Abstract. Taking into account global development trends, integration and globalization processes, encourage the search for and further development of new products, services and management mechanisms. The economic-mathematical model of optimization of parameters of type NBIC-direction of competitive advantages is developed. The model is formed by the criterion of maximizing the net discounted cashflow. Based on the developed scientific and methodological approach, 4 types of NBIC-direction of competitive advantages of telecommunication enterprises are proposed, which are based on a combination of levels of innovative activity of the enterprise (from low to high) and complementarity of cashflow management (from low to high). As a result, the types of NBIC-direction of competitive advantages of the enterprise are proposed: adaptive-passive, adaptive-active, object-oriented; foresight-progressive.
Complementary cashflow management involves a balanced distribution of cashflows by certain NBIC-components, namely: Nano-components (application of Nano-development stop rovide high-speed telecommunications), Bio-components (introduction of artificial intelligence in organizational culture, implementation of self-organization in the enterprise), Info-components (introduction of innovative standards of telecommunication activity, information software in business process management), Cogno-components (cognitive flexibility of top and middle managers, ability of personnel to complementarity, development of knowledge management system at enterprise, introduction of system of continuous training of all employees links). Thus, the combined use of these components provides an increase in cashflows and forms a modern platform for breakthrough competitive development of enterprises.
Keywords: management, competitive advantage, cashflow, innovation, complementarity.
JEL Classification B26, D61
Formulas: 14; fig.: 3; tabl.: 2; bibl.: 15.