scholarly journals Building Relationships Between Business Schools And Students: An Empirical Investigation Into Student Retention

2011 ◽  
Vol 1 (11) ◽  
Author(s):  
Phani Tej Adidam ◽  
R. Prasad Bingi ◽  
Birud Sindhav
Keyword(s):  
Student Retention ◽  
Relationship Marketing ◽  
Business School ◽  
Structural Equation ◽  
Empirical Investigation ◽  
Business Schools ◽  
Equation Modeling ◽  
Marketing Theory ◽  
Building Relationships ◽  
The Relationship

This study uses the relationship marketing theory of commitment and trust as a framework to investigate the issue of student retention in business schools. Structural equation modeling was used to examine relationships specified by Morgan and Hunt's (1994) theory of relationship marketing.  Students' commitment to the business schools were determined by perceived benefits of attending the school, perceived similarity of values between the school and the students, and trust between the professors and the students.  Commitment increased intentions to remain at the business school.

To Be Or Not To Be Visible In Company-Managed Virtual Communities?

2014 ◽  
Vol 5 (4) ◽  
pp. 20-37
Author(s):  
Imene Ben Yahia
Keyword(s):  
Structural Equation Modeling ◽  
Relationship Quality ◽  
Relationship Marketing ◽  
Structural Equation ◽  
Virtual Communities ◽  
Group Analysis ◽  
Virtual Community ◽  
Equation Modeling ◽  
Modeling Techniques ◽  
The Relationship

This research investigates how the companies' efforts' visibility influence VCs members' loyalty. Based on the relationship marketing and the signaling theory, it posits that perceived benefits by members influence loyalty through the full mediation of the relationship investments and the relationship quality. However, this influence is moderated by the visibility of companies' efforts. Data from 342 members of company-managed virtual communities were collected. The sample was divided into two groups according to the visibility of the company's efforts. Data were analyzed using structural equation modeling techniques and multi-group analysis. Results show that this influence is significant when the efforts of the company are visible and not significant when they are not. Providing benefits to members is then not enough to foster loyalty. The company has to be a visible partner who contributes in the success of the virtual community.

scholarly journals Assessing the Relevance of Green Banking Practice on Bank Loyalty: The Mediating Effect of Green Image and Bank Trust

2019 ◽  
Vol 11 (17) ◽  
pp. 4651 ◽  
Author(s):  
Ibe-Enwo ◽  
Igbudu ◽  
Garanti ◽  
Popoola
Keyword(s):  
Structural Equation Modeling ◽  
Relationship Marketing ◽  
Structural Equation ◽  
Banking Sector ◽  
Retail Banking ◽  
Mediating Effect ◽  
Equation Modeling ◽  
Sustainability Performance ◽  
Modeling Analysis ◽  
The Relationship

Studies that examine green banking practice from the relationship marketing perspective are limited. Bearing in mind the importance of loyalty to managers in the banking industry, and the increase in the call for greater sustainability performance from banking firms by customers, our study explore customers’ perception on green banking practice and its effect on bank loyalty. It also investigates the mediating effect of green image and bank trust in the relationship between green banking practice and bank loyalty. Through a quantitative survey, data for this study was adopted from 551 customers of the retail banking sector in North Cyprus. The structural equation modeling technique was used to test the relationship between the study variables. Results from the structural equation modeling analysis conducted indicated a direct and significant influence of green banking practice on green image, bank trust, and bank loyalty. Green image significantly affects bank trust and bank loyalty. No significant relationship exist between bank trust and bank loyalty. Green image mediates the relationship between green banking practice and bank loyalty, while bank trust does not mediate the relationship between green banking practice and bank loyalty.

scholarly journals The Impact of Brand Trust on Physician’s Prescription Decision Towards Prothrombin Complex Concentrate with a Special Reference to Octaplex®

2019 ◽  
Vol 15 (10) ◽  
pp. 1
Author(s):  
D. R. G. Perera ◽  
W. M. C. Bandara Wanninayake
Keyword(s):  
Relationship Marketing ◽  
Structural Equation ◽  
Quantitative Research ◽  
Positive Impact ◽  
Equation Modeling ◽  
Brand Trust ◽  
Online Questionnaire ◽  
Integral Role ◽  
The Impact ◽  
The Relationship

Management of Hemostasis is an integral role for any Intensivist in assurance of recovery of a hemorrhage patient who is often treated in an ICU, and building trust of a product segment related to such vital treatment will undoubtedly hold an utmost importance. Yet in researches and articles in current Medical Marketing setup it is found to be very limited, and in the case of Biological and Bio-Similar Marketing its almost non-existence. The purpose of this research paper is to investigate and prove the significant positive impact of Brand Trust on Physicians Prescription Decision and Moderation impact powered by the synergy of Relationship Marketing. The research consists of data which was collected via online questionnaire and captured the data required from the target sample cohort which is distributed via respective specialized academic colleges of their representation through email and filed online by the participants of quantitative research. Moreover, two of the main key opinion leaders (KOLs) were interviewed and qualitative data were summarized. The collected data were analyzed using Structural Equation Modeling (SEM) procedures to reach meaningful conclusions. Thereby the study proves the significant positive impact of Brand Trust on Physicians Prescription Decision and Moderation impact which synergized by Relationship Marketing. The study is an original contribution to the field of Marketing in Biological and Pharmaceutical Industry. The proposed relationships are based on Brand Trust, Physician’s Prescription Decision and Relationship Marketing. Furthermore, the Moderating effect of Relationship Marketing on the relationship between Brand Trust and Physician’s Prescription Decision is unique to this study.

scholarly journals THE ROLE OF CUSTOMERS’ CULTURAL VALUES IN DEVELOPING E-LOYALTY: EMPIRICAL STUDY ON BSM KUDUS BRANCH

ADDIN ◽  
2017 ◽  
Vol 10 (2) ◽  
pp. 473
Author(s):  
Tulus Haryono ◽  
Hunik Sri Runing Sawitri ◽  
Mugi Harsono ◽  
Ekawati Rahayu Ningsih
Keyword(s):  
Cultural Values ◽  
Relationship Marketing ◽  
Structural Equation ◽  
Integrative Model ◽  
Equation Modeling ◽  
Marketing Theory ◽  
Significant Relation ◽  
Cultural Approach

Objective of the study this paper is to discuss result of the study which examines effects of customers’ cultural values in developing <em>e-loyalty</em> in globalization era and integrative model which based on relationship marketing theory. These customers’ cultural values include personal relationship, long-term relationship, credibility among organizations, and English capability. Design/methodology/approach in this study is using triangulation approach consisted of survey on 17 customers, interview with manager, and instrument data processing of 200 respondents based on <em>Structural Equation Modeling</em> (SEM), its result shows that there is significant relation among customers’ cultural values in developing <em>e-loyalty </em>of Sharia banking especially in BSM Kudus Branch. Knowledge provided in this paper is expected to be able to help bank manager in handling issues of decreasing customers’ <em>e-loyalty</em> of Sharia banking by cultural approach.

scholarly journals THE ASEAN ECONOMIC COMMUNITY IMPLEMENTATION ASEAN HIGHER EDUCATION SECTORS : AN ANALYSIS OF THE COMPETITIVENESS OF INDONESIAN PRIVATE BUSINESS SCHOOLS

2018 ◽  
Vol 1 (1) ◽  
pp. 40-61
Author(s):  
Gading Baskoro ◽  
Bun Sucento ◽  
Linus Pasasa
Keyword(s):  
School Choice ◽  
Business School ◽  
Structural Equation ◽  
Swot Analysis ◽  
Business Schools ◽  
Equation Modeling ◽  
Economic Community ◽  
Private Business ◽  
School Students ◽  
Asean Economic Community

The primary purpose of this research is to identify the competitiveness position of Indonesian private business schools in the ASEAN region in facing ASEAN Economic Community in 2015. This research also tries to identify strategies for Indonesian private business schools in facing the era of ASEAN Economic Community. SWOT analysis is used as the base of this research. AACB's accreditation standards are use for determining factors driven the most to the competitiveness of Indonesian private business schools, while five factors of students' choice  are used to determine the strongest factor that influence ASEAN students' business school choice. Questionaires were distributed to Indonesian private business schools' lecturers and business school students in ASEAN region. After the data was gathered, AMOS Software is used to provide Structural Equation Modeling (SEM) and Path Diagram. Results from this study shows that Indonesian private business schools are in the Cell 3 of SWOT analysis diagram. "Participant Standards" is the factor that drives the most to the competitiveness of Indonesian private business school and "Overall Reputation" is the strongest factor that influences ASEAN students' business school choice. The research shows that Indonesian should support turnaround -oriented strategies by fulfilling AACSB's Participants Standards and improving their reputation in the ASEAN region.

Relationship Marketing and Intangible Resources: The Mediating Effect of Loyalty

2020 ◽  
Vol 18 (1) ◽  
pp. 117-143
Author(s):  
Dayanna Rosa ◽  
Orlando Lima Rua
Keyword(s):  
Relationship Marketing ◽  
Customer Loyalty ◽  
Structural Equation ◽  
Mediating Effect ◽  
Equation Modeling ◽  
Marketing Theory ◽  
Intangible Resources ◽  
Top Managers ◽  
Footwear Industry ◽  
Market Benefits

AbstractThis paper aims to introduce loyalty as a relevant mediator construct on the relation between relationship marketing and intangible resources. This study tests a hypothesized model using partial least squares structural equation modeling on data from a survey conducted with Portuguese footwear industry companies based in Portugal. Findings provides evidence that in the perception of top managers, (1) relationship marketing positively influences customer loyalty, (2) customer loyalty positively influences the company’s intangible resources and (3) customer loyalty has a mediating effect between relationship marketing and intangible resources. Generally, managers can use this research to rethink their corporate relationship marketing strategies: companies may acquire meaningful market benefits through a systematic reconfiguration of their intangible resources, combined with measures that empower loyalty. This study contributes to marketing theory by conceptualizing loyalty as a mediator variable on the relations between relationship marketing and intangible resources, comprising a pioneering application to the footwear industry.

Relationship Marketing Model

2018 ◽  
Vol 9 (2) ◽  
pp. 16-32 ◽  
Author(s):  
Sara Sarwari
Keyword(s):  
Relationship Quality ◽  
Relationship Marketing ◽  
Customer Loyalty ◽  
Structural Equation ◽  
Positive Emotions ◽  
Hospitality Industry ◽  
Equation Modeling ◽  
Marketing Model ◽  
The Relationship

To keep the customer loyal, today relationship marketing gets more and more attention in hospitality industry especially in the hotel business. This article develops a model of relationship marketing to empirically investigate: (1) the effect of emotions on relationship quality; and (2) and the effect of both relationship quality and emotions on customer loyalty. Here empirical findings are derived from a survey of 284 loyal guests at five-star hotels in Bangladesh by using structural equation modeling (AMOS 21.0). The findings of this article provide strong evidence of the relationship between emotions and relationship quality, which in turn are necessary determinants of customer loyalty. Findings imply that increase of the positive emotions of customers will increase the relationship quality between the hoteliers and the customers, which ultimately introduce more loyal customers in the five-star hotels in Bangladesh and make the hotels pursuit more competitive advantage, and long-term profit.

The influence of servicescape and service credibility on older adults' intention to recover

2020 ◽  
Vol 34 (2) ◽  
pp. 101-122
Author(s):  
Kim Piew Lai ◽  
Siong Choy Chong
Keyword(s):  
Older Adults ◽  
Relationship Marketing ◽  
Structural Equation ◽  
Affective Commitment ◽  
Equation Model ◽  
Marketing Theory ◽  
Content Type ◽  
Confirmatory Factor ◽  
Research Findings ◽  
The Relationship

PurposeBased on the stimuli-organism-response (SOR) model and relationship marketing theory, the paper aims to examine whether servicescape influences trust, service credibility and affective commitment amongst older adults, and their effects on the intention to recover in a rehabilitation setting.Design/methodology/approachThe study takes a quantitative approach, applying confirmatory factor analysis and structural equation model to examine the responses. A total of 400 data were collected using questionnaires distributed to older adults in Malaysia. Respondents were selected based on two criteria: they should be over 65 years, and they should have been visiting the rehabilitation centres in the last 12 months.FindingsThe results suggest that trust and affective commitment play significant roles in increasing the intention of older adults to recover. Contradicting previous research findings, service credibility does not have any significant impact on the intention to recover as hypothesised. The direct effect of service credibility on trust and affective commitment enhances the premise further that the relationship between service credibility and intention to recover is primarily indirect. Even though we expect servicescape to be a significant driver in forming the behaviour of older adults, its impact on intention to recover, trust and affective commitment remain non-significant, with the exception of service credibility.Originality/valuePast studies have focused on the roles of servicescape and service credibility separately. We have extended the literature by examining the combined effects of both servicescape and service credibility. The findings, therefore, contribute to a deeper understanding of the literature on the intention–behaviour relationship in the context of healthcare, as well as in service marketing.

scholarly journals PENGARUH RELATIONSHIP MARKETING TERHADAP KEPUASAN NASABAH DAN LOYALITAS NASABAH BANK RAKYAT INDONESIA DI SULAWESI TENGGARA

2017 ◽  
Vol 11 (3) ◽  
pp. 411
Author(s):  
Sudirman Zaid
Keyword(s):  
Structural Equation Modeling ◽  
Customer Satisfaction ◽  
Relationship Marketing ◽  
Customer Loyalty ◽  
Indirect Effect ◽  
Structural Equation ◽  
Equation Modeling ◽  
Path Coefficient ◽  
The Relationship

This research is intended to test the effect of relationship marketing upon customer satisfaction and customer loyalty of the Bank Raykat Indonesia in Southeast Sulawesi. This research applies the explanatory type, namely a research conducted by giving an explanation on the symptoms produced by object of research.The samples of this research involve 200 saving deposits customer of Bank Rakyat Indonesia distributed based on purposive allocation of each Bank Rakyat Indonesia in Southeast Sulawesi. Then, they are analyzed by using SEM (structural equation modeling) by applying the program AMOS (analysis of moment structure) 4.01.The result of this research indicate that the relationship marketing have the positive and significant effect to the customer satisfaction and customer loyalty with the path coefficient each 0.556 and 0.501. And than, customer satisfaction have the positive and significant effect to the customer loyalty with the path coefficient 0.479. Beside that, the relationship marketing have the indirect effect to the customer loyalty, mediated customer satisfaction with the path coefficient 0.266.

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