scholarly journals Jenda Munthe's Personal Branding Power on Instagram Content #Tanyajawabjenda for Content Creator Career Development

Author(s):  
Joan Natasya Lambe ◽  
Ariani Widayanti ◽  
Suprihati Suprihati

This study describes how the concept of personal branding content creator Jenda Munthe is constructed through the #tanyajawabJenda content on his Instagram account. The results of this study will provide an understanding of the construction of personal branding in Instagram social media content, through case studies conducted on efforts to establish personal branding content creator Jenda Munthe. From the results of the analysis conducted using eight personal branding concepts from Montoya & Vendehey (2002) in this study, proves that Jenda Munthe has succeeded in building his personal branding well, fulfilling the eight concepts. Of the eight concepts, Jenda Munthe's personal branding is most strongly supported by the concept of The law of specialization, The law of unity, The law of persistence and The law of goodwill. These four concepts make Jenda Munthe's personal branding through the content of #tanyajawabJenda, known as an angry content creator with a regional Batak accent, easily accepted by Instagram social media users. Jenda Munthe's personal branding through his Instagram content has finally opened up new career opportunities for Jenda Munthe as a content creator who previously worked as a Criminology Journalist. The phenomenon that occurred in Jenda Munthe provides a reality finding  that to become a content creator, a personal branding concept is needed through content on a media, such as Instagram social media. This research uses qualitative research methods, with the type of case study research and qualitative descriptive research type.

Koneksi ◽  
2021 ◽  
Vol 5 (2) ◽  
pp. 329
Author(s):  
Debora Lois ◽  
Diah Ayu Candraningrum

Content creator has become a new profession that is in great demand. Titan Tyra is one of Indonesia's content creators. Titan Tyra's Instagram account has now reached 616,000 followers. Content uploaded through Instagram stories such as endorsement content, vlogs of daily activities, fashion style, and make-up. Social media is a means of support and media for content creators as a forum for expressing ideas, works and art in the form of videos, photos or pictures, writing, and other visualizations. This research discusses Titan Tyra's personal branding in the social media account of Instagram @titantyra. The research objective was to conduct research to determine Titan Tyra's personal branding on Instagram. Primary data were obtained from interviews with three Titan Tyra followers. In this case the researcher wants the perspective of Titan Tyra's followers. The theory used is Peter Montoya's Theory (The Eight Laws Of Personal Branding), data analysis techniques using qualitative research, case study research methods with personal branding analysis. The results of this study indicate that Titan Tyra fulfills eight principles of personal branding such as Specialization (The law of specialization), Leadership (The law of leadership), Personality (The law of personality), Difference (The law of distinctiveness), Visible (The law of distinction).  visibility), Unity (The law of unity), Firmness (The law of persistence), Good name (The law of goodwill).Content creator sudah menjadi profesi baru yang banyak diminati. Titan Tyra merupakan salah satu content creator Indonesia. Akun Instagram Titan Tyra saat ini sudah mencapai 616.000 pengikut. Konten-konten yang diunggah melalui instastory Instagram seperti konten endorse, vlog kegiatan sehari-hari, fashion style, dan make-up. Media sosial merupakan sebuah sarana penunjang dan media bagi content creator sebagai wadah untuk menuangkan ide-ide, karya, dan seni dalam bentuk video, foto atau gambar, tulisan, dan visualisasi lainnya. Penelitian ini membahas tentang personal branding Titan Tyra diakun media sosial Instagram @titantyra. Tujuan penelitian ini untuk mengetahui personal branding Titan Tyra di Instagram. Data primer diperoleh dari hasil wawancara tiga orang followers Titan Tyra. Dalam hal ini peneliti menginginkan sudut pandang followers Titan Tyra. Teori yang digunakan adalah Teori Peter Montoya (The Eight Laws Of Personal Branding), teknik analisis data menggunakan penelitian kualitatif, metode penelitian studi kasus dengan analisis personal branding. Hasil penelitian ini menunjukkan bahwa Titan Tyra memenuhi delapan prinsip personal branding seperti: spesialisasi (the law of specialization), kepemimpinan (the law of leadership), kepribadian (the law of personality), perbedaan (the law of distinctiveness), terlihat (the law of visibility), kesatuan (the law of unity), keteguhan (the law of persistence), dan nama baik (the law of goodwill).


SAGE Open ◽  
2021 ◽  
Vol 11 (3) ◽  
pp. 215824402110302
Author(s):  
Nor Hasliza Md Saad ◽  
Zulnaidi Yaacob

Social media is a new platform for CEOs to build their image and create a strong personal brand to represent themselves and their company. This research examines an outstanding Malaysian fashion icon and social media–savvy businesswoman with over a million followers on Instagram, Vivy Yusof, the youngest Malaysian e-commerce mogul and an example of a successful CEO who has used personal branding to build an empire in the fashion industry. The objectives of this research are to identify the type of messages Vivy Yusof communicates to her audience through her personal Instagram posts and to identify the ways Vivy Yusof’s audience engages with her posts on Instagram. Her Instagram post content is classified using the Honeycomb framework that comprises seven functional building blocks, namely, presence, relationships, reputation, groups, identity, conversations, and sharing. In this study, the content of Vivy Yusof’s Instagram posts is categorized by how she focuses on the various functional building blocks in her posts and the implications these blocks have on how her audience interacts with the posts. Her social media presence confirms the importance of CEO personal branding because of her role and influence on the masses evidenced by the willingness of her followers to interact (through likes and comments) and engage with her posts on any subject matter, relating either to her business or personal life. The study contributes to a growing body of literature on personal branding strategies by shedding light on the association between content strategies and engagement with social media content.


2020 ◽  
Vol 15 (1) ◽  
pp. 81
Author(s):  
Dwi Nur Laela Fithriya

The tourism sector is one of the sectors that was hardest hit when the Covid-19 pandemic hit Indonesia. Tourist visits during the Covid-19 pandemic decreased dramatically. To overcome this situation, serious efforts are needed to keep tourist destinations in demand by visitors, including the case study of Gembira Loka Zoo (GLZoo) Yogyakarta. One of the efforts taken by GLZoo managers is through social media, such as Instagram, in order to maintain the brand awareness of GLZoo as a tourist destination. Tourist destinations that are closely related to social media, in which there is a term that has an important meaning and role, namely online engagement which is a psychological response from social media users (Instagram). Online engagement aims to see how much the uploads on Instagram social media have achieved. This paper uses a qualitative descriptive research method, namely finding a fact with the correct interpretation. Hopefully, with marketing communication using Instagram, it is so that brand awareness in the minds of consumers is maintained, the final goal is of course the top of mind stage. In addition, to get maximum engagements, the GLZoo Instagram account manager seems to have to pay attention to several factors: 1). type of content, 2) upload time, 3) caption, and 4) hashtags. So, when tourists have thoughts of wanting to travel in a category that suits GLZoo, the first thing that tourists remember is GLZoo spontaneously without any assistance or stimulus. Sektor pariwisata merupakan salah satu sektor yang paling terpukul saat pandemi Covid-19 melanda Indonesia. Kunjungan wisatawan saat masa pandemi Covid-19 menurun drastis. Melihat kondisi tersebut, dibutuhkan upaya untuk tetap menjaga agar destinasi wisata tetap diminati oleh para pengunjung, yang dalam tulisan ini penulis mengambil studi kasus Gembira Loka Zoo (GLZoo) Yogyakarta. Salah satu upaya yang ditempuh oleh pengelola GLZoo agar para pengunjung tetap mengingatnya adalah melalui media sosial yang dalam tulisan ini adalah Instagram. Hal ini supaya brand awareness GLZoo sebagai destinasi wisata tetap terjaga, tetap mengenali dan teringat  dibenak masyakarat. Destinasi wisata yang erat kaitannya dengan media sosial, di dalam nya terdapat satu istilah yang memiliki makna dan peran penting yaitu Online engagement yang merupakan respon psikologis dari pengguna media sosial (Instagram) yang dikelompokkan sebagai tindakan interaktif, antara  pengguna media sosial dengan akun destinasi wisata. Online engagement bertujuan untuk melihat seberapa besar capaian dari unggahan-unggahan di media sosial Instagram. Tulisan ini menggunakan metode penelitian deskriptif kualitatif, yaitu pencarian suatu fakta dengan interpretasi yang tepat. Diharapkan, dengan komunikasi pemasaran menggunakan Instagram adalah supaya brand awareness di benak konsumen tetap terjaga, tujuan akhir tentunya adalah pada tahapan top of mind. Selain itu, untuk mendapatkan engagements yang maksimal, pengelola akun Instagram GLZoo nampaknya harus memperhatikan beberapa faktor: 1). jenis konten, 2) waktu upload, 3) caption, dan 4) hashtags. Sehingga ketika wisatawan mempunyai pikiran ingin berwisata dengan kategori yang sesuai dengan GLZoo maka yang pertama kali diingat dibenak wisatawan adalah GLZoo secara spontan tanpa harus diberikan bantuan atau stimulus.


Author(s):  
Lucyana Trimo ◽  
Gema Wibawa Mukti ◽  
Fauziana H

ABSTRAKKelompok Usaha Kopi Luwak Manglayang (KLM) berusaha mengembangkan agrowisata kopi  luwak dengan menerapkan  kaidah kesejahteraan hewan di kawasan kaki Gunung Manglayang, namun saat ini belum dikembangkan secara optimal. Penelitian dilakukan pada kelompok usaha KLM, di kaki Gunung Manglayang. Desain penelitian yang digunakan adalah kualitatif dengan teknik penelitian studi kasus. Rancangan analisis data yang digunakan adalah analisis deskriptif kualitatif, analisis matriks IFE, analisis matriks EFE, dan analisis SWOT. Dari hasil penelitian yang telah dilakukan diketahui bahwa kegiatan agrowisata kopi luwak yang telah dilakukan oleh KLM mulai dari edukasi mengenai proses produksi kopi luwak dengan menerapkan kaidah kesejahteraan satwa hingga wisata kuliner. Strategi yang telah dilakukan oleh KLM dalam pengembangan agrowisata kopi luwak adalah membuat rencana dalam perbaikan fasilitas di lokasi KLM, meningkatkan cita rasa kopi yang dihasilkan oleh KLM, dan melakukan promosi agrowisata KLM melalui media sosial. Strategi yang paling tepat dan diutamakan dalam pengembangan agrowisata KLM yaitu strategi agresif dengan meningkatkan berbagai daya tarik agrowisata KLM serta memperluas pemasaran agrowisata KLM.Kata kunci: agrowisata, strategi pengembangan, analisis SWOTABSTRACTKelompok Usaha Kopi Luwak Manglayang (KLM) trying to develop civet coffee agrotourism by applying animal welfare rules in the Manglayang Mountain, but currently it has not been optimally developed. The study was conducted at Kelompok Usaha Kopi Luwak Manglayang (KLM), at Manglayang Mountain. The research design used is qualitative with case study research techniques. The data analysis design used qualitative descriptive analysis, IFE matrix analysis, EFE matrix analysis, and SWOT analysis. The results showed that the civet coffee agrotourism activities conducted by KLM started from education about the production process of civet coffee by applying animal welfare principles to culinary tourism. Strategies that have been made by KLM in the development of agro civet coffee is making plans in facility improvements at the site of KLM, enhance the flavor of the coffee produced by KLM and KLM agrotourism promotion through social media. The most appropriate strategy and priority in the development of agro-KLM is an aggressive strategy to increase the variety of agro-tourism appeal and expand marketing agro KLM KLM.Keywords : agrotourism, development strategy, SWOT analysis


Rechtsidee ◽  
2021 ◽  
Vol 9 ◽  
Author(s):  
Sekar Langit Jatu Pamungkas ◽  
Kuswardani

Corruption is an organized crime, so that its existence is required to complete the law not only for the perpetrators but also for the results of acts of corruption which are often not found with a track record of all assets of corruption. This study aims to examine legal products in Indonesia regarding the seizure of assets resulting from criminal acts of corruption. Philosophically, the existence of criminal acts of corruption is a form of state responsibility to eradicate because there is not yet a strong legal basis to regulate the mechanism of confiscation effectively in the enforcement of corruption. This research method uses normative juridical with conceptual legal approach with qualitative descriptive research type. The results of this study can be concluded that the urgency of the establishment of the Draft Law on the confiscation of assets resulting from acts of corruption is to change the legal paradigm in law enforcement of criminal acts of corruption which is not only focused on perpetrators of corruption but assets resulting from criminal acts of corruption can be returned based on the amount of losses suffered by the perpetrators of corruption. country. The effectiveness of the law with the formation of these legal products closes the gaps that have so far arisen so that it triggers the existence of criminal acts of corruption. 


2020 ◽  
Vol 4 (2) ◽  
pp. 52-58
Author(s):  
I Gusti Ayu Aditi

This study aims to conduct a study of land pawning legalization, particularly regarding the basis and principles of pawning agricultural land in Balinese community customs in North Lombok. This phenomenon is related to the still implementation of the land pawning system under customary law, in the sense that the implementation still refers to the interests of people who have strong capital. This research is designed in a qualitative descriptive research type using a case study approach. The results of this study found that the Legal Basis and the principle of implementing agricultural land pawning refer to the national law which is imbued with customary law, namely with the characteristics of communalistic customary law, religious magic in dealing in agreement in words and actions. There are two kinds of land pawning, namely dead pawning, and life pawning. Dead pawning recognizes the time limit for land returning without a living pawning ransom. Living pawning does not recognize the minimum time limit that the mortgaged can do one harvest before it can be redeemed. Transactions carried out with legal assistance or testimony from the hamlet head or village head will be clear, guaranteed, or protected by law, especially against claims from third parties.


2020 ◽  
Vol 3 (1) ◽  
pp. 91
Author(s):  
Muhammad Elmas Fadlli ◽  
Khairunnisa M.M.

This research was conducted to determine the simultaneous and partial influence between cash holding, firm size, and financial leverage on earnings management in SOEs Companies listed on the Indonesia Stock Exchange during 2012-2018. The method in this study used a quantitative method. This research uses descriptive research with case study research type. The sampling technique in this study used a purposive sampling technique by obtaining 12 sample companies with a period of 7 years to obtain 84 sample units. This research used a logistic regression analysis method using SPSS 25.0 software. The results of this study indicate that cash holding variables, firm size, and financial leverage simultaneously have a significant effect on earnings management. While partially, cash holding variables, firm size, and financial leverage do not affect earnings management.


2019 ◽  
Vol 3 (2) ◽  
pp. 109
Author(s):  
Fitriani Rahayu

The article describes the factors that encourage ASB students to violate and apply undisciplined while in the school and dormitory environment. So, it can be determined the type of intervention that will be used in improving ASB student discipline. This study uses a qualitative descriptive research type with a case study approach on one female student at Miftahunnajah Islamic Boarding School. Interviews and observations are used as data collection tools. The result is that violations of ASB occur because various factors such as attending a boarding school are not ASB's own desires but are forced by parents so ASB violates as a form of rejection and also peer influence. Thus, interventions suitable for use in ASB are Rational Emotive Behavior Therapy (REBT).


2021 ◽  
Vol 7 (2) ◽  
pp. 106-121
Author(s):  
Mushohihul Hasan ◽  
Faizin Faizin ◽  
Holil Baita Putra

In this study, the researcher raised a learning method problem namely mutual Muroja’ah to read juz amma fluently for kindergarten students at TPQ Raudlatul Qur’an. In this study, researcher used a qualitative descriptive research approach with case study research. The data collection techniques used observation, test, interview and documentation. The analysis techniques used were a) data reduction, b) data display and c) conclusion making. As the result of the study are: a) the mutual muroja’ah method implementation was conducted by many ways such as guided muroja’ah, continuing verse muroja’ah and reading together, b) the method is very effective in helping students to read Alqur’an fluently, in terms of the results of evaluation test every three months that the percentage assessment result show that many students obtain grade B and even some students achieved grade A in terms of reading fluency


2017 ◽  
Vol 8 (2) ◽  
Author(s):  
Widyasari Widyasari

Tujuan penelitian ini adalah untuk menggambarkan bagaimana perencanaan belajar mandiri mahasiswa, mendeskripsikan bagaimana mahasiswa mengevaluasi belajarnya sendiri, dan mendeskripsikan sumber belajar yang mahasiswa PGSD pilih dalam mencapai tujuan belajar. Penelitian ini menggunakan pendekatan penelitian Deskriptif Kualitatif. Jenis penelitian yang digunakan adalah penelitian studi kasus. Kemandirian belajar mahasiswa PGSD FKIP Universitas Djuanda Bogor berdasarkan penilaian mahasiswa dan dosen dilihat dari aspek perencanaan belajar mandiri, pelaksanaan dan mengevaluasi hasil belajar sendiri maka diperoleh rata-rata persentase tingkat kemandirian belajar mahasiswa PGSD Universitas Djuanda Bogor berada pada tingkat tinggi dengan persentase 32,5% dan pada tingkat sedang dengan persentase 67,5%.KATA KUNCI: kemandirian belajar, PGSD, sumber belajar  THE INDEPENDENCE OF PGSD STUDENTS LEARNING BASED ON THE AVAILABILITY OF LEARNING RESOURCESABSTRACTThe purpose of this study is to describe how student self-study planning, describe how students evaluate their own learning, and describe the learning resources that PGSD students select in achieving learning objectives. This research uses Qualitative Descriptive research approach. The type of research used is case study research. The independence of PGSD FKIP students of Djuanda University of Bogor based on the assessment of students and lecturers viewed from the aspect of independent study planning, implementation and evaluating the results of study itself, then obtained the average percentage level of student learning independence PGSD Djuanda University Bogor is at a high level with a percentage of 32.5% and at a moderate rate of 67.5%. 


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