scholarly journals A theoretical framework on network's dynamics for precision agriculture technologies adoption

2022 ◽  
Vol 60 (4) ◽  
Author(s):  
Deborah Bentivoglio ◽  
Giorgia Bucci ◽  
Matteo Belletti ◽  
Adele Finco

Abstract: Recently, the agricultural sector has had to face several challenges related to the innovation process, the most significant of which seems to be that of its digital transformation. As a consequence, the issue of digital technology adoption is becoming of important scientific interest due to its potential impact on products, services, processes, and new business models. In general, the adoption behavior can be indirectly explained by studying factors that lead a firm to innovate; among these factors, the literature emphasizes the function of networks. The objective of the paper is to investigate the role of networks as key drivers of precision agriculture technologies adoption. To achieve this goal, qualitative research was developed by using 8 case studies recollected among that few Italian farms which can be defined as innovative for having already experienced precision agriculture. Results show that only a few farms can develop and manage innovations internally; success often requires cooperation between individual actors and organizations. Finally, the paper provides some practical advice and a set of propositions for those farms that are trying to achieve digital technological innovations.

Author(s):  
Marta Massi ◽  
Caterina Francesca Ottobrini

This chapter reviews the literature on green marketing from the sustainable marketing phase to the latest paradigm of green marketing based on the concept of consumer empowerment and customer-initiated innovation process. In particular, the authors delve into the evolution of green marketing in order to highlight critical contrasts including product-based vs. service-based green marketing approach; top-down (business-initiated) vs. bottom-up (customer-initiated) green-based innovation; physical vs. online distribution of green products/services; positioning and advertising vs. brand co-creation; passive vs. active/empowered role of consumers and focus on customers vs. focus on multiple stakeholders. This chapter illustrates, through a series of cases and consumer insights, the contradictions, and controversies of green marketing. The chapter shows how customer participation and value co-creation, have changed the way green products are consumed and developed, and have forced organizations to adopt completely new business models.


2019 ◽  
Vol 11 (4) ◽  
pp. 475-496
Author(s):  
Corrado Ievoli ◽  
Angelo Belliggiano ◽  
Danilo Marandola ◽  
Pierluigi Milone ◽  
Flaminia Ventura

Abstract The paper deals with the role of ICT and the related infrastructures to induce innovations for sustainable rural development. In particular, it focuses on the innovations induced by ICT in farms and in new rural firms, and on how digital infrastructures support and generate social innovation mechanisms, leading to the consolidation of entrepreneurship and dissemination of ICT-based innovation in rural areas. The hypothesis is that the presence of digital infrastructures generates a double effect: overcoming the concept of geographical proximity (relevant for remote rural areas) and promoting social innovation. In particular, this paper examines the role of social innovation to create a new demand for products, services and organisational models for farms and rural enterprises, promoting further innovation. To target the objectives, the work analyses three case studies of new business models (BMs) based on ICT innovation. The analysis focuses on the most important interactions, learning and organisational processes within the new enterprises and among the new farms/enterprises and the other economic and institutional actors, and on how they were shaped and changed by the use of ICT, relating them to a conceptual model. These three cases, although pioneering, are important since they give an original response to some of the main problems and needs of remote and inner rural areas, as for the access to high value segment of food market, the information deliveries about attractiveness of landscape and countryside for foreigners, investors and tourists and the creation of new stable relation with consumers/citizens in the urban areas. The three cases have been analysed with the aim to identify how the ICT, and the related innovations, create an interconnection between four characteristic elements of the BMs (value creation, supply chain, customer interfaces, financial model) and the restructuring of proximity dimensions (cognitive, institutional, social, geographical, organizational). The work shows how these three cases have several communalities, but also different aspects with respect to our objective of analysis: there are different ways in which the four characteristic elements of the BM are constructed and also different in the role that the different dimensions of proximity play in structuring the innovation process in each one of them. More generally, the results of the work also lead to consider a new role for public investments in ICT infrastructures: public administrations should intervene in order to create a coherence within projects of public and private initiatives.


2020 ◽  
Vol 6 (3) ◽  
pp. 17-20
Author(s):  
Farxod Tursunov ◽  

The article discusses the role of the digital economy in the development of the country, how it becomes the basis of the economy, new business models and management systems. The opinion of scientistsis analyzed, a definition of a digital enterprise is given


A discussion and analysis of the key aspects emerging during the course of the research comprise the basis of this chapter. It addresses, inter alia, the effect of the parallel importing debate on authors’ rights, the issue of publishing contracts, the idea of a “heavenly library” and copyright protection on the Internet, including a discussion on how existing territorial copyright structures may be affected by electronic publishing. This chapter also considers the Google initiatives and possible new business models for authors. The emerging theme of resale royalties for authors is examined and compared with the Resale Royalty Right for Visual Artists Act 2009. In conclusion, observations are made on the role of the author in the changing publishing landscape, situating the author as member of the “author sphere” in the context of the public sphere.


Author(s):  
Thiago Bertolini dos Santos ◽  
Luiza de Castro Olivan ◽  
Luísa Cagica Carvalho ◽  
Lílian Neto Aguiar Ricz ◽  
Janaina Mascarenhas Hornos da Costa

Innovation has been increasingly becoming a major competitive differential for companies. However, innovation alone is not enough. Innovations encompass new products to new business models, but they need well-defined strategies to deliver value according to the market needs and to be well accepted. Innovations looking at differentials for the users should consider their problems, including products and services, so that they can promote solutions to meet the users' expectations. Therefore, the involvement of stakeholders in the innovation process who are beyond the organisation's frontiers, such as users, is important as it allows the inclusion of new abilities, resources, and knowledge in the process of development.


2011 ◽  
Vol 20 (7) ◽  
pp. 510-513 ◽  
Author(s):  
Dhruv Grewal ◽  
Anne L. Roggeveen ◽  
Larry D. Compeau ◽  
Michael Levy

Author(s):  
Christian Nasulea ◽  
Diana Florentina Nasulea ◽  
Stelian Mihai Mic

Abstract Every year seems to bring about new technologies that radically change the way we do things. New innovative business models come to life, that change the way the world works so much that a shift of mindset is required if we are to keep up. These days, the largest transport company in the world owns no cars, the largest accommodation provider owns no real estate, the largest retailer by value has no inventory of its own, and the most popular media owner creates no content. But what about the role of regulation in this brave new world? We take a look at the rivals, taxi companies and private hire transport companies (in particular Uber), to assess the need for regulation and the impact of regulation on these two contenders. Our research examines the effects of said regulation on service quality and safety, correlated with consumer opinion data. The impact of non-regulatory incentives on the two seemingly-opposed business models is discussed, thus making the logical case for increased deregulation of both taxis and private hire companies. Opening the way to innovative companies and innovative new business models, allowing them to change the world is our gateway to growth, prosperity and sustainability.


Author(s):  
Ibrahim Suleiman Yahaya ◽  
Aslan Bin Amat Senin ◽  
Maryam M.B Yusuf ◽  
Saleh F A Khatib ◽  
Amina Usman Sabo

Developing new service business - models is an essential task for various companies, driven by technological advances and lucrative market opportunities. To support the innovation process, various methods and techniques have been developed for creating new business models. However, the present business model strategies lack a reflection of market characteristics such as co-creation and as well as contextualization, restricting their appeal for creative service - business - models. The Service, Business Model Canvas “SBMC” will address this shortcoming founded on a combined research framework that pursues to advance the current business - model - representation. Aimed at this reason, a focusing group sessions method was conducted that suggested using the SBMC to design, understand, and evaluate co-creation in dealing business models. Besides, this research offers insights to how business model representations are implemented in the process of product creation.


Author(s):  
Ewa Barbara Wójcik ◽  
Katarzyna Olejko

The increasingly important role of sustainability issues and CSR in business activity has been widely recognized. In order to promote socially responsible decisions, changes in the macro- and micro-environment should be examined. The study offers insight into different aspects of CSR and defines those whose importance is growing, discusses trends, reasons for the state of affairs, and formulates conclusions of possible effects. The focus is on ethical values, in particular trust, and their changing perception which may lead to new business models strengthening and further development.


2016 ◽  
Vol 20 (07) ◽  
pp. 1650071 ◽  
Author(s):  
PHILIPP ALEXANDER EBEL ◽  
ULRICH BRETSCHNEIDER ◽  
JAN MARCO LEIMEISTER

While collaborative business modeling (CBM) constitutes a promising new approach for opening up a company’s innovation process, existing literature lacks empirical evidence of the effects related to this approach. Drawing on related literature on the quality of creative output, this paper proposes that in the context of a CBM initiative, the integration of customers will improve the quality of the generated output. As indicated by the results of our empirical evaluation, customers are indeed capable of developing high quality business models and are able to outperform company experts when it comes to the task of developing new business models.


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