scholarly journals Aesthetic aspects of Mark Zakharov’s direction

Neophilology ◽  
2021 ◽  
pp. 726-734
Author(s):  
Sergey A. Chebotarev ◽  
Valentina A. Sazonova

We present an analysis of the basic aesthetic principles of Mark Zakharov’s directing. We consider the creative path of the director, factors influencing the development of his directorial views and worldview. Throughout his career, Zakharov improved and was constantly on the loo-kout. The director formulated some principles of working with actors. Among them is the need to help an actor, directing him in the right direction of his plan, without turning him into a pawn for directorial experiments. A modern actor must constantly take into account three important theatrical elements: the material environment, partners and spectators. Mark Zakharov’s performances did not put the actor in a certain framework, but on the contrary, gave an opportunity for improvisation, active life, constant creative search. We also focus on the director's ability to influence the viewer. He was able to unobtrusively, in a comedy-musical form, convey to the viewer the most terrible events, the wisest thoughts, and this form is always perceived better, the viewer is more willing to let himself be taught. We conclude that Zakharov built his own special directing system based on his worldview.

2019 ◽  
Vol 14 (1) ◽  
pp. 31-53
Author(s):  
Tripti Dhote ◽  
Vishal Kumar

In the current cluttered context, delivering brand communication competently to the intended target audience is a big challenge. Given the multiple options available in terms of brands and channels, creating the right impact is a tough call. One format which has emerged in recent times is long-duration storytelling. As a creative strategy, the format is gaining an immense prominence primarily due to its potential to hold audiences and leave an enduring impact on their minds. The trend also shows that brands embracing storytelling are moving beyond the traditional 30- and 45-s duration, resorting to longer formats of more than 60 s. Though there is some research on the ability of brand elements and other factors like culture and family influencing customer attitudes through storytelling, marketers also try to influence behaviour by adding elements of storytelling that demand realism, conciseness, reversal, humour and personal relevance. Yet, despite recent advances, there is limited research on long-format storytelling beyond 60 s. This study aims at investigating factors that can influence the retention ability of brands in commercials above 60 s. The outcome is significant from a practical perspective as it endeavours to assist brand and media practitioners in leveraging the factors that truly matter for enhancing the efficacy of long-duration storytelling above 60 s.


2017 ◽  
Vol 18 (1) ◽  
Author(s):  
Chris F. Johnson ◽  
Brian Williams ◽  
Stephen A. MacGillivray ◽  
Nadine J. Dougall ◽  
Margaret Maxwell

2009 ◽  
Vol 69-70 ◽  
pp. 413-417
Author(s):  
Z.H. Wang ◽  
Jun Tan Yuan ◽  
X.Q. Hu ◽  
X.W. Xiong

Cutting force is a key factor influencing the machining deformation of weak rigidity workpieces. In order to reduce the machining deformation and improve the process precision and the surface quality, it is necessary to study the factors influencing the cutting force and build the regression model of cutting forces. Firstly, the cutting parameters influencing cutting force are analyzed for LF21. Secondly, how certain cutting parameter influence the cutting component forces (Fx, Fy, Fz) are studied by the correlation analysis and the approach to choosing the right cutting parameters for machining the weak rigidity workpieces are presented. Finally, the regression model of cutting forces based on the cutting parameters is investigated in this paper.


2016 ◽  
Vol 8 (1) ◽  
pp. 17-43 ◽  
Author(s):  
Susan E. Reid

Purpose – The purpose of this paper is to challenge Cold War binaries, seeking a more nuanced understanding of popular experience of change in the Soviet Union’s last decades. This was a period of intensive modernization and rapid transformation in Soviet citizens’ everyday material environment, marked by the mass move to newly constructed housing and by changing relations with goods. Design/methodology/approach – To probe popular experience and changing meanings, the paper turns to qualitative, subjective sources, drawing on oral history interviews (Everyday Aesthetics in the Modern Soviet Flat, 2004-2007). Findings – The paper finds that qualitative changes took place in Soviet popular consumer culture during the 1960s-1970s, as millions of people made home in new housing amid the widespread media circulation of authoritative images representing a desirable modern lifestyle and modernist aesthetic. Soviet people began to make aesthetic or semiotic distinctions between functionally identical goods and were concerned to find the right furniture to fit a desired lifestyle, aesthetic ideal and sense of self. Research limitations/implications – The problem is how to conceptualize the trajectory of change in ways that do justice to historical subjects’ experience and narratives, while avoiding uncritically reproducing Cold War binaries or perpetuating the normative status claimed by the postwar West in defining modernity and consumer culture. Originality/value – The paper challenges dominant Cold War narratives, according to which Soviet popular relations with goods were encompassed by shortage and necessity. It advances understanding of the specific form of modern consumer culture, which, it argues, took shape in the USSR after Stalin.


2020 ◽  
Vol 1 (2) ◽  
pp. 134-142
Author(s):  
Bedha Tamela ◽  
Joni Bungai ◽  
Wawan Kartiwa

Every Indonesian citizen has the right to get education according to Article 31 paragraph (1) of the 1945 Constitution. To date, education for children with special needs (Anak Berkebutuhan Khusus/ABK) is held separately from the majority one. The separation, further, leads to the idea of inclusive education for all. This research aims to describe the implementation of inclusive education in SDN 4 Palangka and SDN-3 Langkai in Palangkaraya City. Besides, it looks for the supporting and inhibiting factors in its implementation. The data derived from observation, interviews and document analysis. The results confirm that the current implementation of inclusive education still needs substantial improvement and support, primarily in terms of qualified teaching staffs, facilities/infrastructure and funding. We found eleven supporting factors and four inhibiting factors influencing the implementation of inclusive education in SDN 4 Palangka and SDN-3 Langkai in Palangka Raya City.


2018 ◽  
Vol 3 (2) ◽  
pp. 10-16
Author(s):  
Nur Syuhada Muhammat Pazil ◽  
Norwaziah Mahmud ◽  
Siti Hafawati Jamaluddin ◽  
Saidatul Shareen Shakiren

Currently there are about 500 institutions throughout Malaysia which offer tertiary education level. They consist of public and private colleges. However, this variety will lead to confusion among the Malaysians in order to choose the right places to further their studies. The aim of this study is to select and rank the significant factor which influences the selection of university between IPTA and IPTS. By approaching the main objective, the sub-objective; to determine the most preferred university based on the associated factor can also be examined. Fuzzy TOPSIS (Fuzzy Technique for Order Preference by Similarity to Ideal Solution) is one of the best methods to assess this kind of multi-criteria decision-making problem. The alternative of this research will be the factors influencing Malaysians’ choice of universities which are affiliation, course offered, cost of education and reputation. While the criteria will be IPTA and IPTS. The data was collected by interviewing experts in both fields; public and private sectors. The result referred by the value of closeness coefficient of each alternative is determined in order to rank those alternatives (factors). Based on the result, the major factor is affiliation while the rest is course offered, cost of The most preferred is IPTS that represents a better affiliation.


2020 ◽  
Vol 13 (4) ◽  
pp. 15
Author(s):  
Rachana Chiv ◽  
Fengying Nie ◽  
Shu Wu ◽  
Sokea Tum

This study analyzes factors influencing marketing channels that were chosen by paddy smallholder farmers in the wet and dry season. The aims focused on determining the factors influence marketing channel choices to be able to reveal out the need for smallholder farmers to increase their productions and investments to formulate policies to enhance them such as increasing revenue, poverty alleviation, food security, and sustainable development. The primary data was collected through structured and semi-structured interviews with 216 smallholder farmers cultivated in both seasons, 12 collectors, 12 traders, 12 millers, 6 wholesalers, and 6 retailers by analyzed with Multinomial Logit. Results revealed that socio-economic, institutional, and marketing factors were different statistically significant influence into marketing channel choices in both seasons. These findings relate to factors that need to resolve and stimulate smallholder farmers to choose the right marketing channels by suggestion to policymakers. The outcomes of policies aim to stimulate and encourage extension office to support, sharing experiences, and knowledge to smallholder farmers who older, low experiences, and low educations. To improve extension services by the focus on telecommunications, storage facilities, and rural infrastructures. Moreover, urge smallholder farmers to market participation, and enhance market competitions. Finally, the policymakers should work efforts to improve and enhance the ongoing investments in the water supporting such as small, medium, large irrigation systems, and so forth for reducing the constraints.


Author(s):  
Oleg Romanovych Protsiv

The article analyzes the state regulation of the fox extraction in Galicia from the 16th to the beginning of the 20th century: the methods and terms of extraction, the regulation of the number, the authority of the hunting service in obtaining foxes, and the trade in fur. It has been carried out a comparative analysis of the legal mechanism of regulation the fox population, and the com- petence of the bodies of state executive power and local self-government bodies. It describes the customary rules and internal rules for hunting on fox in some hunting societies. The economic factors that influenced to the state regulation of the number of foxes were identified, making it possible not only of rational use of the resource for obtaining valuable fur, but also for increasing the number of game, especially the hares. Factors influencing on population size, including political influences and military events, were established. The features of state regulation the fox extraction in the investigated period are described. On the basis of comparative analysis, it was described the fox extraction of the Austro- Hungarian monarchy, Halychyna in the context of the counties, the Second Polish Commonwealth, it was described the specifics of organization the hunting for fox among the hunting elite, in particular the emperor of Austro-Hungarian, Franz Josef I and emperor of Germany, Wilhelm II.It is noted that according to the right of the predators, the owner of the hunt- ing grounds on which they are located is the property of the owner. Based on these principles, the owner of the hunting grounds was required to destroy preda- tors, as predators are not only harmful to hunting game, but also for domestic animals. The legislation of the Polish kingdom, which regulated the destruction of predators, determined that predators should be destroyed without taking into account the extraction time, and it is permitted to use different means and tools for this, but only to those who have the right to hunt. The predators were bear, badger, wolf, fox, lynx, wild cat, otter, marten, trich, ermine.


2022 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Sabai Khin ◽  
Daisy Mui Hung Kee

PurposeThe digital transformation towards Industry 4.0 (I4.0) has become imperative for manufacturers, as it makes them more flexible, agile and responsive to customers. This study aims to identify the factors influencing the manufacturing firms’ decision to adopt I4.0 and develop a triadic conceptual model that explains this phenomenon.Design/methodology/approachThis study used a qualitative exploratory study design based on multiple case studies (n = 15) from the manufacturing industry in Malaysia by conducting face-to-face interviews. The data were analysed using NVivo. The conceptual model was developed based on grounded theory and deductive thematic analysis.FindingsResults demonstrate that driving, facilitating and impeding factors play influential roles in a firms’ decision-making to adopt I4.0. The major driving factors identified are expected benefits, market opportunities, labour problem, customer requirements, competition and quality image. Furthermore, resources, skills and support are identified as facilitating factors and getting the right people, lack of funding, lack of knowledge, technical challenges, training the operators and changing the mindset of operators to accept new digital technologies are identified as impeding factors.Research limitations/implicationsDue to its qualitative design and limited sample size, the findings of this study need to be supplemented by quantitative studies for enhanced generalizability of the proposed model.Practical implicationsKnowledge of the I4.0 decision factors identified would help manufacturers in their decision to invest in I4.0, as they can be applied to balancing advantages and disadvantages, understanding benefits, identifying required skills and support and which challenges to expect. For policymakers, our findings identify important aspects of the ecosystem in need of improvement and how manufacturers can be motivated to adopt I4.0.Originality/valueThis study lays the theoretical groundwork for an alternative approach for conceptualizing I4.0 adoption beyond UTAUT (Unified Theory of Acceptance and Use of Technology). Integrating positive and negative factors enriches the understanding of decision-making factors for I4.0 adoption.


2019 ◽  
Vol 90 (e7) ◽  
pp. A43.1-A43
Author(s):  
Manisha Narasimhan ◽  
Lucy Ramon

IntroductionDespite current developments in acute stroke therapies, 65% of stroke patients have varying degrees of disability. Whilst focus on acute stroke reperfusion strategies is vital, stroke survivors still need support and appropriate opportunities for rehabilitation.Methods and resultsThis is an inspiring story of an 86-year old patient with locked in syndrome who rediscovered her artistic talent after a disabling stroke. She presented with right hemiparesis, bilateral ptosis, ophthalmoplegia and aphasia. Her MRI showed multiple infarcts affecting the midbrain, thalamic, cerebellar and occipital regions. There was stenosis of the right vertebral artery- the left was hypoplastic, and new atrial fibrillation was detected.There was no response to early rehabilitation strategies and her husband decided to care for her at home. He used creative strategies to encourage motor skills and participation in daily activities, and despite never regaining speech or independent mobility, she was able to interact meaningfully with him and her environment. They enjoyed a full and active life until her demise last year.The patient was an accomplished artist and, with the help of her husband, reengaged in painting. This resulted in an original collection of paintings that formed an exhibition in Wollongong Art Gallery.ConclusionThis is a life affirming story of love, enablement and ingenuity after disabling strokes, and a reminder that neuroplasticity can occur at any age. Art can provide a way to harness neuroplasticity to improve neurological deficits and quality of life, even despite significant disability. ‘A man paints with his brains and not with his hands. ‘(Michaelangelo).


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