, β-D-galactosidase, β-D-glucosidase, β-glucanase, β-D-xylosidase, cellobiohydrolase, endoglucanase, lichenase, mannanase, polygalacturonase, endo-1,4-β-xylanase, and xyloglucanase activities were determined. The enzymes were produced for eight filamentous fungi: Aspergillus fumigatus, Trametes hirsuta, Lasiodiplodia sp., two strains of Trichoderma longibrachiatum, Neocosmospora perseae, Fusarium sp. and Thermothelomyces thermophilus. The best producers concerning enzymatic activity were T. thermophilus and T. longibrachiatum. The optimal conditions for enzyme production were the media supplemented with tamarind seeds, under agitation, for 72 h. This analysis was essential to demonstrate that cultivation conditions, static and under agitation, exert strong influences on the production of several enzymes produced by different fungi. The kind of sugarcane, pretreatment used, microorganisms, and carbon sources proved limiting sugar profile factors.

Peran Media Relations dalam Mempublikasikan Program Kedinasan melalui Pendekatan Informal

2020 ◽  
Vol 2 (1) ◽  
pp. 41-60
Author(s):  
Putri Vidiarti
Keyword(s):  
Content Management ◽  
Persuasive Communication ◽  
Personal Contact ◽  
Regional Government ◽  
Media Relations ◽  
Entertainment Media ◽  
Service Programs ◽  
Qualitative Approaches ◽  
The Media ◽  
Informal Approach

Media Relations merupakan salah satu kegiatan seorang Humas dalam menciptakan dan menjaga hubungan baik dengan media. Kegiatan ini sangat diperlukan untuk mempermudah dalam mempublikasikan informasi kepada masyarakat luas. Upaya yang ditempuh PEMDA Purwakarta yaitu dengan menggunakan pendekatan informal. Penelitian ini bertujuan untuk mengetahui bagaimana proses media relations dilihat dari konsep proses media relations yang terdiri dari perencanaan, implementasi dan evaluasi (Iriantara:2011). Penelitian ini menggunakan paradigma konstruktivime, Pendekatan kualitatif dan metode studi kasus. Hasil penelitian menunjukkan bahwa perencanaan media relations dilakukan dengan beberpa cara yaitu memetakan program dinas, membentuk hubungan personal, mengelola relasi, memberikan pelayanan kepada media, memberikan fasilitas kepada media, melakukan proses koordinasi berita, mengadakan pelatihan jurnalistik, dan melakukan kegiatan media relations. Implementasi dilakukan menggunakan komunikasi persuasif, koordinasi dengan pihak terkait, pengelolaan konten dan mengacu pada peraturan yang telah disepakati. Evaluasi dilakukan dengan cara briefing internal, meminta klarifikasi terhadap kesalahan yang dilakukan media, bekerjasama membuat tim media monitoring, dan mengupdate database media. Proses media relations guna menunjang keberhasilan dalam pencapaian publikasi melalui pendekatan informal ini dirasa efektif karena hasil dari proses media relations sesuai dengan apa yang diharapkan Pemda Purwakarta, namun kurang efisien karena memerlukan waktu yang tidak bisa ditentukan. Media Relations is one of the activities of a PR in creating and maintaining good relations with the media. This activity is very necessary to make it easier to publish information to the wider community. The efforts taken by the Purwakarta Regional Government are using an informal approach. This study aims to find out how the media relations process with the selection of the concept of media relations process consisting of planning, implementation and evaluation (Iriantara: 2011). This concept was chosen because it can construct reality in accordance with the interpretation of media relations activities carried out by the Purwakarta Regional Government. This study uses constructivism paradigm, qualitative approaches and case study methods. Data collection techniques used are passive participatory observation, in-depth interviews and documentation. The results showed that media relations planning was carried out through eight activities, namely, mapping service programs, forming personal relationships, managing relationships, providing services to the media, providing media facilities, conducting news coordination processes, conducting journalistic training, and conducting media relations activities such as personal contact or press calls, press releases, press conferences, press interviews, press gatherings, media facilitators, media visits, and entertainment media. Implementation is carried out using persuasive communication, coordination with related parties, content management and referring to agreed rules. Evaluation as the final stage of the media relations process was carried out based on four activities namely internal briefings, asking for clarification of errors made by the media, collaborating to make media teams monetize, and updating media databases. The media relations process to support success in achieving publications through this informal approach is felt to be effective because the results of the media relations process are in accordance with what the Purwakarta government hopes, but it is less efficient because it requires an indefinite amount of time.

scholarly journals La comunicación en los eventos. Buscando aliados/Communication events. looking for allies

2015 ◽  
Vol 2 (3) ◽  
pp. 07
Author(s):  
Olga Casal Maceiras
Keyword(s):  
Public Relations ◽  
Direct Interaction ◽  
Public Events ◽  
Special Events ◽  
Communication Events ◽  
The Media ◽  
Medios De Comunicacion

En un proyecto de relaciones públicas juega un papel fundamental la celebración de actos, eventos o acontecimientos especiales de diversa naturaleza, que se convierten en un instrumento de interacción directa entre la organización y sus públicos, al tiempo que mejoran la credibilidad de la organización ante estos. Los actos o eventos públicos son magníficos escaparates para escenificar el mensaje institucional y evidenciar el universo relacional de la organización. En este contexto, los medios de comunicación se constituyen en aliados estratégicos de gran valía para la difusión de este mensaje.In a public relations project plays a key role holding events, events or special events of various kinds, which become a tool of direct interaction between the organization and its stakeholders, while improving the credibility of the organization in these . The acts or public events are great windows to stage the institutional message and demonstrate the relational universe of the organization. In this context, the media are strategic allies of great value to the dissemination of this message.

scholarly journals Consumer's inflation expectations in Brazil

2017 ◽  
Vol 47 (3) ◽  
pp. 509-529
Author(s):  
Fernando Ormonde Teixeira ◽  
Ingrid Christyne Luquett de Oliveira ◽  
Pedro Costa Ferreira
Keyword(s):  
Forecast Accuracy ◽  
Major Elements ◽  
Inflation Expectations ◽  
Consumer Survey ◽  
Micro Data ◽  
The Past ◽  
Expectations Formation ◽  
The Media ◽  
Main Components ◽  
Media Data

Abstract This paper investigates what are the main components of consumer's inflation expectations. We combine the FGV's Consumer Survey with the indices of inflation (IPCA and government regulated prices), professional forecasts disclosed in the Focus report, and media data which we crawl from one of the biggest and most important Brazilian newspapers, Folha de São Paulo, to determine what factors are responsible for and improve consumer's forecast accuracy. We found gender, age and city of residence as major elements when analyzing micro-data. Aggregate data shows the past inflation as an important trigger in the formation of consumers' expectations and professional forecasts as negligible. Moreover, the media plays a significant role, accounting not only for the expectations' formation but for a better understanding of actual inflation as well.

scholarly journals Persepsi Wisatawan Terhadap Akun Media Sosial Instagram @Watuamben

Media Wisata ◽  
2021 ◽  
Vol 16 (1) ◽  
Author(s):  
Nuharani K ◽  
Dessy Rahmawati
Keyword(s):  
Qualitative Research ◽  
Social Media ◽  
Natural Landscape ◽  
Nature Tourism ◽  
The Public ◽  
Tourist Destinations ◽  
The Media ◽  
Tourism Destinations ◽  
The Village ◽  
Interview Questionnaire

Natural tourism destinations Watu Amben is tourist destinations which presents a panorama of the natural landscape which is located in the village of Pandeyan, district Piyungan, Bantul. One of the efforts made by the Manager of Watu Amben to introduce these tourist destinations to the public is using social media Instagram. Based on the foregoing, the researchers conducted a study with the title "Tourist Perception of Social Media Account Instagram@watuamben". Research methods used in this research is qualitative research. This research was conducted in nature tourism Watu Amben, with data collection techniques observation, interview, questionnaire and the documentation. The interviews addressed to account manager Instagram @watuamben and also tourists coming to Watu Amben, while questionnaires addressed to tourists visiting the Watu Amben. The purpose of this research is to know the visitor's perception of social media account Instagram @watuamben. The result of this research is that the pictures or videos that uploaded in Instagram by @watuamben could change the tourist perspective about tour destination waktu ambrn when they see the pictures and the videos. Also, the researchers hope that the administrators of Instagram account @watuamben could use the media social to introduce the tour destination watu amben to publiceffectively

scholarly journals Strategi Media Relations Praxis dalam Membangun Corporate Image Bank DBS Indonesia

Prologia ◽  
2019 ◽  
Vol 3 (2) ◽  
pp. 473
Author(s):  
Joses Karsten ◽  
Sinta Paramita
Keyword(s):  
Mass Media ◽  
Financial Services ◽  
Descriptive Study ◽  
Qualitative Approach ◽  
Corporate Image ◽  
Case Method ◽  
Media Relations ◽  
The Media ◽  
Study Case ◽  
Internet Development

Indonesia has now entered an era of rapid technological and internet development, which also requires the financial services industry to be able to follow it. This is indicated by the intense competition between banks in Indonesia that have started to develop their services in the form of digital banking. To overcome this problem, the thing done by Praxis as the PR Agency of Bank DBS Indonesia is to build an image as a bank that is not complicated in banking activities through a mission that is also a key message "Live more, Bank less". In this case, the effort made by Praxis is to implement a media relations strategy to gain mass media publicity. The main theoretical of this research uses media relations theory, specifically regarding to the concept of media relations strategy by Yosal Iriantara (2011). This research uses a qualitative approach with a descriptive-study case method. The results of this research reveal that the media relations strategy implemented by Praxis are manage good relations with the media, develop strategies that produce general principles in doing media relations, and also develop a wider job network. Indonesia kini telah memasuki era perkembangan teknologi dan internet yang begitu pesat, dimana mengharuskan juga industri jasa dibidang keuangan untuk dapat mengikutinya. Hal ini ditandai dari ketatnya persaingan antar bank di Indonesia yang sudah mulai mengembangkan layanan mereka ke dalam bentuk digital banking. Untuk mengatasi permasalahan tersebut, upaya yang dilakukan oleh Praxis sebagai PR Agency dari Bank DBS Indonesia adalah dengan membangun citra sebagai bank yang tidak ribet dalam urusan perbankan melalui misi yang sekaligus merupakan pesan kunci “Live more, Bank less” kepada publik. Dalam hal ini, upaya yang dilakukan oleh Praxis adalah dengan melaksanakan strategi media relations guna meraih publisitas media massa. Landasan teori utama penelitian ini menggunakan teori media relations, khususnya mengenai konsep strategi media relations oleh Yosal Iriantara (2011). Penelitian ini menggunakan pendekatan kualitatif dengan metode studi kasus-deskriptif. Hasil temuan penelitian ini mengemukakan bahwa strategi media relations yang diterapkan Praxis adalah dengan mengelola relasi yang baik dengan media, mengembangkan strategi yang melahirkan prinsip umum dalam melaksanakan media relations, serta yang terakhir adalah mengembangkan jaringan pekerjaan yang lebih luas.

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