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Effects of Wang Hong’s characteristics on immersion, attitude of Korean cosmetics brands, and purchasing intentions in China’s
KOREA SCIENCE & ART FORUM
◽
10.17548/ksaf.2021.12.30.357
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2021
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Vol 39
(5)
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pp. 357-368
Author(s):
Shou Yue Zhang
◽
Hye Kyun Kim
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