scholarly journals PENGARUH EXPANDED MARKETING MIX TERHADAP KEPUTUSAN BERKUNJUNG (Survei pada Wisatawan Nusantara yang Berkunjung ke Museum Sonobudoyo Yogyakarta)

2016 ◽  
Vol 3 (2) ◽  
pp. 649
Author(s):  
Merliyani Mardhatillah ◽  
Hari Mulyadi ◽  
Marceilla Hidayat
Keyword(s):  
Random Sampling ◽  
Hypothesis Test ◽  
Sampling Technique ◽  
Marketing Mix ◽  
Three Dimensions ◽  
Systematic Random Sampling ◽  
Tourist Destinations ◽  
Physical Evidence ◽  
Independent Variable ◽  
Yogyakarta City

Indonesia is an archipelagic state which are rich in natural wealth as flora and fauna and cultural variety that is a potential tourist destinations capable of interesting motivation tourists to perform the activities in Indonesia, and especially in Daerah Istimewa Yogyakarta. Yogyakarta city is the big cultural area in Indonesia that is a potential in terms of development cultural tour through the museum. But now a lot of people remain to regard that museum is just the place for keeping and maintaining historic and cultural fosils. The low appreciation of the society can be seem from the data of visitors attendance Museum Sonobudoyo Yogyakarta which shows a low number from years 2009 – 2010. Museum Sonobudoyo Yogyakarta conduct various attempts to increase the visits. One of the ways is through expanded marketing mix, which consists is people, physical evidence, and process. Expanded marketing mix in Museum Sonobudoyo Yogyakarta is expected to help increase tourist visits and for society awareness about cultural which has existed since long ago by the presence of museum. The independent variable (X) is expanded marketing mix which consists of three dimensions which are People, Physical evidence, and Process. The dependent variable (Y), namely the decision to visit. The type of the study is descriptive and verificative, and the method used was survey systematic random sampling technique, so it obtains 90 respondents of samples. Techniques of data analysis and hypothesis test used was multiple regression. Based on the research hypothesis, expanded marketing mix has a significant influence amounted to 48,5% towards visiting decision.

scholarly journals Pengukuran Kepuasan Mahasiswa Terhadap Pelayanan Prodi di Fakultas Ilmu Komputer Universitas Lancang Kuning

2017 ◽  
Vol 8 (2) ◽  
pp. 137-146
Author(s):  
Ahmad Zamsuri ◽  
Sutejo Sutejo ◽  
Lisnawita Lisnawita
Keyword(s):  
Student Satisfaction ◽  
Random Sampling ◽  
Hypothesis Test ◽  
Simple Random Sampling ◽  
T Test ◽  
Test Reliability ◽  
F Test ◽  
Physical Evidence ◽  
Tangible Assets ◽  
Independent Variable

Abstrak- Penelitian ini bertujuan untuk mengetahui: pengaruh bukti fisik terhadap kepuasan mahasiswa, pengaruh keandalan terhadap kepuasan mahasiswa, pengaruh daya tanggap terhadap kepuasan mahasiswa, pengaruh jaminan terhadap kepuasan mahasiswa, pengaruh empati terhadap kepuasan mahasiswa, interaksi pengaruh bukti fisik, keandalan, daya tanggap, jaminan, dan empati terhadap kepuasan mahasiswa. Penelitian ini merupakan penelitian kuantitatif dengan pendekatan survey. Sampel yang digunakan adalah 151 responden dari 243 responden siswa, ditentukan oleh rumus Yamane (1967), sedangkan teknik pengambilan sampel menggunakan metode Simple Random Sampling. Uji instrumen pemeriksaan dengan menggunakan uji validitas, uji reliabilitas dan uji asumsi klasik. Teknik analisis data menggunakan regresi linier berganda dengan uji hipotesis (uji F dan uji t). Hasil penelitian menunjukkan bahwa dari hasil uji F-test, lima dimensi kualitas yang sama untuk kepuasan mahasiswa di Fakultas Ilmu Komputer (Y). Dari hasil perhitungan t-test terbukti bahwa variabel reliability (X1), responsiveness (X2), asuransi (X3) dan tangible assets (X5) berpengaruh signifikan terhadap variabel dependen (Y), sedangkan variabilitas empati (X4) tidak berpengaruh signifikan terhadap variabel dependen Y). Dari hasil perhitungan koefisien determinasi (Adjusted R Square) menghasilkan nilai 0,145, yang berarti bahwa pengaruh variabel bebas terhadap variabel terikat adalah 14,5%, sedangkan sisanya 85,5% dari variabel lain dipengaruhi di luar lima variabel bebas. Kata kunci: Kualitas pelayanan, kepuasan mahasiswa, pendidikan Abstract- This study aims to determine:the influence of physical evidence on student satisfaction, the influence of reliability on student satisfaction, the influence of responsiveness to student satisfaction, influence of guarantee to student satisfaction, student satisfaction, interaction of influence of physical evidence, reliability, responsiveness, assurance, and empathy toward student satisfaction. This research is a quantitative research with survey approach. The sample used was 151 respondents from 243 respondents students, determined by the formula Yamane (1967), while the sampling technique using Simple Random Sampling method. Test the examination instrument using validity test, reliability test and classical assumption test. Data analysis technique using multiple linear regression with hypothesis test (F test and t test). The results showed that from the F-test results, the same five dimensions of quality for student satisfaction at the Faculty of Computer Science (Y). From t-test result, it is proved that the variable of reliability (X1), responsiveness (X2), insurance (X3) and tangible assets (X5) have significant effect on dependent variable (Y), while empathy variation (X4) has no significant effect on the dependent variable Y). From result of calculation of coefficient of determination (Adjusted R Square) yield value 0,145, which means that influence of independent variable to dependent variable is 14,5%, while the rest 85,5% from other variable influenced outside five independent variable. Keywords: Quality of service, student satisfaction, education

scholarly journals PENGARUH STRATEGI REPOSITIONING HOLIDAY INN BANDUNG TERHADAP KEPERCAYAAN TAMU MEMBER

2016 ◽  
Vol 2 (2) ◽  
pp. 339
Author(s):  
Gina Shesarria ◽  
Gita Siswhara
Keyword(s):  
Hospitality Industry ◽  
Hypothesis Test ◽  
Sampling Technique ◽  
Three Dimensions ◽  
Individual Member ◽  
Staff Performance ◽  
Independent Variable ◽  
The City ◽  
Hotel Chain ◽  
New Facilities

Hospitality industry has three classifications of the National Chain Hotel, International Hotel Chain and hotels that are managed independently. International Hotel Chain is standing in Bandung one of them is the Holiday Inn. Holiday Inn Bandung is one of the four-star hotel which has the highest actual share best among customary international chain hotel in the city of Bandung. One of the guests that must be maintained is a guest member. The effort to maintain it is to make changes or repositioning. The purpose of this study was to obtain findings on repositioning strategies undertaken, the level of trust and influence of repositioning strategies undertaken Holiday Inn Bandung guest member of the trust. Repositioning strategy used theory is Muzellec & Lambkin, whereas the theory of confidence used was Doney & Canon. Objects in this study was the guest of a member who stays good corporate member guest and guest of individual members. Independent variable (X) is a repositioning strategy that consists of three dimensions of brand logos, building renovation and staff performance. Dependent variable (Y), namely trust. This type of study is a descriptive verifikatif, and the method used is survey with stratified random sampling technique, the obtained sample size of 100 respondents to the division of 56 respondents for this type of corporate members and 44 guests respondents for this type of individual member guest. Techniques of data analysis and hypothesis test used is multiple regression. The results showed that the repositioning strategy did have an influence on trust. Dimensional result greatest value of the brand logo of amounting to 5.742, then the second highest value obtained through the staff performance of 5.363, while the building renovation is considered guest members have no influence because the guest member has not felt comfortable and familiar with the appearance and location of new facilities.

scholarly journals EFFECT OF WORK ENVIRONMENT TO EMPLOYEE PERFORMANCE IN PT ABADI MOTOR INDONESIA

2020 ◽  
Vol 8 (2) ◽  
pp. 19-27
Author(s):  
Nahason Sitohang
Keyword(s):  
Linear Regression ◽  
Work Environment ◽  
Random Sampling ◽  
Research Method ◽  
Strong Influence ◽  
Employee Performance ◽  
Hypothesis Test ◽  
Sampling Technique ◽  
Independent Variable ◽  
Study Hypothesis

Effect of Work Environment on Employee performance at PT. Abadi Motor Indonesia. The purpose of this study is to determine how much influence the work environment has on employee performance. The variable used is the variable X as an independent variable that is the work environment and the variable Y as the dependent variable that is, employee performance. Work environment that is something that is around workers and can influence them in carrying out the tasks that are charged, Performance is the result or level of overall success of a person during a certain period while the place that is the object of this research is PT. Abadi motor Indonesia The research method used in this study is qualitative. The sampling technique used in this study was a random sampling technique with a total sampling of 30 respondents. The results of the study are: Linear regression + y = 15.21 + 0.65 X, product moment correlation test of r = 0.70, this means that this study has a strong influence. Determination coefficient of 49.5%, this means that the work environment contributes to employee performance by 49.5% and the remaining 50.5% is determined by other variables not included in this study, hypothesis test t count = 5.245, and t table 2.048, then t count> t table means that there is an influence of the work environment on employee performance.

scholarly journals PENGARUH BAURAN PEMASARAN JASA TERHADAP KEPUTUSAN WISATAWAN MENGUNJUNGI OBYEK WISATA PANTAI PANJANG KOTA BENGKULU

2018 ◽  
Vol 6 (2) ◽  
Author(s):  
Yulius Wahyu Setiadi ◽  
Marliza Ade Fitri
Keyword(s):  
Hypothesis Test ◽  
Service Marketing ◽  
Sampling Technique ◽  
Linear Analysis ◽  
Marketing Mix ◽  
Primary Data ◽  
Is Research ◽  
Physical Evidence ◽  
Multiple Determination ◽  
Simple Regression

Target of which wish to be reached from this research is to know influence of the Service Marketing Mix toward tourist decision to visit Pantai Panjang in Bengkulu City. Research represent type research of survey that is research taking sample from a population and use questionnaire as a means of compiler of the data. The data was used obtained primary data pass questionnaire distribution. Population in this research is tourist which a visit to Pantai Panjang Bengkulu. The method of intake sample was used total sampling technique equal to 100 respondents. The method of the data analyze was used descriptive statistic and simple regression linear analysis. Pursuant to result of research known that : (1) Equation of obtained regression from result of data analysis is Y = 11,012 + 0,227Xthe meaning that if service marketing mix (physical evidence, process, and people) is goodness, hence decision of tourist visiting to Pantai Panjang more higher equal to 0,227; (2) The correlation coefficient (R) equal to 0,770; meaning the correlation between the service marketing mix (physical evidence, process, and people)with decision of tourist to visiting the Pantai Panjang is strength; (3) Value coefficient of multiple determination (R 2 ) is 0,593; meaning that decision of tourist to visiting the Pantai Panjang equal to 59,3% influenced by the service marketing mix (physical evidence, process, and people) anda while the rest 40,7% influenced by other factor which do not check; (4) From result of hypothesis test, proven that the service marketing mix (physical evidence, process, and people) have an effect on significant toward decision of tourist to visiting the Pantai Panjang, proved with significant value 0,007 < 0,05.

scholarly journals Pengaruh Produk, Harga, Promosi, Tempat, Orang, Proses, Bukti Fisik Terhadap Keputusan Konsumen Membeli Jasa Kamar Superior Pada Hotel Santika Pontianak

2015 ◽  
Vol 10 (1) ◽  
pp. 225
Author(s):  
Samsuddin S ◽  
Hari Suseno
Keyword(s):  
Sampling Technique ◽  
Marketing Mix ◽  
Price Promotion ◽  
Product Price ◽  
Independent Variables ◽  
Physical Evidence ◽  
Analysis Technique ◽  
Independent Variable ◽  
Room Service ◽  
Descriptive Method

This study aims to determine the effect of marketing mix consisting of product, price, promotion, place, people, process, physical evidence against the decision of consumers to buy services superior rooms at Hotel Santika Pontianak. Descriptive method used in this study, with data obtained through observation, interviews, and questionnaires to all consumers who ever bought a superior room service at Hotel Santika Pontianak. Sample of 100 people were selected using purposive sampling technique taken from consumers who ever bought a superior room service. Variables used in this research consisted of independent variables and the dependent variable, independent variable used consists of the product (X1), price (X2), promotion (X3), where (X4), people (X5), process (X6), and evidence physical (X7). The analysis technique used is quantitative analysis of regression. The results of this study indicate that the marketing mix consisting of product, price, promotion, place, people, process, physical evidence simultaneously significantly influence the consumer's decision to buy services of superior rooms at Hotel Santika Pontianak, whereas only a partial and processes influence the consumer's decision to buy services. Factor of product, price, promotion, place, people, process, physical evidence influence the consumer's decision to buy services of superior rooms at Hotel Santika Pontianak by 44.3% while the remaining 55.7% is influenced by other factors outside of this research

scholarly journals PENGARUH DIRECT MARKETING METHODS TERHADAP KEPUTUSAN BERKUNJUNG DI KAMPUNG GAJAH WONDERLAND (Survei Pada Tamu Rombongan di Kampung Gajah Wonderland)

2016 ◽  
Vol 5 (1) ◽  
pp. 889
Author(s):  
Muhammad Labib ◽  
Vanessa Gaffar
Keyword(s):  
Marketing Strategy ◽  
Direct Marketing ◽  
Brand Choice ◽  
Sampling Technique ◽  
Direct Mail ◽  
Payment Method ◽  
Systematic Random Sampling ◽  
Tourist Destinations ◽  
Independent Variable ◽  
Marketing Methods

Kampung Gajah Wonderland is one of the tourist destinations in Bandung. The number of visits in Kampung Gajah Wonderland increased from year to year but the target desired by management is still not reached. Therefore, the management of Kampung Gajah Wonderland do the direct marketing strategy methods consisting of direct mail, door to door selling and telemarketing. The purpose of this research was to obtain the findings regarding the extent to which the program's direct marketing methods, decision to visit Kampung Gajah Wonderland and how direct marketing strategy influences methods of visiting in Kampung Gajah Wonderland. The type of research used are descriptive and verifikatif with methods used is explanatory survey. The sample in this study as many as 75 groups with sample withdrawal technique used is systematic random sampling. Technique of data analysis used is path analysis.The independent variable in this study are direct mail (X1), door to door selling (X2), and telemarketing (X3) a dependent variable used is decisions while visiting (Y) which consists of product choice, brand choice dealer choice, purchase, amount, timing the purchase and payment method. Research results show that groups responses to direct marketing methods against the decision of a visit generally rated highly. A factor that gets the highest rating is door to door selling. While direct mail get the lowest value. Response groups regarding decisions been rated high. Gets the highest appraisal indicators is purchase timing. While the indicators are getting low value is payment method. Based on testing of SPSS 20 showed a simultaneous and partial correlation between direct marketing methods with visit decision. Based on this research, management’s Kampung Gajah Wonderland expected to increase selling door to door program in order to achieve the desired target.

scholarly journals The Association between Marketing Mix and Decision Process for Choosing Outpatient Health Services

2019 ◽  
Vol 8 (1) ◽  
pp. 10-15
Author(s):  
Dwiki Yessi Farantika ◽  
Eri Witcahyo ◽  
Sri Utami
Keyword(s):  
Health Services ◽  
General Hospital ◽  
Decision Process ◽  
Random Sampling ◽  
Sampling Technique ◽  
Marketing Mix ◽  
Product Mix ◽  
Cross Sectional ◽  
Systematic Random Sampling ◽  
Outpatient Health Services

Abstract The hospital marketing mix is ​​a set of marketing tools used by hospitals in influencing and knowing the response of service buyers. Dr. Abdoer Rahem Situbondo Regional General Hospital experienced a decrease in the number of patient visits over the past three years from 2014 to 2016, respectively 59,537, 53,720 and 47,699. This shows that patient loyalty is reduced. This study aimed to analyze the marketing mix association with the decision process of choosing outpatient health services at Dr. Abdoer Rahem Situbondo Regional General Hospital. The type of research used is analytic with cross-sectional design. Samples of 94 people were taken by systematic random sampling technique and analyzed using the contingency coefficient test with a confidence level of 95%. The results of this study were that type of employment, product mix, price mix, and promotion mix had weak association with the decision process of choosing outpatient health services. While variables that were not associated with the decision process of choosing outpatient health services were age, gender, education level, monthly income and place mix. The conclusion of this study was that the hospital can focus on improving product mix, price mix, and promotion mix.    Abstrak Bauran pemasaran rumah sakit merupakan seperangkat alat pemasaran yang digunakan rumah sakit dalam mempengaruhi dan mengetahui tanggapan pembeli pelayanan. RSUD dr. Abdoer Rahem mengalami penurunan  jumlah kunjungan pasien lama selama tiga tahun terakhir dari tahun 2014 hingga 2016 secara berturut turut 59.537, 53.720 dan 47.699. Hal ini menunjukkan loyalitas dari pasien berkurang. Penelitian ini bertujuan untuk menganalisis hubungan bauran pemasaran dengan proses keputusan memilih pelayanan kesehatan rawat jalan RSUD dr. Abdoer Rahem Situbondo. Jenis penelitian yang digunakan adalah analitik dengan design cross sectional yang. Sampel sebanyak 94 orang yang diambil dengan teknik systematic random sampling dan dianalisis menggunakan uji koefisien kontingensi dengan tingkat kepercayaan 95%. Hasil penelitian ini adalah ada hubungan yang lemah antara jenis pekerjaan, bauran produk, bauran harga, dan bauran promosi dengan proses keputusan memilih pelayanan kesehatan rawat jalan. Sedangkan variabel yang tidak berhubungan dengan proses keputusan memilih pelayanan kesehatan rawat jalan adalah umur, jenis kelamin, tingkat pendidikan, pendapatan per bulan dan bauran tempat. Kesimpulan penelitian ini adalah pihak rumah sakit dapat berfokus pada pembenahan bauran produk, bauran harga, dan bauran promosi.

scholarly journals Pengaruh Perceived Quality Terhadap Kepuasan Pengunjung di Museum Mandala Wangsit Siliwangi

2018 ◽  
Vol 8 (2) ◽  
pp. 75
Author(s):  
Cynthiawati Suci Suryani ◽  
Rini Andari ◽  
Abdullah Taufik
Keyword(s):  
Hypothesis Test ◽  
Sampling Technique ◽  
Perceived Quality ◽  
History Museum ◽  
Tourist Destinations ◽  
Visitor Satisfaction ◽  
Museum Data ◽  
Analysis Technique ◽  
Service Interaction ◽  
Independent Variable

This study aims to determine and analyze the factors that affect Perceived Quality in Mandala Wangsit Silliwangi Museum. Mandala Wangsit Siliwangi Museum is one of the tourist destinations in Bandung with the theme of history museum in Bandung city visited by both domestic tourists and foreign tourists. Based on data acquisition, it is known that the visit to Mandala Wangsit Siliwangi Museum has decreased, even in 2016 & 2017 there was a very drastic decrease of visit. One of the factors that caused the decrease of the visit was due to the low Satisfaction of tourists at Mandala Wangsit Siliwangi Museum. Visitor Satisfaction is one of the important aspects of tourist destinations. In this study, the independent variable (X) used is Perceived Quality which consists of Service Interaction, Service Evidence, Product Functionality and Product Enrichment. The dependent variable (Y) used is Visitor Satisfaction. The type of this research is descriptive verification. The method used is a survey using systematic random sampling technique with the number of respondents as much as 100 respondents who visited the Mandala Wangsit Siliwangi Museum. Data analysis technique and hypothesis test used is Multiple Regression. The results showed that Perceived Quality gives a significant influence on visitor satisfaction. The biggest influence on visitor Satisfaction at Mandala Wangsit Siliwangi Museum is Service Interaction. The lowest effect on the visiting decision is Product Enrichment; this aspect needs to be improved in activity on Product Enrichment.

Faktor-Faktor Yang Mempengaruhi Keputusan Mahasiswa Memilih Program Studi Kebidanan STIKES Muhammadiyah Ciamis Tahun 2016

2018 ◽  
Vol 5 (1) ◽  
pp. 69-82
Author(s):  
Evi Mariana
Keyword(s):  
Data Analysis ◽  
Linear Regression ◽  
Multiple Linear Regression ◽  
Random Sampling ◽  
Sampling Method ◽  
Marketing Mix ◽  
Stratified Random Sampling ◽  
Price Promotion ◽  
F Test ◽  
Physical Evidence

The purpose of this study was to analyze the factors that influence the decisionof the students chose to study in Obstetrics Prodi STIKES Muhammadiyah Ciamis and analyze the factors that most influence the decision of the students chose to study in Obstetrics Prodi STIKES Muhammadiyah Ciamis. Collecting data in this study was conducted using a survey by questionnaire to 114 students by stratified random sampling method. Methods of data analysis using multiple linear regression, F test and test T. The result is a marketing mix that significantly is the product, place, and physical evidence. And that does not affect the marketing mix is price, promotion, place, and processes

PENGARUH KEPUASAN KERJA DAN KOMPETENSI TERHADAP KINERJA KARYAWAN PERUSAHAAN AIRNAV INDONESIA

2019 ◽  
Vol 7 (2) ◽  
Author(s):  
Nuridin Nurudin ◽  
Yuli Anggraini S
Keyword(s):  
Random Sampling ◽  
Employee Performance ◽  
Hypothesis Test ◽  
Linear Regression Analysis ◽  
Work Satisfaction ◽  
Sampling Technique ◽  
Multiple Linear Regression Analysis ◽  
Coefficient Of Determination ◽  
Main Determinants ◽  
A Company

<em>One of the main determinants that influence the success rate of a company is employee performance. Efforts to improve employee performance, including by pay attention to work satisfaction and competence. This research was aimed to determine the effect of work satisfaction and competence to employees performance of AirNav Indonesia company. The population in this research were employess of AirNav Indonesia company at financial department were amounted to 387 people. The sample in this study were amounted to 80 employees using Slovin formula with random sampling technique. The method of data technique which used in the research was using multiple linear regression analysis, coefficient of determination and hypothesis test. Before being analyzed the instrument test was carried out. The results of this research can be known that work satisfaction and competence have a positive and significant influence to employees performance of AirNav Indonesia company.</em>

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