scholarly journals ON THE HYPOTHESIS OF A NEW PARADIGM FOR MANAGING THE DEVELOPMENT OF TOURISM IN THE FRAMEWORK OF THE NATIONAL PROJECT «TOURISM AND HOSPITALITY INDUSTRY»

Author(s):  
Галина Максимовна Романова ◽  
◽  
Владимир Насибуллович Шарафутдинов ◽  
Елена Васильевна Онищенко ◽  
◽  
...  

The purpose of the article is to substantiate the need for a new paradigm for managing the development of the domestic tourism sector due to time challenges. The proposed approach is based on the main provisions of the reports of the participants of the Recreation and Tourism section of the Russian Professorial Assembly, held on November 18, 2020. At the same time, the intensity of the discussions, differences in the positions of many speakers were due not only to significant damage to the development of tourism, the put COVID-19 the pandemic which designated, in fact, the initial stage new, apparently, a long-term cycle of development of the tourism sector, but also clearly demanded and very timely measures of the decree of the President of the Russian Federation on improving the system of management of tourism development, and the development of a new National Tourism and Hospitality Project. General scientific and specific economic methods of research are used. The article raises the issues of eliminating the sustainable deficit of the country’s balance of payments through tourism, due to the unresolved ratios of domestic, exit and entry tourist flows; More comprehensive coverage and synchronization of more than 50 industries and areas involved in satiating tourism demand; more complete and adequate statistical visibility in the tourism economy; monitoring the state and effective use of the huge volumes of tourist resources of the regions involved in the reproduction of tourist products, determining their optimal recreational loads, etc. The conclusions are drawn that in these conditions, the tasks of improving the technological level of the tourism development management system come to the fore. systematic and integrated digitalization and informatization of the tourism economy in all sectors and spheres, involved in the modern tourism sector of the economy, the introduction of a platform approach to the creation of large-format and large-scale tourist products in the tourist spaces of domestic regions, the development of their transport and cultural logistics. All this requires a serious improvement of the domestic legislative framework of the tourism sector in the direction of transforming tourism into a driver of the socio-economic development of the country’s economy, primarily due to the preservation and strengthening of human potential, the care of which, as shown by the experience of highly developed countries, is increasingly transferred to the free spatial and temporal coordinates of human activity, i.e. to the tourism sector.The practical significance of the proposed theoretical and practical recommendations will make it possible to fill the content of the first National Project «Tourism and Hospitality Industry» not only with strategic goals and objectives adequate to the challenges of the time, but also to develop the necessary list of flagship projects capable of practically implementing them.

Author(s):  
Людмила Бато-Жаргаловна Максанова ◽  
◽  
Мария Борисовна Бадмацыренова ◽  

The article was written at the start of the second wave of the coronavirus pandemic, which may deal a new devastating blow to the tourism sector. The article presents the main trends in tourism determining the strategic directions, methods and technologies applied to revive and further develop tourism. It also considers the goals and tools for implementing the state tourism policy in the framework of the Tourism and Hospitality Industry national project being currently shaped. The case of the Republic of Buryatia has been used to show changes in the approaches to managerial decision-making in the face of uncertainty, and to analyze operational data on the current situation in the tourism sector. The authors consider which responses and government support measures have a tactical character, and which can contribute to the revival and further development of tourism in the framework of the national tourism policy in the long run.


Author(s):  
Chitrranjan Singh

The COVID-19 pandemic is the world's most serious human calamity in 2020, and it has wreaked havoc on India's economy. The COVID-19 pandemic has wreaked havoc on India's economy in a variety of ways. The impact of COVID-19 on one of the most vital sectors, tourism, has been exceedingly distressing and has resulted in significant losses. As a developing economy, India was already in a precarious position before COVID-19. India's sudden nationwide lockdown was the world's largest. The four stages of continuous countrywide lockdown, which lasted more than two months, had a tremendous impact on India's tourism economy. The Indian travel and tourism sector contributed 6.8% of India's GDP in 2019 and generated 39,821 million jobs, or about 8.0 percent of total employment. The Indian tourism and hospitality industry is now forecasting a job loss of 38 million people. The Indian government has taken significant steps to resurrect the tourism industry. The Indian travel and tourist industry has begun to set general safety and hygienic standards for hosting and serving clients, as well as attempting to restore people's faith in travelling again following the corona outbreak.


Author(s):  
Quee-Ling Leong ◽  
Shahrim Karim

Malaysia offers a rich potpourri of delicious cuisines from diverse ethnicity. However, not much attention given to promote Malaysian food and the food seems to be ignored in the tourism industry. Furthermore, the concept of utilizing Malaysian food as a marketing means is tenuous. In this chapter, the image dimensions of Malaysian food and the effect of food images on tourists' satisfaction are discussed. Additionally, the influence of socio-demographic factors on tourists' perceived image is deliberated. Univariate and multivariate statistics are used to describe the obtained findings. The results of the study will significantly fill in the gap in the literature about Malaysian food's image and the potential of Malaysia being promoted as a food destination. Additionally, the results would indisputably provide better insight to the tourism and hospitality industry on the perceptions of international tourists towards Malaysian food and Malaysia as a food tourism destination.


Author(s):  
Margaret Deery ◽  
Leo Jago ◽  
Candice Harris ◽  
Janne Liburd

The tourism and hospitality industry is very much a ‘people industry’, which requires a stable and talented workforce as a fundamental component. However, there are some aspects of the industry that make it unattractive to potential employees. These aspects include the long and unsocial hours of work, the low pay and often stressful working environment (Deery and Jago, 2015: Karatepe, 2013). These aspects contribute to the industry’s reputation for not providing staff with an acceptable work-life balance. The question then becomes how the tourism and hospitality industry can contribute to a better balance and thus underpin the socio-cultural aspects of sustainability. This study examines the sustainability of the industry across three countries, Australia, the United Kingdom (UK) and New Zealand, by focusing on whether tourism employees in hospitality organisations consider they have a balance between their personal and work lives. Hospitality is chosen as the focus for this study since it plays a fundamentally important role in underpinning the viability of the broader tourism industry. Current practices are confronted by larger societal changes in the labour market, where lifelong careers within the same firm (or industry) are challenged by rapid employee turnover, demands for greater flexibility, new technologies, and alternative work schedules. We discuss how collaboration between industry, employees and wider community may help underpin sustainable tourism development.


Author(s):  
Tatyana Aleksandrovna Makarova ◽  
Ekaterina Valeryevna Abakumova ◽  
Olga Viktorovna Tkachenko

The article considers the problem of studying the influence of the marketing environment on the development of the hotel industry at the present stage. An overview of the global hotel market is given, the main indicators of collective accommodation facilities in the Russian Federation over 2010–2019 are illustrated. The influence of the marketing environment on the development of the hotel industry at the present stage is revealed. The marketing environment of the tourism and hospitality industry has been studied, the most optimal methods for forecasting demand for hotel services have been identified, and recommendations for creating business planning algorithms in the hotel business have been developed. Attention is drawn to the fact that the business is currently experiencing a crisis caused by the pandemic. The statistical data are provided to compare the state of the market before the pandemic and at the end of the first half of 2020. There have been considered the legislative innovations aimed at stimulating the demand for tourist services. The analysis of the marketing environment of hotels in Astrakhan is carried out. There has been studied the impact on the development of the hospitality industry of such marketing strategies as cost reduction strategy, survival strategy, strategy of maximum and minimum prices, strategy of winning the market or part of it, and innovation strategy. The results of implementing these strategies in business have been analyzed. The most of the existing marketing strategies are designed to maximize income and increase sales; in modern conditions the leading principle of the development of the hospitality industry is keeping the company in the market. For the successful operation and profitability of the hotel business it is necessary to apply combined marketing strategies that are individual for each enterprise in the tourism sector.


Author(s):  
Irina Anatolievna Morozova ◽  
Elena Gennadievna Gushchina ◽  
Yulia Olegovna Aleksikova ◽  
Anastasia Aleksandrovna Goncharova

The article examines the impact of the novel coronavirus infection (COVID-19) pandemic on the tourism and hospitality industry. Based on an assessment of the scale of losses incurred by enterprises in this sector of the economy in an unfavorable epidemiological situation, it was concluded that tourism was among the industries most affected by the COVID-19 pandemic. The identified problems faced by small and medium-sized businesses from among tour operators and travel agencies confirmed the correctness of the measures of state support provided by the state to this sector of the economy. A comparative analysis of the development of the tourism sector in 2019 and 2020 in terms of such parameters as the number of inbound and outbound trips of citizens, the volume of demand for tourism services, made it possible to assess the threats and opportunities for the functioning of the tourism sector during the pandemic for the Russian economy and suggest that the recovery of the tourism industry it may take at least three years. There have been illustrated the diagrams comparing the demand for outbound and inbound tourism in 2019 and 2020, the demand for tourist services among different strata of the population, and hotel occupancy in Russia. In addition to identifying general factors that hinder the balanced growth of the Russian market of tourist services, the problem of information asymmetry was stated, which hinders the realization of the tourist potential in the regions: lack/ insufficient data, or distorted data on the tourism potential in certain territories. The highlighted trends in the development of the Russian tourism industry in the current conditions and promising trends in the tourism and hospitality industry include greening, digitalization, individualization of both demand and supply, an orientation towards domestic tourism.


Author(s):  
S. V. Ilkevich

The pension reform in Russia, launched in 2018, will have pronounced and multifaceted impacts on many industries in terms of production, consumption, marketing and employment. The development of segments of senior people's tourism, the features and specificity of economic psychology, motivation and consumption of tourist products by people of the third age, the increasing inclusion of elderly workers in the labor force in the tourism and hospitality industry as a new productive resource and other strategic considerations are becoming even more relevant to scientific and practical examinations. The article presents an attempt to summarize the specific risks and problems that the tourism sector will have to face in connection with the increases in the retirement age. Along with this, the opportunities and prospects that are opened up to the industry as a whole and the development of particular types of tourism and tourism sub-sectors are identified and analyzed under the condition that the increases in the retirement age are indeed accompanied, as it is planned, by overall improvements in the socioeconomic activity, productivity and paying capacity of senior citizens. Accordingly, pensioners and pre-pensioners will provide greater demand in the market of tourist services. By attracting elderly people to work positions in the tourism and hospitality industry, the threats of mass unemployment and precariousization of employment of pre-retirees would be partially partly mitigated. The paper also presents examples of international experiences and practices in the development of tourism of the older generation and its employment in tourism, which will become more relevant along with the implementation of the pension reform taking into account socio-economic and cultural specifics, formal and informal institutions of the Russian society in general and the regions in particular.


Author(s):  
S.V. GRINENKO ◽  
◽  
M.S. ROMANOV ◽  

The article presents approaches to the definition and classification of knowledge in the tourism and hospitality industry from the standpoint of various groups of stakeholders in order to form a knowledge management algorithm and create knowledge systems adequate to the needs of tourist territories in the context of tourism development. A systematic approach to the formation and functioning of knowledge systems will provide solutions to the associated problems of sustainable tourism development, economic growth of businesses in the business community, and an increase in the attractiveness of tourist areas in accordance with the imperatives for the development of domestic and inbound tourism.


Author(s):  
S. V. Ilkevich ◽  
L. V. Prikhodko ◽  
N. L. Smith

Adaptation of the best practices of the extensive and nationally specific European experience in the field of measurement of qualifications becomes particularly appropriate as there is some delay in the development of Russian scientific, practical and methodological approaches to the national qualifications framework. At the same time, the shortage of highly qualified personnel in the fast-growing tourist sector is becoming chronic, and the results of creating tourist clusters are ambiguous, with a large share of failures in the implementation of master plans for territorial tourism development. In this regard, the acceleration of the development of a structured measurement of qualifications in the form of a national qualifications framework becomes demanded not only to achieve greater maturity and effectiveness of the Russian educational and professional systems in the tourism sector, but also as a common institution for the strategic development of Russian destinations in training areas, technologies, competencies and the innovation potential of the tourism and hospitality industry. The projects of the European Commission ERASMUS+ are one of the effective network channels for the development of national and international expertise in structural measures to optimize educational systems, and in particular, to compare and develop systems, matrices frameworks for qualifications. The article represents an attempt to highlight how the implementation of a structured project in the field of qualifications can correspond both to general progressive trends in the evolution of educational systems and to the overall objectives of territorial tourist development. As a conceptual result, the authors identify six mid-term and six long-term effects of the developments of a national qualifications framework that directly and indirectly provide beneficial outcomes within the development of Russian destinations through improving the focus of retraining and advanced training programs, enhancing lifelong learning, promoting labor mobility in the tourism sector, successful validation of informal education, wider circulation of partial and intermediate qualifications in the tourism and hospitality industry. Adjacent to this issue is the problem of the relationship between the development of educational clusters in the tourism sector and the national qualifications framework, on the one hand, and tourism clusters, on the other, the consideration of which is also presented in this article.


2020 ◽  
Vol 1 (2) ◽  
pp. 14-24
Author(s):  
Dr Shepherd Nyaruwata

Purpose: The purpose of the study was to assess how far the government of Zimbabwe’s tourism policies and strategies have affected the development of the tourism and hospitality sector. Methods: The study was based on a review of the literature on tourism development in Zimbabwe. A range of peer-reviewed papers, reports from the United Nations World Tourism Organization (UNWTO). reports from the Zimbabwe Tourism Authority (ZTA), and those of the Ministry of Environment, Tourism, and Hospitality Industry were consulted. The information offered a clear picture of how far the government had contributed to influencing the development of the tourism and hospitality industry during the period. Results: The results of the study showed that for the period up to 2000 the government played only a facilitating role in the development of the sector. The results further showed that the government took a more proactive role in planning the development of the industry only when the persistent negative image of the country threatened the collapse of the sector. Implications: It is recommended that the country effectively implements the National Tourism Master Plan and the National Tourism Sector Strategy which were launched in 2016 and 2018 respectively. A constant review of the National Tourism Sector Strategy will ensure an effective response to the global and national macro-economic, social and political changes that will occur during the plan period.


Sign in / Sign up

Export Citation Format

Share Document