scholarly journals Effects of memorable tourism experience on tourist’s satisfaction and revisiting

Author(s):  
Yu Fen Tsai ◽  
Yu Chih Lin ◽  
Yaw Hwa Liou

In the context of cittaslow (slow city), this research attempts to examine the effects of memorable tourism experience (MTE) on tourist satisfaction and revisiting intention. The research used a structured questionnaire and collected 605 valid responses from tourists that visited Sanyi Cittaslow. Analyses of the measurement model and structural model by AMOS 22.0 were used to find the associations between each MTE dimension and satisfaction, and revisit intention. Test results revealed that all MTE dimensions are predictors of tourist satisfaction, among which knowledge and involvement are the strongest predictors; satisfaction is the strongest predictor for revisiting and is the mediator for the associations of most MTE dimensions and revisiting. Since the cittaslow movement was closely related to sustainable tourism, research finding from this research provide a good reference with evidence for the promotion of cittaslow through MTE creation.

2021 ◽  
Vol 8 (12) ◽  
pp. 597-605
Author(s):  
Alya Indriani ◽  
Endang Sulistya Rini ◽  
Beby Karina F Sembiring

This study aims to analyze the destination image and memorable tourism experience on revisit intention through tourist satisfaction at Maimoon Palace. The type of research used in this research is associative research. The population in this study were tourists who visited the Maimoon Palace with the samples taken in this study were 135 respondents. Withdrawal of the number of sample sizes is done by non-probability sampling using purposive sampling method. The data used are primary data and secondary data obtained through a list of statements and documentation studies. The data analysis technique uses structural equation modeling (SEM) with the Smart PLS version 3.0 analysis tool. The results of the study directly show that destination image has a positive and significant effect on revisit intention, memorable tourism experience has a positive and significant effect on revisit intention, destination image has a negative and significant effect on revisit intention, memorable tourism experience has a positive and significant effect on revisit intention, and tourist satisfaction has a positive and significant effect on revisit intention. Then the results of tests carried out indirectly indicate that tourist satisfaction is not able to mediate the relationship between destination image and revisit intention, but tourist satisfaction is able to mediate the relationship between memorable tourism experience and revisit intention. Keywords: Destination images, memorable tourism experience, tourist satisfaction and revisit intention.


Author(s):  
Agus W Soehadi ◽  
Eka Ardianto

Purpose –Authors argue that there is an interesting phenomena of visitors’ participation in Memorable Tourism Experience (MTE) specially in festival. It seems that the festival can significantly give more opportunity for the visitors to participate in MTE. Pine and Gilmore (1998) argued that participation enriches the visitors’ experience. Moreover, Barnes et al. (2016) suggested that long term remembered experiences have the strongest impact on revisit intentions. Therefore, the purpose of this paper is to analyze the role of participation in creating memorable tourism experience in Cap Go Meh festival and Linggarjati festival in order to create loyal visitor.Design/methodology/approach – The methodology started with instrument development. The items were developed by referring the works of Crompton and McKay’s (1997). They proposed six dimension of visitors’ motives to visit festival. Apart from that, we did some observation and interviews both practitioners and academicians to enrich the instrument. The refining process commenced with the pilot test to test of the items. This procedure was to ensure the validity and reliability of the questionnaire. Pilot test conducted on 30 marketing undergraduate students at Universitas Prasetiya Mulya, Indonesia. Then, authors conducted a review of the result. The word sequence was changed as a result of the input of the respondents on the pilot test of the initial questionnaire. The self-complete questionnaire was designed for both of Cap Go Meh and Linggarjati festival. Authors used a questionnaire instrument consisting of 42 questions on 5-point Likert-type scales of one to five range (1 = strongly disagree up to 5= strongly agree). Respondents were asked to rate their level of agreement/disagreement at that range. Data were gained by giving a questionnaire to festival visitor after the events.Conceptual development – Authors argue, from the previous studies, that there is still the gap towards the role of participation in memorable tourism experience remain. Authors proposed a conceptual framework that represents the relationships between motives, experience, memory vividness, and loyalty. To test the model, data were collected from direct surveys completed by 207 attendees of Cap Go Meh festival and 160 visitors of Linggarjati festival. This study employed Structural Equation Modelling (SEM) consist of analysing measurement model using Confirmatory Factor Analysis (CFA) and analysing structural model using regression analysis.Findings – Visitors have different motives to attend and take a part in festival. In Cap Go Meh festival, group socializationhas a positive effect on participation, which lead to immersion, then influences vivid memory and loyalty. While in Linggarjati festival, novelty has a positive effect on participation, which lead to immersion, then influences vivid memory and loyalty.Practical implications – Findings suggested that the importance of engagement toward visitor’s experience (participation and immersion) in festival in order to create vivid memory and loyalty. The present findings would be particular interest to Linggarjati and Cap Go Meh festival as a cultural festival. Event manager should notice how important of the role of participation to fill their motive’s attending to immerse in festival and to create vivid memory and loyalty. Another practical implication of our study is the benefit of event manager to understand the characteristic of each visitor towards festival. Cap Go Meh festival can be higher in group socialization. Event manager should facilitate visitors to participate as a group on God Statue parade. Whereas in Linggarjati festival, visitors gain the novelty of historical site and city history merge with the stage of angklung -traditional music instrument- colossal.Originality/value – The study is a pioneer in analysing the role of participation in Memorable Tourism Experience.


Author(s):  
Ashok Singh ◽  
Ranjana Tiwari

The study involves identifying the important factors contributing to the level of satisfaction from the destination attributes of Udaipur, Rajasthan. An extensive review of literature was done before the study. A pre-tested and structured questionnaire was used to collect data from 350 international tourists who visited Udaipur, Rajasthan in peak tourist season. Further, factor analysis was used in order to identify the most important destination attributes contributing to the satisfaction level of the tourists. Services provided at the tourist spots were the most important destination attributes which included parking facility, communication system, cleanliness etc. Further, nine factors including accessibility and cultural factors were identified as the important factors in destination attributes. The results of this study offer practical suggestions to destination and the tourism suppliers looking to develop positioning and marketing strategies for Udaipur tourism. The study could be useful to the tour operators, tourism stakeholders or destination management organizations to focus on the most important factors leading to tourist satisfaction, which can help them to develop the strategies for further development accordingly.


2021 ◽  
pp. 109634802098727
Author(s):  
Josip Mikulić ◽  
Damir Krešić ◽  
Maja Šerić

The current study intends to contribute to a better understanding of the medical tourism experience. In particular, this study uses data from a survey-based study conducted on a sample of 1,209 medical tourists in Croatia. On the one hand, this study aims to explore and shed light on the decision-making process of medical tourists, and, on the other hand, to reveal which elements of both the medical institution and the destination where it is located, have largest potentials to drive medical tourist delight and/or frustration, in accordance with the three-factor theory of customer satisfaction.


2020 ◽  
Vol 13 (1) ◽  
pp. 25
Author(s):  
Rene Brauer ◽  
Mirek Dymitrow

Sustainable tourism (ST) has recently become the mainstream of the tourism industry and, accordingly, has influenced contemporary tourism research. However, ST is not just theories about indications and contraindications of global travel, but also a specific language that needs mastering to take sustainability work forward. In other words, what research receives recognition depends on the proficiency in how the articulation in research proposals and within assessment under the heading of “research impact”. The aim of this paper is to investigate how tourism research gains recognition within research evaluation, by investigating the national research appraisal in the United Kingdom (Research Excellence Framework). By using content analysis, we disentangle the rhetorical choices and narrative constructions within researchers’ impact claims. Our findings suggest that researchers adopt a rhetorical style that implies causality and promotes good outcomes facilitating ST. However, the structure of the assessment format enforces an articulation of sustainable research impact without stating the methodological limitations of that such claim. Therefore, the rhetorical choices of ST researchers merely represent a proxy indicator of the claimed impact. We conclude that the lack of rigor in accounting for the impact of ST research may inadvertently restrict attaining ST.


SAGE Open ◽  
2021 ◽  
Vol 11 (1) ◽  
pp. 215824402110018
Author(s):  
Shaohua Yang ◽  
Salmi Mohd Isa ◽  
T. Ramayah

The aim of this article was to propose a framework based on the theory of self-congruity and on Hofstede’s uncertainty avoidance. The framework was to combine destination personality, self-congruity, uncertainty avoidance, and tourists’ revisit intention. The present conceptual paper proposed an integrated model of self-congruity which incorporates the effect of uncertainty avoidance. More importantly, the uncertainty avoidance was introduced as a moderator between self-congruity and revisit intention. Based on the theoretical framework proposed in this article, the estimated results affirmed the applicability of the theory of self-congruity for tourism research. Moreover, by extending the theoretical model through the incorporation of a variable of uncertainty avoidance in the context of tourism, this article offers a significant contribution to the tourism literature. It is important to understand how the theory of self-congruity applies across a broad cultural spectrum. This article also offers several implications for destination marketing organizations from a practical perspective.


2020 ◽  
pp. 27
Author(s):  
Dewa Ayu Nyoman Aridayanti ◽  
I Gusti Ayu Oka Suryawardani ◽  
Agung Suryawan Wiranatha

The Ministry of Tourism of the Republic of Indonesia has developed strategies to attract millennial tourists who are estimated to dominate the world tourism market, where Bali is ranked as the fourth most desirable destination for millennials around the world. One of the important factors for tourists in making a visit decision is motivation. Motivation can affect tourists' satisfaction that is triggered by evaluations through their experiences during a visit and it can affect their revisit intention. Decision making for revisit intention to a destination is actually the behavior of satisfied tourists. This research is a quantitative study with samples of millennial tourists visiting the areas of Ubud, Kuta, Seminyak, Canggu and Uluwatu. Research results were analyzed by Structural Equations Modelling (SEM) analysis usings SmartPLS software 3.0 version. The results showed that motivation consisting of push and pull factors has a significant effect on tourist satisfaction. Tourist satisfaction has a significant effect on the revisit intention. The push factor has a positive but not significant effect on the revisit intention while the pull factor has a significant effect on the revisit intention. Another result showed that 69% of millennial tourists make use of social media as a source of information about Bali. This is also the reason for the facts that 91% of millennial tourists prefer to arrange their own trips. Keyword : Bali, motivation, satisfaction, revisit intention, millennial tourist.


2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Muhammad Mumtaz Khan ◽  
Muhammad Shujaat Mubarik ◽  
Syed Saad Ahmed ◽  
Tahir Islam ◽  
Essa Khan

PurposeThis study aims to ascertain the role of servant leadership in inducing flow at work. The study, along with confirming the relation between flow at work and innovative work behavior (IWB), intends to explore the mediating role flow at work plays in relating servant leadership to IWB.Design/methodology/approachThe data collection was conducted through an interviewee-administered questionnaire in three waves that were four weeks apart. The data were collected from 267 respondents. To run the measurement model and structural model, Smart-PLS was used, and Statistical Product and Service Solutions (SPSS) was used to summarize the demographic information and conduct hierarchal regression.FindingsServant leadership is related to flow at work. Additionally, flow at work is related to IWB. Finally, flow at work mediates the relationship between servant leadership and IWB.Originality/valueThe study found servant leadership is related to flow at work. Moreover, the study unearthed the relation between flow at work and IWB. Finally, the study unveiled that flow at work acts as a mediator between servant leadership and IWB.


2018 ◽  
Vol 46 (6) ◽  
pp. 891-904 ◽  
Author(s):  
Heesup Han ◽  
Wansoo Kim ◽  
Sanghyeop Lee ◽  
Hye-Ran Kim

We investigated the impact of customers' image congruity and their satisfaction on customer retention at luxury restaurants. We examined the conspicuousness of product consumption as the moderator in the relationship of image congruity and customer satisfaction. Our assessment of the measurement model revealed acceptable levels of reliability and construct validity. Our findings from the structural model assessment indicated that both image congruity and customer satisfaction exerted an influence on customer retention that was sufficiently significant to explain the total variance in retention. In addition, results showed that customer satisfaction was prominent in determining retention, acting as a significant mediator. Conspicuousness of product consumption was a significant moderator of the relationship between image congruity and customer satisfaction. Overall, our findings offer researchers and practitioners in the luxury restaurant industry valuable information regarding customer retention.


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